| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Audi A8 / S8 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Audi A8 / S8 Invoice Comparison
Lowest Total Price: $56,070 BMW 3-Series 328d | |||
| Difference: $39,905 | |||
Lowest Total Invoice: $52,215 BMW 3-Series 328d | |||
| Difference: $37,107 | |||
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| Model Year | 2016 | 2015 | 2015 |
| Model | 3-Series | A8 / S8 | A8 / S8 |
| Trim | 328d | A8 4.0T | S8 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $39,850 | $86,400 | $114,900 |
| Base Invoice | $37,340 | $80,352 | $106,858 |
| Premium Package | 2,450 | 3,950 | |
| Sunshade, rear, power | 575 | ||
| Driver Assistance Plus | 1,700 | ||
| Driver Assistance Package | 950 | 2,250 | 2,100 |
| Lighting Package | 800 | ||
| Technology Package | 2,750 | ||
| Cold Weather Package | 800 | 750 | 750 |
| Leather seating surfaces | 1,450 | ||
| Luxury Package | 0 | ||
| AWD | 2,000 | ||
| Adaptive cruise control, all-speed | 1,200 | ||
| Metallic paint (extra cost) | 550 | ||
| Warm Weather Package | 1,700 | ||
| Wood trim | 0 | ||
| Premium Package | 2,230 | 3,673 | |
| Sunshade, rear, power | 525 | ||
| Driver Assistance Plus | 1,545 | ||
| Driver Assistance Package | 865 | 2,093 | 1,954 |
| Lighting Package | 730 | ||
| Technology Package | 2,505 | ||
| Cold Weather Package | 730 | 697 | 697 |
| Leather seating surfaces | 1,320 | ||
| Luxury Package | 0 | ||
| AWD | 1,840 | ||
| Adaptive cruise control, all-speed | 1,090 | ||
| Metallic paint (extra cost) | 500 | ||
| Warm Weather Package | 1,582 | ||
| Wood trim | 0 | ||
| Options (change) | 15,225 | 8,650 | 2,850 |
| Options (change) | 13,880 | 8,045 | 2,651 |
| Destination | 995 | 925 | 925 |
| Total Price | $56,070 | $95,975 | $118,675 |
| Total Invoice | $52,215 | $89,322 | $110,434 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Audi A8 / S8 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Audi A8 / S8
| Lowest Adjusted Price and Invoice: BMW 3-Series 328d | |||
| TrueDelta Adjusted Price Difference: $35,640 | |||
| TrueDelta Adjusted Invoice Difference: $33,138 | |||
| Model Year | 2016 | 2015 | 2015 |
| Model | 3-Series | A8 / S8 | A8 / S8 |
| Trim | 328d | A8 4.0T | S8 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 180hp I4 D | 435hp V8 | 520hp V8 |
| Transmission | T8 | T8 | T8 |
| Drivetrain | AWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | 30/40 MPG | 24/36 MPG | 24/36 MPG |
| Audio (watts, speakers) | 205, 9 | 630, 14 | 630, 14 |
| Tire (rear if not all the same) | 225/50-17 | 255/45-19 | 265/35-21 |
| Total Price | $56,070 | $95,975 | $118,675 |
| Adjustments for Features | 0 | -4,265 | -6,815 |
| Feature-Adjusted Total Price | $56,070 | $91,710 | $111,860 |
| Cost Above Minimum | $0 | $0 | $20,150 |
| Total Invoice | $52,215 | $89,322 | $110,434 |
| Adjustments for Features | 0 | -3,969 | -6,342 |
| Feature-Adjusted Total Invoice | $52,215 | $85,353 | $104,092 |
| Cost Above Minimum | $0 | $0 | $18,739 |
Features Comparison: BMW 3-Series vs. Audi A8 / S8
| Model Year | 2016 | 2015 | 2015 |
| Model | 3-Series | A8 / S8 | A8 / S8 |
| Trim | 328d | A8 4.0T | S8 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 |
| AWD | $1700 | $1700 | $1700 |
| Accessories | |||
| Active noise reduction | $0 | $0 | |
| Power door closers | $300 | $300 | |
| Power trunk closer | $350 | $350 | |
| Remote app | $25 | ||
| Sunshades, second row | $125 | ||
| Sunshades, second row, power | $225 | $225 | |
| Tilt/telescoping steering wheel, manual | $250 | ||
| Tilt/telescoping steering wheel, power | $350 | $350 | |
| Brakes, Airbags, and Other Safety | |||
| Collision preparation system, rear | $100 | $100 | |
| Driver drowsiness monitor | $150 | ||
| Full-size spare tire | $225 | $225 | |
| Hill descent control | $250 | ||
| Lane departure prevention, steering-based | $200 | $200 | |
| Pedestrian detection | $50 | ||
| Radar- or camera-based collision preparation system | $0 | $0 | |
| Rear side airbags | $300 | $300 | |
| Rollover sensor | $50 | $50 | |
| Tires, run-flat | $150 | ||
| Wide-view rear camera | $0 | $0 | |
| Cargo Management | |||
| Cargo net | $40 | $40 | |
| Rear seat pass-through | $100 | $100 | |
| Ski sack | $50 | $50 | |
| Climate Control | |||
| Rear air vents with automatic controls | $250 | $250 | |
| Rear air vents with manual controls | $150 | ||
| Rear dual-zone climate control | $125 | $125 | |
| Engine / Motor | |||
| Automatic start / stop | $150 | $150 | |
| Dual-mode exhaust, switchable | $500 | ||
| Regenerative braking | $0 | ||
| Exterior | |||
| Body kit | $0 | ||
| Laminated front side windows | $200 | ||
| Laminated rear side windows | $100 | ||
| Infotainment | |||
| 4G LTE connectivity | $0 | ||
| App support | $0 | ||
| In-vehicle Internet | $150 | ||
| Navigation map updates, three years | $0 | ||
| S Voice support | $0 | ||
| Satellite radio | $200 | $200 | |
| Satellite radio - one year subscription | $250 | ||
| SD Card slot | $25 | $25 | |
| Siri Eyes Free support | $0 | ||
| Surround sound | $250 | $250 | |
| Telematics service, such as OnStar | $200 | ||
| Voice control for external devices | $0 | ||
| Instruments, Lights, and Mirrors | |||
| Analog clock | $25 | $25 | |
| Cornering lights | $50 | $50 | |
| Fog light, rear | $100 | $100 | |
