The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,840 Kia Optima EX | |||||
Difference: $5,530 | |||||
Lowest Total Invoice: $23,870 Kia Optima EX | |||||
Difference: $5,845 | |||||
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Model Year | 2009 | 2014 | 2014 | 2014 | 2014 |
Model | Optima | Journey | Journey | Journey | Journey |
Trim | EX | SXT | Crossroad | Limited | R/T |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
Base Price | $20,690 | $23,295 | $24,995 | $28,395 | $28,995 |
Base Invoice | $19,255 | $22,376 | $23,930 | $27,058 | $27,610 |
Premium Package | 1,300 | ||||
Convenience Package | 970 | ||||
2.7L V6 | 1,005 | ||||
Navigation system | 1,200 | ||||
SXT Plus Package | 995 | ||||
Flexible Seating Group | 1,500 | ||||
3.6L V6 | 1,700 | 1,700 | |||
Navigation and Sound Group | 995 | 995 | 1,395 | 995 | |
Wheels and Tunes Group | 695 | ||||
Popular Equipment Group | 995 | 995 | |||
Sunroof | 795 | 1,095 | 1,095 | ||
Leather seating surfaces | 595 | 595 | |||
Sun / Sound and Wheel Group | 1,495 | ||||
Premium Package | 1,160 | ||||
Convenience Package | 865 | ||||
2.7L V6 | 840 | ||||
Navigation system | 1,075 | ||||
SXT Plus Package | 886 | ||||
Flexible Seating Group | 1,335 | ||||
3.6L V6 | 1,513 | 1,513 | |||
Navigation and Sound Group | 886 | 886 | 1,242 | 886 | |
Wheels and Tunes Group | 619 | ||||
Popular Equipment Group | 886 | 886 | |||
Sunroof | 708 | 975 | 975 | ||
Leather seating surfaces | 530 | 530 | |||
Sun / Sound and Wheel Group | 1,331 | ||||
Options (change) | 4,475 | 8,270 | 5,380 | 2,890 | 2,090 |
Options (change) | 3,940 | 7,363 | 4,790 | 2,573 | 1,861 |
Destination | 675 | 995 | 995 | 995 | 995 |
Total Price | $25,840 | $32,560 | $31,370 | $32,280 | $32,080 |
Total Invoice | $23,870 | $30,734 | $29,715 | $30,626 | $30,466 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
TrueDelta Adjusted Price Difference: $2,580 | |||||
TrueDelta Adjusted Invoice Difference: $2,956 | |||||
Model Year | 2009 | 2014 | 2014 | 2014 | 2014 |
Model | Optima | Journey | Journey | Journey | Journey |
Trim | EX | SXT | Crossroad | Limited | R/T |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
Engine | 194hp V6 | 283hp V6 | 283hp V6 | 283hp V6 | 283hp V6 |
Transmission | T5 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 20/28 MPG | 17/25 MPG | 17/25 MPG | 17/25 MPG | 17/25 MPG |
Audio (watts, speakers) | 360, 7 | 368, 7 | ?, 6 | 368, 7 | 368, 7 |
Tire (rear if not all the same) | 215/50-17 | 225/55-19 | 225/55-19 | 225/55-19 | 225/55-19 |
Total Price | $25,840 | $32,560 | $31,370 | $32,280 | $32,080 |
Adjustments for Features | 0 | -4,140 | -2,615 | -2,965 | -2,465 |
Feature-Adjusted Total Price | $25,840 | $28,420 | $28,755 | $29,315 | $29,615 |
Cost Above Minimum | $0 | $0 | $335 | $895 | $1,195 |
Total Invoice | $23,870 | $30,734 | $29,715 | $30,626 | $30,466 |
Adjustments for Features | 0 | -3,908 | -2,477 | -2,813 | -2,341 |
Feature-Adjusted Total Invoice | $23,870 | $26,826 | $27,238 | $27,813 | $28,125 |
Cost Above Minimum | $0 | $0 | $412 | $987 | $1,299 |
Model Year | 2009 | 2014 | 2014 | 2014 | 2014 |
Model | Optima | Journey | Journey | Journey | Journey |
Trim | EX | SXT | Crossroad | Limited | R/T |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | |||||
5-speed manually-shiftable automatic | $1000 | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |
FWD | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||
AC power outlet | $100 | $100 | |||
Heated steering wheel | $100 | $100 | $100 | $100 | |
Power-adjustable pedals | $125 | ||||
Proximity key | $250 | $250 | $250 | $250 | |
Remote start | $150 | $150 | $150 | $150 | |
Sunshade, rear | $125 | ||||
Brakes, Airbags, and Other Safety | |||||
Knee airbag, driver | $75 | $75 | $75 | $75 | |
Obstacle detection, rear | $250 | $250 | $250 | $250 | |
Rearview camera | $200 | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | $50 | $50 | |
Side curtain airbags | $350 | $350 | $350 | $350 | |
Side curtain airbags, three rows | $500 | ||||
Trailer sway control | $25 | $25 | $25 | $25 | |
