BMW 3-Series BMW 3-Series 2010 Ford Taurus Ford Taurus 2013

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BMW 3-Series vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Ford Taurus Invoice Comparison

Lowest Total Price: $40,175

Ford Taurus Limited   
Difference: $6,375

Lowest Total Invoice: $36,936

Ford Taurus Limited   
Difference: $5,969

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  Down Payment Interest Rate Term
Model Year20102010201020132013
Model3-Series3-Series3-SeriesTaurusTaurus
Trim328i335i335dLimitedSHO
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $33,150 $40,600 $43,950 $33,100 $39,300
Base Invoice $30,680 $37,530 $40,615 $30,535 $36,254
Premium Package 2,650 2,650 2,650    
Navigation system 2,100 2,100 2,100 795 795
Obstacle detection, rear 750 750 750    
Steering-linked headlights 900        
Metallic paint (extra cost) 550 550 550    
Proximity key 500 500 500    
Adaptive cruise control 2,400 2,400 2,400 1,195 1,195
HD radio 350 350 350    
Sunshade, rear, power 575 575 575    
Auto-dimming headlights 250 250 250    
Satellite radio - one year subscription 350 350 350    
Cold Weather Package 1,150 1,150 1,150    
iPod integration   400 400    
Multicontour seats       595 595
Package 301A       2,700  
Sunroof       995 995
Package 302A / 402A         3,000
Premium Package 2,410 2,410 2,410    
Navigation system 1,910 1,910 1,910 710 710
Obstacle detection, rear 685 685 685    
Steering-linked headlights 820        
Metallic paint (extra cost) 500 500 500    
Proximity key 455 455 455    
Adaptive cruise control 2,135 2,135 2,135 1,067 1,067
HD radio 315 315 315    
Sunshade, rear, power 525 525 525    
Auto-dimming headlights 230 230 230    
Satellite radio - one year subscription 320 320 320    
Cold Weather Package 1,045 1,045 1,045    
iPod integration   365 365    
Multicontour seats       531 531
Package 301A       2,410  
Sunroof       888 888
Package 302A / 402A         2,678
Options (change) 12,525 12,025 12,025 6,280 6,580
Options (change) 11,350 10,895 10,895 5,606 5,874
Destination 875 875 875 795 795
Gas Tax 0 0 -900 0 0
Total Price $46,550 $53,500 $55,950 $40,175 $46,675
Total Invoice $42,905 $49,300 $51,485 $36,936 $42,923

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Ford Taurus

Lowest Adjusted Price and Invoice: Ford Taurus Limited
TrueDelta Adjusted Price Difference: $7,060
TrueDelta Adjusted Invoice Difference: $6,599
Model Year20102010201020132013
Model3-Series3-Series3-SeriesTaurusTaurus
Trim328i335i335dLimitedSHO
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine230hp I6300hp I6265hp I6 D288hp V6365hp V6
TransmissionM6M6T6T6T6
DrivetrainRWDRWDRWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 6390, 12390, 12
Tire (rear if not all the same)225/45-17225/45-17225/45-17255/45-19255/45-19
Total Price$46,550$53,500$55,950$40,175$46,675
Adjustments for Features00-950-685-4,735
Feature-Adjusted Total Price$46,550$53,500$55,000$39,490$41,940
Cost Above Minimum$0$6,950$8,450$0$2,450
Total Invoice$42,905$49,300$51,485$36,936$42,923
Adjustments for Features00-874-630-4,354
Feature-Adjusted Total Invoice$42,905$49,300$50,611$36,306$38,569
Cost Above Minimum$0$6,395$7,706$0$2,263

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Features Comparison: BMW 3-Series vs. Ford Taurus

