| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Audi A8 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Audi A8 Invoice Comparison
Lowest Total Price: $50,120 BMW 3-Series 328d | |||||
| Difference: $27,405 | |||||
Lowest Total Invoice: $47,260 BMW 3-Series 328d | |||||
| Difference: $24,897 | |||||
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| Model Year | 2017 | 2017 | 2017 | 2017 | 2010 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | A8 |
| Trim | 328d | 330i | 340i | M3 | A8 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $40,250 | $38,750 | $47,900 | $64,000 | $74,550 |
| Base Invoice | $38,115 | $36,720 | $45,225 | $60,200 | $69,331 |
| Premium Package | 2,450 | 2,450 | |||
| Navigation system | 1,950 | 1,950 | 1,950 | ||
| Driver Assistance Package | 950 | 950 | 950 | ||
| Sunshade, rear, power | 575 | 575 | 575 | 350 | |
| Cold Weather Package | 800 | 800 | 800 | 800 | |
| Leather seating surfaces | 1,450 | 1,450 | 1,450 | ||
| Metallic paint (extra cost) | 700 | 700 | 700 | 700 | |
| Track Handling Package | 2,300 | ||||
| Adaptive dampers - electrical | 700 | ||||
| M Sport Package | 0 | ||||
| Executive Package | 3,900 | ||||
| Full Merino Leather | 2,650 | ||||
| Wood trim | 0 | ||||
| Sunroof | 0 | ||||
| Leather door panel trim | 750 | ||||
| Rear air vents with automatic controls | 600 | ||||
| Premium Package | 2,255 | 2,255 | |||
| Navigation system | 1,775 | 1,775 | 1,775 | ||
| Driver Assistance Package | 875 | 875 | 875 | ||
| Sunshade, rear, power | 530 | 530 | 530 | 320 | |
| Cold Weather Package | 735 | 735 | 735 | 744 | |
| Leather seating surfaces | 1,335 | 1,335 | 1,335 | ||
| Metallic paint (extra cost) | 645 | 645 | 645 | 645 | |
| Track Handling Package | 2,115 | ||||
| Adaptive dampers - electrical | 645 | ||||
| M Sport Package | 0 | ||||
| Executive Package | 3,590 | ||||
| Full Merino Leather | 2,435 | ||||
| Wood trim | 0 | ||||
| Sunroof | 0 | ||||
| Leather door panel trim | 699 | ||||
| Rear air vents with automatic controls | 558 | ||||
| Options (change) | 8,875 | 11,175 | 7,125 | 7,600 | 2,150 |
| Options (change) | 8,150 | 10,265 | 6,540 | 6,990 | 2,001 |
| Destination | 995 | 995 | 995 | 995 | 825 |
| Total Price | $50,120 | $50,920 | $56,020 | $72,595 | $77,525 |
| Total Invoice | $47,260 | $47,980 | $52,760 | $68,185 | $72,157 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Audi A8 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Audi A8
| Lowest Adjusted Price and Invoice: BMW 3-Series 328d | |||||
| TrueDelta Adjusted Price Difference: $23,520 | |||||
| TrueDelta Adjusted Invoice Difference: $21,292 | |||||
| Model Year | 2017 | 2017 | 2017 | 2017 | 2010 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | A8 |
| Trim | 328d | 330i | 340i | M3 | A8 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 180hp I4 D | 248hp I4 | 320hp I6 | 425hp I6 | 350hp V8 |
| Transmission | T8 | T8 | M6 | M6 | T6 |
| Drivetrain | RWD | RWD | RWD | RWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 205, 9 | 205, 9 | 205, 9 | 600, 16 | 200, 12 |
| Tire (rear if not all the same) | 225/50-17 | 225/45-18 | 225/45-18 | 255/40-18 | 255/40-19 |
| Total Price | $50,120 | $50,920 | $56,020 | $72,595 | $77,525 |
| Adjustments for Features | -875 | -1,125 | 0 | -2,425 | -4,760 |
| Feature-Adjusted Total Price | $49,245 | $49,795 | $56,020 | $70,170 | $72,765 |
| Cost Above Minimum | $0 | $550 | $6,775 | $20,925 | $0 |
| Total Invoice | $47,260 | $47,980 | $52,760 | $68,185 | $72,157 |
| Adjustments for Features | -825 | -1,060 | 0 | -2,278 | -4,430 |
| Feature-Adjusted Total Invoice | $46,435 | $46,920 | $52,760 | $65,907 | $67,727 |
| Cost Above Minimum | $0 | $485 | $6,325 | $19,472 | $0 |
Features Comparison: BMW 3-Series vs. Audi A8
| Model Year | 2017 | 2017 | 2017 | 2017 | 2010 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | A8 |
| Trim | 328d | 330i | 340i | M3 | A8 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | |||
| 6-speed manual | $150 | $150 | |||
| 6-speed manually-shiftable automatic | $1100 | ||||
| RWD | $0 | $0 | $0 | $0 | |
| AWD | $1700 | ||||
