Toyota Prius v Toyota Prius v 2017 Kia Optima Kia Optima 2008
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Toyota Prius v vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. Kia Optima Invoice Comparison

Lowest Total Price: $22,720

Kia Optima EX   
Difference: $12,839

Lowest Total Invoice: $21,085

Kia Optima EX   
Difference: $11,824

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172008
ModelPrius vOptima
TrimFiveEX
Body4dr Wagon4dr Sedan
Base Price $30,935 $19,895
Base Invoice $28,798 $18,510
Advanced Technology Package 3,335  
Bodyside moldings 179  
Floor mats 225  
Stability control   650
Premium Package   1,300
Rear spoiler   200
Advanced Technology Package 2,988  
Bodyside moldings 98  
Floor mats 140  
Stability control   580
Premium Package   1,160
Rear spoiler   160
Options (change) 3,739 2,150
Options (change) 3,226 1,900
Destination 885 675
Total Price $35,559 $22,720
Total Invoice $32,909 $21,085

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius v dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius v vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $9,224
TrueDelta Adjusted Invoice Difference: $8,478
Model Year20172008
ModelPrius vOptima
TrimFiveEX
Body4dr Wagon4dr Sedan
Engine98hp I4 H162hp I4
TransmissionCVTT5
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)120, 8360, 7
Tire (rear if not all the same)215/50-17205/60-16
Total Price$35,559$22,720
Adjustments for Features-3,6150
Feature-Adjusted Total Price$31,944$22,720
Total Invoice$32,909$21,085
Adjustments for Features-3,3460
Feature-Adjusted Total Invoice$29,563$21,085

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Features Comparison: Toyota Prius v vs. Kia Optima

Model Year20172008
ModelPrius vOptima
TrimFiveEX
Body4dr Wagon4dr Sedan
Transmission and Drivetrain 
CVT$1000 
5-speed manually-shiftable automatic $1000
FWD$0$0
Accessories 
Adaptive cruise control$600 
Cruise control $150
Proximity key$250 
Brakes, Airbags, and Other Safety 
Knee airbag, driver$75 
Lane departure warning$200 
Radar- or camera-based collision preparation system$0 
Rearview camera$200 
Cargo Management 
Cargo cover$75 
Cargo mat$40 
Console with shifter $150
Console without shifter$150 
Climate Control 
Rear wiper$175 
Engine / Motor 
Automatic start / stop$150 
Exterior 
Panoramic sunroof$1200 
Sunroof $900
Infotainment 
App support$0 
Bluetooth audio streaming$25 
Bluetooth cell phone link$100 
CD changer, in-dash $325
CD player$125 
DVD-compatible player$0 
HD radio$50 
Navigation system$600 
Satellite radio$200 
Siri Eyes Free support$0 
SMS text-to-speech reader$25 
Telematics service, such as OnStar$200 
Traffic + travel information$25 
USB port$25 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200 
Digital instruments$0 
LED headlights$1000 
Tachometer $75
Turn signals on or near mirrors $25
Seats and Interior Trim 
Door sill trim plates $100
Heated front seats$200 
Leather seating surfaces $900
Leather-wrapped steering wheel $150
Manual fore-aft adjuster, second row seats$75 
Manual lumbar adjuster, driver seat $50
Manual recliner, second row seats$75 
Power lumbar adjuster, driver seat$100 
Synthetic leather seating surfaces$0 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$7,440$3,825
Value of Feature Adjustments$3,615$0
Value of Feature Adjustments-3,3460

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See a complete comparison of Toyota Prius v vs. Kia Optima features.

Specifications Comparison: Toyota Prius v vs. Kia Optima

Model Year20172008
ModelPrius vOptima
Body4dr Wagon4dr Sedan
Wheelbase109.4 in107.1 in
Length181.7 in186.4 in
Width69.9 in71.1 in
Height62.0 in58.3 in
Curb Weight3,275 lb.3,143 lb.
Fuel Capacity11.9 gal.17.0 gal.
Row 1 Headroom39.6 in39.8 in
Row 1 Shoulder Room55.9 in57.1 in
Row 1 Hip Room53.5 in54.5 in
Row 1 Legroom41.3 in43.7 in
Row 2 Headroom38.6 in38.0 in
Row 2 Shoulder Room55.2 in56.3 in
Row 2 Hip Room53.5 in54.7 in
Row 2 Legroom35.9 in37.8 in
Cargo Volume,
Minimum		34.3 ft314.8 ft3
Cargo Volume,
Maximum		67.3 ft314.8 ft3

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See a complete comparison of Toyota Prius v vs. Kia Optima specs.

Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Telematics service, such as OnStar200No
Panoramic sunroof1200No
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested00%
Total Not Requested2600100%

Option Package Details
Kia Optima EX

Stability control
FeatureValueRequested?
Stability control400Yes
Antilock brakes (ABS)400Yes
Traction control100Yes
Brake assist50Yes
Total Requested950100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
MP3-compatible player50Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested95063%
Total Not Requested55037%

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