Toyota 4Runner Toyota 4Runner 2017 Kia Optima Kia Optima 2017

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Toyota 4Runner vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota 4Runner vs. Kia Optima Invoice Comparison

Lowest Total Price: $34,560

Kia Optima SX   
Difference: $8,798

Lowest Total Invoice: $32,111

Kia Optima SX   
Difference: $7,869

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720172017
Model4RunnerOptimaOptima
TrimLimitedSXSX Limited
Body4dr SUV4dr Sedan4dr Sedan
Base Price $41,525 $26,855 $36,090
Base Invoice $38,470 $25,023 $33,481
Floor mats 235    
Bright-finished exhaust tip(s) 90    
Cargo net 49 50 50
Remote start 499 425 425
SX Base Package   3,085  
Launch Edition   2,900  
Universal garage door opener   350 350
Floor mats 150    
Bright-finished exhaust tip(s) 55    
Cargo net 35 42 42
Remote start 310 353 353
SX Base Package   2,842  
Launch Edition   2,665  
Universal garage door opener   291 291
Options (change) 873 6,810 825
Options (change) 550 6,193 686
Destination 960 895 895
Total Price $43,358 $34,560 $37,810
Total Invoice $39,980 $32,111 $35,062

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota 4Runner dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota 4Runner vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $9,443
TrueDelta Adjusted Invoice Difference: $8,468
Model Year201720172017
Model4RunnerOptimaOptima
TrimLimitedSXSX Limited
Body4dr SUV4dr Sedan4dr Sedan
Engine270hp V6245hp I4245hp I4
TransmissionT5T6T6
DrivetrainRWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 15630, 10630, 10
Tire (rear if not all the same)245/60-20235/45-18235/45-18
Total Price$43,358$34,560$37,810
Adjustments for Features0-645-3,420
Feature-Adjusted Total Price$43,358$33,915$34,390
Cost Above Minimum$0$0$475
Total Invoice$39,980$32,111$35,062
Adjustments for Features0-599-3,171
Feature-Adjusted Total Invoice$39,980$31,512$31,891
Cost Above Minimum$0$0$379

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Features Comparison: Toyota 4Runner vs. Kia Optima

Model Year201720172017
Model4RunnerOptimaOptima
TrimLimitedSXSX Limited
Body4dr SUV4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000  
6-speed manually-shiftable automatic $1100$1100
RWD$0  
FWD $0$0
Accessories 
AC power outlet$100  
Adaptive cruise control, all-speed  $850
Cruise control$150$150 
Heated steering wheel $100$100
Power retractable rear window$350  
Proximity trunk or liftgate opener $125$125
Sunshades, second row $125$125
Brakes, Airbags, and Other Safety 
911 assist $25$25
Around view cameras  $500
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Blind spot warning system $200$200
Cross-traffic warning, rear $100$100
Forward collision warning  $200
Full-size spare tire$225  
Knee airbag, passenger$75  
Lane departure warning  $200
Obstacle detection, front$150  
Rearview camera$200$200 
Temporary spare tire $150$150
Trailer sway control$25  
Vehicle health reports $0$0
Cargo Management 
Class III trailer hitch$250  
Roof rails$250  
Trailering equipment (7 wire)$150  
Climate Control 
Rear wiper$175  
Wiper de-icer$25  
Drivetrain 
Limited-slip rear differential$300  
Exterior 
Deep-tinted rear windows$275  
Laminated front side windows $200$200
Painted brake calipers (optional) $0$0
Panoramic sunroof $1200$1200
Rear bumper protector$40  
Skid plates$150  
Sunroof$900  
Tow hook(s), front$40  
Wheel-lip moldings$75  
Infotainment 
Android Auto support $100$100
Apple CarPlay support $100$100
CD player$125  
DVD-compatible player$0  
MP3-compatible player$50  
Siri Eyes Free support$0  
Surround sound $250$250
Telematics service, such as OnStar$200  
Traffic + travel information$25  
Traffic information $25$25
Voice control for external devices $0$0
Wireless charging station  $75
Instruments, Lights, and Mirrors 
Approach detection $25$25
Auto-dimming headlights  $200
Fog lights$125  
Interior ambient lighting $150$150
LED headlights $1000$1000
Power-folding mirrors $50$50
Steering-linked headlights $150$150
Seats and Interior Trim 
Cooled or ventilated front seats $300$300
Door sill trim plates $100$100
Heated second row seats  $200
Interior trim, special color $0 
Manual recliner, second row seats$75  
Metal pedals $75$75
Power 4-way lumbar adjuster, driver seat $150$150
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100  
Power lumbar adjuster, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Suspension, Wheels, and Tires 
Alloy wheels$350  
Chrome-plated alloy wheels  $850
Electronic systems calibration selector $200$200
Hydraulically cross-linked dampers$500  
Machined alloy wheels $350 
Performance steering system (optional) $0$0
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$6,455$7,100$9,875
Value of Feature Adjustments$0$645$3,420
Value of Feature Adjustments0-599-3,171

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Specifications Comparison: Toyota 4Runner vs. Kia Optima

Model Year20172017
Model4RunnerOptima
Body4dr SUV4dr Sedan
Wheelbase109.8 in110.4 in
Length190.2 in191.1 in
Width75.8 in73.2 in
Height71.5 in57.7 in
Curb Weight4,401 lb.3,220 lb.
Fuel Capacity23.0 gal.18.5 gal.
Row 1 Headroom39.3 in39.8 in
Row 1 Shoulder Room57.8 in58.1 in
Row 1 Hip Room56.5 in56.0 in
Row 1 Legroom41.7 in45.5 in
Row 2 Headroom38.6 in37.8 in
Row 2 Shoulder Room57.8 in56.4 in
Row 2 Hip Room55.7 in56.0 in
Row 2 Legroom32.9 in35.6 in
Row 3 Headroom34.3 in0.0 in
Row 3 Shoulder Room57.7 in0.0 in
Row 3 Hip Room43.3 in0.0 in
Row 3 Legroom29.3 in0.0 in
Cargo Volume,
Minimum
9.0 ft315.9 ft3
Cargo Volume,
Behind R2
46.3 ft315.9 ft3
Cargo Volume,
Maximum
88.8 ft315.9 ft3

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Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
SX Base Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Steering-linked headlights150No
Door sill trim plates100No
LED headlights1000No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Proximity key250Yes
Perimeter approach lighting25No
Approach detection25No
Proximity trunk or liftgate opener125No
Total Requested117545%
Total Not Requested142555%
Launch Edition
FeatureValueRequested?
Surround sound250No
Dark-colored headliner (optional)0No
Interior trim, special color0No
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150No
Rear reading lights0No
Obstacle detection, rear250Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested45014%
Total Not Requested280086%

Option Package Details
Kia Optima SX Limited

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%

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