| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Prius vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Prius vs. Kia Optima Invoice Comparison
Lowest Total Price: $31,644 Toyota Prius Four | ||
| Difference: $5,736 | ||
Lowest Total Invoice: $29,384 Toyota Prius Four | ||
| Difference: $5,292 | ||
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| Model Year | 2017 | 2017 |
| Model | Prius | Optima |
| Trim | Four | Hybrid EX |
| Body | 4dr Hatch | 4dr Sedan |
| Base Price | $29,135 | $30,990 |
| Base Invoice | $27,122 | $28,752 |
| Floor mats | 225 | |
| Advanced Technology Package | 1,350 | |
| Cargo net | 49 | 50 |
| Technology Package | 5,000 | |
| Cargo mat | 95 | |
| Universal garage door opener | 350 | |
| Floor mats | 140 | |
| Advanced Technology Package | 1,202 | |
| Cargo net | 35 | 42 |
| Technology Package | 4,618 | |
| Cargo mat | 78 | |
| Universal garage door opener | 291 | |
| Options (change) | 1,624 | 5,495 |
| Options (change) | 1,377 | 5,029 |
| Destination | 885 | 895 |
| Total Price | $31,644 | $37,380 |
| Total Invoice | $29,384 | $34,676 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Prius vs. Kia Optima
| Lowest Adjusted Price and Invoice: Toyota Prius Four | ||
| TrueDelta Adjusted Price Difference: $2,286 | ||
| TrueDelta Adjusted Invoice Difference: $2,092 | ||
| Model Year | 2017 | 2017 |
| Model | Prius | Optima |
| Trim | Four | Hybrid EX |
| Body | 4dr Hatch | 4dr Sedan |
| Engine | 95hp I4 H | 154hp I4 H |
| Transmission | CVT | T6 |
| Drivetrain | FWD | FWD |
| EPA Fuel Economy (city/highway) | 54/50 MPG | 39/46 MPG |
| Audio (watts, speakers) | ?, 6 | 630, 10 |
| Tire (rear if not all the same) | 195/65-15 | 215/55-17 |
| Total Price | $31,644 | $37,380 |
| Adjustments for Features | 0 | -3,450 |
| Feature-Adjusted Total Price | $31,644 | $33,930 |
| Total Invoice | $29,384 | $34,676 |
| Adjustments for Features | 0 | -3,200 |
| Feature-Adjusted Total Invoice | $29,384 | $31,476 |
Features Comparison: Toyota Prius vs. Kia Optima
| Model Year | 2017 | 2017 |
| Model | Prius | Optima |
| Trim | Four | Hybrid EX |
| Body | 4dr Hatch | 4dr Sedan |
| Transmission and Drivetrain | ||
| CVT | $1000 | |
| 6-speed manually-shiftable automatic | $1100 | |
| FWD | $0 | $0 |
| Accessories | ||
| Heated steering wheel | $100 | |
| Proximity trunk or liftgate opener | $125 | |
| Sunshades, second row | $125 | |
| Brakes, Airbags, and Other Safety | ||
| 911 assist | $25 | |
| Lane departure prevention, steering-based | $200 | |
| Obstacle detection, rear | $250 | |
| Pedestrian detection | $50 | |
| Radar- or camera-based collision preparation system | $0 | |
| Rollover sensor | $50 | |
| Seat cushion airbag, passenger | $75 | |
| Vehicle health reports | $0 | |
| Cargo Management | ||
| Cargo cover | $75 | |
| Console with shifter | $150 | |
| Console without shifter | $150 | |
| Climate Control | ||
| Dual-zone climate control | $125 | |
| Rain-sensing wipers | $175 | |
| Rear air vents | $100 | |
| Rear wiper | $175 | |
| Variable intermittent wipers | $75 | |
| Exterior | ||
| Body kit | $0 | |
| Laminated front side windows | $200 | |
| Panoramic sunroof | $1200 | |
| Sunroof | $900 | |
| Infotainment | ||
| Android Auto support | $100 | |
| Apple CarPlay support | $100 | |
