The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,835 Kia Optima EX | ||||||
Difference: $25,605 | ||||||
Lowest Total Invoice: $23,030 Kia Optima EX | ||||||
Difference: $24,443 | ||||||
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Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2009 |
Model | S90 | S90 | S90 | S90 | S90 | Optima |
Trim | T5 Momentum | T6 Momentum | T8 Momentum | T6 Inscription | T8 Inscription | EX |
Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan |
Base Price | $48,100 | $54,100 | $63,650 | $58,600 | $68,150 | $20,690 |
Base Invoice | $45,214 | $50,854 | $59,831 | $55,084 | $64,061 | $19,255 |
Metallic paint (extra cost) | 595 | 595 | 595 | 595 | 595 | |
Heated front seats | 750 | |||||
Premium Package | 1,300 | |||||
Convenience Package | 970 | |||||
Navigation system | 1,200 | |||||
Metallic paint (extra cost) | 559 | 559 | 559 | 559 | 559 | |
Heated front seats | 705 | |||||
Premium Package | 1,160 | |||||
Convenience Package | 865 | |||||
Navigation system | 1,075 | |||||
Options (change) | 1,345 | 595 | 595 | 595 | 595 | 3,470 |
Options (change) | 1,264 | 559 | 559 | 559 | 559 | 3,100 |
Destination | 995 | 995 | 995 | 995 | 995 | 675 |
Gas Tax | 0 | 0 | -5,002 | 0 | -5,002 | 0 |
Total Price | $50,440 | $55,690 | $60,238 | $60,190 | $64,738 | $24,835 |
Total Invoice | $47,473 | $52,408 | $56,383 | $56,638 | $60,613 | $23,030 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $16,705 | ||||||
TrueDelta Adjusted Invoice Difference: $16,067 | ||||||
Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2009 |
Model | S90 | S90 | S90 | S90 | S90 | Optima |
Trim | T5 Momentum | T6 Momentum | T8 Momentum | T6 Inscription | T8 Inscription | EX |
Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan |
Engine | 250hp I4 | 316hp I4 | 313hp I4 PiH | 316hp I4 | 313hp I4 PiH | 175hp I4 |
Transmission | T8 | T8 | T8 | T8 | T8 | T5 |
Drivetrain | FWD | AWD | AWD | AWD | AWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 224, 10 | 224, 10 | 224, 10 | 224, 10 | 224, 10 | 360, 7 |
Tire (rear if not all the same) | 245/45-18 | 245/45-18 | 255/40-19 | 255/40-19 | 255/40-19 | 215/50-17 |
Total Price | $50,440 | $55,690 | $60,238 | $60,190 | $64,738 | $24,835 |
Adjustments for Features | -8,900 | -10,750 | -10,425 | -13,500 | -12,600 | 0 |
Feature-Adjusted Total Price | $41,540 | $44,940 | $49,813 | $46,690 | $52,138 | $24,835 |
Cost Above Minimum | $0 | $3,400 | $8,273 | $5,150 | $10,598 | $0 |
Total Invoice | $47,473 | $52,408 | $56,383 | $56,638 | $60,613 | $23,030 |
Adjustments for Features | -8,376 | -10,116 | -9,758 | -12,703 | -11,797 | 0 |
Feature-Adjusted Total Invoice | $39,097 | $42,292 | $46,625 | $43,935 | $48,816 | $23,030 |
Cost Above Minimum | $0 | $3,195 | $7,528 | $4,838 | $9,719 | $0 |
Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2009 |
Model | S90 | S90 | S90 | S90 | S90 | Optima |
Trim | T5 Momentum | T6 Momentum | T8 Momentum | T6 Inscription | T8 Inscription | EX |
Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan |
Transmission and Drivetrain | ||||||
8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | $1300 | |
5-speed manually-shiftable automatic | $1000 | |||||
FWD | $0 | $0 | ||||
AWD | $1700 | $1700 | $1700 | $1700 | ||
Accessories | ||||||
Active noise reduction | $0 | $0 | $0 | $0 | $0 | |
Adaptive cruise control, all-speed | $850 | $850 | $850 | $850 | $850 | |
Cruise control | $150 | |||||
Heated steering wheel | $100 | |||||
Power-adjustable pedals | $125 | |||||
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Remote app | $25 | $25 | $25 | $25 | $25 | |
Sunshade, rear | $125 | |||||
Sunshades, second row | $125 | $125 | ||||
Universal garage door opener | $100 | |||||
Brakes, Airbags, and Other Safety | ||||||
Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | $200 | |
Automatic braking, low-speed | $200 | $200 | $200 | $200 | $200 | |
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |
Collision preparation system, rear | $100 | $100 | $100 | $100 | $100 | |
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | |
Cyclist detection | $25 | $25 | $25 | $25 | $25 | |
Driver drowsiness monitor | $150 | $150 | $150 | $150 | $150 | |
Following distance indicator | $25 | $25 | $25 | $25 | $25 | |
Forward collision warning | $200 | $200 | $200 | $200 | $200 | |
Intersection collision mitigation | $100 | $100 | $100 | $100 | $100 | |
Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
Lane departure warning | $200 | $200 | $200 | $200 | $200 | |
Lane keeping assist | $400 | $400 | $400 | $400 | $400 | |
Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | |
Pedestrian detection | $50 | $50 | $50 | $50 | $50 | |
Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | $0 | |
Rearview camera | $200 | $200 | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | $50 | $50 | $50 | |
Run-off road collision prepartion | $25 | $25 | $25 | $25 | $25 | |
