The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,135 Kia Optima SX | ||||||
Difference: $18,104 | ||||||
Lowest Total Invoice: $31,758 Kia Optima SX | ||||||
Difference: $15,987 | ||||||
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Model Year | 2010 | 2010 | 2017 | 2017 | 2017 | 2017 |
Model | Touareg | Touareg | Optima | Optima | Optima | Optima |
Trim | VR6 FSI | V6 TDI | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $40,850 | $44,350 | $30,990 | $35,210 | $26,855 | $36,090 |
Base Invoice | $37,624 | $40,830 | $28,752 | $32,743 | $25,023 | $33,481 |
Lux Limited Package | 5,100 | 5,100 | ||||
Technology Package | 5,200 | 5,200 | 5,000 | 5,250 | ||
All-weather floor mats | 289 | 289 | ||||
Universal garage door opener | 350 | 350 | 350 | 350 | ||
Cargo net | 50 | 50 | 50 | 50 | ||
Cargo mat | 95 | 95 | ||||
Launch Edition | 2,900 | |||||
SX Base Package | 3,085 | |||||
Lux Limited Package | 4,504 | 4,504 | ||||
Technology Package | 4,592 | 4,592 | 4,618 | 4,831 | ||
All-weather floor mats | 225 | 225 | ||||
Universal garage door opener | 291 | 291 | 291 | 291 | ||
Cargo net | 42 | 42 | 42 | 42 | ||
Cargo mat | 78 | 78 | ||||
Launch Edition | 2,665 | |||||
SX Base Package | 2,842 | |||||
Options (change) | 10,589 | 10,589 | 5,495 | 5,745 | 6,385 | 400 |
Options (change) | 9,321 | 9,321 | 5,029 | 5,242 | 5,840 | 333 |
Destination | 800 | 800 | 895 | 895 | 895 | 895 |
Gas Tax | 0 | -1,150 | 0 | -4,919 | 0 | 0 |
Total Price | $52,239 | $54,589 | $37,380 | $36,931 | $34,135 | $37,385 |
Total Invoice | $47,745 | $49,801 | $34,676 | $33,961 | $31,758 | $34,709 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||||
TrueDelta Adjusted Price Difference: $15,984 | ||||||
TrueDelta Adjusted Invoice Difference: $14,049 | ||||||
Model Year | 2010 | 2010 | 2017 | 2017 | 2017 | 2017 |
Model | Touareg | Touareg | Optima | Optima | Optima | Optima |
Trim | VR6 FSI | V6 TDI | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 280hp V6 | 225hp V6 D | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 245hp I4 |
Transmission | T6 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | AWD w/4L | AWD w/4L | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 300, 11 | 300, 11 | 630, 10 | 630, 10 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 275/40-20 | 275/40-20 | 215/55-17 | 215/55-17 | 235/45-18 | 235/45-18 |
Total Price | $52,239 | $54,589 | $37,380 | $36,931 | $34,135 | $37,385 |
Adjustments for Features | -2,120 | -2,120 | -1,300 | -1,100 | 0 | -2,775 |
Feature-Adjusted Total Price | $50,119 | $52,469 | $36,080 | $35,831 | $34,135 | $34,610 |
Cost Above Minimum | $0 | $2,350 | $1,945 | $1,696 | $0 | $475 |
Total Invoice | $47,745 | $49,801 | $34,676 | $33,961 | $31,758 | $34,709 |
Adjustments for Features | -1,938 | -1,934 | -1,206 | -1,012 | 0 | -2,576 |
Feature-Adjusted Total Invoice | $45,807 | $47,867 | $33,470 | $32,949 | $31,758 | $32,133 |
Cost Above Minimum | $0 | $2,060 | $1,712 | $1,191 | $0 | $375 |
Model Year | 2010 | 2010 | 2017 | 2017 | 2017 | 2017 |
Model | Touareg | Touareg | Optima | Optima | Optima | Optima |
Trim | VR6 FSI | V6 TDI | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 |
AWD w/low range | $2200 | $2200 | ||||
FWD | $0 | $0 | $0 | $0 | ||
Accessories | ||||||
AC power outlet | $100 | $100 | ||||
Adaptive cruise control, all-speed | $850 | $850 | $850 | |||
Cruise control | $150 | $150 | $150 | |||
Power liftgate | $350 | $350 | ||||
Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | ||
Sunshades, second row | $125 | $125 | $125 | $125 | ||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | ||
Around view cameras | $500 | |||||
Automatic braking, high-speed or partial | $200 | $200 | $200 | |||
Automatic braking, low-speed | $200 | $200 | $200 | |||
Blind spot warning system | $200 | $200 | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | ||
