BMW 3-Series BMW 3-Series 2018 Audi A8 / S8 Audi A8 / S8 2015

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BMW 3-Series vs. Audi A8 / S8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A8 / S8 Invoice Comparison

Lowest Total Price: $56,960

BMW 3-Series 328d   
Difference: $39,015

Lowest Total Invoice: $54,200

BMW 3-Series 328d   
Difference: $35,122

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  Down Payment Interest Rate Term
Model Year201820152015
Model3-SeriesA8 / S8A8 / S8
Trim328dA8 4.0TS8
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $41,750 $86,400 $114,900
Base Invoice $40,110 $80,352 $106,858
Convenience Tier 1,750    
Sunshade, rear, power 575    
Driving Assistance Package 500    
Premium Tier 2,900    
Executive Tier 3,100    
Obstacle detection, rear 600    
Luxury Design 0    
AWD 2,000    
Adaptive cruise control, all-speed 1,200    
Blind spot warning system 500    
Heated steering wheel 190    
Heated second row seats 350    
Metallic paint (extra cost) 550    
Cold Weather Package   750 750
Premium Package   3,950  
Driver Assistance Package   2,250 2,100
Warm Weather Package   1,700  
Wood trim     0
Convenience Tier 1,610    
Sunshade, rear, power 530    
Driving Assistance Package 460    
Premium Tier 2,670    
Executive Tier 2,850    
Obstacle detection, rear 550    
Luxury Design 0    
AWD 1,860    
Adaptive cruise control, all-speed 1,105    
Blind spot warning system 460    
Heated steering wheel 175    
Heated second row seats 320    
Metallic paint (extra cost) 505    
Cold Weather Package   697 697
Premium Package   3,673  
Driver Assistance Package   2,093 1,954
Warm Weather Package   1,582  
Wood trim     0
Options (change) 14,215 8,650 2,850
Options (change) 13,095 8,045 2,651
Destination 995 925 925
Total Price $56,960 $95,975 $118,675
Total Invoice $54,200 $89,322 $110,434

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A8 / S8

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $35,275
TrueDelta Adjusted Invoice Difference: $31,641
Model Year201820152015
Model3-SeriesA8 / S8A8 / S8
Trim328dA8 4.0TS8
Body4dr Sedan4dr Sedan4dr Sedan
Engine180hp I4 D435hp V8520hp V8
TransmissionT8T8T8
DrivetrainAWDAWDAWD
EPA Fuel Economy (city/highway)30/40 MPG24/36 MPG24/36 MPG
Audio (watts, speakers)205, 9630, 14630, 14
Tire (rear if not all the same)225/50-17255/45-19265/35-21
Total Price$56,960$95,975$118,675
Adjustments for Features0-3,740-6,290
Feature-Adjusted Total Price$56,960$92,235$112,385
Cost Above Minimum$0$0$20,150
Total Invoice$54,200$89,322$110,434
Adjustments for Features0-3,481-5,853
Feature-Adjusted Total Invoice$54,200$85,841$104,581
Cost Above Minimum$0$0$18,740

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Features Comparison: BMW 3-Series vs. Audi A8 / S8

