| 1 | 0 | 3 | 4 | 3 | 4 |
Audi A8 vs. BMW 3-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Audi A8 vs. BMW 3-Series Invoice Comparison
Lowest Total Price: $50,820 BMW 3-Series 330i | |||||
| Difference: $26,655 | |||||
Lowest Total Invoice: $47,920 BMW 3-Series 330i | |||||
| Difference: $24,190 | |||||
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| Model Year | 2010 | 2018 | 2018 | 2018 | 2018 |
| Model | A8 | 3-Series | 3-Series | 3-Series | 3-Series |
| Trim | A8 | 328d | 330i | 330e iPerformance | 340i |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $74,550 | $41,750 | $40,250 | $45,600 | $48,950 |
| Base Invoice | $69,331 | $40,110 | $38,115 | $43,090 | $46,205 |
| Technology Package | 1,500 | ||||
| Rear air vents with automatic controls | 600 | ||||
| Shadow Sport Design | 600 | 600 | 600 | ||
| Obstacle detection, rear | 750 | 750 | 750 | 750 | |
| Convenience Tier | 1,750 | 1,750 | 1,750 | ||
| Navigation system | 1,700 | 1,700 | 1,700 | 1,700 | |
| Sunshade, rear, power | 575 | 575 | 575 | 575 | |
| Metallic paint (extra cost) | 550 | 550 | 550 | 550 | |
| Blind spot warning system | 500 | 500 | 500 | 500 | |
| Heated front seats | 500 | 500 | 500 | 500 | |
| Leather seating surfaces | 1,450 | 1,450 | 1,450 | 1,450 | |
| Adaptive cruise control, all-speed | 1,200 | 1,200 | 1,200 | 1,200 | |
| Adaptive dampers - electrical | 700 | ||||
| M Sport Design | 0 | ||||
| Technology Package | 1,396 | ||||
| Rear air vents with automatic controls | 558 | ||||
| Shadow Sport Design | 550 | 550 | 550 | ||
| Obstacle detection, rear | 690 | 690 | 690 | 690 | |
| Convenience Tier | 1,610 | 1,610 | 1,610 | ||
| Navigation system | 1,565 | 1,565 | 1,565 | 1,565 | |
| Sunshade, rear, power | 530 | 530 | 530 | 530 | |
| Metallic paint (extra cost) | 505 | 505 | 505 | 505 | |
| Blind spot warning system | 460 | 460 | 460 | 460 | |
| Heated front seats | 460 | 460 | 460 | 460 | |
| Leather seating surfaces | 1,335 | 1,335 | 1,335 | 1,335 | |
| Adaptive cruise control, all-speed | 1,105 | 1,105 | 1,105 | 1,105 | |
| Adaptive dampers - electrical | 645 | ||||
| M Sport Design | 0 | ||||
| Options (change) | 2,100 | 9,575 | 9,575 | 9,575 | 7,925 |
| Options (change) | 1,954 | 8,810 | 8,810 | 8,810 | 7,295 |
| Destination | 825 | 995 | 995 | 995 | 995 |
| Gas Tax | 0 | 0 | 0 | -4,001 | 0 |
| Total Price | $77,475 | $52,320 | $50,820 | $52,169 | $57,870 |
| Total Invoice | $72,110 | $49,915 | $47,920 | $48,894 | $54,495 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Audi A8 dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Audi A8 vs. BMW 3-Series
| Lowest Adjusted Price: BMW 3-Series 330i | |||||
| Lowest Adjusted Invoice: BMW 3-Series 330e iPerformance | |||||
| TrueDelta Adjusted Price Difference: $22,270 | |||||
| TrueDelta Adjusted Invoice Difference: $20,330 | |||||
| Model Year | 2010 | 2018 | 2018 | 2018 | 2018 |
| Model | A8 | 3-Series | 3-Series | 3-Series | 3-Series |
| Trim | A8 | 328d | 330i | 330e iPerformance | 340i |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 350hp V8 | 180hp I4 D | 248hp I4 | 180hp I4 PiH | 320hp I6 |
| Transmission | T6 | T8 | M6 | T8 | T8 |
| Drivetrain | AWD | RWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 200, 12 | 205, 9 | 205, 9 | 205, 9 | 600, 16 |
| Tire (rear if not all the same) | 255/40-19 | 225/45-18 | 225/45-18 | 225/45-18 | 225/45-18 |
| Total Price | $77,475 | $52,320 | $50,820 | $52,169 | $57,870 |
| Adjustments for Features | -4,385 | -1,250 | 0 | -1,275 | -1,775 |
| Feature-Adjusted Total Price | $73,090 | $51,070 | $50,820 | $50,894 | $56,095 |
| Cost Above Minimum | $0 | $250 | $0 | $74 | $5,275 |
| Total Invoice | $72,110 | $49,915 | $47,920 | $48,894 | $54,495 |
| Adjustments for Features | -4,081 | -1,193 | 0 | -1,195 | -1,671 |
| Feature-Adjusted Total Invoice | $68,029 | $48,722 | $47,920 | $47,699 | $52,824 |
| Cost Above Minimum | $0 | $1,023 | $221 | $0 | $5,125 |
Features Comparison: Audi A8 vs. BMW 3-Series
| Model Year | 2010 | 2018 | 2018 | 2018 | 2018 |
| Model | A8 | 3-Series | 3-Series | 3-Series | 3-Series |
| Trim | A8 | 328d | 330i | 330e iPerformance | 340i |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | ||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | ||
| 6-speed manual | $150 | ||||
| AWD | $1700 | ||||
| RWD | $0 | $0 | $0 | $0 | |
| Accessories | |||||
| Adaptive cruise control | $600 | ||||