Forward collision warning | $200 | $200 | $200 | |||
Hill descent control | $250 | $250 | ||||
Knee airbag, driver | $75 | $75 | $75 | $75 | ||
Lane departure warning | $200 | $200 | $200 | |||
Obstacle detection, front | $150 | $150 | ||||
Rearview camera | $200 | $200 | $200 | $200 | $200 | |
Temporary spare tire | $150 | $150 | $150 | $150 | ||
Vehicle health reports | $0 | $0 | $0 | $0 | ||
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | ||||
Cargo cover | $75 | $75 | ||||
Rear seat pass-through | $100 | $100 | ||||
Roof rails | $250 | $250 | ||||
Storage compartment under front seat(s) | $50 | $50 | ||||
Climate Control | ||||||
Automatic air recirculation | $100 | $100 | ||||
Heated windshield washer nozzles | $15 | $15 | ||||
Rain-sensing wipers | $175 | $175 | ||||
Rear wiper | $175 | $175 | ||||
Residual heat | $50 | $50 | ||||
Variable intermittent wipers | $75 | $75 | $75 | $75 | ||
Drivetrain | ||||||
Lockable center differential | $150 | $150 | ||||
Engine / Motor | ||||||
10 kWh battery pack | $0 | |||||
3.3 kW onboard charger | $0 | |||||
Automatic start / stop | $150 | $150 | ||||
Exterior | ||||||
Active grille shutters | $0 | $0 | ||||
Body kit | $0 | $0 | $0 | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
Deep-tinted rear windows | $275 | $275 | ||||
Laminated front side windows | $200 | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | $0 | ||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | ||
Rear bumper protector | $40 | $40 | ||||
Rear spoiler | $200 | $200 | $200 | $200 | ||
Sunroof | $900 | $900 | ||||
Infotainment | ||||||
Android Auto support | $100 | $100 | $100 | $100 | ||
App support | $0 | $0 | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | $100 | $100 | ||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | ||
DVD-compatible player | $0 | $0 | ||||
HD radio | $50 | $50 | $50 | $50 | ||
Media drive | $15 | $15 | ||||
SD Card slot | $25 | $25 | ||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | $250 | $250 | ||
Traffic information | $25 | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | $0 | ||
Voice control for nav and audio | $100 | $100 | $100 | $100 | ||
Wireless charging station | $75 | |||||
Instruments, Lights, and Mirrors | ||||||
Approach detection | $25 | $25 | ||||
Auto-dimming headlights | $200 | $200 | $200 | |||
Detailed driving style feedback | $100 | $100 | ||||
Fog lights | $125 | $125 | ||||
Headlight washers | $50 | $50 | ||||
Large energy flow and fuel economy display | $25 | $25 | ||||
LED headlights | $1000 | $1000 | $1000 | $1000 | ||
Mirror tilt-down in reverse | $25 | $25 | ||||
Power-folding mirrors | $50 | $50 | $50 | $50 | ||
Xenon HID headlights | $500 | $500 | ||||
Seats and Interior Trim | ||||||
All-weather floor mats | $75 | $75 | ||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | ||
Door sill trim plates | $100 | $100 | $100 | $100 | $100 | |
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | |||
Interior trim, special color | $0 | |||||
Leather door panel trim | $250 | $250 | ||||
Memory system, driver seat | $200 | $200 | $200 | $200 | ||
Metal pedals | $75 | $75 | ||||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | ||||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
Wood trim, alternative type | $300 | $300 | ||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | ||
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | ||||
Machined alloy wheels | $350 | |||||
Performance steering system (optional) | $0 | $0 | ||||
Sport suspension (upgrade) | $0 | $0 | ||||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||||
Total Value of Features | $9,545 | $9,545 | $8,725 | $8,525 | $7,425 | $10,200 |
Value of Feature Adjustments | $2,120 | $2,120 | $1,300 | $1,100 | $0 | $2,775 |
Value of Feature Adjustments | -1,938 | -1,934 | -1,206 | -1,012 | 0 | -2,576 |
Model Year | 2010 | 2017 |