Cargo Management | |||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |
Cargo cover | $75 | $75 | $75 | $75 | |
Cargo net | $40 | $40 | $40 | $40 | |
Roof rails | $250 | $250 | $250 | ||
Second-row under-floor storage | $150 | $150 | $150 | $150 | |
Storage compartment under front seat(s) | $50 | $50 | $50 | $50 | |
Climate Control | |||||
Dual-zone climate control | $125 | $125 | $125 | $125 | |
Rear air vents with automatic controls | $250 | ||||
Rear HVAC unit | $400 | ||||
Rear wiper | $175 | $175 | $175 | $175 | |
Exterior | |||||
Black exterior trim (optional) | $0 | ||||
Black grille (optional) | $0 | ||||
Bodyside moldings | $75 | ||||
Deep-tinted rear windows | $275 | $275 | $275 | $275 | |
Rear spoiler | $200 | $200 | $200 | $200 | |
Infotainment | |||||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | |
Satellite radio | $200 | ||||
Satellite radio - one year subscription | $250 | $250 | $250 | $250 | |
SD Card slot | $25 | $25 | $25 | $25 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
Traffic + travel information | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | |||||
Conversation mirror | $25 | $25 | $25 | $25 | |
Turn signals on or near mirrors | $25 | ||||
Seats and Interior Trim | |||||
Door sill trim plates | $100 | ||||
Folding passenger seat | $150 | $150 | $150 | $150 | |
Folding third row seats | $600 | ||||
Manual fore-aft adjuster, second row seats | $75 | $75 | $75 | $75 | |
Manual lumbar adjuster, driver seat | $50 | ||||
Manual recliner, second row seats | $75 | $75 | $75 | $75 | |
Manual recliner, third row seats | $125 | ||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
Power fore-aft adjuster, passenger seat | $100 | ||||
Power recliner, driver seat | $100 | ||||
Power recliner, passenger seat | $100 | ||||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | $350 | |
Chrome-coated alloy wheels | $600 | ||||
Sport suspension (upgrade) | $0 | ||||
Touring suspension (upgrade) | $0 | $0 | $0 | ||
Total Value of Features | $2,700 | $6,840 | $5,315 | $5,665 | $5,165 |
Value of Feature Adjustments | $0 | $4,140 | $2,615 | $2,965 | $2,465 |
Value of Feature Adjustments | 0 | -3,908 | -2,477 | -2,813 | -2,341 |
Model Year | 2009 | 2014 |
Model | Optima | Journey |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 107.1 in | 113.8 in |
Length | 189.0 in | 192.4 in |
Width | 71.1 in | 72.2 in |
Height | 58.3 in | 66.6 in |
Curb Weight | 3,294 lb. | 3,884 lb. |
Fuel Capacity | 16.4 gal. | 20.5 gal. |
Row 1 Headroom | 39.8 in | 40.8 in |
Row 1 Shoulder Room | 57.1 in | 57.5 in |
Row 1 Hip Room | 54.5 in | 53.8 in |
Row 1 Legroom | 43.7 in | 40.8 in |
Row 2 Headroom | 38.0 in | 39.9 in |
Row 2 Shoulder Room | 56.3 in | 56.9 in |
Row 2 Hip Room | 54.7 in | 54.4 in |
Row 2 Legroom | 37.8 in | 33.6 in |
Row 3 Headroom | 0.0 in | 37.7 in |
Row 3 Shoulder Room | 0.0 in | 43.5 in |
Row 3 Hip Room | 0.0 in | 40.0 in |
Row 3 Legroom | 0.0 in | 23.4 in |
Cargo Volume, Minimum | 15.0 ft3 | 10.7 ft3 |
Cargo Volume, Behind R2 | 15.0 | 37.0 ft3 |
Cargo Volume, Maximum | 15.0 | 67.6 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 200 | 19% |
Total Not Requested | 850 | 81% |
Sunroof | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Infinity, 368W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 72% |
Total Not Requested | 350 | 28% |
Leather seating surfaces | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Total Requested | 1100 | 100% |
Total Not Requested | 0 | 0% |
SXT Plus Package | ||
Feature | Value | Requested? |
Rear air vents with automatic controls | 250 | No |
Automatic climate control, front | 200 | Yes |
SD Card slot | 25 | No |
Illuminated visor mirror, driver | 40 | Yes |
Illuminated visor mirror, passenger | 50 | Yes |
Trip computer | 150 | Yes |
Outside temperature display | 50 | Yes |
Compass | 0 | Yes |
Conversation mirror | 25 | No |
Overhead sunglass holder | 25 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power 4-way lumbar adjuster, driver seat | 150 | No |
Folding passenger seat | 150 | No |
