Audi A6 / S6 Audi A6 / S6 2008 BMW 7-Series BMW 7-Series 2010
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Audi A6 / S6 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A6 / S6 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $81,480

Audi A6 / S6 S6   
Difference: $9,695

Lowest Total Invoice: $75,875

Audi A6 / S6 S6   
Difference: $8,220

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  Down Payment Interest Rate Term
Model Year20082010
ModelA6 / S67-Series
TrimS6750i
Body4dr Sedan4dr Sedan
Base Price $72,350 $82,000
Base Invoice $67,285 $75,620
Technology Package 3,350  
Warm Weather Package 1,190  
iPod integration 290  
Heated second row seats 225  
Adaptive cruise control 2,000  
Premium Sound Package   2,000
Cold Weather Package   800
Sunshade, rear, power   1,000
Rearview camera   750
Adaptive cruise control, all-speed   2,400
Satellite radio - one year subscription   350
Technology Package 3,115  
Warm Weather Package 1,106  
iPod integration 225  
Heated second row seats 209  
Adaptive cruise control 1,860  
Premium Sound Package   1,820
Cold Weather Package   730
Sunshade, rear, power   910
Rearview camera   685
Adaptive cruise control, all-speed   2,135
Satellite radio - one year subscription   320
Options (change) 7,055 7,300
Options (change) 6,515 6,600
Destination 775 875
Gas Tax 1,300 1,000
Total Price $81,480 $91,175
Total Invoice $75,875 $84,095

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Audi A6 / S6 dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Audi A6 / S6 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Audi A6 / S6 S6
TrueDelta Adjusted Price Difference: $8,995
TrueDelta Adjusted Invoice Difference: $7,574
Model Year20082010
ModelA6 / S67-Series
TrimS6750i
Body4dr Sedan4dr Sedan
Engine435hp V10400hp V8
TransmissionT6T6
DrivetrainAWDRWD
EPA Fuel Economy (city/highway)14/19 MPG13/19 MPG
Audio (watts, speakers)330, 13600, 16
Tire (rear if not all the same)265/35-19245/50-18
Total Price$81,480$91,175
Adjustments for Features0-700
Feature-Adjusted Total Price$81,480$90,475
Total Invoice$75,875$84,095
Adjustments for Features0-646
Feature-Adjusted Total Invoice$75,875$83,449

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Features Comparison: Audi A6 / S6 vs. BMW 7-Series

Model Year20082010
ModelA6 / S67-Series
TrimS6750i
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
AWD$1700 
RWD $0
Accessories 
Adaptive cruise control$600 
Adaptive cruise control, all-speed $850
Heated steering wheel $100
Proximity key$250 
Remote window/roof operation $15
Sunshades, second row$125 
Sunshades, second row, power $225
Brakes, Airbags, and Other Safety 
Forward collision warning $200
Full-size spare tire$225 
Knee airbag, driver $75
Knee airbag, passenger $75
Obstacle detection, front $150
Passenger side camera $200
Radar- or camera-based collision preparation system $0
Tires, run-flat $150
Cargo Management 
Air-conditioned storage compartment $50
Cargo mat$40 
Cargo net$40 
Storage compartment under front seat(s)$50 
Climate Control 
Rear air vents$100 
Rear air vents with automatic controls $250
Rear dual-zone climate control $125
Wiper de-icer $25
Engine / Motor 
Regenerative braking $0
Exterior 
Bodyside cladding$350 
Solar panel$300 
Infotainment 
Aux input $50
CD player $125
DVD-compatible player $0
HD radio $50
iPod integration$100 
Media drive $15
Satellite radio$200 
Satellite radio - one year subscription $250
Telematics service, such as OnStar $200
Traffic information $25
USB port $25
Instruments, Lights, and Mirrors 
Cornering lights $50
Fog light, rear$100 
Illuminated vanity mirrors, rear seat $100
Seats and Interior Trim 
Folding second row seats$300 
Manual thigh support length adjuster, driver seat$50 
Memory system, passenger seat $150
Power headrest height adjuster, driver seat $50
Power headrest height adjuster, passenger seat $50
Power seatback bolsters, driver seat $100
Power seatback bolsters, passenger seat $100
Power thigh support length adjuster, driver seat $100
Power thigh support length adjuster, passenger seat $100
Power upper seatback recliner, driver seat $100
Power upper seatback recliner, passenger seat $100
Upholstered instrument panel $300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500
Electronic systems calibration selector $200
Sport suspension (upgrade)$0 
Total Value of Features$5,630$6,330
Value of Feature Adjustments$0$700
Value of Feature Adjustments0-646

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See a complete comparison of Audi A6 / S6 vs. BMW 7-Series features.

Specifications Comparison: Audi A6 / S6 vs. BMW 7-Series

Model Year20082010
ModelA6 / S67-Series
Body4dr Sedan4dr Sedan
Wheelbase111.9 in120.9 in
Length193.5 in199.8 in
Width73.1 in74.9 in
Height57.5 in58.3 in
Curb Weight4,486 lb.4,950 lb.
Fuel Capacity21.1 gal.21.7 gal.
Row 1 Headroom38.7 in40.6 in
Row 1 Shoulder Room57.1 in59.2 in
Row 1 Legroom41.3 in41.2 in
Row 2 Headroom37.8 in38.5 in
Row 2 Shoulder Room55.9 in57.2 in
Row 2 Legroom36.9 in38.4 in
Cargo Volume15.9 ft317.7 ft3

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See a complete comparison of Audi A6 / S6 vs. BMW 7-Series specs.

Option Package Details
Audi A6 / S6 S6

Technology Package
FeatureValueRequested?
Navigation system600Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Proximity key250No
Voice control for nav and audio100Yes
Total Requested115082%
Total Not Requested25018%
Warm Weather Package
FeatureValueRequested?
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Solar panel300No
Total Requested35054%
Total Not Requested30046%

Option Package Details
BMW 7-Series 750i

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row, power225No
Total Requested22550%
Total Not Requested22550%
Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Passenger side camera200No
Total Requested20050%
Total Not Requested20050%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Radar- or camera-based collision preparation system0No
Forward collision alert200No
Total Requested00%
Total Not Requested900100%
Premium Sound Package
FeatureValueRequested?
CD changer, remote200Yes
Surround sound250Yes
DVD-compatible player0No
Unbranded, 600W, 16 speakers (with subwoofer)350No
iPod integration100Yes
Total Requested55061%
Total Not Requested35039%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100No
Ski sack50Yes
Total Requested35078%
Total Not Requested10022%

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