BMW 3-Series BMW 3-Series 2018 Kia Soul Kia Soul 2016

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BMW 3-Series vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Kia Soul Invoice Comparison

Lowest Total Price: $29,115

Kia Soul !   
Difference: $23,120

Lowest Total Invoice: $27,287

Kia Soul !   
Difference: $21,973

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182016
Model3-Series3-SeriesSoul
Trim328d330i!
Body4dr Wagon4dr Wagon4dr Hatch
Base Price $45,950 $44,450 $21,300
Base Invoice $43,415 $42,020 $20,162
Convenience Tier 850 850  
Driving Assistance Package 500 500  
Premium Tier 2,900 2,900  
Metallic paint (extra cost) 550 550  
Leather seating surfaces 1,450 1,450  
Heated second row seats 350 350  
Heated steering wheel 190 190  
Universal garage door opener     350
Premium Package     4,400
Umber Package     1,000
Floor mats     120
Rear spoiler     395
Interior ambient lighting     450
Illuminated door sill trim plates     250
Convenience Tier 780 780  
Driving Assistance Package 460 460  
Premium Tier 2,670 2,670  
Metallic paint (extra cost) 505 505  
Leather seating surfaces 1,335 1,335  
Heated second row seats 320 320  
Heated steering wheel 175 175  
Universal garage door opener     291
Premium Package     4,052
Umber Package     923
Floor mats     100
Rear spoiler     327
Interior ambient lighting     374
Illuminated door sill trim plates     208
Options (change) 6,790 6,790 6,965
Options (change) 6,245 6,245 6,275
Destination 995 995 850
Total Price $53,735 $52,235 $29,115
Total Invoice $50,655 $49,260 $27,287

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul !
TrueDelta Adjusted Price Difference: $17,185
TrueDelta Adjusted Invoice Difference: $16,376
Model Year201820182016
Model3-Series3-SeriesSoul
Trim328d330i!
Body4dr Wagon4dr Wagon4dr Hatch
Engine180hp I4 D248hp I4164hp I4
TransmissionT8T8T6
DrivetrainAWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9350, 10
Tire (rear if not all the same)225/50-17225/50-17235/45-18
Total Price$53,735$52,235$29,115
Adjustments for Features-5,835-5,9350
Feature-Adjusted Total Price$47,900$46,300$29,115
Cost Above Minimum$1,600$0$0
Total Invoice$50,655$49,260$27,287
Adjustments for Features-5,501-5,5970
Feature-Adjusted Total Invoice$45,154$43,663$27,287
Cost Above Minimum$1,491$0$0

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Features Comparison: BMW 3-Series vs. Kia Soul

Model Year201820182016
Model3-Series3-SeriesSoul
Trim328d330i!
Body4dr Wagon4dr Wagon4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300 
6-speed manually-shiftable automatic  $1100
AWD$1700$1700 
FWD  $0
Accessories 
Hands-free trunk or liftgate$100$100 
Remote app$25$25 
Remote window/roof operation$15$15 
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats$0$0 
Automatic braking, low-speed$200$200 
Hill descent control$250$250 
Knee airbag, driver$75$75 
Knee airbag, passenger$75$75 
Pedestrian detection$50$50 
Rollover sensor  $50
Tires, run-flat$150$150 
Vehicle health reports  $0
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo area partition net$40$40 
Liftglass or two-piece tailgate$150$150 
Overhead sunglass holder  $25
Climate Control 
Automatic air recirculation$100$100 
Dual-zone climate control$125$125 
Heated windshield washer nozzles$15$15 
Interior air filter$0$0 
Ionizing air filtration  $50
Rain-sensing wipers$175$175 
Rear air vents with manual controls$150$150 
Residual heat$50$50 
Variable intermittent wipers  $75
Engine / Motor 
Automatic start / stop$150$150 
Regenerative braking$0$0 
Exterior 
Deep-tinted rear windows  $275
Infotainment 
4G LTE connectivity$0$0 
DVD-compatible player$0$0 
Handwriting recognition$200$200 
In-vehicle Internet$150$150 
Media drive$15$15 
Navigation map updates, three years$0$0 
S Voice support$0$0 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Siri Eyes Free support$0$0 
SMS text-to-speech reader  $25
Telematics service, such as OnStar$200$200 
Traffic + travel information$25$25 
Traffic information  $25
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Head-up display (HUD)$350$350 
LED headlights$1000$1000 
Mirror tilt-down in reverse$25$25 
Speaker lights  $100
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates$100$100 
Illuminated door sill trim plates  $200
Manual thigh support length adjuster, driver seat$50$50 
Manual thigh support length adjuster, passenger seat$50$50 
Memory system, driver seat$200$200 
Power 4-way lumbar adjuster, driver seat$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150 
Power fore-aft adjuster, passenger seat$100$100 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, driver seat  $100
Power recliner, passenger seat$100$100 
Power seatback bolsters, driver seat$100$100 
Power seatback bolsters, passenger seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Upholstered instrument cluster hood  $50
Wood trim$300$300 
Transmission 
Launch control $100 
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$8,935$9,035$3,100
Value of Feature Adjustments$5,835$5,935$0
Value of Feature Adjustments-5,501-5,5970

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Specifications Comparison: BMW 3-Series vs. Kia Soul

Model Year20182016
Model3-SeriesSoul
Body4dr Wagon4dr Hatch
Wheelbase110.6 in101.2 in
Length182.0 in163.0 in
Width71.3 in70.9 in
Height56.3 in63.0 in
Curb Weight3,663 lb.2,715 lb.
Fuel Capacity15.8 gal.14.2 gal.
Row 1 Headroom40.4 in39.6 in
Row 1 Shoulder Room55.1 in55.5 in
Row 1 Hip Room0.0 in53.2 in
Row 1 Legroom42.0 in40.9 in
Row 2 Headroom38.3 in39.5 in
Row 2 Shoulder Room55.1 in54.7 in
Row 2 Hip Room0.0 in49.3 in
Row 2 Legroom35.0 in39.1 in
Cargo Volume,
Minimum
17.5 ft324.2 ft3
Cargo Volume,
Maximum
53.0 ft361.3 ft3

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Option Package Details
BMW 3-Series 328d

Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested40062%
Total Not Requested25038%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested90054%
Total Not Requested76546%

Option Package Details
BMW 3-Series 330i

Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested40062%
Total Not Requested25038%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested90054%
Total Not Requested76546%

Option Package Details
Kia Soul !

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Upgraded instruments0No
Panoramic sunroof1200Yes
Lane departure warning system200Yes
Forward collision warning200Yes
LED tail lights0No
HD radio50Yes
Speaker lights100No
Infinity, 350W, 10 speakers (with subwoofer)350No
Heated front seats200Yes
Heated second row seats200Yes
Cooled or ventilated front seats300No
Heated steering wheel100Yes
Proximity key250Yes
Engine immobilizer (optional)0No
Navigation system600Yes
Automatic climate control, front200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Ionizing air filtration50No
Total Requested332581%
Total Not Requested80019%
Umber Package
FeatureValueRequested?
Upgraded leather upholstery0No
Xenon HID headlights500Yes
235/45R18 tires400No
Total Requested50056%
Total Not Requested40044%

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