| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota 4Runner vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota 4Runner vs. Kia Optima Invoice Comparison
Lowest Total Price: $27,700 Kia Optima EX | ||||
| Difference: $11,609 | ||||
Lowest Total Invoice: $25,755 Kia Optima EX | ||||
| Difference: $9,062 | ||||
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| Model Year | 2006 | 2011 | 2011 | 2011 |
| Model | 4Runner | Optima | Optima | Optima |
| Trim | Limited | EX | EX Turbo | Hybrid |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $34,350 | $22,700 | $24,700 | $26,500 |
| Base Invoice | $30,674 | $21,210 | $23,080 | $24,760 |
| Side curtain airbags | 650 | |||
| Navigation system | 2,420 | |||
| Floor mats | 184 | |||
| Rear spoiler | 200 | |||
| Sunroof | 900 | |||
| Technology Package | 2,000 | 2,000 | ||
| Premium Package | 2,250 | 2,150 | ||
| Premium Technology Package | 5,000 | |||
| Side curtain airbags | 559 | |||
| Navigation system | 1,987 | |||
| Floor mats | 112 | |||
| Rear spoiler | 160 | |||
| Sunroof | 720 | |||
| Technology Package | 1,785 | 1,785 | ||
| Premium Package | 2,010 | 1,920 | ||
| Premium Technology Package | 4,465 | |||
| Options (change) | 4,354 | 4,250 | 4,150 | 5,000 |
| Options (change) | 3,538 | 3,795 | 3,705 | 4,465 |
| Destination | 605 | 750 | 750 | 750 |
| Total Price | $39,309 | $27,700 | $29,600 | $32,250 |
| Total Invoice | $34,817 | $25,755 | $27,535 | $29,975 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota 4Runner dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota 4Runner vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
| TrueDelta Adjusted Price Difference: $9,854 | ||||
| TrueDelta Adjusted Invoice Difference: $7,508 | ||||
| Model Year | 2006 | 2011 | 2011 | 2011 |
| Model | 4Runner | Optima | Optima | Optima |
| Trim | Limited | EX | EX Turbo | Hybrid |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 236hp V6 | 200hp I4 | 274hp I4 | 166hp I4 H |
| Transmission | A5 | T6 | T6 | T6 |
| Drivetrain | RWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 8 | 550, 12 | 550, 12 | 550, 12 |
| Tire (rear if not all the same) | 265/60-18 | 215/55-17 | 215/55-17 | 215/55-17 |
| Total Price | $39,309 | $27,700 | $29,600 | $32,250 |
| Adjustments for Features | -1,755 | 0 | 0 | -775 |
| Feature-Adjusted Total Price | $37,554 | $27,700 | $29,600 | $31,475 |
| Cost Above Minimum | $0 | $0 | $1,900 | $3,775 |
| Total Invoice | $34,817 | $25,755 | $27,535 | $29,975 |
| Adjustments for Features | -1,554 | 0 | 0 | -720 |
| Feature-Adjusted Total Invoice | $33,263 | $25,755 | $27,535 | $29,255 |
| Cost Above Minimum | $0 | $0 | $1,780 | $3,500 |
Features Comparison: Toyota 4Runner vs. Kia Optima
| Model Year | 2006 | 2011 | 2011 | 2011 |
| Model | 4Runner | Optima | Optima | Optima |
| Trim | Limited | EX | EX Turbo | Hybrid |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||
| 5-speed automatic | $900 | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
| RWD | $0 | |||
| FWD | $0 | $0 | $0 | |
| Accessories | ||||
| AC power outlet | $100 | |||
| Heated steering wheel | $100 | $100 | $100 | |
| Power retractable rear window | $350 | |||
| Proximity key | $250 | $250 | $250 | |
| Brakes, Airbags, and Other Safety | ||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
| Rollover sensor | $50 | |||
| Cargo Management | ||||
| Air-conditioned storage compartment | $50 | $50 | $50 | |
| Cargo cover | $75 | |||
| Cargo mat | $40 | |||
| Cargo shelf, height-adjustable | $100 | |||
| Class III trailer hitch | $250 | |||
| Rear seat pass-through | $100 | |||
| Roof rack | $300 | |||
| Trailering equipment (7 wire) | $150 | |||
| Climate Control | ||||
| Rear wiper | $175 | |||
| Drivetrain | ||||
| Limited-slip rear differential | $300 | |||
| Exterior | ||||
| Body kit | $0 | |||
| Bodyside cladding | $350 | |||
