BMW 3-Series BMW 3-Series 2013 Toyota Prius Toyota Prius 2010

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BMW 3-Series vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Toyota Prius Invoice Comparison

Lowest Total Price: $34,010

Toyota Prius V   
Difference: $25,465

Lowest Total Invoice: $31,266

Toyota Prius V   
Difference: $23,614

Calculate Payments

  Down Payment Interest Rate Term
Model Year20132010
Model3-SeriesPrius
TrimActiveHybrid 3V
Body4dr Sedan4dr Hatch
Base Price $49,650 $28,070
Base Invoice $45,860 $26,129
Navigation system 2,150  
DUPL Voice texting capability 0  
Driver Assistance Plus 700  
Driver Assistance Package 1,900  
Premium Package 2,200  
Metallic paint (extra cost) 550  
Rearview camera 400  
Heated front seats 500  
Semi-automated parking system 500  
Advanced Technology Package   5,180
Navigation system 1,955  
DUPL Voice texting capability 0  
Driver Assistance Plus 635  
Driver Assistance Package 1,730  
Premium Package 2,000  
Metallic paint (extra cost) 500  
Rearview camera 365  
Heated front seats 455  
Semi-automated parking system 455  
Advanced Technology Package   4,377
Options (change) 8,900 5,180
Options (change) 8,095 4,377
Destination 925 760
Total Price $59,475 $34,010
Total Invoice $54,880 $31,266

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 3-Series vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $21,510
TrueDelta Adjusted Invoice Difference: $19,965
Model Year20132010
Model3-SeriesPrius
TrimActiveHybrid 3V
Body4dr Sedan4dr Hatch
Engine335hp I6 H98hp I4 H
TransmissionT8CVT
DrivetrainRWDFWD
EPA Fuel Economy (city/highway)25/33 MPG51/48 MPG
Audio (watts, speakers)?, 9?, 8
Tire (rear if not all the same)225/45-18215/45-17
Total Price$59,475$34,010
Adjustments for Features-3,9550
Feature-Adjusted Total Price$55,520$34,010
Total Invoice$54,880$31,266
Adjustments for Features-3,6490
Feature-Adjusted Total Invoice$51,231$31,266

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Features Comparison: BMW 3-Series vs. Toyota Prius

Model Year20132010
Model3-SeriesPrius
TrimActiveHybrid 3V
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300 
CVT $1000
RWD$0 
FWD $0
Accessories 
Adaptive cruise control $600
Cruise control$150 
Hands-free trunk or liftgate$100 
Proximity key $250
Remote app$25 
Remote window/roof operation$15 
Brakes, Airbags, and Other Safety 
Around view cameras$500 
Blind spot warning system$200 
Forward collision warning$200 
Knee airbag, passenger$75 
Lane departure prevention $150
Obstacle detection, front$150 
Obstacle detection, rear$250 
Radar- or camera-based collision preparation system $0
Rearview camera $200
Temporary spare tire $150
Tires, run-flat$150 
Wide-view front camera$150 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Overhead sunglass holder $25
Climate Control 
Automatic air recirculation$100 
Dual-zone climate control$125 
Heated windshield washer nozzles$15 
Ionizing air filtration $50
Rain-sensing wipers$175 
Rear air vents with manual controls$150 
Rear wiper $175
Residual heat$50 
Variable intermittent wipers $75
Water-repellent front-door glass $15
Engine / Motor 
Automatic start / stop$150 
Exterior 
Bright-finished exhaust tip(s)$25 
Rear spoiler $200
Sunroof$900 
Infotainment 
CD changer, in-dash $325
CD player$125 
DUPL Voice texting capability$50 
DVD-compatible player$0 
HD radio$50 
Media drive$15 
Satellite radio $200
Satellite radio - one year subscription$250 
SMS text-to-speech reader$25 
USB port$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Auto-dimming passenger-side mirror$75 
Automatic headlights$125 
Automatic-off headlights $25
Compass$0 
Digital instruments $0
Headlight washers $50
Interior ambient lighting$150 
LED headlights $1000
Mirror tilt-down in reverse$25 
Power-folding mirrors$50 
Steering-linked headlights$150 
Tachometer$75 
Turn signals on or near mirrors$25 
Xenon HID headlights$500 
Seats and Interior Trim 
Floor mats$75 
Manual height adjuster, driver seat $50
Memory system, driver seat$200 
Power 4-way lumbar adjuster, driver seat$150 
Power 4-way lumbar adjuster, passenger seat$150 
Power fore-aft adjuster, driver seat$100 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, driver seat$100 
Power height adjuster, passenger seat$100 
Power lumbar adjuster, driver seat $100
Power recliner, driver seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, driver seat$100 
Power tilt adjuster, passenger seat$100 
Wood trim$300 
Total Value of Features$8,470$4,715
Value of Feature Adjustments$3,955$0
Value of Feature Adjustments-3,6490

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Specifications Comparison: BMW 3-Series vs. Toyota Prius

Model Year20132010
Model3-SeriesPrius
Body4dr Sedan4dr Hatch
Wheelbase110.6 in106.3 in
Length182.5 in175.6 in
Width71.3 in68.7 in
Height56.3 in58.7 in
Curb Weight3,860 lb.3,042 lb.
Fuel Capacity15.8 gal.11.9 gal.
Row 1 Headroom40.3 in38.6 in
Row 1 Shoulder Room55.1 in54.9 in
Row 1 Hip Room0.0 in52.7 in
Row 1 Legroom42.0 in42.5 in
Row 2 Headroom37.7 in37.6 in
Row 2 Shoulder Room55.1 in53.1 in
Row 2 Hip Room0.0 in51.2 in
Row 2 Legroom35.1 in36.0 in
Cargo Volume,
Minimum
13.0 ft321.6 ft3
Cargo Volume,
Maximum
13.039.6 ft3

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Option Package Details
BMW 3-Series ActiveHybrid 3

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Telematics service, such as OnStar200Yes
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Remote app25No
Total Requested95094%
Total Not Requested656%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Forward collision alert200No
Speed limit information0No
Total Requested20050%
Total Not Requested20050%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250No
Blind spot warning system200No
Around view cameras500No
Wide-view front camera150No
Total Requested00%
Total Not Requested1250100%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100No
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Total Requested90058%
Total Not Requested65042%

Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Parking guidance system - active500Yes
Lane departure prevention system150No
Telematics service, such as OnStar200Yes
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested185076%
Total Not Requested60024%

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