BMW 3-Series BMW 3-Series 2015 Audi A7 / S7 Audi A7 / S7 2013

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BMW 3-Series vs. Audi A7 / S7 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A7 / S7 Invoice Comparison

Lowest Total Price: $55,745

BMW 3-Series 328i   
Difference: $30,475

Lowest Total Invoice: $51,915

BMW 3-Series 328i   
Difference: $28,334

Calculate Payments

  Down Payment Interest Rate Term
Model Year201520152013
Model3-Series3-SeriesA7 / S7
Trim328i328dS7 4.0 TFSI
Body4dr Wagon4dr Wagon4dr Hatch
Base Price $41,950 $43,450 $78,800
Base Invoice $39,275 $40,655 $73,284
Premium Package 2,200 2,200  
Cold Weather Package 950 950  
Driver Assistance Plus 1,900 1,900  
Driver Assistance Package 950 950  
Technology Package 3,150 3,150  
Steering-linked headlights 900 900  
Adaptive cruise control, all-speed 1,200 1,200  
Aluminum trim 0 0 0
Adaptive dampers - electrical 1,000 1,000  
Metallic paint (extra cost) 550 550 475
Heated second row seats     450
Innovation Package     5,600
Premium Package 2,000 2,000  
Cold Weather Package 865 865  
Driver Assistance Plus 1,730 1,730  
Driver Assistance Package 865 865  
Technology Package 2,865 2,865  
Steering-linked headlights 820 820  
Adaptive cruise control, all-speed 1,090 1,090  
Aluminum trim 0 0 0
Adaptive dampers - electrical 910 910  
Metallic paint (extra cost) 500 500 443
Heated second row seats     419
Innovation Package     5,208
Options (change) 12,800 12,800 6,525
Options (change) 11,645 11,645 6,070
Destination 995 995 895
Total Price $55,745 $57,245 $86,220
Total Invoice $51,915 $53,295 $80,249

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A7 / S7

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $26,840
TrueDelta Adjusted Invoice Difference: $24,951
Model Year201520152013
Model3-Series3-SeriesA7 / S7
Trim328i328dS7 4.0 TFSI
Body4dr Wagon4dr Wagon4dr Hatch
Engine240hp I4180hp I4 D420hp V8
TransmissionT8T8S7
DrivetrainAWDAWDAWD
EPA Fuel Economy (city/highway)17/24 MPG17/24 MPG17/27 MPG
Audio (watts, speakers)205, 9205, 9630, 14
Tire (rear if not all the same)225/50-17225/50-17255/40-19
Total Price$55,745$57,245$86,220
Adjustments for Features-1000-3,735
Feature-Adjusted Total Price$55,645$57,245$82,485
Cost Above Minimum$0$1,600$0
Total Invoice$51,915$53,295$80,249
Adjustments for Features-930-3,476
Feature-Adjusted Total Invoice$51,822$53,295$76,773
Cost Above Minimum$0$1,473$0

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Features Comparison: BMW 3-Series vs. Audi A7 / S7

Model Year201520152013
Model3-Series3-SeriesA7 / S7
Trim328i328dS7 4.0 TFSI
Body4dr Wagon4dr Wagon4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300 
7-speed automated manual  $1200
AWD$1700$1700$1700
Accessories 
Hands-free trunk or liftgate$100$100 
Power liftgate  $350
Remote app$25$25 
Remote window/roof operation$15$15 
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0 
Around view cameras$500$500 
Collision preparation system, rear  $100
Driver drowsiness monitor$150$150 
Hill descent control$250$250 
Lane departure prevention  $150
Night vision  $1750
Pedestrian detection$50$50 
Pedestrian detection, night  $50
Radar- or camera-based collision preparation system  $0
Rearview camera  $200
Rollover sensor  $50
Temporary spare tire  $150
Tires, run-flat$150$150 
Wide-view rear camera  $0
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo area partition net$40$40 
Cargo net  $40
Liftglass or two-piece tailgate$150$150 
Rear seat pass-through  $100
Second-row low console  $100
Climate Control 
Rear air vents with automatic controls  $250
Rear air vents with manual controls$150$150 
Rear dual-zone climate control  $125
Rear wiper$175$175 
Drivetrain 
Active rear differential  $500
Engine / Motor 
Automatic start / stop$150$150 
Dual-mode exhaust, switchable  $500
Exterior 
Body kit  $0
Panoramic sunroof$1200$1200 
Rear spoiler$200$200 
Retractable rear spoiler  $400
Sunroof  $900
Infotainment 
App support$0$0 
iPod integration  $100
S Voice support$0$0 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Siri Eyes Free support$0$0 
Surround sound  $250
Telematics service, such as OnStar$200$200 
USB port$25$25 
Voice control for external devices$0$0 
Wi-Fi hotspot  $50
Instruments, Lights, and Mirrors 
Cornering lights  $50
Fog light, rear  $100
Fog lights$125$125 
Headlight washers$50$50 
Seats and Interior Trim 
Illuminated door sill trim plates  $200
Metal pedals  $75
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable  $1000
Transmission 
Launch control$100  
Total Value of Features$7,355$7,255$10,990
Value of Feature Adjustments$100$0$3,735
Value of Feature Adjustments-930-3,476

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Specifications Comparison: BMW 3-Series vs. Audi A7 / S7

Model Year20152013
Model3-SeriesA7 / S7
Body4dr Wagon4dr Hatch
Wheelbase110.6 in114.7 in
Length182.1 in195.6 in
Width71.3 in75.2 in
Height56.5 in55.9 in
Curb Weight3,730 lb.4,508 lb.
Fuel Capacity15.8 gal.19.8 gal.
Row 1 Headroom40.4 in36.9 in
Row 1 Shoulder Room55.1 in57.2 in
Row 1 Legroom42.0 in41.3 in
Row 2 Headroom38.3 in36.6 in
Row 2 Shoulder Room55.1 in55.9 in
Row 2 Legroom35.0 in37.0 in
Cargo Volume,
Minimum
17.5 ft324.5 ft3
Cargo Volume,
Maximum
53.0 ft356.0 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100No
Proximity key250Yes
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested145081%
Total Not Requested35019%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300No
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested95066%
Total Not Requested50034%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
In-vehicle Internet150Yes
Handwriting recognition200Yes
App support0No
Remote app25No
Siri Eyes Free support0No
S Voice support0No
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
Traffic + travel information25Yes
Total Requested144098%
Total Not Requested252%

Option Package Details
BMW 3-Series 328d

Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100No
Proximity key250Yes
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested145081%
Total Not Requested35019%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300No
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested95066%
Total Not Requested50034%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
In-vehicle Internet150Yes
Handwriting recognition200Yes
App support0No
Remote app25No
Siri Eyes Free support0No
S Voice support0No
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
Traffic + travel information25Yes
Total Requested144098%
Total Not Requested252%

Option Package Details
Audi A7 / S7 S7 4.0 TFSI

Heated second row seats
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Innovation Package
FeatureValueRequested?
Night vision1750No
Head-up display (HUD)350Yes
Lane departure warning system200Yes
Lane departure prevention system150No
Wide-view front camera150Yes
Pedestrian detection, night50No
Wide-view rear camera0No
Radar- or camera-based collision preparation system0No
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision alert200Yes
Power-folding mirrors50Yes
Blind spot warning system200Yes
Collision preparation system, rear only100No
Total Requested205050%
Total Not Requested205050%

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