| Bright-finished exhaust tip(s) | $25 | $25 | ||
| Deep-tinted rear windows | $275 | |||
| Panoramic sunroof | $1200 | $1200 | $1200 | |
| Rear spoiler | $200 | $200 | ||
| Running boards | $350 | |||
| Skid plates | $150 | |||
| Sunroof | $900 | |||
| Tow hook(s), front | $40 | |||
| Wheel-lip moldings | $75 | |||
| Infotainment | ||||
| Bluetooth audio streaming | $25 | $25 | $25 | |
| CD changer, in-dash | $325 | |||
| CD player | $125 | $125 | $125 | |
| Rear seat audio controls | $25 | |||
| Satellite radio | $200 | $200 | $200 | |
| Traffic information | $25 | $25 | ||
| Instruments, Lights, and Mirrors | ||||
| Detailed driving style feedback | $100 | |||
| Large energy flow and fuel economy display | $25 | |||
| Speaker lights | $100 | $100 | $100 | |
| Turn signals on or near mirrors | $25 | $25 | $25 | |
| Xenon HID headlights | $500 | |||
| Seats and Interior Trim | ||||
| Cooled or ventilated front seats | $300 | $300 | $300 | |
| Folding second row seats | $300 | $300 | $300 | |
| Heated second row seats | $200 | $200 | $200 | |
| Illuminated door sill trim plates | $200 | |||
| Total Value of Features | $5,780 | $4,025 | $4,025 | $4,800 |
| Value of Feature Adjustments | $1,755 | $0 | $0 | $775 |
| Value of Feature Adjustments | -1,554 | 0 | 0 | -720 |
Specifications Comparison: Toyota 4Runner vs. Kia Optima
| Model Year | 2006 | 2011 |
| Model | 4Runner | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 109.8 in | 110.0 in |
| Length | 189.2 in | 190.7 in |
| Width | 75.2 in | 72.1 in |
| Height | 69.3 in | 57.3 in |
| Curb Weight | 4,046 lb. | 3,207 lb. |
| Fuel Capacity | 23.0 gal. | 18.5 gal. |
| Row 1 Headroom | 39.7 in | 40.0 in |
| Row 1 Shoulder Room | 58.0 in | 57.2 in |
| Row 1 Hip Room | 55.3 in | 54.7 in |
| Row 1 Legroom | 41.8 in | 45.5 in |
| Row 2 Headroom | 39.1 in | 37.6 in |
| Row 2 Shoulder Room | 57.2 in | 55.7 in |
| Row 2 Hip Room | 55.4 in | 54.5 in |
| Row 2 Legroom | 34.6 in | 34.7 in |
| Row 3 Headroom | 32.9 in | 0.0 in |
| Row 3 Shoulder Room | 56.7 in | 0.0 in |
| Row 3 Hip Room | 48.4 in | 0.0 in |
| Row 3 Legroom | 24.1 in | 0.0 in |
| Cargo Volume, Minimum | 12.0 ft3 | 15.4 ft3 |
| Cargo Volume, Behind R2 | 36.6 ft3 | 15.4 ft3 |
| Cargo Volume, Maximum | 75.1 ft3 | 15.4 ft3 |
Option Package Details
Kia Optima EX
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| Bluetooth audio streaming | 25 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 900 | 69% |
| Total Not Requested | 400 | 31% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Panoramic sunroof | 1200 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Total Requested | 600 | 25% |
| Total Not Requested | 1800 | 75% |
Option Package Details
Kia Optima EX Turbo
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| Bluetooth audio streaming | 25 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 900 | 69% |
| Total Not Requested | 400 | 31% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Panoramic sunroof | 1200 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Total Requested | 600 | 25% |
| Total Not Requested | 1800 | 75% |
Option Package Details
Kia Optima Hybrid
| Premium Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Leather seating surfaces | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Xenon HID headlights | 500 | No |
| Heated steering wheel | 100 | No |
| Compass | 0 | Yes |
| 215/55HR17 tires | 400 | No |
| Voice control for nav and audio | 100 | Yes |
| Interior ambient lighting | 150 | No |
| Illuminated door sill trim plates | 200 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Panoramic sunroof | 1200 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Total Requested | 2450 | 42% |
| Total Not Requested | 3400 | 58% |
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See TrueDelta's information for all SUVs
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