| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Toyota Prius Invoice Comparison
Lowest Total Price: $30,800 Toyota Prius Five | |||
| Difference: $16,675 | |||
Lowest Total Invoice: $28,725 Toyota Prius Five | |||
| Difference: $15,085 | |||
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| Model Year | 2011 | 2013 | 2013 |
| Model | 3-Series | Prius | Prius |
| Trim | 328i | Five | Plug-in Hybrid Advanced |
| Body | 4dr Wagon | 4dr Hatch | 4dr Hatch |
| Base Price | $37,150 | $30,005 | $39,525 |
| Base Invoice | $34,380 | $27,930 | $37,945 |
| Premium Package | 1,900 | ||
| Steering-linked headlights | 900 | ||
| Navigation system | 2,100 | ||
| Satellite radio - one year subscription | 350 | ||
| Adaptive cruise control | 2,400 | ||
| Heated front seats | 500 | ||
| App support | 250 | ||
| Proximity key | 500 | ||
| Metallic paint (extra cost) | 550 | ||
| Premium Package | 1,730 | ||
| Steering-linked headlights | 820 | ||
| Navigation system | 1,910 | ||
| Satellite radio - one year subscription | 320 | ||
| Adaptive cruise control | 2,135 | ||
| Heated front seats | 455 | ||
| App support | 230 | ||
| Proximity key | 455 | ||
| Metallic paint (extra cost) | 500 | ||
| Options (change) | 9,450 | 0 | 0 |
| Options (change) | 8,555 | 0 | 0 |
| Destination | 875 | 795 | 795 |
| Gas Tax | 0 | 0 | -2,500 |
| Total Price | $47,475 | $30,800 | $37,820 |
| Total Invoice | $43,810 | $28,725 | $36,240 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Toyota Prius Five | |||
| TrueDelta Adjusted Price Difference: $12,640 | |||
| TrueDelta Adjusted Invoice Difference: $11,361 | |||
| Model Year | 2011 | 2013 | 2013 |
| Model | 3-Series | Prius | Prius |
| Trim | 328i | Five | Plug-in Hybrid Advanced |
| Body | 4dr Wagon | 4dr Hatch | 4dr Hatch |
| Engine | 230hp I6 | 98hp I4 H | 98hp I4 PiH |
| Transmission | T6 | CVT | CVT |
| Drivetrain | RWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 180, 8 | 120, 8 | 120, 8 |
| Tire (rear if not all the same) | 225/45-17 | 215/45-17 | 195/65-15 |
| Total Price | $47,475 | $30,800 | $37,820 |
| Adjustments for Features | -4,035 | 0 | -900 |
| Feature-Adjusted Total Price | $43,440 | $30,800 | $36,920 |
| Cost Above Minimum | $0 | $0 | $6,120 |
| Total Invoice | $43,810 | $28,725 | $36,240 |
| Adjustments for Features | -3,724 | 0 | -862 |
| Feature-Adjusted Total Invoice | $40,086 | $28,725 | $35,378 |
| Cost Above Minimum | $0 | $0 | $6,653 |
Features Comparison: BMW 3-Series vs. Toyota Prius
| Model Year | 2011 | 2013 | 2013 |
| Model | 3-Series | Prius | Prius |
| Trim | 328i | Five | Plug-in Hybrid Advanced |
| Body | 4dr Wagon | 4dr Hatch | 4dr Hatch |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | ||
| CVT | $1000 | $1000 | |
| RWD | $0 | ||
| FWD | $0 | $0 | |
| Accessories | |||
| Adaptive cruise control | $600 | $600 | |
| Cruise control | $150 | ||
| Remote app | $25 | $25 | |
| Remote climate control | $25 | ||
| Remote window/roof operation | $15 | ||
| Brakes, Airbags, and Other Safety | |||
| Knee airbag, driver | $75 | $75 | |
| Radar- or camera-based collision preparation system | $0 | ||
| Rearview camera | $200 | $200 | |
| Temporary spare tire | $150 | ||
| Tires, run-flat | $150 | ||
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | ||
| Cargo area partition net | $40 | ||
| Liftglass or two-piece tailgate | $150 | ||
| Overhead sunglass holder | $25 | $25 | |
| Climate Control | |||
| Automatic air recirculation | $100 | ||
| Dual-zone climate control | $125 | ||
| Heated windshield washer nozzles | $15 | ||
| Rain-sensing wipers | $175 | ||
| Rear air vents with manual controls | $150 | ||