Model Year20102010201020132013
Model3-Series3-Series3-SeriesTaurusTaurus
Trim328i335i335dLimitedSHO
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150   
6-speed manually-shiftable automatic  $1100$1100$1100
RWD$0$0$0  
FWD   $0 
AWD    $1700
Accessories 
Heated steering wheel$100$100$100 $100
Keyless entry keypad   $50$50
Power-adjustable pedals   $125$125
Remote start   $150$150
Remote window/roof operation$15$15$15  
Semi-automated parking system    $500
Sunshade, rear, power$225$225$225 $225
Sunshades, second row$125$125$125  
Tilt/telescoping steering wheel, manual$250$250$250  
Tilt/telescoping steering wheel, power   $350$350
Brakes, Airbags, and Other Safety 
911 assist   $25$25
Active or whiplash-reducing head restraints, front seats$0$0$0  
Blind spot warning system   $200$200
Cross-traffic warning, rear   $100$100
Curve control   $50$50
Forward collision warning   $200$200
Obstacle detection, front$150$150$150 $150
Radar- or camera-based collision preparation system   $0$0
Rearview camera   $200$200
Rollover sensor   $50$50
Safety key   $5$5
Temporary spare tire   $150$150
Tires, run-flat$150$150$150  
Torque vectoring, brake-based   $100$100
Vehicle health reports   $0$0
Cargo Management 
Air-conditioned storage compartment$50$50$50  
Cargo mat$40$40$40  
Cargo net   $40$40
Overhead sunglass holder   $25$25
Rear seat pass-through$100$100$100  
Ski sack$50$50$50  
Climate Control 
Automatic air recirculation$100$100$100  
Heated windshield washer nozzles$15$15$15  
Rain-sensing wipers$175$175$175 $175
Rear air vents   $100$100
Rear air vents with manual controls$150$150$150  
Variable intermittent wipers   $75 
Exterior 
Rear spoiler    $200
Infotainment 
Bluetooth audio streaming   $25$25
iPod integration$100$100$100  
Media drive$15$15$15  
Navigation, turn-by-turn   $25$25
Satellite radio   $200$200
Satellite radio - one year subscription$250$250$250  
SD Card slot   $25$25
SMS text-to-speech reader   $25$25
Surround sound   $250$250
Telematics service, such as OnStar$200$200$200  
Traffic + travel information   $25$25
Traffic information$25$25$25  
USB port   $25$25
Voice control for external devices   $0$0
Wi-Fi hotspot capability   $0$0
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200$200 $200
Auto-dimming passenger-side mirror$75$75$75  
Fog lights$125$125$125  
Headlight washers$50$50$50  
Large color reconfigurable instrument cluster display   $250$250
Mirror tilt-down in reverse$25$25$25  
Power-folding mirrors$50$50$50  
Steering-linked headlights$150$150$150  
Turn signals on or near mirrors$25$25$25  
Xenon HID headlights$500$500$500 $500
Seats and Interior Trim 
Cooled or ventilated front seats   $300$300
Door sill trim plates   $100$100
Floor mats   $75$75
Heated second row seats    $200
Leather-wrapped steering wheel$150$150$150 $150
Massage, driver seat   $100$100
Massage, passenger seat   $100$100
Metal pedals    $75
Synthetic suede inserts in leather seating surfaces    $0
Wood trim$300$300$300  
Wood/leather-wrapped steering wheel   $150 
Suspension, Wheels, and Tires 
Sport suspension (upgrade)    $0
Transmission 
Steering-wheel-mounted transmission controls    $100
Total Value of Features$4,085$4,085$5,035$4,770$8,820
Value of Feature Adjustments$0$0$950$685$4,735
Value of Feature Adjustments00-874-630-4,354

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Specifications Comparison: BMW 3-Series vs. Ford Taurus

Model Year20102013
Model3-SeriesTaurus
Body4dr Sedan4dr Sedan
Wheelbase108.7 in112.9 in
Length178.2 in202.9 in
Width71.5 in76.2 in
Height55.9 in60.7 in
Curb Weight3,341 lb.3,970 lb.
Fuel Capacity15.9 gal.20.0 gal.
Row 1 Headroom38.5 in39.0 in
Row 1 Shoulder Room55.4 in57.9 in
Row 1 Hip Room0.0 in56.3 in
Row 1 Legroom41.5 in41.9 in
Row 2 Headroom37.5 in37.8 in
Row 2 Shoulder Room55.1 in56.9 in
Row 2 Hip Room0.0 in55.8 in
Row 2 Legroom34.6 in38.1 in
Cargo Volume12.0 ft320.1 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Total Requested252589%
Total Not Requested32511%
Cold Weather Package
FeatureValueRequested?
Second-row 2-section 3-person split bench100No
Folding second row seats300Yes
Heated steering wheel100Yes
Heated front seats200Yes
Rear seat pass-through100No
Headlight washers50No
Ski sack50No
Total Requested60067%
Total Not Requested30033%

Option Package Details
BMW 3-Series 335i

Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Total Requested162583%
Total Not Requested32517%
Cold Weather Package
FeatureValueRequested?
Second-row 2-section 3-person split bench100No
Folding second row seats300Yes
Heated steering wheel100Yes
Heated front seats200Yes
Rear seat pass-through100No
Headlight washers50No
Ski sack50No
Total Requested60067%
Total Not Requested30033%

Option Package Details
BMW 3-Series 335d

Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Total Requested162583%
Total Not Requested32517%
Cold Weather Package
FeatureValueRequested?
Second-row 2-section 3-person split bench100No
Folding second row seats300Yes
Heated steering wheel100Yes
Heated front seats200Yes
Rear seat pass-through100No
Headlight washers50No
Ski sack50No
Total Requested60067%
Total Not Requested30033%

Option Package Details
Ford Taurus Limited

Adaptive cruise control
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0No
Forward collision alert200No
Total Requested45069%
Total Not Requested20031%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Total Requested675100%
Total Not Requested00%
Multicontour seats
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Massage, driver seat100No
Massage, passenger seat100No
Total Requested20050%
Total Not Requested20050%
Package 301A
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Heated front seats200Yes
Cooled or ventilated front seats300No
Auto-dimming driver-side mirror75Yes
Power-adjustable pedals125No
Surround sound250No
Proximity key250Yes
HD radio50Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested57529%
Total Not Requested142571%

Option Package Details
Ford Taurus SHO

Adaptive cruise control
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0No
Forward collision alert200No
Total Requested45069%
Total Not Requested20031%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Total Requested675100%
Total Not Requested00%
Multicontour seats
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Massage, driver seat100No
Massage, passenger seat100No
Total Requested20050%
Total Not Requested20050%
Package 302A / 402A
FeatureValueRequested?
Heated second row seats200No
Rain-sensing wipers100Yes
Sunshade, rear, power225Yes
Obstacle detection, front150Yes
Heated steering wheel100Yes
Auto-dimming headlights200Yes
Parking guidance system - active500No
Heated front seats200Yes
Cooled or ventilated front seats300No
Surround sound250No
HD radio50Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested102535%
Total Not Requested190065%

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