The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $20,690 Ford Fiesta SEL | |||||
Difference: $7,835 | |||||
Lowest Total Invoice: $19,646 Ford Fiesta SEL | |||||
Difference: $6,916 | |||||
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Model Year | 2017 | 2017 | 2017 | 2017 | 2012 |
Model | Optima | Optima | Optima | Optima | Fiesta |
Trim | EX | Plug-in Hybrid EX | SX | SX Limited | SEL |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $25,440 | $35,210 | $26,855 | $36,090 | $16,600 |
Base Invoice | $23,755 | $32,743 | $25,023 | $33,481 | $15,984 |
Premium Package | 3,600 | ||||
Remote start | 425 | 425 | 425 | 395 | |
Universal garage door opener | 350 | ||||
Interior trim, special color | 0 | 0 | |||
Upgrade Package | 820 | ||||
Interior Pack | 925 | ||||
Sunroof | 745 | ||||
Illuminated door sill trim plates | 410 | ||||
Premium Package | 3,283 | ||||
Remote start | 353 | 353 | 353 | 344 | |
Universal garage door opener | 291 | ||||
Interior trim, special color | 0 | 0 | |||
Upgrade Package | 714 | ||||
Interior Pack | 805 | ||||
Sunroof | 648 | ||||
Illuminated door sill trim plates | 356 | ||||
Options (change) | 4,025 | 0 | 775 | 425 | 3,295 |
Options (change) | 3,636 | 0 | 644 | 353 | 2,867 |
Destination | 895 | 895 | 895 | 895 | 795 |
Gas Tax | 0 | -4,919 | 0 | 0 | 0 |
Total Price | $30,360 | $31,186 | $28,525 | $37,410 | $20,690 |
Total Invoice | $28,286 | $28,719 | $26,562 | $34,729 | $19,646 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Ford Fiesta dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Ford Fiesta SEL | |||||
TrueDelta Adjusted Price Difference: $4,150 | |||||
TrueDelta Adjusted Invoice Difference: $3,497 | |||||
Model Year | 2017 | 2017 | 2017 | 2017 | 2012 |
Model | Optima | Optima | Optima | Optima | Fiesta |
Trim | EX | Plug-in Hybrid EX | SX | SX Limited | SEL |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 185hp I4 | 154hp I4 PiH | 245hp I4 | 245hp I4 | 120hp I4 |
Transmission | T6 | T6 | T6 | T6 | M5 |
Drivetrain | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | 630, 10 | ?, 6 | 630, 10 | 80, 6 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 235/45-18 | 235/45-18 | 195/50-16 |
Total Price | $30,360 | $31,186 | $28,525 | $37,410 | $20,690 |
Adjustments for Features | -5,520 | -2,755 | -2,445 | -10,445 | 0 |
Feature-Adjusted Total Price | $24,840 | $28,431 | $26,080 | $26,965 | $20,690 |
Cost Above Minimum | $0 | $3,591 | $1,240 | $2,125 | $0 |
Total Invoice | $28,286 | $28,719 | $26,562 | $34,729 | $19,646 |
Adjustments for Features | -5,143 | -2,537 | -2,277 | -9,696 | 0 |
Feature-Adjusted Total Invoice | $23,143 | $26,182 | $24,285 | $25,033 | $19,646 |
Cost Above Minimum | $0 | $3,039 | $1,142 | $1,890 | $0 |
Model Year | 2017 | 2017 | 2017 | 2017 | 2012 |
Model | Optima | Optima | Optima | Optima | Fiesta |
Trim | EX | Plug-in Hybrid EX | SX | SX Limited | SEL |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |
5-speed manual | $0 | ||||
FWD | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||
Adaptive cruise control, all-speed | $850 | ||||
Cruise control | $150 | $150 | $150 | $150 | |
Heated steering wheel | $100 | $100 | $100 | $100 | |
Proximity key | $250 | $250 | $250 | $250 | |
Proximity trunk or liftgate opener | $125 | $125 | $125 | ||
Remote start | $150 | $150 | $150 | $150 | |
Sunshades, second row | $125 | $125 | |||
Universal garage door opener | $100 | ||||
Brakes, Airbags, and Other Safety | |||||
4-wheel disc brakes | $150 | $150 | $150 | $150 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | |
Around view cameras | $500 | ||||
Automatic braking, high-speed or partial | $200 | ||||
Automatic braking, low-speed | $200 | ||||
Blind spot warning system | $200 | $200 | |||
Brake assist | $50 | $50 | $50 | $50 | |
Cross-traffic warning, rear | $100 | $100 | |||
Forward collision warning | $200 | ||||
Lane departure warning | $200 | ||||
Obstacle detection, rear | $250 | $250 | |||
Rearview camera | $200 | $200 | $200 | ||
Temporary spare tire | $150 | $150 | $150 | ||
Cargo Management | |||||
Cargo mat | $40 | $40 | $40 | ||
Overhead sunglass holder | $25 | $25 | $25 | $25 | |
Climate Control | |||||
Automatic climate control, front | $200 | $200 | $200 | $200 | |
Dual-zone climate control | $125 | $125 | $125 | $125 | |
Interior air filter | $0 | $0 | $0 | $0 | |
Rear air vents | $100 | $100 | $100 | $100 | |
Engine / Motor | |||||
10 kWh battery pack | $0 | ||||
3.3 kW onboard charger | $0 | ||||
Automatic start / stop | $150 | ||||
Exterior | |||||