| Variable intermittent wipers | $75 | $75 | |
| Engine / Motor | |||
| 4 kWh battery pack | $0 | ||
| Automatic start / stop | $150 | $150 | |
| Exterior | |||
| Bright-finished exhaust tip(s) | $25 | ||
| Panoramic sunroof | $1200 | ||
| Rear spoiler | $200 | $200 | |
| Infotainment | |||
| Bluetooth audio streaming | $25 | $25 | |
| DVD-compatible player | $0 | $0 | |
| iPod integration | $100 | ||
| Media drive | $15 | ||
| Satellite radio | $200 | $200 | |
| Satellite radio - one year subscription | $250 | ||
| SMS text-to-speech reader | $25 | $25 | |
| Telematics service, such as OnStar | $200 | $200 | |
| Traffic + travel information | $25 | $25 | |
| Traffic information | $25 | ||
| USB port | $25 | $25 | |
| Voice control for external devices | $0 | ||
| Instruments, Lights, and Mirrors | |||
| Auto-dimming driver-side mirror | $75 | ||
| Auto-dimming passenger-side mirror | $75 | ||
| Compass | $0 | ||
| Digital instruments | $0 | $0 | |
| Head-up display (HUD) | $350 | ||
| Headlight washers | $50 | $50 | |
| Interior ambient lighting | $150 | ||
| Large energy flow and fuel economy display | $25 | $25 | |
| LED headlights | $1000 | $1000 | |
| Mirror tilt-down in reverse | $25 | ||
| Power-folding mirrors | $50 | ||
| Steering-linked headlights | $150 | ||
| Tachometer | $75 | ||
| Turn signals on or near mirrors | $25 | ||
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Leather seating surfaces | $900 | ||
| Memory system, driver seat | $200 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | ||
| Power 4-way lumbar adjuster, passenger seat | $150 | ||
| Power fore-aft adjuster, passenger seat | $100 | ||
| Power height adjuster, passenger seat | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | |
| Power recliner, passenger seat | $100 | ||
| Power tilt adjuster, passenger seat | $100 | ||
| Synthetic leather seating surfaces | $0 | $0 | |
| Wood trim | $300 | ||
| Suspension, Wheels, and Tires | |||
| Electronic systems calibration selector | $200 | $200 | |
| Total Value of Features | $7,735 | $3,700 | $4,600 |
| Value of Feature Adjustments | $4,035 | $0 | $900 |
| Value of Feature Adjustments | -3,724 | 0 | -862 |
Specifications Comparison: BMW 3-Series vs. Toyota Prius
| Model Year | 2011 | 2013 |
| Model | 3-Series | Prius |
| Body | 4dr Wagon | 4dr Hatch |
| Wheelbase | 108.7 in | 106.3 in |
| Length | 178.2 in | 176.4 in |
| Width | 71.5 in | 68.7 in |
| Height | 55.8 in | 58.7 in |
| Curb Weight | 3,463 lb. | 3,043 lb. |
| Fuel Capacity | 15.9 gal. | 11.9 gal. |
| Row 1 Headroom | 38.5 in | 38.6 in |
| Row 1 Shoulder Room | 55.4 in | 54.9 in |
| Row 1 Hip Room | 0.0 in | 52.7 in |
| Row 1 Legroom | 41.5 in | 42.5 in |
| Row 2 Headroom | 38.0 in | 37.6 in |
| Row 2 Shoulder Room | 55.1 in | 53.1 in |
| Row 2 Hip Room | 0.0 in | 51.2 in |
| Row 2 Legroom | 34.6 in | 36.0 in |
| Cargo Volume, Minimum | 24.8 ft3 | 21.6 ft3 |
| Cargo Volume, Maximum | 58.0 ft3 | 39.6 ft3 |
Option Package Details
BMW 3-Series 328i
| Premium Package | ||
| Feature | Value | Requested? |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Telematics service, such as OnStar | 200 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | No |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Remote app | 25 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Power height adjuster, passenger seat | 50 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Total Requested | 925 | 47% |
| Total Not Requested | 1050 | 53% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | No |
| Total Requested | 725 | 98% |
| Total Not Requested | 15 | 2% |
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