Storage compartment under front seat(s) | 50 | No |
Leather-wrapped steering wheel | 150 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Bluetooth cell phone link | 100 | No |
Voice control for external devices | 0 | No |
Bluetooth audio streaming | 25 | No |
Total Requested | 1065 | 58% |
Total Not Requested | 775 | 42% |
Flexible Seating Group | ||
Feature | Value | Requested? |
Rear HVAC unit | 400 | No |
Third-row 2-section 2-person split bench | 100 | No |
Manual recliner, third row seats | 125 | No |
Folding third row seats | 600 | No |
Side curtain airbags, three rows | 150 | No |
Rear air vents with manual controls | 150 | No |
Total Requested | 0 | 0% |
Total Not Requested | 1525 | 100% |
3.6L V6 DOHC-4v 283 hp@6350 260 lb-ft@4400 | ||
Feature | Value | Requested? |
3.6L V6 DOHC-4v 283 hp@6350 260 lb-ft@4400 | 1000 | Yes |
6-speed manually-shiftable automatic | 0 | Yes |
Bright-finished exhaust tip(s) | 25 | Yes |
Total Requested | 1025 | 100% |
Total Not Requested | 0 | 0% |
Navigation and Sound Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
SMS text-to-speech reader | 25 | No |
Traffic + travel information | 25 | No |
Universal garage door opener | 100 | Yes |
Obstacle detection, rear | 250 | No |
Rearview camera | 200 | No |
Total Requested | 700 | 54% |
Total Not Requested | 600 | 46% |
Wheels and Tunes Group | ||
Feature | Value | Requested? |
Touring suspension (upgrade) | 250 | No |
Infinity, 368W, 7 speakers (with subwoofer) | 350 | No |
225/55R19 tires | 400 | No |
Total Requested | 0 | 0% |
Total Not Requested | 1000 | 100% |
Popular Equipment Group | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Universal garage door opener | 100 | Yes |
Automatic headlights | 100 | Yes |
Heated steering wheel | 100 | No |
Alarm | 100 | No |
Remote start | 150 | No |
Daytime running lights (optional) | 0 | No |
Rear reading lights | 0 | No |
Total Requested | 400 | 53% |
Total Not Requested | 350 | 47% |
Leather seating surfaces | ||
Feature | Value | Requested? |
Leather seating surfaces | 450 | Yes |
Heated front seats | 200 | Yes |
Total Requested | 650 | 100% |
Total Not Requested | 0 | 0% |
3.6L V6 DOHC-4v 283 hp@6350 260 lb-ft@4400 | ||
Feature | Value | Requested? |
3.6L V6 DOHC-4v 283 hp@6350 260 lb-ft@4400 | 1000 | Yes |
6-speed manually-shiftable automatic | 0 | Yes |
Bright-finished exhaust tip(s) | 25 | Yes |
Total Requested | 1025 | 100% |
Total Not Requested | 0 | 0% |
Navigation and Sound Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
SMS text-to-speech reader | 25 | No |
Traffic + travel information | 25 | No |
Universal garage door opener | 100 | Yes |
Obstacle detection, rear | 250 | No |
Rearview camera | 200 | No |
Total Requested | 700 | 54% |
Total Not Requested | 600 | 46% |
Popular Equipment Group | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Universal garage door opener | 100 | Yes |
Automatic headlights | 100 | Yes |
Heated steering wheel | 100 | No |
Alarm | 100 | No |
Remote start | 150 | No |
Daytime running lights (optional) | 0 | No |
Rear reading lights | 0 | No |
Total Requested | 400 | 53% |
Total Not Requested | 350 | 47% |
Sun / Sound and Wheel Group | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Infinity, 368W, 7 speakers (with subwoofer) | 350 | No |
Chrome-coated alloy wheels | 250 | No |
Total Requested | 900 | 60% |
Total Not Requested | 600 | 40% |
Navigation and Sound Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
SMS text-to-speech reader | 25 | No |
Traffic + travel information | 25 | No |
Universal garage door opener | 100 | Yes |
Obstacle detection, rear | 250 | No |
Rearview camera | 200 | No |
Total Requested | 700 | 54% |
Total Not Requested | 600 | 46% |
Navigation and Sound Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
SMS text-to-speech reader | 25 | No |
Traffic + travel information | 25 | No |
Universal garage door opener | 100 | Yes |
Obstacle detection, rear | 250 | No |
Rearview camera | 200 | No |
Total Requested | 700 | 54% |
Total Not Requested | 600 | 46% |