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Toyota Prius vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Optima Invoice Comparison

Lowest Total Price: $26,278

Toyota Prius   
Difference: $6,102

Lowest Total Invoice: $23,202

Toyota Prius   
Difference: $6,856

Calculate Payments

  Down Payment Interest Rate Term
Model Year20062017
ModelPriusOptima
TrimBaseHybrid EX
Body4dr Hatch4dr Sedan
Base Price $21,725 $30,990
Base Invoice $20,006 $28,752
Package 8 6,890  
Floor mats 184  
Cargo net 49 50
Universal garage door opener   350
Cargo mat   95
Package 8 5,620  
Floor mats 112  
Cargo net 34 42
Universal garage door opener   291
Cargo mat   78
Options (change) 7,123 495
Options (change) 5,766 411
Destination 580 895
Gas Tax -3,150 0
Total Price $26,278 $32,380
Total Invoice $23,202 $30,058

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Kia Optima

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $4,102
TrueDelta Adjusted Invoice Difference: $4,999
Model Year20062017
ModelPriusOptima
TrimBaseHybrid EX
Body4dr Hatch4dr Sedan
Engine76hp I4 H154hp I4 H
TransmissionCVTT6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)60/51 MPG39/46 MPG
Audio (watts, speakers)?, 9630, 10
Tire (rear if not all the same)185/65-15215/55-17
Total Price$26,278$32,380
Adjustments for Features0-2,000
Feature-Adjusted Total Price$26,278$30,380
Total Invoice$23,202$30,058
Adjustments for Features0-1,857
Feature-Adjusted Total Invoice$23,202$28,201

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Features Comparison: Toyota Prius vs. Kia Optima

Model Year20062017
ModelPriusOptima
TrimBaseHybrid EX
Body4dr Hatch4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Heated steering wheel $100
Proximity trunk or liftgate opener $125
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Brakes, Airbags, and Other Safety 
4-wheel disc brakes $150
911 assist $25
Active or whiplash-reducing head restraints, front seats $0
Knee airbag, driver $75
Rollover sensor $50
Vehicle health reports $0
Cargo Management 
Cargo cover$75 
Console with shifter $150
Console without shifter$150 
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Rear wiper$175 
Engine / Motor 
Automatic start / stop $150
Exterior 
Active grille shutters $0
Body kit $0
Laminated front side windows $200
Rear spoiler$200 
Infotainment 
Android Auto support $100
App support $0
Apple CarPlay support $100
Bluetooth audio streaming $25
CD changer, in-dash$325 
HD radio $50
MP3-compatible player$50 
Satellite radio $200
SMS text-to-speech reader $25
Surround sound $250
Traffic information $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Automatic headlights $125
Compass $0
Detailed driving style feedback $100
Digital instruments$0 
Fog lights$125 
Power-folding mirrors $50
Tachometer $75
Turn signals on or near mirrors $25
Xenon HID headlights$500 
Seats and Interior Trim 
Heated front seats $200
Manual height adjuster, passenger seat $50
Memory system, driver seat $200
Power 4-way lumbar adjuster, driver seat $150
Power fore-aft adjuster, driver seat $100
Power height adjuster, driver seat $100
Power recliner, driver seat $100
Power tilt adjuster, driver seat $100
Total Value of Features$2,750$4,750
Value of Feature Adjustments$0$2,000
Value of Feature Adjustments0-1,857

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See a complete comparison of Toyota Prius vs. Kia Optima features.

Specifications Comparison: Toyota Prius vs. Kia Optima

Model Year20062017
ModelPriusOptima
Body4dr Hatch4dr Sedan
Wheelbase106.3 in110.4 in
Length175.0 in191.1 in
Width67.9 in73.2 in
Height58.1 in57.7 in
Curb Weight2,890 lb.3,486 lb.
Fuel Capacity11.9 gal.18.5 gal.
Row 1 Headroom39.1 in39.8 in
Row 1 Shoulder Room55.3 in58.1 in
Row 1 Hip Room51.0 in56.0 in
Row 1 Legroom41.9 in45.5 in
Row 2 Headroom37.1 in37.8 in
Row 2 Shoulder Room53.0 in56.4 in
Row 2 Hip Room51.6 in56.0 in
Row 2 Legroom38.6 in35.6 in
Cargo Volume16.1 ft315.9 ft3

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See a complete comparison of Toyota Prius vs. Kia Optima specs.

Option Package Details
Toyota Prius

Package 8
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125No
Xenon HID headlights500No
Alarm100No
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
JBL, 9 speakers350No
Stability control400Yes
Front side airbags350Yes
Side curtain airbags350Yes
Rearview camera200Yes
MP3-compatible player50No
Proximity key250Yes
Aux input50Yes
Total Requested370074%
Total Not Requested132526%

Option Package Details
Kia Optima Hybrid EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested250100%
Total Not Requested00%

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