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Toyota Prius vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Soul Invoice Comparison

Lowest Total Price: $18,840

Kia Soul +   
Difference: $10,000

Lowest Total Invoice: $17,680

Kia Soul +   
Difference: $8,800

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102010
ModelPriusSoul
TrimIV+
Body4dr Hatch4dr Hatch
Base Price $23,800 $15,195
Base Invoice $22,156 $14,590
Solar Roof Package 1,800  
Navigation Package 2,480  
Special Edition Package   2,150
Sunroof   800
Solar Roof Package 1,440  
Navigation Package 2,124  
Special Edition Package   1,695
Sunroof   700
Options (change) 4,280 2,950
Options (change) 3,564 2,395
Destination 760 695
Total Price $28,840 $18,840
Total Invoice $26,480 $17,680

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $6,130
TrueDelta Adjusted Invoice Difference: $5,247
Model Year20102010
ModelPriusSoul
TrimIV+
Body4dr Hatch4dr Hatch
Engine98hp I4 H142hp I4
TransmissionCVTM5
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 8?, 6
Tire (rear if not all the same)195/65-15225/45-18
Total Price$28,840$18,840
Adjustments for Features-3,8700
Feature-Adjusted Total Price$24,970$18,840
Total Invoice$26,480$17,680
Adjustments for Features-3,5530
Feature-Adjusted Total Invoice$22,927$17,680

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Features Comparison: Toyota Prius vs. Kia Soul

Model Year20102010
ModelPriusSoul
TrimIV+
Body4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000 
5-speed manual $0
FWD$0$0
Accessories 
Proximity key$250 
Remote climate control$25 
Tilt steering wheel, manual $150
Tilt/telescoping steering wheel, manual$250 
Universal garage door opener$100 
Brakes, Airbags, and Other Safety 
Brake assist$50 
Knee airbag, driver$75 
Rearview camera$200 
Cargo Management 
Cargo cover$75 
Overhead sunglass holder$25 
Climate Control 
Automatic climate control, front$200 
Interior air filter$0 
Intermittent wipers $0
Ionizing air filtration$50 
Variable intermittent wipers$75 
Water-repellent front-door glass$15 
Exterior 
Bodyside graphics $0
Bodyside moldings $75
Deep-tinted rear windows $275
Solar panel$300 
Infotainment 
Bluetooth audio streaming$25 
CD changer, in-dash$325 
CD player $125
Navigation system$600 
Telematics service, such as OnStar$200 
Traffic information$25 
USB port $25
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150 
Digital instruments$0 
Fog lights $125
Heated mirrors$25 
Illuminated visor mirror, driver$50 
Illuminated visor mirror, passenger$50 
Large energy flow and fuel economy display$25 
Outside temperature display$50 
Tachometer $75
Visor mirror, driver $10
Visor mirror, passenger $10
Seats and Interior Trim 
Center armrest(s), second row$50 
Floor mats $75
Leather-wrapped steering wheel$150 
Power lumbar adjuster, driver seat$100 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$4,815$945
Value of Feature Adjustments$3,870$0
Value of Feature Adjustments-3,5530

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See a complete comparison of Toyota Prius vs. Kia Soul features.

Specifications Comparison: Toyota Prius vs. Kia Soul

Model Year20102010
ModelPriusSoul
Body4dr Hatch4dr Hatch
Wheelbase106.3 in100.4 in
Length175.6 in161.6 in
Width68.7 in70.3 in
Height58.7 in63.4 in
Curb Weight3,043 lb.2,561 lb.
Fuel Capacity11.9 gal.12.7 gal.
Row 1 Headroom38.6 in40.2 in
Row 1 Shoulder Room54.9 in55.2 in
Row 1 Hip Room52.7 in53.3 in
Row 1 Legroom42.5 in42.1 in
Row 2 Headroom37.6 in39.6 in
Row 2 Shoulder Room53.1 in55.1 in
Row 2 Hip Room51.2 in52.7 in
Row 2 Legroom36.0 in39.0 in
Cargo Volume,
Minimum		21.6 ft319.3 ft3
Cargo Volume,
Maximum		39.6 ft353.4 ft3

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See a complete comparison of Toyota Prius vs. Kia Soul specs.

Option Package Details
Toyota Prius IV

Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%
Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Navigation system600No
Rearview camera200No
Voice control for nav and audio100No
Traffic information25No
Bluetooth audio streaming25No
Total Requested00%
Total Not Requested1150100%

Option Package Details
Kia Soul +

Sunroof
FeatureValueRequested?
Sunroof900Yes
Fog lights125No
Total Requested90088%
Total Not Requested12512%
Special Edition Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Floor mats75No
Rear spoiler200Yes
Bodyside graphics0No
225/45R18 tires400No
Total Requested130073%
Total Not Requested47527%

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