| Fog lights | $125 | ||
| Headlight washers | $50 | $50 | |
| Interior ambient lighting | $150 | ||
| Interior ambient lighting, configurable | $150 | $150 | |
| Seats and Interior Trim | |||
| Cooled or ventilated front seats | $300 | $300 | |
| Folding second row seats | $300 | ||
| Leather door panel trim | $250 | ||
| Manual thigh support length adjuster, driver seat | $50 | ||
| Manual thigh support length adjuster, passenger seat | $50 | ||
| Massage, driver seat | $100 | $100 | |
| Massage, passenger seat | $100 | $100 | |
| Memory system, passenger seat | $150 | $150 | |
| Power headrest height adjuster, driver seat | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | |
| Power seat belt height adjusters, front row | $25 | $25 | |
| Power thigh bolsters, driver seat | $100 | $100 | |
| Power thigh bolsters, passenger seat | $100 | $100 | |
| Power thigh support length adjuster, driver seat | $100 | $100 | |
| Power thigh support length adjuster, passenger seat | $100 | $100 | |
| Power upper seatback recliner, driver seat | $100 | $100 | |
| Power upper seatback recliner, passenger seat | $100 | $100 | |
| Synthetic suede headliner | $650 | ||
| Upholstered instrument panel | $300 | $300 | |
| Suspension, Wheels, and Tires | |||
| Active steering | $1000 | ||
| Adaptive dampers - electrical | $500 | $500 | |
| Air suspension, auto-leveling and height adjustable | $1000 | $1000 | |
| Total Value of Features | $5,575 | $9,840 | $12,390 |
| Value of Feature Adjustments | $0 | $4,265 | $6,815 |
| Value of Feature Adjustments | 0 | -3,969 | -6,342 |
Specifications Comparison: BMW 3-Series vs. Audi A8 / S8
| Model Year | 2016 | 2015 |
| Model | 3-Series | A8 / S8 |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.6 in | 117.8 in |
| Length | 182.5 in | 202.2 in |
| Width | 71.3 in | 76.7 in |
| Height | 56.3 in | 57.5 in |
| Curb Weight | 3,695 lb. | 4,465 lb. |
| Fuel Capacity | 15.8 gal. | 21.7 gal. |
| Row 1 Headroom | 40.3 in | 37.2 in |
| Row 1 Shoulder Room | 55.1 in | 59.1 in |
| Row 1 Legroom | 42.0 in | 41.4 in |
| Row 2 Headroom | 37.7 in | 38.1 in |
| Row 2 Shoulder Room | 55.1 in | 57.8 in |
| Row 2 Legroom | 35.1 in | 38.7 in |
| Cargo Volume | 13.0 ft3 | 14.2 ft3 |
Option Package Details
BMW 3-Series 328d
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| LED headlights | 1000 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | Yes |
| Total Requested | 2550 | 91% |
| Total Not Requested | 250 | 9% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Driver drowsiness monitor | 150 | No |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 1250 | 86% |
| Total Not Requested | 200 | 14% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Lighting Package | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Total Requested | 350 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | Yes |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | Yes |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | Yes |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | Yes |
| App support | 0 | No |
| Remote app | 25 | No |
| Total Requested | 1290 | 88% |
| Total Not Requested | 175 | 12% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 500 | 100% |
| Total Not Requested | 0 | 0% |
| Luxury Package | ||
| Feature | Value | Requested? |
| Additional chrome trim | 0 | No |
| Bright-finished exhaust tip(s) | 25 | Yes |
| Chrome interior accents (optional) | 0 | No |
| Total Requested | 25 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Audi A8 / S8 A8 4.0T
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | No |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 67% |
| Total Not Requested | 150 | 33% |
| Premium Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | No |
| Power thigh bolsters, driver seat | 100 | No |
| Power seatback bolsters, driver seat | 100 | Yes |
| Power thigh bolsters, passenger seat | 100 | No |
| Power seatback bolsters, passenger seat | 100 | Yes |
| Massage, driver seat | 100 | No |
| Massage, passenger seat | 100 | No |
| Head-up display (HUD) | 350 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | Yes |
| Collision preparation system, rear | 100 | No |
| Wide-view rear camera | 0 | No |
| Total Requested | 1200 | 60% |
| Total Not Requested | 800 | 40% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning system | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Lane departure prevention system, steering-based | 200 | No |
| Total Requested | 1500 | 88% |
| Total Not Requested | 200 | 12% |
| Warm Weather Package | ||
| Feature | Value | Requested? |
| Rear air vents with automatic controls | 150 | No |
| Sunshades, second row, power | 225 | No |
| Rear dual-zone climate control | 125 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 500 | 100% |
Option Package Details
Audi A8 / S8 S8
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | No |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 67% |
| Total Not Requested | 150 | 33% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning system | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Lane departure prevention system, steering-based | 200 | No |
| Total Requested | 1300 | 87% |
| Total Not Requested | 200 | 13% |
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