| Accessories | |||||
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | |
| Power door closers | $300 | ||||
| Power trunk closer | $350 | ||||
| Remote app | $25 | $25 | $25 | $25 | |
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | |
| Tilt/telescoping steering wheel, power | $350 | ||||
| Brakes, Airbags, and Other Safety | |||||
| Full-size spare tire | $225 | ||||
| High performance brake pads (optional) | $0 | ||||
| Rear side airbags | $300 | ||||
| Tires, run-flat | $150 | $150 | |||
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |
| Rear seat pass-through | $100 | ||||
| Ski sack | $50 | ||||
| Climate Control | |||||
| Rear air vents with automatic controls | $250 | ||||
| Rear air vents with manual controls | $150 | $150 | $150 | $150 | |
| Rear dual-zone climate control | $125 | ||||
| Drivetrain | |||||
| Active rear differential | $500 | ||||
| Engine / Motor | |||||
| Automatic start / stop | $150 | $150 | $150 | $150 | |
| Raised top speed limiter | $0 | ||||
| Regenerative braking | $0 | $0 | $0 | $0 | |
| Exterior | |||||
| Black exterior trim (optional) | $0 | $0 | $0 | $0 | |
| Bodyside moldings | $75 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | |||
| Painted brake calipers (optional) | $0 | $0 | |||
| Rear spoiler | $200 | ||||
| Sport rocker panels (optional) | $0 | $0 | |||
| Infotainment | |||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | |
| App support | $0 | $0 | $0 | $0 | |
| Aux input | $50 | $50 | $50 | $50 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | |
| CD changer, remote | $200 | ||||
| CD player | $125 | $125 | $125 | $125 | |
| DVD-compatible player | $0 | $0 | $0 | $0 | |
| Handwriting recognition | $200 | $200 | $200 | $200 | |
| HD radio | $50 | $50 | $50 | $50 | |
| In-vehicle Internet | $150 | $150 | $150 | $150 | |
| iPod integration | $100 | ||||
| Media drive | $15 | $15 | $15 | $15 | |
| MP3-compatible player | $50 | $50 | $50 | $50 | |
| Navigation map updates, three years | $0 | $0 | $0 | $0 | |
| S Voice support | $0 | $0 | $0 | $0 | |
| Satellite radio | $200 | ||||
| Satellite radio - one year subscription | $250 | $250 | $250 | $250 | |
| Siri Eyes Free support | $0 | $0 | $0 | $0 | |
| SMS text-to-speech reader | $25 | ||||
| Surround sound | $250 | $250 | |||
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | |
| Text dictation | $50 | ||||
| Traffic + travel information | $25 | $25 | $25 | $25 | |
| USB port | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | |
| Voice recorder | $0 | ||||
| Wi-Fi hotspot | $50 | ||||
| Wireless charging station | $75 | ||||
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming passenger-side mirror | $75 | ||||
| Compass | $0 | $0 | $0 | $0 | |
| Cornering lights | $50 | $50 | |||
| Fog light, rear | $100 | ||||
| Fog lights | $125 | $125 | $125 | ||
| Head-up display (HUD) | $350 | ||||
| Headlight washers | $50 | $50 | |||
| LED headlights | $1000 | $1000 | $1000 | ||
| Steering-linked headlights | $150 | $150 | |||
| Xenon HID headlights | $500 | $500 | |||
| Seats and Interior Trim | |||||
| Folding second row seats | $300 | $300 | $300 | $300 | |
| Leather door panel trim | $250 | $250 | |||
| Manual thigh support length adjuster, driver seat | $50 | $50 | $50 | $50 | |
| Manual thigh support length adjuster, passenger seat | $50 | $50 | $50 | $50 | |
| Memory system, passenger seat | $150 | ||||
| Power headrest height adjuster, driver seat | $50 | ||||
| Power headrest height adjuster, passenger seat | $50 | ||||
| Power seatback bolsters, driver seat | $100 | $100 | $100 | $100 | |
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | $100 | |
| Power thigh support length adjuster, driver seat | $100 | ||||
| Power thigh support length adjuster, passenger seat | $100 | ||||
| Power upper seatback recliner, driver seat | $100 | ||||
| Power upper seatback recliner, passenger seat | $100 | ||||
| Upholstered instrument panel, leather | $1000 | ||||
| Suspension, Wheels, and Tires | |||||
| Adaptive dampers - electrical | $500 | $500 | $500 | $500 | |