| CD player | $125 | |
| DVD-compatible player | $0 | |
| MP3-compatible player | $50 | |
| Siri Eyes Free support | $0 | |
| Surround sound | $250 | |
| Traffic + travel information | $25 | |
| Traffic information | $25 | |
| Voice control for external devices | $0 | |
| Wireless charging station | $75 | |
| Instruments, Lights, and Mirrors | ||
| Compass | $0 | |
| Digital instruments | $0 | |
| Head-up display (HUD) | $350 | |
| Interior ambient lighting | $150 | |
| LED headlights | $1000 | |
| LED headlights, single projector or low beam only | $750 | |
| Power-folding mirrors | $50 | |
| Steering-linked headlights | $150 | |
| Tachometer | $75 | |
| Seats and Interior Trim | ||
| Cooled or ventilated front seats | $300 | |
| Heated second row seats | $200 | |
| Leather seating surfaces | $900 | |
| Leather-wrapped steering wheel | $150 | |
| Memory system, driver seat | $200 | |
| Power 4-way lumbar adjuster, driver seat | $150 | |
| Power fore-aft adjuster, passenger seat | $100 | |
| Power height adjuster, passenger seat | $100 | |
| Power lumbar adjuster, driver seat | $100 | |
| Power lumbar adjuster, passenger seat | $100 | |
| Power recliner, passenger seat | $100 | |
| Power tilt adjuster, passenger seat | $100 | |
| Synthetic leather seating surfaces | $0 | |
| Suspension, Wheels, and Tires | ||
| Electronic systems calibration selector | $200 | |
| Total Value of Features | $4,475 | $7,925 |
| Value of Feature Adjustments | $0 | $3,450 |
| Value of Feature Adjustments | 0 | -3,200 |
Specifications Comparison: Toyota Prius vs. Kia Optima
| Model Year | 2017 | 2017 |
| Model | Prius | Optima |
| Body | 4dr Hatch | 4dr Sedan |
| Wheelbase | 106.3 in | 110.4 in |
| Length | 178.7 in | 191.1 in |
| Width | 69.3 in | 73.2 in |
| Height | 58.1 in | 57.7 in |
| Curb Weight | 3,075 lb. | 3,486 lb. |
| Fuel Capacity | 11.3 gal. | 18.5 gal. |
| Row 1 Headroom | 39.4 in | 39.8 in |
| Row 1 Shoulder Room | 55.0 in | 58.1 in |
| Row 1 Hip Room | 53.4 in | 56.0 in |
| Row 1 Legroom | 43.2 in | 45.5 in |
| Row 2 Headroom | 37.4 in | 37.8 in |
| Row 2 Shoulder Room | 53.0 in | 56.4 in |
| Row 2 Hip Room | 51.9 in | 56.0 in |
| Row 2 Legroom | 33.4 in | 35.6 in |
| Cargo Volume, Minimum | 24.6 ft3 | 15.9 ft3 |
| Cargo Volume, Maximum | 62.7 ft3 | 15.9 ft3 |
Option Package Details
Toyota Prius Four
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Head-up display (HUD) | 350 | No |
| Total Requested | 900 | 72% |
| Total Not Requested | 350 | 28% |
Option Package Details
Kia Optima Hybrid EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | No |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Steering-linked headlights | 150 | No |
| LED headlights | 1000 | No |
| Auto-dimming headlights | 200 | Yes |
| Heated second row seats | 200 | No |
| Sunshades, second row | 125 | No |
| Lane departure warning system | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Power lumbar adjuster, passenger seat | 100 | No |
| Power height adjuster, passenger seat | 50 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | No |
| Obstacle detection, rear | 250 | No |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Total Requested | 2150 | 36% |
| Total Not Requested | 3825 | 64% |
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