Secondary collision brake assist | $25 | $25 | $25 | $25 | $25 | |
Temporary spare tire | $150 | $150 | $150 | $150 | ||
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | |||||
Overhead sunglass holder | $25 | |||||
Rear seat pass-through | $100 | $100 | $100 | $100 | $100 | |
Climate Control | ||||||
Automatic air recirculation | $100 | $100 | $100 | $100 | $100 | |
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
Rain-sensing wipers | $175 | $175 | $175 | $175 | $175 | |
Rear air vents | $100 | $100 | $100 | $100 | ||
Rear air vents with automatic controls | $250 | |||||
Rear dual-zone climate control | $125 | |||||
Variable intermittent wipers | $75 | |||||
Engine / Motor | ||||||
10 kWh battery pack | $0 | $0 | ||||
3.5 kW onboard charger | $0 | $0 | ||||
Automatic start / stop | $150 | $150 | $150 | $150 | $150 | |
Regenerative braking | $0 | $0 | $0 | |||
Exterior | ||||||
Bodyside moldings | $75 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | |
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Laminated rear side windows | $100 | $100 | $100 | $100 | $100 | |
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
Sunroof | $900 | |||||
Infotainment | ||||||
Android Auto support | $100 | $100 | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | |
CD player | $125 | |||||
Handwriting recognition | $200 | $200 | $200 | $200 | $200 | |
HD radio | $50 | $50 | $50 | $50 | $50 | |
In-vehicle Internet | $150 | $150 | $150 | $150 | $150 | |
MP3-compatible player | $50 | |||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
Telematics service, such as OnStar | $200 | $200 | $200 | $200 | $200 | |
Traffic information | $25 | $25 | $25 | $25 | $25 | |
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | |
Wi-Fi hotspot | $50 | $50 | $50 | $50 | $50 | |
Instruments, Lights, and Mirrors | ||||||
Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | $75 | |
Auto-dimming headlights | $200 | $200 | $200 | $200 | $200 | |
Auto-dimming passenger-side mirror | $75 | $75 | $75 | $75 | $75 | |
Compass | $0 | |||||
Digital instruments | $0 | $0 | ||||
Fog light, rear | $100 | $100 | $100 | $100 | $100 | |
Fog lights | $125 | $125 | $125 | $125 | ||
Headlight washers | $50 | $50 | ||||
Interior ambient lighting | $150 | $150 | ||||
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | |||
LED headlights | $1000 | $1000 | $1000 | $1000 | $1000 | |
Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | $25 | |
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
Road sign information | $75 | $75 | $75 | $75 | $75 | |
Spotter mirror(s) | $50 | $50 | $50 | $50 | $50 | |
Steering-linked fog lights | $50 | $50 | $50 | |||
Steering-linked headlights | $150 | $150 | ||||
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | $300 | ||||
Door sill trim plates | $100 | $100 | $100 | $100 | ||
Illuminated door sill trim plates | $200 | $200 | ||||
Leather door panel trim | $250 | $250 | $250 | $250 | $250 | |
Manual lumbar adjuster, driver seat | $50 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |
Memory system, passenger seat | $150 | $150 | ||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | $150 | |
Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power seatback bolsters, driver seat | $100 | $100 | ||||
Power seatback bolsters, passenger seat | $100 | $100 | ||||
Power thigh support length adjuster, driver seat | $100 | $100 | ||||
Power thigh support length adjuster, passenger seat | $100 | $100 | ||||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power-folding headrests, second row seats | $50 | $50 | $50 | $50 | $50 | |
Upholstered instrument panel, leather | $1000 | $1000 | ||||
Wood trim | $300 | $300 | $300 | $300 | $300 | |
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | |||
Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | |
Polished alloy wheels | $350 | $350 | $350 | |||
Total Value of Features | $12,425 | $14,275 | $13,950 | $17,025 | $16,125 | $3,525 |
Value of Feature Adjustments | $8,900 | $10,750 | $10,425 | $13,500 | $12,600 | $0 |
Value of Feature Adjustments | -8,376 | -10,116 | -9,758 | -12,703 | -11,797 | 0 |
Model Year | 2018 | 2009 |
Model | S90 | Optima |
Body | 4dr Sedan, ext. | 4dr Sedan |
Wheelbase | 120.5 in | 107.1 in |
Length | 200.1 in | 189.0 in |
Width | 74.0 in | 71.1 in |
Height | 57.1 in | 58.3 in |
Curb Weight | 3,871 lb. | 3,158 lb. |
Fuel Capacity | 14.5 gal. | 16.4 gal. |
Row 1 Headroom | 37.8 in | 39.8 in |
Row 1 Shoulder Room | 57.5 in | 57.1 in |
Row 1 Hip Room | 56.4 in | 54.5 in |
Row 1 Legroom | 42.2 in | 43.7 in |
Row 2 Headroom | 37.8 in | 38.0 in |
Row 2 Shoulder Room | 55.4 in | 56.3 in |
Row 2 Hip Room | 54.9 in | 54.7 in |
Row 2 Legroom | 40.4 in | 37.8 in |
Cargo Volume | 15.4 ft3 | 15.0 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 400 | 38% |
Total Not Requested | 650 | 62% |