BMW 3-Series BMW 3-Series 2018 Audi A8 Audi A8 2010

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BMW 3-Series vs. Audi A8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A8 Invoice Comparison

Lowest Total Price: $49,660

BMW 3-Series 330i   
Difference: $27,865

Lowest Total Invoice: $46,850

BMW 3-Series 330i   
Difference: $25,307

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  Down Payment Interest Rate Term
Model Year20182018201820182010
Model3-Series3-Series3-Series3-SeriesA8
Trim328d330i340iM3A8
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $41,750 $40,250 $48,950 $65,500 $74,550
Base Invoice $40,110 $38,115 $46,205 $61,595 $69,331
Shadow Sport Design 600 600      
Obstacle detection, rear 750 750 750    
Convenience Tier 1,750 1,750      
Sunshade, rear, power 575 575 575 350  
Navigation system 1,700 1,700 1,700    
Metallic paint (extra cost) 550 550 550 550  
Heated front seats 500 500 500    
Leather seating surfaces 1,450 1,450 1,450    
Heated second row seats 350 350 350    
Heated steering wheel 190 190 190    
Adaptive dampers - electrical     700    
M Sport Design     0    
Executive Package       4,100  
Full Merino Leather       2,650  
Wood trim       0  
Sunroof       0  
Cold Weather Package         800
Leather door panel trim         750
Rear air vents with automatic controls         600
Shadow Sport Design 550 550      
Obstacle detection, rear 690 690 690    
Convenience Tier 1,610 1,610      
Sunshade, rear, power 530 530 530 320  
Navigation system 1,565 1,565 1,565    
Metallic paint (extra cost) 505 505 505 505  
Heated front seats 460 460 460    
Leather seating surfaces 1,335 1,335 1,335    
Heated second row seats 320 320 320    
Heated steering wheel 175 175 175    
Adaptive dampers - electrical     645    
M Sport Design     0    
Executive Package       3,770  
Full Merino Leather       2,435  
Wood trim       0  
Sunroof       0  
Cold Weather Package         744
Leather door panel trim         699
Rear air vents with automatic controls         558
Options (change) 8,415 8,415 6,765 7,650 2,150
Options (change) 7,740 7,740 6,225 7,030 2,001
Destination 995 995 995 995 825
Total Price $51,160 $49,660 $56,710 $74,145 $77,525
Total Invoice $48,845 $46,850 $53,425 $69,620 $72,157

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A8

Lowest Adjusted Price and Invoice: BMW 3-Series 330i
TrueDelta Adjusted Price Difference: $22,730
TrueDelta Adjusted Invoice Difference: $20,528
Model Year20182018201820182010
Model3-Series3-Series3-Series3-SeriesA8
Trim328d330i340iM3A8
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine180hp I4 D248hp I4320hp I6425hp I6350hp V8
TransmissionT8M6T8M6T6
DrivetrainRWDRWDRWDRWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9600, 16600, 16200, 12
Tire (rear if not all the same)225/45-18225/45-18225/45-18255/40-18255/40-19
Total Price$51,160$49,660$56,710$74,145$77,525
Adjustments for Features-1,2500-1,775-4,200-5,135
Feature-Adjusted Total Price$49,910$49,660$54,935$69,945$72,390
Cost Above Minimum$250$0$5,275$20,285$0
Total Invoice$48,845$46,850$53,425$69,620$72,157
Adjustments for Features-1,1930-1,672-3,944-4,779
Feature-Adjusted Total Invoice$47,652$46,850$51,753$65,676$67,378
Cost Above Minimum$802$0$4,903$18,826$0

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Features Comparison: BMW 3-Series vs. Audi A8

