2020 Toyota Prius Toyota Prius 2020 2010 Toyota Prius Toyota Prius 2010

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2020 Toyota Prius vs. 2010 Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

2020 Toyota Prius vs. 2010 Toyota Prius Invoice Comparison

Lowest Total Price: $25,715

2020 Toyota Prius L   
Difference: $8,515

Calculate Payments

  Down Payment Interest Rate Term
Model Year20202020202020202010
ModelPriusPriusPriusPriusPrius
TrimLLEXLELimitedV
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $24,325 $25,535 $28,375 $32,500 $28,070
Paint, special white 395 395 395 395 220
Advanced Technology Package         5,180
Paint, special white 352 352 352 352 176
Advanced Technology Package         4,377
Options (change) 395 395 395 395 5,400
Options (change) 352 352 352 352 4,553
Destination 995 995 995 995 760
Total Price $25,715 $26,925 $29,765 $33,890 $34,230

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation 2020 Toyota Prius dealer quotes or 2010 Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: 2020 Toyota Prius vs. 2010 Toyota Prius

Lowest Adjusted Price and Invoice: 2020 Toyota Prius L
TrueDelta Adjusted Price Difference: $5,975
TrueDelta Adjusted Invoice Difference: $27,480
Model Year20202020202020202010
ModelPriusPriusPriusPriusPrius
TrimLLEXLELimitedV
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine96hp I4 H96hp I4 H96hp I4 H96hp I4 H98hp I4 H
TransmissionCVTCVTCVTCVTCVT
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)58/53 MPG58/53 MPG58/53 MPG58/53 MPG51/48 MPG
Audio (watts, speakers)?, 6?, 6?, 6?, 6?, 8
Tire (rear if not all the same)195/65-15195/65-15215/45-17215/45-17215/45-17
Total Price$25,715$26,925$29,765$33,890$34,230
Adjustments for Features-325-150-1500-2,865
Feature-Adjusted Total Price$25,390$26,775$29,615$33,890$31,365
Cost Above Minimum$0$1,385$4,225$8,500$0

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Features Comparison: 2020 Toyota Prius vs. 2010 Toyota Prius

Model Year20202020202020202010
ModelPriusPriusPriusPriusPrius
TrimLLEXLELimitedV
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000$1000$1000$1000$1000
FWD$0$0$0$0$0
Accessories 
Adaptive cruise control    $600
Adaptive cruise control, all-speed$850$850$850$850 
Semi-automated parking system    $500
Universal garage door opener    $100
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial$200$200$200$200 
Automatic braking, low-speed$200$200$200$200 
Forward collision warning$200$200$200$200 
Lane departure prevention    $150
Lane departure prevention, steering-based$200$200$200$200 
Pedestrian detection$50$50$50$50 
Seat cushion airbag, passenger$75$75$75$75 
Temporary spare tire$150$150$150 $150
Cargo Management 
Console with shifter    $150
Console without shifter$150$150$150$150 
Climate Control 
Ionizing air filtration    $50
Rear wiper$175   $175
Water-repellent front-door glass    $15
Engine / Motor 
Automatic start / stop$150$150$150$150 
Exterior 
Active grille shutters$0$0$0$0 
Rear spoiler    $200
Infotainment 
CD changer, in-dash    $325
CD player$125$125$125$125 
Navigation system    $600
Satellite radio    $200
Siri Eyes Free support$0$0$0$0 
SMS text-to-speech reader$25$25$25$25 
Telematics service, such as OnStar    $200
Traffic information    $25
USB port$25$25$25$25 
Voice control for audio system$25$25$25$25 
Voice control for nav and audio    $100
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200$200$200 
Auto-dimming rearview mirror    $150
Detailed driving style feedback$100$100$100$100 
Fog lights    $125
Headlight washers    $50
LED headlights    $1000
LED headlights, single projector or low beam only$750$750$750$750 
Turn signals on or near mirrors$25$25$25$25 
Seats and Interior Trim 
Heated front seats    $200
Leather seating surfaces    $900
Leather-wrapped steering wheel    $150
Power lumbar adjuster, driver seat    $100
Total Value of Features$4,675$4,500$4,500$4,350$7,215
Value of Feature Adjustments$325$150$150$0$2,865
Value of Feature Adjustments-17-8-70-2,632

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Specifications Comparison: 2020 Toyota Prius vs. 2010 Toyota Prius

Model Year20202010
ModelPriusPrius
Body4dr Hatch4dr Hatch
Wheelbase106.3 in106.3 in
Length180.0 in175.6 in
Width69.3 in68.7 in
Height57.9 in58.7 in
Curb Weight3,010 lb.3,042 lb.
Fuel Capacity11.3 gal.11.9 gal.
Row 1 Headroom39.4 in38.6 in
Row 1 Shoulder Room55.0 in54.9 in
Row 1 Hip Room53.4 in52.7 in
Row 1 Legroom42.3 in42.5 in
Row 2 Headroom37.4 in37.6 in
Row 2 Shoulder Room53.0 in53.1 in
Row 2 Hip Room51.9 in51.2 in
Row 2 Legroom33.4 in36.0 in
Cargo Volume,
Minimum
27.4 ft321.6 ft3
Cargo Volume,
Maximum
65.5 ft339.6 ft3

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Option Package Details
2010 Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500No
Lane departure prevention system150Yes
Telematics service, such as OnStar200No
Navigation system600No
Rearview camera200Yes
Voice control for nav and audio100No
Traffic information25No
Bluetooth audio streaming25Yes
Total Requested102542%
Total Not Requested142558%

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