The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $22,720 Kia Optima EX | ||
Difference: $13,760 | ||
Lowest Total Invoice: $21,085 Kia Optima EX | ||
Difference: $12,720 | ||
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Model Year | 2012 | 2008 |
Model | Prius v | Optima |
Trim | Five | EX |
Body | 4dr Wagon | 4dr Sedan |
Base Price | $30,140 | $19,895 |
Base Invoice | $28,058 | $18,510 |
Advanced Technology Package | 5,580 | |
Stability control | 650 | |
Premium Package | 1,300 | |
Rear spoiler | 200 | |
Advanced Technology Package | 4,987 | |
Stability control | 580 | |
Premium Package | 1,160 | |
Rear spoiler | 160 | |
Options (change) | 5,580 | 2,150 |
Options (change) | 4,987 | 1,900 |
Destination | 760 | 675 |
Total Price | $36,480 | $22,720 |
Total Invoice | $33,805 | $21,085 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius v dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | ||
TrueDelta Adjusted Price Difference: $10,535 | ||
TrueDelta Adjusted Invoice Difference: $9,731 | ||
Model Year | 2012 | 2008 |
Model | Prius v | Optima |
Trim | Five | EX |
Body | 4dr Wagon | 4dr Sedan |
Engine | 98hp I4 H | 162hp I4 |
Transmission | CVT | T5 |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG |
Audio (watts, speakers) | 120, 8 | 360, 7 |
Tire (rear if not all the same) | 215/50-17 | 205/60-16 |
Total Price | $36,480 | $22,720 |
Adjustments for Features | -3,225 | 0 |
Feature-Adjusted Total Price | $33,255 | $22,720 |
Total Invoice | $33,805 | $21,085 |
Adjustments for Features | -2,989 | 0 |
Feature-Adjusted Total Invoice | $30,816 | $21,085 |
Model Year | 2012 | 2008 |
Model | Prius v | Optima |
Trim | Five | EX |
Body | 4dr Wagon | 4dr Sedan |
Transmission and Drivetrain | ||
CVT | $1000 | |
5-speed manually-shiftable automatic | $1000 | |
FWD | $0 | $0 |
Accessories | ||
Adaptive cruise control | $600 | |
Cruise control | $150 | |
Proximity key | $250 | |
Semi-automated parking system | $500 | |
Brakes, Airbags, and Other Safety | ||
Knee airbag, driver | $75 | |
Radar- or camera-based collision preparation system | $0 | |
Rearview camera | $200 | |
Cargo Management | ||
Cargo cover | $75 | |
Console with shifter | $150 | |
Console without shifter | $150 | |
Climate Control | ||
Rear wiper | $175 | |
Engine / Motor | ||
Automatic start / stop | $150 | |
Exterior | ||
Bodyside moldings | $75 | |
Panoramic sunroof | $1200 | |
Sunroof | $900 | |
Infotainment | ||
App support | $0 | |
Bluetooth audio streaming | $25 | |
Bluetooth cell phone link | $100 | |
CD changer, in-dash | $325 | |
CD player | $125 | |
DVD-compatible player | $0 | |
HD radio | $50 | |
Navigation system | $600 | |
Satellite radio | $200 | |
SMS text-to-speech reader | $25 | |
Telematics service, such as OnStar | $200 | |
Traffic + travel information | $25 | |
USB port | $25 | |
Voice control for nav and audio | $100 | |
Instruments, Lights, and Mirrors | ||
Digital instruments | $0 | |
Headlight washers | $50 | |
LED headlights | $1000 | |
Tachometer | $75 | |
Turn signals on or near mirrors | $25 | |
Seats and Interior Trim | ||
Door sill trim plates | $100 | |
Floor mats | $75 | |
Heated front seats | $200 | |
Leather seating surfaces | $900 | |
Leather-wrapped steering wheel | $150 | |
Manual fore-aft adjuster, second row seats | $75 | |
Manual height adjuster, driver seat | $50 | |
Manual lumbar adjuster, driver seat | $50 | |
Manual recliner, second row seats | $75 | |
Power fore-aft adjuster, driver seat | $100 | |
Power height adjuster, driver seat | $100 | |
Power lumbar adjuster, driver seat | $100 | |
Power recliner, driver seat | $100 | |
Power tilt adjuster, driver seat | $100 | |
Synthetic leather seating surfaces | $0 | |
Suspension, Wheels, and Tires | ||
Electronic systems calibration selector | $200 | |
Total Value of Features | $7,600 | $4,375 |
Value of Feature Adjustments | $3,225 | $0 |
Value of Feature Adjustments | -2,989 | 0 |
Model Year | 2012 | 2008 |
Model | Prius v | Optima |
Body | 4dr Wagon | 4dr Sedan |
Wheelbase | 109.4 in | 107.1 in |
Length | 181.7 in | 186.4 in |
Width | 69.9 in | 71.1 in |
Height | 62.0 in | 58.3 in |
Curb Weight | 3,275 lb. | 3,143 lb. |
Fuel Capacity | 11.9 gal. | 17.0 gal. |
Row 1 Headroom | 39.6 in | 39.8 in |
Row 1 Shoulder Room | 55.9 in | 57.1 in |
Row 1 Hip Room | 53.5 in | 54.5 in |
Row 1 Legroom | 41.3 in | 43.7 in |
Row 2 Headroom | 38.6 in | 38.0 in |
Row 2 Shoulder Room | 55.2 in | 56.3 in |
Row 2 Hip Room | 53.5 in | 54.7 in |
Row 2 Legroom | 35.9 in | 37.8 in |
Cargo Volume, Minimum | 34.3 ft3 | 14.8 ft3 |
Cargo Volume, Maximum | 67.3 ft3 | 14.8 ft3 |
Advanced Technology Package | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | No |
Telematics service, such as OnStar | 200 | No |
DVD-compatible player | 0 | No |
Panoramic sunroof | 1200 | No |
Radar- or camera-based collision preparation system | 0 | No |
Parking guidance system - active | 500 | No |
JBL, 120W, 8 speakers | 350 | No |
Total Requested | 0 | 0% |
Total Not Requested | 2700 | 100% |
Stability control | ||
Feature | Value | Requested? |
Stability control | 400 | Yes |
Antilock brakes (ABS) | 400 | Yes |
Traction control | 100 | Yes |
Brake assist | 50 | Yes |
Total Requested | 950 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
MP3-compatible player | 50 | Yes |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 950 | 63% |
Total Not Requested | 550 | 37% |