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Toyota 4Runner vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota 4Runner vs. Kia Optima Invoice Comparison

Lowest Total Price: $24,120

Kia Optima EX   
Difference: $12,969

Lowest Total Invoice: $22,335

Kia Optima EX   
Difference: $10,645

Calculate Payments

  Down Payment Interest Rate Term
Model Year20062008
Model4RunnerOptima
TrimLimitedEX
Body4dr SUV4dr Sedan
Base Price $34,350 $19,895
Base Invoice $30,674 $18,510
Side curtain airbags 650  
Floor mats 184  
Rear spoiler 200 200
Sunroof 900  
CD changer, in-dash 200  
Stability control   650
Convenience Package   700
Appearance Package   700
Premium Package   1,300
Side curtain airbags 559  
Floor mats 112  
Rear spoiler 160 160
Sunroof 720  
CD changer, in-dash 150  
Stability control   580
Convenience Package   625
Appearance Package   625
Premium Package   1,160
Options (change) 2,134 3,550
Options (change) 1,701 3,150
Destination 605 675
Total Price $37,089 $24,120
Total Invoice $32,980 $22,335

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota 4Runner dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota 4Runner vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $9,889
TrueDelta Adjusted Invoice Difference: $7,906
Model Year20062008
Model4RunnerOptima
TrimLimitedEX
Body4dr SUV4dr Sedan
Engine236hp V6162hp I4
TransmissionA5T5
DrivetrainRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)160, 6360, 7
Tire (rear if not all the same)265/60-18215/50-17
Total Price$37,089$24,120
Adjustments for Features-3,0800
Feature-Adjusted Total Price$34,009$24,120
Total Invoice$32,980$22,335
Adjustments for Features-2,7390
Feature-Adjusted Total Invoice$30,241$22,335

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Features Comparison: Toyota 4Runner vs. Kia Optima

Model Year20062008
Model4RunnerOptima
TrimLimitedEX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
5-speed automatic$900 
5-speed manually-shiftable automatic $1000
RWD$0 
FWD $0
Accessories 
AC power outlet$100 
Power retractable rear window$350 
Power-adjustable pedals $125
Sunshade, rear $125
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Rollover sensor$50 
Cargo Management 
Cargo cover$75 
Cargo mat$40 
Cargo shelf, height-adjustable$100 
Class III trailer hitch$250 
Roof rack$300 
Trailering equipment (7 wire)$150 
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Rear wiper$175 
Drivetrain 
Limited-slip rear differential$300 
Exterior 
Bodyside cladding$350 
Bodyside moldings $75
Deep-tinted rear windows$275 
Running boards$350 
Skid plates$150 
Tow hook(s), front$40 
Wheel-lip moldings$75 
Infotainment 
Rear seat audio controls$25 
Instruments, Lights, and Mirrors 
Compass$0 
Turn signals on or near mirrors $25
Seats and Interior Trim 
Aluminum trim $100
Manual lumbar adjuster, driver seat $50
Memory system, driver seat$200 
Power lumbar adjuster, driver seat$100 
Total Value of Features$4,580$1,500
Value of Feature Adjustments$3,080$0
Value of Feature Adjustments-2,7390

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See a complete comparison of Toyota 4Runner vs. Kia Optima features.

Specifications Comparison: Toyota 4Runner vs. Kia Optima

Model Year20062008
Model4RunnerOptima
Body4dr SUV4dr Sedan
Wheelbase109.8 in107.1 in
Length189.2 in186.4 in
Width75.2 in71.1 in
Height69.3 in58.3 in
Curb Weight4,046 lb.3,143 lb.
Fuel Capacity23.0 gal.17.0 gal.
Row 1 Headroom39.7 in39.8 in
Row 1 Shoulder Room58.0 in57.1 in
Row 1 Hip Room55.3 in54.5 in
Row 1 Legroom41.8 in43.7 in
Row 2 Headroom39.1 in38.0 in
Row 2 Shoulder Room57.2 in56.3 in
Row 2 Hip Room55.4 in54.7 in
Row 2 Legroom34.6 in37.8 in
Row 3 Headroom32.9 in0.0 in
Row 3 Shoulder Room56.7 in0.0 in
Row 3 Hip Room48.4 in0.0 in
Row 3 Legroom24.1 in0.0 in
Cargo Volume,
Minimum		12.0 ft314.8 ft3
Cargo Volume,
Behind R2		36.6 ft314.8 ft3
Cargo Volume,
Maximum		75.1 ft314.8 ft3

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See a complete comparison of Toyota 4Runner vs. Kia Optima specs.

Option Package Details
Kia Optima EX

Stability control
FeatureValueRequested?
Stability control400Yes
Antilock brakes (ABS)400Yes
Traction control100Yes
Brake assist50Yes
Total Requested950100%
Total Not Requested00%
Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested40062%
Total Not Requested25038%
Appearance Package
FeatureValueRequested?
215/50VR17 tires400No
Upgraded instruments0No
Aluminum trim100No
Special exterior trim0No
Total Requested00%
Total Not Requested500100%
Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200Yes
MP3-compatible player50Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested115077%
Total Not Requested35023%

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