Model Year201820152015
Model3-SeriesA8 / S8A8 / S8
Trim328dA8 4.0TS8
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300
AWD$1700$1700$1700
Accessories 
Active noise reduction $0$0
Power door closers $300$300
Power trunk closer $350$350
Remote app$25  
Semi-automated parking system$500  
Sunshades, second row$125  
Sunshades, second row, power $225$225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
Collision preparation system, rear $100$100
Full-size spare tire $225$225
Hill descent control$250  
Lane departure prevention, steering-based $200$200
Pedestrian detection$50  
Radar- or camera-based collision preparation system $0$0
Rear side airbags $300$300
Rollover sensor $50$50
Tires, run-flat$150  
Wide-view rear camera $0$0
Cargo Management 
Cargo net $40$40
Rear seat pass-through $100$100
Ski sack $50$50
Climate Control 
Rear air vents with automatic controls $250$250
Rear air vents with manual controls$150  
Rear dual-zone climate control $125$125
Engine / Motor 
Automatic start / stop$150$150 
Dual-mode exhaust, switchable  $500
Regenerative braking$0  
Exterior 
Body kit  $0
Laminated front side windows  $200
Laminated rear side windows  $100
Infotainment 
4G LTE connectivity$0  
App support$0  
In-vehicle Internet$150  
Navigation map updates, three years$0  
S Voice support$0  
Satellite radio $200$200
Satellite radio - one year subscription$250  
SD Card slot $25$25
Siri Eyes Free support$0  
Surround sound $250$250
Telematics service, such as OnStar$200  
Voice control for external devices$0  
Instruments, Lights, and Mirrors 
Analog clock $25$25
Auto-dimming passenger-side mirror $75$75
Cornering lights $50$50
Fog light, rear $100$100
Fog lights$125  
Headlight washers $50$50
Interior ambient lighting$150  
Interior ambient lighting, configurable $150$150
Large color reconfigurable instrument cluster display$250  
Seats and Interior Trim 
Cooled or ventilated front seats $300$300
Folding second row seats$300  
Leather door panel trim  $250
Manual thigh support length adjuster, driver seat$50  
Manual thigh support length adjuster, passenger seat$50  
Massage, driver seat $100$100
Massage, passenger seat $100$100
Memory system, passenger seat $150$150
Power headrest height adjuster, driver seat $50$50
Power headrest height adjuster, passenger seat $50$50
Power seat belt height adjusters, front row $25$25
Power thigh bolsters, driver seat $100$100
Power thigh bolsters, passenger seat $100$100
Power thigh support length adjuster, driver seat $100$100
Power thigh support length adjuster, passenger seat $100$100
Power upper seatback recliner, driver seat $100$100
Power upper seatback recliner, passenger seat $100$100
Synthetic suede headliner  $650
Upholstered instrument panel $300$300
Suspension, Wheels, and Tires 
Active steering  $1000
Adaptive dampers - electrical $500$500
Air suspension, auto-leveling and height adjustable $1000$1000
Total Value of Features$6,175$9,915$12,465
Value of Feature Adjustments$0$3,740$6,290
Value of Feature Adjustments0-3,481-5,853

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Specifications Comparison: BMW 3-Series vs. Audi A8 / S8

Model Year20182015
Model3-SeriesA8 / S8
Body4dr Sedan4dr Sedan
Wheelbase110.6 in117.8 in
Length182.5 in202.2 in
Width71.3 in76.7 in
Height56.3 in57.5 in
Curb Weight3,695 lb.4,465 lb.
Fuel Capacity15.8 gal.21.7 gal.
Row 1 Headroom40.3 in37.2 in
Row 1 Shoulder Room55.1 in59.1 in
Row 1 Legroom42.0 in41.4 in
Row 2 Headroom37.7 in38.1 in
Row 2 Shoulder Room55.1 in57.8 in
Row 2 Legroom35.1 in38.7 in
Cargo Volume13.0 ft314.2 ft3

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Option Package Details
BMW 3-Series 328d

Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested155086%
Total Not Requested25014%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350Yes
Media drive15Yes
In-vehicle Internet150No
Handwriting recognition200Yes
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Remote app25No
Navigation system600Yes
Traffic + travel information25Yes
Total Requested149089%
Total Not Requested17511%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150Yes
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested170069%
Total Not Requested75031%
Luxury Design
FeatureValueRequested?
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested25100%
Total Not Requested00%

Option Package Details
Audi A8 / S8 A8 4.0T

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Total Requested30067%
Total Not Requested15033%
Premium Package
FeatureValueRequested?
Cooled or ventilated front seats300No
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Massage, driver seat100No
Massage, passenger seat100No
Head-up display (HUD)350Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Collision preparation system, rear100No
Wide-view rear camera0No
Total Requested120060%
Total Not Requested80040%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention system, steering-based200No
Total Requested150088%
Total Not Requested20012%
Warm Weather Package
FeatureValueRequested?
Rear air vents with automatic controls150No
Sunshades, second row, power225No
Rear dual-zone climate control125No
Total Requested00%
Total Not Requested500100%

Option Package Details
Audi A8 / S8 S8

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Total Requested30067%
Total Not Requested15033%
Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention system, steering-based200No
Total Requested130087%
Total Not Requested20013%

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