| Adaptive cruise control, all-speed | $850 | $850 | $850 | $850 | |
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | |
| Power door closers | $300 | ||||
| Power trunk closer | $350 | ||||
| Remote app | $25 | $25 | $25 | $25 | |
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | |
| Tilt/telescoping steering wheel, power | $350 | ||||
| Brakes, Airbags, and Other Safety | |||||
| Forward collision warning | $200 | $200 | $200 | $200 | |
| Full-size spare tire | $225 | ||||
| Lane departure warning | $200 | ||||
| Rear side airbags | $300 | ||||
| Tires, run-flat | $150 | $150 | $150 | $150 | |
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |
| Climate Control | |||||
| Rear air vents with automatic controls | $250 | ||||
| Rear air vents with manual controls | $150 | $150 | $150 | $150 | |
| Rear dual-zone climate control | $125 | ||||
| Engine / Motor | |||||
| 3.5 kW onboard charger | $0 | ||||
| 8 kWh battery pack | $0 | ||||
| Automatic start / stop | $150 | $150 | $150 | $150 | |
| Regenerative braking | $0 | $0 | $0 | ||
| Exterior | |||||
| Black exterior trim (optional) | $0 | $0 | $0 | $0 | |
| Bodyside moldings | $75 | ||||
| Bright-finished exhaust tip(s) | $25 | ||||
| Sport rocker panels (optional) | $0 | ||||
| Infotainment | |||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | |
| App support | $0 | $0 | $0 | $0 | |
| Aux input | $50 | $50 | $50 | $50 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | |
| CD changer, remote | $200 | ||||
| CD player | $125 | $125 | $125 | $125 | |
| DVD-compatible player | $0 | $0 | $0 | $0 | |
| Handwriting recognition | $200 | $200 | $200 | $200 | |
| HD radio | $50 | $50 | $50 | $50 | |
| In-vehicle Internet | $150 | $150 | $150 | $150 | |
| iPod integration | $100 | ||||
| Media drive | $15 | $15 | $15 | $15 | |
| MP3-compatible player | $50 | $50 | $50 | $50 | |
| Navigation map updates, three years | $0 | $0 | $0 | $0 | |
| S Voice support | $0 | $0 | $0 | $0 | |
| Satellite radio | $200 | ||||
| Satellite radio - one year subscription | $250 | $250 | $250 | $250 | |
| Siri Eyes Free support | $0 | $0 | $0 | $0 | |
| Surround sound | $250 | $250 | |||
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | |
| Traffic + travel information | $25 | $25 | $25 | $25 | |
| USB port | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | |
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming passenger-side mirror | $75 | ||||
| Compass | $0 | $0 | $0 | $0 | |
| Cornering lights | $50 | ||||
| Fog light, rear | $100 | ||||
| Fog lights | $125 | $125 | $125 | $125 | |
| Headlight washers | $50 | ||||
| Large energy flow and fuel economy display | $25 | ||||
| LED headlights | $1000 | $1000 | $1000 | $1000 | |
| Steering-linked headlights | $150 | ||||
| Xenon HID headlights | $500 | ||||
| Seats and Interior Trim | |||||
| Folding second row seats | $300 | $300 | $300 | $300 | |
| Manual thigh support length adjuster, driver seat | $50 | $50 | $50 | $50 | |
| Manual thigh support length adjuster, passenger seat | $50 | $50 | $50 | $50 | |
| Memory system, passenger seat | $150 | ||||
| Power headrest height adjuster, driver seat | $50 | ||||
| Power headrest height adjuster, passenger seat | $50 | ||||
| Power seatback bolsters, driver seat | $100 | $100 | $100 | $100 | |
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | $100 | |
| Power thigh support length adjuster, driver seat | $100 | ||||
| Power thigh support length adjuster, passenger seat | $100 | ||||
| Power upper seatback recliner, driver seat | $100 | ||||
| Power upper seatback recliner, passenger seat | $100 | ||||
| Suspension, Wheels, and Tires | |||||
| Adaptive dampers - electrical | $500 | $500 | |||
| Air suspension, auto-leveling and height adjustable | $1000 | ||||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | |
| Sport suspension (upgrade) | $0 | $0 | $0 | $0 | |
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | $100 | |||
| Total Value of Features | $9,550 | $6,415 | $5,165 | $6,440 | $6,940 |
| Value of Feature Adjustments | $4,385 | $1,250 | $0 | $1,275 | $1,775 |
| Value of Feature Adjustments | -4,081 | -1,193 | 0 | -1,195 | -1,671 |
Specifications Comparison: Audi A8 vs. BMW 3-Series
| Model Year | 2010 | 2018 |
| Model | A8 | 3-Series |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 115.9 in | 110.6 in |