Model Year20182018201820182010
Model3-Series3-Series3-Series3-SeriesA8
Trim328d330i340iM3A8
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300 $1300  
6-speed manual $150 $150 
6-speed manually-shiftable automatic    $1100
RWD$0$0$0$0 
AWD    $1700
Accessories 
Hands-free trunk or liftgate$100$100$100$100 
Power door closers    $300
Power trunk closer    $350
Remote app$25$25$25$25 
Semi-automated parking system   $500 
Tilt/telescoping steering wheel, manual$250$250$250$250 
Tilt/telescoping steering wheel, power    $350
Brakes, Airbags, and Other Safety 
Around view cameras   $500 
Full-size spare tire    $225
Rear side airbags    $300
Rearview camera$200$200$200 $200
Tires, run-flat$150$150$150  
Wide-view front camera   $150 
Cargo Management 
Air-conditioned storage compartment$50$50$50$50 
Rear seat pass-through    $100
Ski sack    $50
Climate Control 
Rear air vents with automatic controls    $250
Rear air vents with manual controls$150$150$150$150 
Rear dual-zone climate control    $125
Drivetrain 
Active rear differential   $500 
Engine / Motor 
Automatic start / stop$150$150$150$150 
Regenerative braking$0$0$0$0 
Exterior 
Black exterior trim (optional)$0$0$0$0 
Bodyside moldings    $75
Bright-finished exhaust tip(s)   $25$25
Painted brake calipers (optional)   $0 
Rear spoiler   $200 
Sport rocker panels (optional)  $0$0 
Infotainment 
4G LTE connectivity$0$0$0$0 
App support$0$0$0$0 
Aux input$50$50$50$50 
Bluetooth audio streaming$25$25$25$25 
CD changer, remote    $200
CD player$125$125$125$125 
DVD-compatible player$0$0$0$0 
Handwriting recognition$200$200$200$200 
HD radio$50$50$50$50 
In-vehicle Internet$150$150$150$150 
iPod integration    $100
Media drive$15$15$15$15 
MP3-compatible player$50$50$50$50 
Navigation map updates, three years$0$0$0$0 
S Voice support$0$0$0$0 
Satellite radio    $200
Satellite radio - one year subscription$250$250$250$250 
Siri Eyes Free support$0$0$0$0 
Surround sound  $250$250$250
Telematics service, such as OnStar$200$200$200$200 
Traffic + travel information$25$25$25$25 
USB port$25$25$25$25 
Voice control for external devices$0$0$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming headlights   $200 
Auto-dimming passenger-side mirror    $75
Compass$0$0$0$0 
Cornering lights    $50
Fog light, rear    $100
Fog lights$125$125  $125
Head-up display (HUD)   $350 
Headlight washers   $50$50
LED headlights$1000$1000$1000$1000 
Steering-linked headlights   $150$150
Xenon HID headlights    $500
Seats and Interior Trim 
Folding second row seats$300$300$300$300 
Leather door panel trim   $250$250
Manual thigh support length adjuster, driver seat$50$50$50$50 
Manual thigh support length adjuster, passenger seat$50$50$50$50 
Memory system, passenger seat    $150
Power headrest height adjuster, driver seat    $50
Power headrest height adjuster, passenger seat    $50
Power seatback bolsters, driver seat$100$100$100$100 
Power seatback bolsters, passenger seat$100$100$100$100 
Power thigh support length adjuster, driver seat    $100
Power thigh support length adjuster, passenger seat    $100
Power upper seatback recliner, driver seat    $100
Power upper seatback recliner, passenger seat    $100
Upholstered instrument panel, leather   $1000 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical  $500$500$500
Air suspension, auto-leveling and height adjustable    $1000
Electronic systems calibration selector$200$200$200$200 
Performance steering system (optional)   $0 
Sport suspension (upgrade)$0$0$0$0 
Transmission 
Downshift rev matching   $50 
Steering-wheel-mounted transmission controls$100   $100
Total Value of Features$5,565$4,315$6,090$8,515$9,450
Value of Feature Adjustments$1,250$0$1,775$4,200$5,135
Value of Feature Adjustments-1,1930-1,672-3,944-4,779

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Specifications Comparison: BMW 3-Series vs. Audi A8

Model Year20182010
Model3-SeriesA8
Body4dr Sedan4dr Sedan
Wheelbase110.6 in115.9 in
Length182.5 in199.3 in
Width71.3 in74.6 in
Height56.3 in56.9 in
Curb Weight3,502 lb.4,289 lb.
Fuel Capacity15.8 gal.23.8 gal.
Row 1 Headroom40.3 in37.3 in
Row 1 Shoulder Room55.1 in59.1 in
Row 1 Legroom42.0 in41.4 in
Row 2 Headroom37.7 in38.0 in
Row 2 Shoulder Room55.1 in57.5 in
Row 2 Legroom35.1 in37.6 in
Cargo Volume13.0 ft314.6 ft3

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Option Package Details
BMW 3-Series 328d

Shadow Sport Design
FeatureValueRequested?
225/45VR18 tires400No
Black exterior trim (optional)0No
Sunroof900Yes
Sport suspension (upgrade)250No
Total Requested90058%
Total Not Requested65042%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested145081%
Total Not Requested35019%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested70063%
Total Not Requested41537%

Option Package Details
BMW 3-Series 330i

Shadow Sport Design
FeatureValueRequested?
225/45VR18 tires400No
Black exterior trim (optional)0No
Sunroof900Yes
Sport suspension (upgrade)250No
Total Requested90058%
Total Not Requested65042%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested145081%
Total Not Requested35019%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested70063%
Total Not Requested41537%

Option Package Details
BMW 3-Series 340i

Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested70063%
Total Not Requested41537%
M Sport Design
FeatureValueRequested?
Sport suspension (upgrade)250No
Sport front fascia (optional)0No
Sport rocker panels (optional)0No
Black exterior trim (optional)0No
225/45VR18 tires400No
Total Requested00%
Total Not Requested650100%

Option Package Details
BMW 3-Series M3

Executive Package
FeatureValueRequested?
Heated second row seats200Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Heated steering wheel100Yes
Head-up display (HUD)350No
Headlight washers50Yes
Steering-linked headlights150Yes
Auto-dimming headlights200No
Semi-automated parking system500No
Around view cameras300No
Wide-view front camera150No
Total Requested90038%
Total Not Requested150062%
Full Merino Leather
FeatureValueRequested?
Upgraded leather upholstery-450No
Leather upholstery, extended coverage450Yes
Leather door panel trim250Yes
Upholstered instrument panel, leather1000No
Total Requested70056%
Total Not Requested55044%

Option Package Details
Audi A8 A8

Rear air vents with automatic controls
FeatureValueRequested?
Rear air vents with automatic controls150No
Rear dual-zone climate control125No
Total Requested00%
Total Not Requested275100%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Steering-wheel-mounted transmission controls100No
Total Requested30055%
Total Not Requested25045%

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