Active grille shutters | $0 | ||||
Black exterior trim (optional) | $0 | ||||
Body kit | $0 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
Laminated front side windows | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | $0 | |||
Panoramic sunroof | $1200 | $1200 | |||
Rear spoiler | $200 | $200 | $200 | ||
Sunroof | $900 | ||||
Infotainment | |||||
Android Auto support | $100 | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | |
CD player | $125 | ||||
HD radio | $50 | $50 | $50 | ||
MP3-compatible player | $50 | ||||
Navigation system | $600 | $600 | $600 | ||
Navigation, turn-by-turn | $25 | ||||
Surround sound | $250 | $250 | |||
Traffic + travel information | $25 | ||||
Traffic information | $25 | $25 | $25 | ||
Voice control for audio system | $25 | ||||
Voice control for nav and audio | $100 | $100 | $100 | ||
Wireless charging station | $75 | ||||
Instruments, Lights, and Mirrors | |||||
Approach detection | $25 | $25 | |||
Auto-dimming headlights | $200 | ||||
Automatic headlights | $125 | $125 | $125 | $125 | |
Compass | $0 | ||||
Detailed driving style feedback | $100 | ||||
Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | |
Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | |
Interior ambient lighting | $150 | $150 | $150 | ||
Large energy flow and fuel economy display | $25 | ||||
LED headlights | $1000 | ||||
Power-folding mirrors | $50 | $50 | $50 | $50 | |
Spotter mirror(s) | $50 | ||||
Steering-linked headlights | $150 | ||||
Visor mirror, driver | $10 | ||||
Visor mirror, passenger | $10 | ||||
Seats and Interior Trim | |||||
Center armrest(s), front row | $75 | $75 | $75 | $75 | |
Center armrest(s), second row | $50 | $50 | $50 | $50 | |
Cooled or ventilated front seats | $300 | $300 | |||
Door sill trim plates | $100 | $100 | |||
Floor mats, second row (optional) | $0 | ||||
Folding second row seats | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | ||||
Illuminated door sill trim plates | $200 | ||||
Interior trim, special color | $0 | $0 | $0 | ||
Manual height adjuster, driver seat | $50 | ||||
Manual height adjuster, passenger seat | $50 | $50 | |||
Memory system, driver seat | $200 | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | |||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | |||
Power height adjuster, driver seat | $100 | $100 | $100 | $100 | |
Power height adjuster, passenger seat | $100 | $100 | |||
Power lumbar adjuster, passenger seat | $100 | $100 | |||
Power recliner, driver seat | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | |||
Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | |||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | ||
Chrome-plated alloy wheels | $850 | ||||
Electronic systems calibration selector | $200 | $200 | $200 | ||
Machined alloy wheels | $350 | ||||
Performance steering system (optional) | $0 | $0 | |||
Sport suspension (upgrade) | $0 | $0 | |||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | $100 | |||
Total Value of Features | $8,690 | $5,925 | $5,615 | $13,615 | $3,170 |
Value of Feature Adjustments | $5,520 | $2,755 | $2,445 | $10,445 | $0 |
Value of Feature Adjustments | -5,143 | -2,537 | -2,277 | -9,696 | 0 |
Model Year | 2017 | 2012 |
Model | Optima | Fiesta |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 98.0 in |
Length | 191.1 in | 173.6 in |
Width | 73.2 in | 66.8 in |
Height | 57.7 in | 58.0 in |
Curb Weight | 3,220 lb. | 2,579 lb. |
Fuel Capacity | 18.5 gal. | 11.9 gal. |
Row 1 Headroom | 39.8 in | 39.1 in |
Row 1 Shoulder Room | 58.1 in | 52.7 in |
Row 1 Hip Room | 56.0 in | 50.6 in |
Row 1 Legroom | 45.5 in | 42.2 in |
Row 2 Headroom | 37.8 in | 37.1 in |
Row 2 Shoulder Room | 56.4 in | 49.0 in |
Row 2 Hip Room | 56.0 in | 49.2 in |
Row 2 Legroom | 35.6 in | 31.2 in |
Cargo Volume | 15.9 ft3 | 12.8 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Navigation system | 600 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | Yes |
HD radio | 50 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Rear reading lights | 0 | No |
Obstacle detection, rear | 250 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 325 | 9% |
Total Not Requested | 3250 | 91% |
Upgrade Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Alarm | 100 | No |
Additional chrome trim | 0 | No |
Proximity key | 250 | Yes |
Total Requested | 450 | 82% |
Total Not Requested | 100 | 18% |
Interior Pack | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Interior trim, special color | 0 | Yes |
Total Requested | 900 | 100% |
Total Not Requested | 0 | 0% |