Toyota Prius Toyota Prius 2010 Kia Soul Kia Soul 2017

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Toyota Prius vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Soul Invoice Comparison

Lowest Total Price: $27,440

Kia Soul +   
Difference: $1,400

Lowest Total Invoice: $25,832

Kia Soul +   
Difference: $648

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020172017
ModelPriusSoulSoul
TrimIV+EV+
Body4dr Hatch4dr Hatch4dr Hatch
Base Price $23,800 $19,800 $35,950
Base Invoice $22,156 $18,764 $33,285
Navigation Package 2,480    
Solar Roof Package 1,800    
Universal garage door opener   350 350
Audio Package   2,000  
Primo Package   4,000  
Rear spoiler   395  
Sun & Fun Package     1,100
Navigation Package 2,124    
Solar Roof Package 1,440    
Universal garage door opener   291 291
Audio Package   1,844  
Primo Package   3,711  
Rear spoiler   327  
Sun & Fun Package     1,009
Options (change) 4,280 6,745 1,450
Options (change) 3,564 6,173 1,300
Destination 760 895 895
Gas Tax 0 0 -7,500
Total Price $28,840 $27,440 $30,795
Total Invoice $26,480 $25,832 $27,980

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $3,960
TrueDelta Adjusted Invoice Difference: $3,058
Model Year201020172017
ModelPriusSoulSoul
TrimIV+EV+
Body4dr Hatch4dr Hatch4dr Hatch
Engine98hp I4 H161hp I4109hp E
TransmissionCVTT6A1
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8315, 8?, 6
Tire (rear if not all the same)195/65-15215/55-17205/60-16
Total Price$28,840$27,440$30,795
Adjustments for Features0-2,560-2,675
Feature-Adjusted Total Price$28,840$24,880$28,120
Cost Above Minimum$0$0$3,240
Total Invoice$26,480$25,832$27,980
Adjustments for Features0-2,410-2,430
Feature-Adjusted Total Invoice$26,480$23,422$25,550
Cost Above Minimum$0$0$2,128

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Features Comparison: Toyota Prius vs. Kia Soul

Model Year201020172017
ModelPriusSoulSoul
TrimIV+EV+
Body4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000  
6-speed manually-shiftable automatic $1100 
1-speed automatic  $800
FWD$0$0$0
Accessories 
Heated steering wheel $100$100
Remote app  $25
Remote climate control$25 $25
Brakes, Airbags, and Other Safety 
911 assist $25 
Active or whiplash-reducing head restraints, front seats$0  
Blind spot warning system $200 
Cross-traffic warning, rear $100 
Forward collision warning $200 
Knee airbag, driver$75  
Lane departure warning $200 
Obstacle detection, front  $150
Obstacle detection, rear  $250
Rollover sensor $50$50
Temporary spare tire$150  
Vehicle health reports $0$0
Cargo Management 
Cargo net  $40
Storage compartment under front seat(s)  $50
Climate Control 
Heat pump  $250
Interior air filter$0  
Water-repellent front-door glass$15  
Engine / Motor 
27 kWh battery pack  $0
6.6 kW onboard charger  $500
DC quick-charging capability  $750
Exterior 
Deep-tinted rear windows $275$275
Panoramic sunroof $1200$1200
Rear spoiler$200$200 
Solar panel$300  
Sunroof$900  
Infotainment 
4G LTE connectivity  $0
Android Auto support $100$100
App support $0$0
Apple CarPlay support $100$100
CD changer, in-dash$325  
CD player $125$125
HD radio $50 
SMS text-to-speech reader $25$25
Telematics service, such as OnStar$200 $200
USB port $25$25
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Automatic headlights $125$125
Automatic-off headlights$25  
Compass $0$0
Digital instruments$0 $0
Fog lights $125$125
Large energy flow and fuel economy display$25  
Power-folding mirrors  $50
Speaker lights $100$100
Tachometer $75 
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Cooled or ventilated front seats $300$300
Heated second row seats $200$200
Manual height adjuster, driver seat$50 $50
Power fore-aft adjuster, driver seat $100 
Power fore-aft adjuster, passenger seat $100 
Power height adjuster, driver seat $100 
Power height adjuster, passenger seat $100 
Power lumbar adjuster, driver seat$100$100 
Power recliner, driver seat $100 
Power recliner, passenger seat $100 
Power tilt adjuster, driver seat $100 
Power tilt adjuster, passenger seat $100 
Upholstered instrument cluster hood $50$50
Total Value of Features$3,390$5,950$6,065
Value of Feature Adjustments$0$2,560$2,675
Value of Feature Adjustments0-2,410-2,430

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Specifications Comparison: Toyota Prius vs. Kia Soul

Model Year20102017
ModelPriusSoul
Body4dr Hatch4dr Hatch
Wheelbase106.3 in101.2 in
Length175.6 in163.0 in
Width68.7 in70.9 in
Height58.7 in63.5 in
Curb Weight3,043 lb.2,885 lb.
Fuel Capacity11.9 gal.14.2 gal.
Row 1 Headroom38.6 in39.6 in
Row 1 Shoulder Room54.9 in55.5 in
Row 1 Hip Room52.7 in53.2 in
Row 1 Legroom42.5 in40.9 in
Row 2 Headroom37.6 in39.5 in
Row 2 Shoulder Room53.1 in54.7 in
Row 2 Hip Room51.2 in49.3 in
Row 2 Legroom36.0 in39.1 in
Cargo Volume,
Minimum
21.6 ft324.2 ft3
Cargo Volume,
Maximum
39.6 ft361.3 ft3

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Option Package Details
Toyota Prius IV

Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200Yes
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested1150100%
Total Not Requested00%
Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25Yes
Total Requested92576%
Total Not Requested30024%

Option Package Details
Kia Soul +

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested250100%
Total Not Requested00%
Audio Package
FeatureValueRequested?
HD radio50No
Speaker lights100No
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Proximity key250Yes
Engine immobilizer (optional)0No
Special interior trim0No
Upholstered instrument cluster hood50No
Leather-wrapped steering wheel150Yes
Apple CarPlay support100No
Android Auto support100No
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0No
911 assist25Yes
Bluetooth audio streaming25Yes
App support0No
Total Requested117560%
Total Not Requested77540%
Primo Package
FeatureValueRequested?
Leather seating surfaces900Yes
Cooled or ventilated front seats300No
Upgraded instruments0No
Panoramic sunroof1200No
Rear cross-traffic detection100No
Forward collision warning200No
LED tail lights0No
Power fore-aft adjuster, driver seat100No
Power height adjuster, driver seat50No
Power tilt adjuster, driver seat100No
Power recliner, driver seat100No
Power lumbar adjuster, driver seat100Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Lane departure warning system200No
Blind spot warning system200No
Heated front seats200Yes
Heated second row seats200No
Heated steering wheel100No
Total Requested120027%
Total Not Requested325073%

Option Package Details
Kia Soul EV+

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0No
Total Requested100100%
Total Not Requested00%
Sun & Fun Package
FeatureValueRequested?
Panoramic sunroof1200No
Speaker lights100No
Total Requested00%
Total Not Requested1300100%

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