BMW 3-Series BMW 3-Series 2008 Toyota Prius v Toyota Prius v 2015

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BMW 3-Series vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $35,095

Toyota Prius v Five   
Difference: $9,175

Lowest Total Invoice: $32,611

Toyota Prius v Five   
Difference: $8,044

Calculate Payments

  Down Payment Interest Rate Term
Model Year20082015
Model3-SeriesPrius v
Trim328iFive
Body4dr Wagon4dr Wagon
Base Price $34,500 $30,935
Base Invoice $31,740 $28,798
Telematics service, such as OnStar 750  
Navigation system 2,100  
Steering-linked headlights 800  
Metallic paint (extra cost) 550  
iPod integration 400  
Proximity key 500  
HD radio 350  
Heated front seats 500  
Adaptive cruise control 2,400  
Satellite radio - one year subscription 595  
Advanced Technology Package   3,335
Telematics service, such as OnStar 685  
Navigation system 1,910  
Steering-linked headlights 730  
Metallic paint (extra cost) 500  
iPod integration 365  
Proximity key 455  
HD radio 315  
Heated front seats 455  
Adaptive cruise control 2,135  
Satellite radio - one year subscription 540  
Advanced Technology Package   2,988
Options (change) 8,945 3,335
Options (change) 8,090 2,988
Destination 825 825
Total Price $44,270 $35,095
Total Invoice $40,655 $32,611

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Toyota Prius v Five
TrueDelta Adjusted Price Difference: $10,555
TrueDelta Adjusted Invoice Difference: $9,326
Model Year20082015
Model3-SeriesPrius v
Trim328iFive
Body4dr Wagon4dr Wagon
Engine230hp I698hp I4 H
TransmissionM6CVT
DrivetrainRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 10120, 8
Tire (rear if not all the same)205/55-16215/50-17
Total Price$44,270$35,095
Adjustments for Features0-1,380
Feature-Adjusted Total Price$44,270$33,715
Total Invoice$40,655$32,611
Adjustments for Features0-1,282
Feature-Adjusted Total Invoice$40,655$31,329

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Features Comparison: BMW 3-Series vs. Toyota Prius v

Model Year20082015
Model3-SeriesPrius v
Trim328iFive
Body4dr Wagon4dr Wagon
Transmission and Drivetrain 
6-speed manual$150 
CVT $1000
RWD$0 
FWD $0
Accessories 
Remote window/roof operation$15 
Universal garage door opener $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Knee airbag, driver $75
Lane departure warning $200
Radar- or camera-based collision preparation system $0
Rearview camera $200
Temporary spare tire $150
Tires, run-flat$150 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo area partition net$40 
Console with shifter$150 
Console without shifter $150
Liftglass or two-piece tailgate$150 
Overhead sunglass holder $25
Roof rails$250 
Climate Control 
Automatic air recirculation$100 
Dual-zone climate control$125 
Heated windshield washer nozzles$15 
Rain-sensing wipers$175 
Rear air vents with manual controls$150 
Residual heat$50 
Variable intermittent wipers $75
Engine / Motor 
Automatic start / stop $150
Exterior 
Bright-finished exhaust tip(s)$25 
Rear spoiler $200
Infotainment 
App support $0
Bluetooth audio streaming $25
DVD-compatible player $0
iPod integration$100 
Satellite radio $200
Satellite radio - one year subscription$250 
SMS text-to-speech reader $25
Traffic + travel information $25
Traffic information$25 
USB port $25
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Auto-dimming rearview mirror $150
Digital instruments $0
Interior ambient lighting$150 
LED headlights $1000
Mirror tilt-down in reverse$25 
Steering-linked headlights$150 
Tachometer$75 
Turn signals on or near mirrors$25 
Xenon HID headlights$500 
Seats and Interior Trim 
Leather-wrapped steering wheel$150 
Manual fore-aft adjuster, second row seats $75
Manual height adjuster, driver seat$50 
Manual height adjuster, passenger seat$50 
Manual recliner, second row seats $75
Power fore-aft adjuster, driver seat $100
Power height adjuster, driver seat $100
Power lumbar adjuster, driver seat $100
Power recliner, driver seat $100
Power tilt adjuster, driver seat $100
Wood trim$300 
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$3,445$4,825
Value of Feature Adjustments$0$1,380
Value of Feature Adjustments0-1,282

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Specifications Comparison: BMW 3-Series vs. Toyota Prius v

Model Year20082015
Model3-SeriesPrius v
Body4dr Wagon4dr Wagon
Wheelbase108.7 in109.4 in
Length178.2 in181.7 in
Width71.5 in69.9 in
Height55.8 in62.0 in
Curb Weight3,463 lb.3,275 lb.
Fuel Capacity15.9 gal.11.9 gal.
Row 1 Headroom38.5 in39.6 in
Row 1 Shoulder Room55.4 in55.9 in
Row 1 Hip Room0.0 in53.5 in
Row 1 Legroom41.5 in41.3 in
Row 2 Headroom38.0 in38.6 in
Row 2 Shoulder Room55.1 in55.2 in
Row 2 Hip Room0.0 in53.5 in
Row 2 Legroom34.6 in35.9 in
Cargo Volume,
Minimum
24.8 ft334.3 ft3
Cargo Volume,
Maximum
58.0 ft367.3 ft3

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Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200Yes
Panoramic sunroof1200Yes
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested185071%
Total Not Requested75029%

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