BMW 3-Series BMW 3-Series 2014 Toyota Prius Prime Toyota Prius Prime 2018

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BMW 3-Series vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $29,944

Toyota Prius Prime Advanced   
Difference: $22,331

Lowest Total Invoice: $28,527

Toyota Prius Prime Advanced   
Difference: $19,723

Calculate Payments

  Down Payment Interest Rate Term
Model Year201420142018
Model3-Series3-SeriesPrius Prime
Trim328i328dAdvanced
Body4dr Wagon4dr Wagon4dr Hatch
Base Price $41,450 $42,950 $33,300
Base Invoice $38,315 $39,695 $31,968
Steering-linked headlights 900 900  
Driver Assistance Plus 1,900 1,900  
Driver Assistance Package 950 950  
Technology Package 3,150 3,150  
Semi-automated parking system 500 500  
Auto-dimming headlights 250 250  
Adaptive cruise control, all-speed 1,200 1,200  
Heated front seats 500 500  
Metallic paint (extra cost) 550 550  
Floor mats     224
Steering-linked headlights 820 820  
Driver Assistance Plus 1,730 1,730  
Driver Assistance Package 865 865  
Technology Package 2,865 2,865  
Semi-automated parking system 455 455  
Auto-dimming headlights 230 230  
Adaptive cruise control, all-speed 1,090 1,090  
Heated front seats 455 455  
Metallic paint (extra cost) 500 500  
Floor mats     139
Options (change) 9,900 9,900 224
Options (change) 9,010 9,010 139
Destination 925 925 920
Gas Tax 0 0 -4,500
Total Price $52,275 $53,775 $29,944
Total Invoice $48,250 $49,630 $28,527

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 3-Series vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $16,936
TrueDelta Adjusted Invoice Difference: $14,743
Model Year201420142018
Model3-Series3-SeriesPrius Prime
Trim328i328dAdvanced
Body4dr Wagon4dr Wagon4dr Hatch
Engine240hp I4180hp I4 D95hp I4 PiH
TransmissionT8T8CVT
DrivetrainAWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9?, 10
Tire (rear if not all the same)225/50-17225/50-17195/65-15
Total Price$52,275$53,775$29,944
Adjustments for Features-5,395-5,2950
Feature-Adjusted Total Price$46,880$48,480$29,944
Cost Above Minimum$0$1,600$0
Total Invoice$48,250$49,630$28,527
Adjustments for Features-4,980-4,8870
Feature-Adjusted Total Invoice$43,270$44,743$28,527
Cost Above Minimum$0$1,473$0

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Features Comparison: BMW 3-Series vs. Toyota Prius Prime

Model Year201420142018
Model3-Series3-SeriesPrius Prime
Trim328i328dAdvanced
Body4dr Wagon4dr Wagon4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300 
CVT  $1000
AWD$1700$1700 
FWD  $0
Accessories 
Heated steering wheel  $100
Proximity key  $250
Remote app$25$25 
Remote climate control  $25
Remote window/roof operation$15$15 
Brakes, Airbags, and Other Safety 
Around view cameras$500$500 
Automatic braking, high-speed or partial  $200
Backup collision intervention  $150
Cross-traffic warning, rear  $100
Driver drowsiness monitor$150$150 
Hill descent control$250$250 
Knee airbag, passenger$75$75 
Lane departure prevention, steering-based  $200
Radar- or camera-based collision preparation system  $0
Rearview camera  $200
Seat cushion airbag, passenger  $75
Tires, run-flat$150$150 
Wide-view front camera$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo area partition net$40$40 
Cargo mat  $40
Console with shifter$150$150 
Console without shifter  $150
Liftglass or two-piece tailgate$150$150 
Overhead sunglass holder  $25
Second-row low console  $100
Climate Control 
Automatic air recirculation$100$100 
Dual-zone climate control$125$125 
Heated windshield washer nozzles$15$15 
Rear air vents with manual controls$150$150 
Rear wiper$175$175 
Residual heat$50$50 
Engine / Motor 
3.3 kW onboard charger  $0
9 kWh battery pack  $0
Regenerative braking$0$0 
Exterior 
Active grille shutters  $0
Bright-finished exhaust tip(s)$25$25 
Panoramic sunroof$1200$1200 
Rear spoiler$200$200 
Infotainment 
Handwriting recognition$200$200 
In-vehicle Internet$150$150 
Larger infotainment display  $0
Media drive$15$15 
S Voice support$0$0 
Satellite radio  $200
Text dictation$50$50 
Voice control for external devices$0$0 
Wireless charging station  $75
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Auto-dimming passenger-side mirror$75$75 
Compass$0$0 
Detailed driving style feedback  $100
Digital instruments  $0
Interior ambient lighting$150$150 
Large energy flow and fuel economy display  $25
LED headlights  $1000
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50$50 
Predictive driving advice  $0
Steering-linked headlights$150$150 
Tachometer$75$75 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Leather-wrapped steering wheel$150$150 
Memory system, driver seat$200$200 
Power fore-aft adjuster, passenger seat$100$100 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, driver seat  $100
Power recliner, passenger seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Wood trim$300$300 
Transmission 
Launch control$100  
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$9,510$9,410$4,115
Value of Feature Adjustments$5,395$5,295$0
Value of Feature Adjustments-4,980-4,8870

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Specifications Comparison: BMW 3-Series vs. Toyota Prius Prime

Model Year20142018
Model3-SeriesPrius Prime
Body4dr Wagon4dr Hatch
Wheelbase110.6 in106.3 in
Length182.1 in182.9 in
Width71.3 in69.3 in
Height56.5 in57.9 in
Curb Weight3,546 lb.3,366 lb.
Fuel Capacity15.8 gal.11.3 gal.
Row 1 Headroom40.4 in39.4 in
Row 1 Shoulder Room55.1 in54.2 in
Row 1 Hip Room0.0 in53.7 in
Row 1 Legroom42.0 in43.2 in
Row 2 Headroom38.3 in37.2 in
Row 2 Shoulder Room55.1 in53.0 in
Row 2 Hip Room0.0 in51.6 in
Row 2 Legroom35.0 in33.4 in
Cargo Volume,
Minimum
17.5 ft319.8 ft3
Cargo Volume,
Maximum
53.0 ft30.0 ft3

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Option Package Details
BMW 3-Series 328i

Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300No
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50Yes
Total Requested85059%
Total Not Requested60041%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15No
Traffic + travel information25Yes
Smartphone integration0No
In-vehicle Internet150No
Handwriting recognition200No
App support0Yes
Text dictation50No
Siri Eyes Free support0Yes
S Voice support0No
Total Requested107572%
Total Not Requested41528%

Option Package Details
BMW 3-Series 328d

Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300No
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50Yes
Total Requested85059%
Total Not Requested60041%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15No
Traffic + travel information25Yes
Smartphone integration0No
In-vehicle Internet150No
Handwriting recognition200No
App support0Yes
Text dictation50No
Siri Eyes Free support0Yes
S Voice support0No
Total Requested107572%
Total Not Requested41528%

Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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