| Length | 199.3 in | 182.5 in |
| Width | 74.6 in | 71.3 in |
| Height | 56.9 in | 56.3 in |
| Curb Weight | 4,289 lb. | 3,502 lb. |
| Fuel Capacity | 23.8 gal. | 15.8 gal. |
| Row 1 Headroom | 37.3 in | 40.3 in |
| Row 1 Shoulder Room | 59.1 in | 55.1 in |
| Row 1 Legroom | 41.4 in | 42.0 in |
| Row 2 Headroom | 38.0 in | 37.7 in |
| Row 2 Shoulder Room | 57.5 in | 55.1 in |
| Row 2 Legroom | 37.6 in | 35.1 in |
| Cargo Volume | 14.6 ft3 | 13.0 ft3 |
Option Package Details
Audi A8 A8
| Technology Package | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | Yes |
| Lane departure warning system | 200 | No |
| Blind spot warning system | 200 | Yes |
| Total Requested | 650 | 76% |
| Total Not Requested | 200 | 24% |
Option Package Details
BMW 3-Series 328d
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Obstacle detection, front | 150 | Yes |
| Total Requested | 400 | 100% |
| Total Not Requested | 0 | 0% |
| Sunshade, rear, power | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sunshades, second row | 125 | Yes |
| Total Requested | 350 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | No |
| Forward collision warning | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 900 | 100% |
| Shadow Sport Design | ||
| Feature | Value | Requested? |
| 225/45VR18 tires | 400 | No |
| Black exterior trim (optional) | 0 | No |
| Sunroof | 900 | Yes |
| Sport suspension (upgrade) | 250 | No |
| Total Requested | 900 | 58% |
| Total Not Requested | 650 | 42% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 1450 | 81% |
| Total Not Requested | 350 | 19% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
Option Package Details
BMW 3-Series 330i
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Obstacle detection, front | 150 | Yes |
| Total Requested | 400 | 100% |
| Total Not Requested | 0 | 0% |
| Sunshade, rear, power | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sunshades, second row | 125 | Yes |
| Total Requested | 350 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | No |
| Forward collision warning | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 900 | 100% |
| Shadow Sport Design | ||
| Feature | Value | Requested? |
| 225/45VR18 tires | 400 | No |
| Black exterior trim (optional) | 0 | No |
| Sunroof | 900 | Yes |
| Sport suspension (upgrade) | 250 | No |
| Total Requested | 900 | 58% |
| Total Not Requested | 650 | 42% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 1450 | 81% |
| Total Not Requested | 350 | 19% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
Option Package Details
BMW 3-Series 330e iPerformance
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Obstacle detection, front | 150 | Yes |
| Total Requested | 400 | 100% |
| Total Not Requested | 0 | 0% |
| Sunshade, rear, power | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sunshades, second row | 125 | Yes |
| Total Requested | 350 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | No |
| Forward collision warning | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 900 | 100% |
| Shadow Sport Design | ||
| Feature | Value | Requested? |
| 225/45VR18 tires | 400 | No |
| Black exterior trim (optional) | 0 | No |
| Sunroof | 900 | Yes |
| Sport suspension (upgrade) | 250 | No |
| Total Requested | 900 | 58% |
| Total Not Requested | 650 | 42% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 1450 | 81% |
| Total Not Requested | 350 | 19% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
Option Package Details
BMW 3-Series 340i
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Obstacle detection, front | 150 | Yes |
| Total Requested | 400 | 100% |
| Total Not Requested | 0 | 0% |
| Sunshade, rear, power | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sunshades, second row | 125 | Yes |
| Total Requested | 350 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | No |
| Forward collision warning | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 900 | 100% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
| M Sport Design | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | No |
| Sport front fascia (optional) | 0 | No |
| Sport rocker panels (optional) | 0 | No |
| Black exterior trim (optional) | 0 | No |
| 225/45VR18 tires | 400 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 650 | 100% |
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