BMW 3-Series BMW 3-Series 2010 Toyota Prius Toyota Prius 2008

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BMW 3-Series vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Toyota Prius Invoice Comparison

Lowest Total Price: $24,995

Toyota Prius   
Difference: $15,630

Lowest Total Invoice: $22,729

Toyota Prius   
Difference: $14,856

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020082008
Model3-SeriesPriusPrius
Trim328iBaseTouring
Body4dr Wagon4dr Hatch4dr Hatch
Base Price $35,700 $22,875 $23,770
Base Invoice $33,025 $21,064 $21,816
Steering-linked headlights 900    
Navigation system 2,100    
Metallic paint (extra cost) 550    
Proximity key 500    
Package 6   4,550 4,175
Steering-linked headlights 820    
Navigation system 1,910    
Metallic paint (extra cost) 500    
Proximity key 455    
Package 6   4,095 3,758
Options (change) 4,050 4,550 4,175
Options (change) 3,685 4,095 3,758
Destination 875 720 720
Gas Tax 0 -3,150 -3,150
Total Price $40,625 $24,995 $25,515
Total Invoice $37,585 $22,729 $23,144

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 3-Series dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: BMW 3-Series vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $14,170
TrueDelta Adjusted Invoice Difference: $13,505
Model Year201020082008
Model3-SeriesPriusPrius
Trim328iBaseTouring
Body4dr Wagon4dr Hatch4dr Hatch
Engine230hp I676hp I4 H76hp I4 H
TransmissionM6CVTCVT
DrivetrainRWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 9?, 9
Tire (rear if not all the same)225/45-17185/65-15195/55-16
Total Price$40,625$24,995$25,515
Adjustments for Features-1,46000
Feature-Adjusted Total Price$39,165$24,995$25,515
Cost Above Minimum$0$0$520
Total Invoice$37,585$22,729$23,144
Adjustments for Features-1,35100
Feature-Adjusted Total Invoice$36,234$22,729$23,144
Cost Above Minimum$0$0$415

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Features Comparison: BMW 3-Series vs. Toyota Prius

Model Year201020082008
Model3-SeriesPriusPrius
Trim328iBaseTouring
Body4dr Wagon4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manual$150  
CVT $1000$1000
RWD$0  
FWD $0$0
Accessories 
Remote window/roof operation$15  
Tilt steering wheel, manual $150$150
Tilt/telescoping steering wheel, manual$250  
Universal garage door opener $100$100
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150  
Active or whiplash-reducing head restraints, front seats$0  
Rearview camera $200$200
Temporary spare tire $150$150
Tires, run-flat$150  
Cargo Management 
Air-conditioned storage compartment$50  
Cargo area partition net$40  
Console with shifter$150  
Console without shifter $150$150
Liftglass or two-piece tailgate$150  
Overhead sunglass holder $25$25
Climate Control 
Automatic air recirculation$100  
Dual-zone climate control$125  
Heated windshield washer nozzles$15  
Rain-sensing wipers$175  
Rear air vents with manual controls$150  
Variable intermittent wipers $75$75
Exterior 
Bright-finished exhaust tip(s)$25  
Larger rear spoiler  $200
Panoramic sunroof$1200  
Rear spoiler $200 
Infotainment 
Bluetooth cell phone link $100$100
CD changer, in-dash $325$325
CD player$125  
iPod integration$100  
Media drive$15  
Traffic information$25  
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150$150
Automatic headlights$125  
Digital instruments $0$0
Interior ambient lighting$150  
Large energy flow and fuel economy display $25$25
Mirror tilt-down in reverse$25  
Steering-linked headlights$150  
Tachometer$75  
Turn signals on or near mirrors$25  
Seats and Interior Trim 
Manual height adjuster, driver seat$50  
Manual height adjuster, passenger seat$50  
Wood trim$300  
Suspension, Wheels, and Tires 
Sport suspension (upgrade)  $0
Total Value of Features$4,110$2,650$2,650
Value of Feature Adjustments$1,460$0$0
Value of Feature Adjustments-1,35100

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Specifications Comparison: BMW 3-Series vs. Toyota Prius

Model Year20102008
Model3-SeriesPrius
Body4dr Wagon4dr Hatch
Wheelbase108.7 in106.3 in
Length178.2 in175.0 in
Width71.5 in67.9 in
Height55.8 in58.1 in
Curb Weight3,463 lb.2,891 lb.
Fuel Capacity15.9 gal.11.9 gal.
Row 1 Headroom38.5 in39.1 in
Row 1 Shoulder Room55.4 in55.3 in
Row 1 Hip Room0.0 in51.0 in
Row 1 Legroom41.5 in41.9 in
Row 2 Headroom38.0 in37.1 in
Row 2 Shoulder Room55.1 in53.0 in
Row 2 Hip Room0.0 in51.6 in
Row 2 Legroom34.6 in38.6 in
Cargo Volume,
Minimum
24.8 ft314.4 ft3
Cargo Volume,
Maximum
58.0 ft314.4 ft3

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Option Package Details
Toyota Prius

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125Yes
Xenon HID headlights500Yes
CD changer, in-dash200No
Universal garage door opener100No
Auto-dimming rearview mirror150No
Bluetooth cell phone link100No
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested312572%
Total Not Requested120028%

Option Package Details
Toyota Prius Touring

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
CD changer, in-dash200No
Universal garage door opener100No
Auto-dimming rearview mirror150No
Bluetooth cell phone link100No
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested250068%
Total Not Requested120032%

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