BMW 3-Series BMW 3-Series 2018 Kia Soul Kia Soul 2021

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BMW 3-Series vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Kia Soul Invoice Comparison

Lowest Total Price: $29,210

Kia Soul Turbo   
Difference: $23,225

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182021
Model3-Series3-SeriesSoul
Trim328d330iTurbo
Body4dr Wagon4dr Wagon4dr Hatch
Base Price $45,950 $44,450 $27,650
Convenience Tier 850 850  
Driving Assistance Package 500 500  
Premium Tier 2,900 2,900  
Adaptive cruise control, all-speed 1,200 1,200  
Heated steering wheel 190 190  
Blind spot warning system 500 500  
Apple CarPlay support 300 300  
Metallic paint (extra cost) 550 550  
Floor mats     135
Illuminated door sill trim plates     250
Convenience Tier 780 780  
Driving Assistance Package 460 460  
Premium Tier 2,670 2,670  
Adaptive cruise control, all-speed 1,105 1,105  
Heated steering wheel 175 175  
Blind spot warning system 460 460  
Apple CarPlay support 275 275  
Metallic paint (extra cost) 505 505  
Floor mats     0
Illuminated door sill trim plates     0
Options (change) 6,990 6,990 385
Options (change) 6,430 6,430 0
Destination 995 995 1,175
Total Price $53,935 $52,435 $29,210

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 3-Series vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul Turbo
TrueDelta Adjusted Price Difference: $18,690
TrueDelta Adjusted Invoice Difference: $43,994
Model Year201820182021
Model3-Series3-SeriesSoul
Trim328d330iTurbo
Body4dr Wagon4dr Wagon4dr Hatch
Engine180hp I4 D248hp I4201hp I4
TransmissionT8T8S7
DrivetrainAWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9640, 10
Tire (rear if not all the same)225/50-17225/50-17235/45-18
Total Price$53,935$52,435$29,210
Adjustments for Features-4,435-4,5350
Feature-Adjusted Total Price$49,500$47,900$29,210
Cost Above Minimum$1,600$0$0

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Features Comparison: BMW 3-Series vs. Kia Soul

Model Year201820182021
Model3-Series3-SeriesSoul
Trim328d330iTurbo
Body4dr Wagon4dr Wagon4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300 
7-speed automated manual  $1200
AWD$1700$1700 
FWD  $0
Accessories 
Adaptive cruise control  $600
Adaptive cruise control, all-speed$850$850 
Hands-free trunk or liftgate$100$100 
Remote climate control  $25
Remote start  $150
Remote window/roof operation$15$15 
Universal garage door opener$100$100 
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats$0$0 
Automatic braking, high-speed or partial  $200
Cross-traffic collision intervention, rear  $100
Cross-traffic warning, rear  $100
Driver drowsiness monitor  $150
Hill descent control$250$250 
Knee airbag, driver$75$75 
Knee airbag, passenger$75$75 
Lane keeping assist  $400
Rollover sensor  $50
Temporary spare tire  $150
Tires, run-flat$150$150 
Vehicle health reports  $0
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo area partition net$40$40 
Liftglass or two-piece tailgate$150$150 
Overhead sunglass holder  $25
Climate Control 
Automatic air recirculation$100$100 
Heated windshield washer nozzles$15$15 
Interior air filter$0$0 
Ionizing air filtration  $50
Rain-sensing wipers$175$175 
Rear air vents with manual controls$150$150 
Residual heat$50$50 
Variable intermittent wipers  $75
Engine / Motor 
Regenerative braking$0$0 
Exterior 
Bright-finished exhaust tip(s)  $25
Deep-tinted rear windows  $275
Panoramic sunroof$1200$1200 
Rear spoiler$200$200 
Sunroof  $900
Infotainment 
4G LTE connectivity$0$0 
Android Auto support  $100
App support$0$0 
Aux input$50$50 
Bluetooth audio streaming$25$25 
CD player$125$125 
DVD-compatible player$0$0 
Handwriting recognition$200$200 
In-vehicle Internet$150$150 
Media drive$15$15 
MP3-compatible player$50$50 
Navigation map updates, three years$0$0 
S Voice support$0$0 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Telematics service, such as OnStar$200$200 
Traffic + travel information$25$25 
Voice control for external devices$0$0 
Wireless charging station  $75
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Auto-dimming headlights  $200
Auto-dimming rearview mirror$150$150 
Boost gauge  $75
Compass$0$0 
Interior ambient lighting$150$150 
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50$50 
Speaker lights  $100
Seats and Interior Trim 
Door sill trim plates$100$100 
Illuminated door sill trim plates  $200
Manual thigh support length adjuster, driver seat$50$50 
Manual thigh support length adjuster, passenger seat$50$50 
Memory system, driver seat$200$200 
Power 4-way lumbar adjuster, driver seat$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150 
Power fore-aft adjuster, passenger seat$100$100 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, driver seat  $100
Power recliner, passenger seat$100$100 
Power seatback bolsters, driver seat$100$100 
Power seatback bolsters, passenger seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Synthetic leather seating surfaces$0$0 
Wood trim$300$300 
Suspension, Wheels, and Tires 
Sport suspension (upgrade)  $0
Transmission 
Launch control $100 
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$9,985$10,085$5,550
Value of Feature Adjustments$4,435$4,535$0
Value of Feature Adjustments-4,181-4,2760

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Specifications Comparison: BMW 3-Series vs. Kia Soul

Model Year20182021
Model3-SeriesSoul
Body4dr Wagon4dr Hatch
Wheelbase110.6 in102.4 in
Length182.0 in165.2 in
Width71.3 in70.9 in
Height56.3 in63.0 in
Curb Weight3,663 lb.2,803 lb.
Fuel Capacity15.8 gal.14.3 gal.
Row 1 Headroom40.4 in39.4 in
Row 1 Shoulder Room55.1 in55.5 in
Row 1 Legroom42.0 in41.1 in
Row 2 Headroom38.3 in39.5 in
Row 2 Shoulder Room55.1 in54.7 in
Row 2 Legroom35.0 in38.8 in
Cargo Volume,
Minimum
17.5 ft324.2 ft3
Cargo Volume,
Maximum
53.0 ft362.1 ft3

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Option Package Details
BMW 3-Series 328d

Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested650100%
Total Not Requested00%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350Yes
Navigation map updates, three years0No
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation system600Yes
Traffic + travel information25No
Remote app25Yes
Total Requested127577%
Total Not Requested39023%

Option Package Details
BMW 3-Series 330i

Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested650100%
Total Not Requested00%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350Yes
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Navigation system600Yes
Traffic + travel information25No
Remote app25Yes
Total Requested127577%
Total Not Requested39023%

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