BMW 3-Series BMW 3-Series 2010 Audi A7 / S7 Audi A7 / S7 2013

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BMW 3-Series vs. Audi A7 / S7 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A7 / S7 Invoice Comparison

Lowest Total Price: $46,875

BMW 3-Series 328i   
Difference: $35,795

Lowest Total Invoice: $43,225

BMW 3-Series 328i   
Difference: $33,724

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102013
Model3-SeriesA7 / S7
Trim328iS7 4.0 TFSI
Body4dr Wagon4dr Hatch
Base Price $35,700 $78,800
Base Invoice $33,025 $73,284
Premium Package 1,900  
Steering-linked headlights 900  
Navigation system 2,100  
Obstacle detection, rear 750  
Metallic paint (extra cost) 550 475
Heated front seats 500  
Proximity key 500  
HD radio 350  
Aluminum trim 0 0
Adaptive cruise control 2,400  
Satellite radio - one year subscription 350  
Driver Assistance Package   2,500
Premium Package 1,730  
Steering-linked headlights 820  
Navigation system 1,910  
Obstacle detection, rear 685  
Metallic paint (extra cost) 500 443
Heated front seats 455  
Proximity key 455  
HD radio 315  
Aluminum trim 0 0
Adaptive cruise control 2,135  
Satellite radio - one year subscription 320  
Driver Assistance Package   2,327
Options (change) 10,300 2,975
Options (change) 9,325 2,770
Destination 875 895
Total Price $46,875 $82,670
Total Invoice $43,225 $76,949

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A7 / S7

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $27,460
TrueDelta Adjusted Invoice Difference: $25,966
Model Year20102013
Model3-SeriesA7 / S7
Trim328iS7 4.0 TFSI
Body4dr Wagon4dr Hatch
Engine230hp I6420hp V8
TransmissionM6S7
DrivetrainRWDAWD
EPA Fuel Economy (city/highway)14/20 MPG17/27 MPG
Audio (watts, speakers)?, 6630, 14
Tire (rear if not all the same)225/45-17255/40-19
Total Price$46,875$82,670
Adjustments for Features0-8,335
Feature-Adjusted Total Price$46,875$74,335
Total Invoice$43,225$76,949
Adjustments for Features0-7,758
Feature-Adjusted Total Invoice$43,225$69,191

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Features Comparison: BMW 3-Series vs. Audi A7 / S7

Model Year20102013
Model3-SeriesA7 / S7
Trim328iS7 4.0 TFSI
Body4dr Wagon4dr Hatch
Transmission and Drivetrain 
6-speed manual$150 
7-speed automated manual $1200
RWD$0 
AWD $1700
Accessories 
Adaptive cruise control$600 
Adaptive cruise control, all-speed $850
Power liftgate $350
Remote window/roof operation$15 
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Automatic braking, low-speed $200
Blind spot warning system $200
Collision preparation system, rear $100
Forward collision warning $200
Knee airbag, driver $75
Knee airbag, passenger $75
Radar- or camera-based collision preparation system $0
Rearview camera $200
Rollover sensor $50
Temporary spare tire $150
Tires, run-flat$150 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo area partition net$40 
Cargo net $40
Liftglass or two-piece tailgate$150 
Rear seat pass-through $100
Second-row low console $100
Climate Control 
Rear air vents with automatic controls $250
Rear air vents with manual controls$150 
Rear dual-zone climate control $125
Rear wiper$175 
Residual heat $50
Drivetrain 
Active rear differential $500
Engine / Motor 
Dual-mode exhaust, switchable $500
Regenerative braking $0
Exterior 
Body kit $0
Panoramic sunroof$1200 
Retractable rear spoiler $400
Sunroof $900
Infotainment 
Bluetooth audio streaming $25
DVD-compatible player $0
Handwriting recognition $200
In-vehicle Internet $150
Satellite radio $200
Satellite radio - one year subscription$250 
Surround sound $250
Telematics service, such as OnStar$200 
Traffic + travel information $25
Traffic information$25 
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Cornering lights $50
Fog light, rear $100
Fog lights$125 
Seats and Interior Trim 
Floor mats $75
Illuminated door sill trim plates $200
Metal pedals $75
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500
Air suspension, auto-leveling and height adjustable $1000
Electronic systems calibration selector $200
Sport suspension (upgrade) $0
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$3,530$11,865
Value of Feature Adjustments$0$8,335
Value of Feature Adjustments0-7,758

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Specifications Comparison: BMW 3-Series vs. Audi A7 / S7

Model Year20102013
Model3-SeriesA7 / S7
Body4dr Wagon4dr Hatch
Wheelbase108.7 in114.7 in
Length178.2 in195.6 in
Width71.5 in75.2 in
Height55.8 in55.9 in
Curb Weight3,815 lb.4,508 lb.
Fuel Capacity15.9 gal.19.8 gal.
Row 1 Headroom38.5 in36.9 in
Row 1 Shoulder Room55.4 in57.2 in
Row 1 Legroom41.5 in41.3 in
Row 2 Headroom38.0 in36.6 in
Row 2 Shoulder Room55.1 in55.9 in
Row 2 Legroom34.6 in37.0 in
Cargo Volume,
Minimum
24.8 ft324.5 ft3
Cargo Volume,
Maximum
58.0 ft356.0 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Total Requested175090%
Total Not Requested20010%

Option Package Details
Audi A7 / S7 S7 4.0 TFSI

Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200No
Forward collision alert200No
Power-folding mirrors50Yes
Blind spot warning system200No
Collision preparation system, rear only100No
Total Requested503%
Total Not Requested140097%

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