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Toyota 4Runner vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota 4Runner vs. Kia Optima Invoice Comparison

Lowest Total Price: $24,120

Kia Optima EX   
Difference: $18,600

Lowest Total Invoice: $22,335

Kia Optima EX   
Difference: $17,245

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172008
Model4RunnerOptima
TrimLimitedEX
Body4dr SUV4dr Sedan
Base Price $41,525 $19,895
Base Invoice $38,470 $18,510
Floor mats 235  
Stability control   650
Convenience Package   700
Appearance Package   700
Premium Package   1,300
Rear spoiler   200
Floor mats 150  
Stability control   580
Convenience Package   625
Appearance Package   625
Premium Package   1,160
Rear spoiler   160
Options (change) 235 3,550
Options (change) 150 3,150
Destination 960 675
Total Price $42,720 $24,120
Total Invoice $39,580 $22,335

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota 4Runner dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota 4Runner vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $13,555
TrueDelta Adjusted Invoice Difference: $12,571
Model Year20172008
Model4RunnerOptima
TrimLimitedEX
Body4dr SUV4dr Sedan
Engine270hp V6162hp I4
TransmissionT5T5
DrivetrainRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 15360, 7
Tire (rear if not all the same)245/60-20215/50-17
Total Price$42,720$24,120
Adjustments for Features-5,0450
Feature-Adjusted Total Price$37,675$24,120
Total Invoice$39,580$22,335
Adjustments for Features-4,6740
Feature-Adjusted Total Invoice$34,906$22,335

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Features Comparison: Toyota 4Runner vs. Kia Optima

Model Year20172008
Model4RunnerOptima
TrimLimitedEX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000
RWD$0 
FWD $0
Accessories 
AC power outlet$100 
Power retractable rear window$350 
Power-adjustable pedals $125
Proximity key$250 
Sunshade, rear $125
Brakes, Airbags, and Other Safety 
Full-size spare tire$225 
Knee airbag, driver$75 
Knee airbag, passenger$75 
Obstacle detection, front$150 
Obstacle detection, rear$250 
Rearview camera$200 
Rollover sensor$50 
Temporary spare tire $150
Trailer sway control$25 
Cargo Management 
Cargo mat$40 
Class III trailer hitch$250 
Roof rails$250 
Trailering equipment (7 wire)$150 
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Rear wiper$175 
Wiper de-icer$25 
Drivetrain 
Limited-slip rear differential$300 
Exterior 
Bodyside moldings $75
Deep-tinted rear windows$275 
Rear bumper protector$40 
Skid plates$150 
Tow hook(s), front$40 
Wheel-lip moldings$75 
Infotainment 
App support$0 
Bluetooth audio streaming$25 
Bluetooth cell phone link$100 
CD changer, in-dash $325
CD player$125 
DVD-compatible player$0 
HD radio$50 
Navigation system$600 
Satellite radio$200 
Siri Eyes Free support$0 
SMS text-to-speech reader$25 
Telematics service, such as OnStar$200 
Traffic + travel information$25 
USB port$25 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Compass$0 
Seats and Interior Trim 
Aluminum trim $100
Door sill trim plates $100
Manual lumbar adjuster, driver seat $50
Manual recliner, second row seats$75 
Memory system, driver seat$200 
Power lumbar adjuster, driver seat$100 
Suspension, Wheels, and Tires 
Hydraulically cross-linked dampers$500 
Sport suspension (upgrade)$0 
Total Value of Features$7,095$2,050
Value of Feature Adjustments$5,045$0
Value of Feature Adjustments-4,6740

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See a complete comparison of Toyota 4Runner vs. Kia Optima features.

Specifications Comparison: Toyota 4Runner vs. Kia Optima

Model Year20172008
Model4RunnerOptima
Body4dr SUV4dr Sedan
Wheelbase109.8 in107.1 in
Length190.2 in186.4 in
Width75.8 in71.1 in
Height71.5 in58.3 in
Curb Weight4,401 lb.3,143 lb.
Fuel Capacity23.0 gal.17.0 gal.
Row 1 Headroom39.3 in39.8 in
Row 1 Shoulder Room57.8 in57.1 in
Row 1 Hip Room56.5 in54.5 in
Row 1 Legroom41.7 in43.7 in
Row 2 Headroom38.6 in38.0 in
Row 2 Shoulder Room57.8 in56.3 in
Row 2 Hip Room55.7 in54.7 in
Row 2 Legroom32.9 in37.8 in
Row 3 Headroom34.3 in0.0 in
Row 3 Shoulder Room57.7 in0.0 in
Row 3 Hip Room43.3 in0.0 in
Row 3 Legroom29.3 in0.0 in
Cargo Volume,
Minimum		9.0 ft314.8 ft3
Cargo Volume,
Behind R2		46.3 ft314.8 ft3
Cargo Volume,
Maximum		88.8 ft314.8 ft3

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See a complete comparison of Toyota 4Runner vs. Kia Optima specs.

Option Package Details
Kia Optima EX

Stability control
FeatureValueRequested?
Stability control400Yes
Antilock brakes (ABS)400Yes
Traction control100Yes
Brake assist50Yes
Total Requested950100%
Total Not Requested00%
Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested40062%
Total Not Requested25038%
Appearance Package
FeatureValueRequested?
215/50VR17 tires400No
Upgraded instruments0No
Aluminum trim100No
Special exterior trim0No
Total Requested00%
Total Not Requested500100%
Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
MP3-compatible player50Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested95063%
Total Not Requested55037%

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