Model | Touareg | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 112.4 in | 110.4 in |
Length | 187.2 in | 191.1 in |
Width | 75.9 in | 73.2 in |
Height | 68.0 in | 57.7 in |
Curb Weight | 5,087 lb. | 3,220 lb. |
Fuel Capacity | 26.4 gal. | 18.5 gal. |
Row 1 Headroom | 38.7 in | 39.8 in |
Row 1 Shoulder Room | 57.7 in | 58.1 in |
Row 1 Hip Room | 0.0 in | 56.0 in |
Row 1 Legroom | 41.3 in | 45.5 in |
Row 2 Headroom | 38.3 in | 37.8 in |
Row 2 Shoulder Room | 57.4 in | 56.4 in |
Row 2 Hip Room | 0.0 in | 56.0 in |
Row 2 Legroom | 35.6 in | 35.6 in |
Cargo Volume, Minimum | 31.0 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 71.0 ft3 | 15.9 ft3 |
Lux Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Body kit | 0 | Yes |
Bright-finished exhaust tip(s) | 25 | Yes |
275/40HR20 tires | 400 | No |
Wood trim, alternative type | 300 | No |
Upholstered door panels, leather | 250 | No |
Leather seating surfaces | 900 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power 4-way lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 50 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 1325 | 56% |
Total Not Requested | 1050 | 44% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Rearview camera | 200 | Yes |
Headlight washers | 50 | No |
DVD-compatible player | 0 | No |
Proximity key | 250 | Yes |
Unbranded, 300W, 11 speakers | 350 | No |
Aux input | 50 | Yes |
Media drive, large | 15 | No |
USB port | 25 | Yes |
SD Card slot | 25 | No |
Total Requested | 1775 | 80% |
Total Not Requested | 440 | 20% |
Lux Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Body kit | 0 | Yes |
Bright-finished exhaust tip(s) | 25 | Yes |
275/40HR20 tires | 400 | No |
Wood trim, alternative type | 300 | No |
Upholstered door panels, leather | 250 | No |
Leather seating surfaces | 900 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power 4-way lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 50 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 1325 | 56% |
Total Not Requested | 1050 | 44% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Rearview camera | 200 | Yes |
Headlight washers | 50 | No |
DVD-compatible player | 0 | No |
Proximity key | 250 | Yes |
Unbranded, 300W, 11 speakers | 350 | No |
Aux input | 50 | Yes |
Media drive, large | 15 | No |
USB port | 25 | Yes |
SD Card slot | 25 | No |
Total Requested | 1775 | 80% |
Total Not Requested | 440 | 20% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | Yes |
LED headlights | 1000 | No |
Auto-dimming headlights | 200 | No |
Heated second row seats | 200 | No |
Sunshades, second row | 125 | No |
Lane departure warning system | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 1150 | 19% |
Total Not Requested | 4825 | 81% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
LED headlights | 1000 | No |
Auto-dimming headlights | 200 | No |
Heated second row seats | 200 | No |
Sunshades, second row | 125 | No |
Lane departure warning system | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 1000 | 17% |
Total Not Requested | 4825 | 83% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Launch Edition | ||
Feature | Value | Requested? |
Surround sound | 250 | No |
Dark-colored headliner (optional) | 0 | No |
Interior trim, special color | 0 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Rear reading lights | 0 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 850 | 26% |
Total Not Requested | 2400 | 74% |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | Yes |
Door sill trim plates | 100 | Yes |
LED headlights | 1000 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
HD radio | 50 | No |
Proximity key | 250 | Yes |
Perimeter approach lighting | 25 | No |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Total Requested | 1250 | 48% |
Total Not Requested | 1350 | 52% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |