BMW 3-Series BMW 3-Series 2018 Audi A8 / S8 Audi A8 / S8 2014

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BMW 3-Series vs. Audi A8 / S8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A8 / S8 Invoice Comparison

Lowest Total Price: $56,960

BMW 3-Series 328d   
Difference: $59,985

Lowest Total Invoice: $54,200

BMW 3-Series 328d   
Difference: $54,626

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  Down Payment Interest Rate Term
Model Year20182014
Model3-SeriesA8 / S8
Trim328dS8
Body4dr Sedan4dr Sedan
Base Price $41,750 $112,500
Base Invoice $40,110 $104,627
Luxury Design 0  
Convenience Tier 1,750  
Executive Tier 3,100  
Obstacle detection, rear 600  
Premium Tier 2,900  
Driving Assistance Package 500  
Sunshade, rear, power 575  
Metallic paint (extra cost) 550  
Heated second row seats 350  
Heated steering wheel 190  
Blind spot warning system 500  
Adaptive cruise control, all-speed 1,200  
AWD 2,000  
Cold Weather Package   800
Driver Assistance Package   2,250
Wood trim   0
Lane departure warning   500
Luxury Design 0  
Convenience Tier 1,610  
Executive Tier 2,850  
Obstacle detection, rear 550  
Premium Tier 2,670  
Driving Assistance Package 460  
Sunshade, rear, power 530  
Metallic paint (extra cost) 505  
Heated second row seats 320  
Heated steering wheel 175  
Blind spot warning system 460  
Adaptive cruise control, all-speed 1,105  
AWD 1,860  
Cold Weather Package   744
Driver Assistance Package   2,093
Wood trim   0
Lane departure warning   467
Options (change) 14,215 3,550
Options (change) 13,095 3,304
Destination 995 895
Total Price $56,960 $116,945
Total Invoice $54,200 $108,826

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A8 / S8

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $53,960
TrueDelta Adjusted Invoice Difference: $49,019
Model Year20182014
Model3-SeriesA8 / S8
Trim328dS8
Body4dr Sedan4dr Sedan
Engine180hp I4 D520hp V8
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)30/40 MPG24/36 MPG
Audio (watts, speakers)205, 9630, 14
Tire (rear if not all the same)225/50-17265/35-21
Total Price$56,960$116,945
Adjustments for Features0-6,025
Feature-Adjusted Total Price$56,960$110,920
Total Invoice$54,200$108,826
Adjustments for Features0-5,607
Feature-Adjusted Total Invoice$54,200$103,219

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Features Comparison: BMW 3-Series vs. Audi A8 / S8

Model Year20182014
Model3-SeriesA8 / S8
Trim328dS8
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
Active noise reduction $0
Power door closers $300
Power trunk closer $350
Remote app$25 
Semi-automated parking system$500 
Sunshades, second row$125 
Sunshades, second row, power $225
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Collision preparation system, rear $100
Full-size spare tire $225
Hill descent control$250 
Pedestrian detection$50 
Radar- or camera-based collision preparation system $0
Rear side airbags $300
Rollover sensor $50
Tires, run-flat$150 
Wide-view rear camera $0
Cargo Management 
Rear seat pass-through $100
Ski sack $50
Climate Control 
Rear air vents with automatic controls $250
Rear air vents with manual controls$150 
Rear dual-zone climate control $125
Engine / Motor 
Automatic start / stop$150 
Dual-mode exhaust, switchable $500
Regenerative braking$0 
Exterior 
Body kit $0
Laminated front side windows $200
Laminated rear side windows $100
Infotainment 
4G LTE connectivity$0 
App support$0 
Navigation map updates, three years$0 
S Voice support$0 
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
Siri Eyes Free support$0 
Surround sound $250
Telematics service, such as OnStar$200 
Voice control for external devices$0 
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Analog clock $25
Auto-dimming passenger-side mirror $75
Compass$0 
Cornering lights $50
Fog light, rear $100
Head-up display (HUD)$350 
Headlight washers $50
Large color reconfigurable instrument cluster display$250 
Seats and Interior Trim 
Cooled or ventilated front seats $300
Folding second row seats$300 
Leather door panel trim $250
Manual thigh support length adjuster, driver seat$50 
Manual thigh support length adjuster, passenger seat$50 
Massage, driver seat $100
Massage, passenger seat $100
Memory system, passenger seat $150
Power headrest height adjuster, driver seat $50
Power headrest height adjuster, passenger seat $50
Power seat belt height adjusters, front row $25
Power thigh bolsters, driver seat $100
Power thigh bolsters, passenger seat $100
Power thigh support length adjuster, driver seat $100
Power thigh support length adjuster, passenger seat $100
Power upper seatback recliner, driver seat $100
Power upper seatback recliner, passenger seat $100
Synthetic suede headliner $650
Upholstered instrument panel $300
Suspension, Wheels, and Tires 
Active steering $1000
Adaptive dampers - electrical $500
Air suspension, auto-leveling and height adjustable $1000
Total Value of Features$6,100$12,125
Value of Feature Adjustments$0$6,025
Value of Feature Adjustments0-5,607

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Specifications Comparison: BMW 3-Series vs. Audi A8 / S8

Model Year20182014
Model3-SeriesA8 / S8
Body4dr Sedan4dr Sedan
Wheelbase110.6 in117.8 in
Length182.5 in202.2 in
Width71.3 in76.7 in
Height56.3 in57.5 in
Curb Weight3,695 lb.4,465 lb.
Fuel Capacity15.8 gal.23.8 gal.
Row 1 Headroom40.3 in37.2 in
Row 1 Shoulder Room55.1 in59.1 in
Row 1 Legroom42.0 in41.4 in
Row 2 Headroom37.7 in38.1 in
Row 2 Shoulder Room55.1 in57.8 in
Row 2 Legroom35.1 in37.7 in
Cargo Volume13.0 ft313.2 ft3

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Option Package Details
BMW 3-Series 328d

Luxury Design
FeatureValueRequested?
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested25100%
Total Not Requested00%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested155086%
Total Not Requested25014%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150Yes
Total Requested170069%
Total Not Requested75031%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
Navigation map updates, three years0No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
In-vehicle Internet150Yes
Handwriting recognition200Yes
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested129077%
Total Not Requested37523%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%

Option Package Details
Audi A8 / S8 S8

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Total Requested30067%
Total Not Requested15033%
Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision alert200Yes
Total Requested1100100%
Total Not Requested00%

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