Toyota Prius Prime Toyota Prius Prime 2017 Kia Optima Kia Optima 2008

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Toyota Prius Prime vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius Prime vs. Kia Optima Invoice Comparison

Lowest Total Price: $21,220

Kia Optima EX   
Difference: $4,697

Lowest Total Invoice: $19,765

Kia Optima EX   
Difference: $4,757

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720172008
ModelPrius PrimePrius PrimeOptima
TrimPremiumAdvancedEX
Body4dr Hatch4dr Hatch4dr Sedan
Base Price $28,800 $33,100 $19,895
Base Invoice $27,648 $31,776 $18,510
Bodyside moldings 209 209  
Floor mats 224 224  
Illuminated door sill trim plates 299 299  
Stability control     650
Bodyside moldings 125 125  
Floor mats 139 139  
Illuminated door sill trim plates 225 225  
Stability control     580
Options (change) 732 732 650
Options (change) 489 489 580
Destination 885 885 675
Gas Tax -4,500 -4,500 0
Total Price $25,917 $30,217 $21,220
Total Invoice $24,522 $28,650 $19,765

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius Prime dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius Prime vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $457
TrueDelta Adjusted Invoice Difference: $745
Model Year201720172008
ModelPrius PrimePrius PrimeOptima
TrimPremiumAdvancedEX
Body4dr Hatch4dr Hatch4dr Sedan
Engine95hp I4 PiH95hp I4 PiH162hp I4
TransmissionCVTCVTT5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 10?, 6
Tire (rear if not all the same)195/65-15195/65-15205/60-16
Total Price$25,917$30,217$21,220
Adjustments for Features-4,240-6,7150
Feature-Adjusted Total Price$21,677$23,502$21,220
Cost Above Minimum$0$1,825$0
Total Invoice$24,522$28,650$19,765
Adjustments for Features-4,012-6,3670
Feature-Adjusted Total Invoice$20,510$22,283$19,765
Cost Above Minimum$0$1,773$0

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Features Comparison: Toyota Prius Prime vs. Kia Optima

Model Year201720172008
ModelPrius PrimePrius PrimeOptima
TrimPremiumAdvancedEX
Body4dr Hatch4dr Hatch4dr Sedan
Transmission and Drivetrain 
CVT$1000$1000 
5-speed manually-shiftable automatic  $1000
FWD$0$0$0
Accessories 
Adaptive cruise control, all-speed$850$850 
Cruise control  $150
Heated steering wheel $100 
Proximity key$250$250 
Remote climate control$25$25 
Semi-automated parking system $500 
Universal garage door opener $100$100
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial$200$200 
Automatic braking, low-speed$200$200 
Backup collision intervention $150 
Blind spot warning system $200 
Cross-traffic warning, rear $100 
Forward collision warning$200$200 
Knee airbag, driver$75$75 
Lane departure prevention, steering-based$200$200 
Lane departure warning$200$200 
Obstacle detection, front $150 
Obstacle detection, rear $250 
Pedestrian detection$50$50 
Radar- or camera-based collision preparation system$0$0 
Rearview camera$200$200 
Seat cushion airbag, passenger$75$75 
Temporary spare tire  $150
Cargo Management 
Cargo cover$75$75 
Cargo mat$40$40 
Console with shifter  $150
Console without shifter$150$150 
Second-row low console$100$100 
Climate Control 
Rain-sensing wipers $175 
Variable intermittent wipers$75 $75
Engine / Motor 
3.3 kW onboard charger$0$0 
9 kWh battery pack$0$0 
Automatic start / stop$150$150 
Exterior 
Active grille shutters$0$0 
Infotainment 
App support$0$0 
Bluetooth audio streaming$25$25 
Bluetooth cell phone link$100$100 
DVD-compatible player$0$0 
HD radio$50$50 
Larger infotainment display$0$0 
MP3-compatible player$50$50 
Navigation system$600$600 
Satellite radio$200$200 
Siri Eyes Free support$0$0 
SMS text-to-speech reader$25$25 
Telematics service, such as OnStar $200 
Traffic + travel information$25$25 
USB port$25$25 
Voice control for nav and audio$100$100 
Wireless charging station$75$75 
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200 
Auto-dimming rearview mirror $150$150
Detailed driving style feedback$100$100 
Digital instruments$0$0 
Fog lights $125$125
Head-up display (HUD) $350 
Large energy flow and fuel economy display$25$25 
LED headlights$1000$1000 
Predictive driving advice$0$0 
Tachometer  $75
Seats and Interior Trim 
Door sill trim plates  $100
Heated front seats$200$200 
Illuminated door sill trim plates$200$200 
Leather seating surfaces  $900
Leather-wrapped steering wheel  $150
Manual lumbar adjuster, driver seat  $50
Power lumbar adjuster, driver seat$100$100 
Synthetic leather seating surfaces$0$0 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200 
Total Value of Features$7,415$9,890$3,175
Value of Feature Adjustments$4,240$6,715$0
Value of Feature Adjustments-4,012-6,3670

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Specifications Comparison: Toyota Prius Prime vs. Kia Optima

Model Year20172008
ModelPrius PrimeOptima
Body4dr Hatch4dr Sedan
Wheelbase106.3 in107.1 in
Length182.9 in186.4 in
Width69.3 in71.1 in
Height57.9 in58.3 in
Curb Weight3,366 lb.3,143 lb.
Fuel Capacity11.3 gal.17.0 gal.
Row 1 Headroom39.4 in39.8 in
Row 1 Shoulder Room54.2 in57.1 in
Row 1 Hip Room53.7 in54.5 in
Row 1 Legroom43.2 in43.7 in
Row 2 Headroom37.2 in38.0 in
Row 2 Shoulder Room53.0 in56.3 in
Row 2 Hip Room51.6 in54.7 in
Row 2 Legroom33.4 in37.8 in
Cargo Volume,
Minimum
19.8 ft314.8 ft3
Cargo Volume,
Maximum
0.0 ft314.8 ft3

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Option Package Details
Kia Optima EX

Stability control
FeatureValueRequested?
Stability control400Yes
Antilock brakes (ABS)400Yes
Traction control100Yes
Brake assist50Yes
Total Requested950100%
Total Not Requested00%

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