| Air suspension, auto-leveling and height adjustable | $1000 | ||||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | |
| Performance steering system (optional) | $0 | ||||
| Sport suspension (upgrade) | $0 | $0 | $0 | ||
| Transmission | |||||
| Downshift rev matching | $50 | ||||
| Steering-wheel-mounted transmission controls | $100 | $100 | |||
| Total Value of Features | $5,365 | $5,615 | $4,490 | $6,915 | $9,250 |
| Value of Feature Adjustments | $875 | $1,125 | $0 | $2,425 | $4,760 |
| Value of Feature Adjustments | -825 | -1,060 | 0 | -2,278 | -4,430 |
Specifications Comparison: BMW 3-Series vs. Audi A8
| Model Year | 2017 | 2010 |
| Model | 3-Series | A8 |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.6 in | 115.9 in |
| Length | 182.5 in | 199.3 in |
| Width | 71.3 in | 74.6 in |
| Height | 56.3 in | 56.9 in |
| Curb Weight | 3,502 lb. | 4,289 lb. |
| Fuel Capacity | 15.8 gal. | 23.8 gal. |
| Row 1 Headroom | 40.3 in | 37.3 in |
| Row 1 Shoulder Room | 55.1 in | 59.1 in |
| Row 1 Legroom | 42.0 in | 41.4 in |
| Row 2 Headroom | 37.7 in | 38.0 in |
| Row 2 Shoulder Room | 55.1 in | 57.5 in |
| Row 2 Legroom | 35.1 in | 37.6 in |
| Cargo Volume | 13.0 ft3 | 14.6 ft3 |
Option Package Details
BMW 3-Series 328d
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| LED headlights | 1000 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 1450 | 52% |
| Total Not Requested | 1350 | 48% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | No |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 500 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 3-Series 330i
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| LED headlights | 1000 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 1450 | 52% |
| Total Not Requested | 1350 | 48% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | No |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 500 | 100% |
| Total Not Requested | 0 | 0% |
| Track Handling Package | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | No |
| Adaptive dampers - electrical | 500 | Yes |
| Performance braking system (optional) | 250 | No |
| Painted brake calipers (optional) | 0 | No |
| High performance brake pads (optional) | 0 | No |
| Variable steering ratio (optional) | 0 | No |
| Raised top speed limiter | 0 | No |
| 255/40YR18 tires | 200 | No |
| 225/45YR18 tires | 200 | No |
| Total Requested | 500 | 36% |
| Total Not Requested | 900 | 64% |
Option Package Details
BMW 3-Series 340i
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | No |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 500 | 100% |
| Total Not Requested | 0 | 0% |
| M Sport Package | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | No |
| Sport front fascia (optional) | 0 | No |
| 225/45VR18 tires | 400 | No |
| Sport rocker panels (optional) | 0 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 650 | 100% |
Option Package Details
BMW 3-Series M3
| Executive Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Head-up display (HUD) | 350 | No |
| Headlight washers | 50 | Yes |
| SMS text-to-speech reader | 25 | No |
| Voice recorder | 0 | No |
| Wi-Fi hotspot | 50 | No |
| Wireless charging station | 75 | No |
| Text dictation | 50 | No |
| Total Requested | 950 | 63% |
| Total Not Requested | 550 | 37% |
| Full Merino Leather | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | -450 | No |
| Leather upholstery, extended coverage | 450 | Yes |
| Leather door panel trim | 250 | Yes |
| Upholstered instrument panel, leather | 1000 | No |
| Total Requested | 700 | 56% |
| Total Not Requested | 550 | 44% |
Option Package Details
Audi A8 A8
| Rear air vents with automatic controls | ||
| Feature | Value | Requested? |
| Rear air vents with automatic controls | 150 | No |
| Rear dual-zone climate control | 125 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 275 | 100% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | No |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Steering-wheel-mounted transmission controls | 100 | No |
| Total Requested | 300 | 55% |
| Total Not Requested | 250 | 45% |
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