BMW 3-Series BMW 3-Series 2018 Toyota Prius v Toyota Prius v 2017

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BMW 3-Series vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $35,380

Toyota Prius v Five   
Difference: $14,865

Lowest Total Invoice: $32,811

Toyota Prius v Five   
Difference: $14,619

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182017
Model3-Series3-SeriesPrius v
Trim328d330iFive
Body4dr Wagon4dr Wagon4dr Wagon
Base Price $45,950 $44,450 $30,935
Base Invoice $43,415 $42,020 $28,798
Convenience Tier 850 850  
Navigation system 1,700 1,700  
Metallic paint (extra cost) 550 550  
Heated front seats 500 500  
Adaptive cruise control, all-speed 1,200 1,200  
Advanced Technology Package     3,335
Floor mats     225
Convenience Tier 780 780  
Navigation system 1,565 1,565  
Metallic paint (extra cost) 505 505  
Heated front seats 460 460  
Adaptive cruise control, all-speed 1,105 1,105  
Advanced Technology Package     2,988
Floor mats     140
Options (change) 4,800 4,800 3,560
Options (change) 4,415 4,415 3,128
Destination 995 995 885
Total Price $51,745 $50,245 $35,380
Total Invoice $48,825 $47,430 $32,811

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Toyota Prius v Five
TrueDelta Adjusted Price Difference: $9,145
TrueDelta Adjusted Invoice Difference: $9,219
Model Year201820182017
Model3-Series3-SeriesPrius v
Trim328d330iFive
Body4dr Wagon4dr Wagon4dr Wagon
Engine180hp I4 D248hp I498hp I4 H
TransmissionT8T8CVT
DrivetrainAWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9120, 8
Tire (rear if not all the same)225/50-17225/50-17215/50-17
Total Price$51,745$50,245$35,380
Adjustments for Features-5,620-5,7200
Feature-Adjusted Total Price$46,125$44,525$35,380
Cost Above Minimum$1,600$0$0
Total Invoice$48,825$47,430$32,811
Adjustments for Features-5,303-5,4000
Feature-Adjusted Total Invoice$43,522$42,030$32,811
Cost Above Minimum$1,492$0$0

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Features Comparison: BMW 3-Series vs. Toyota Prius v

Model Year201820182017
Model3-Series3-SeriesPrius v
Trim328d330iFive
Body4dr Wagon4dr Wagon4dr Wagon
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300 
CVT  $1000
AWD$1700$1700 
FWD  $0
Accessories 
Adaptive cruise control  $600
Adaptive cruise control, all-speed$850$850 
Hands-free trunk or liftgate$100$100 
Remote app$25$25 
Remote window/roof operation$15$15 
Brakes, Airbags, and Other Safety 
Forward collision warning$200$200 
Hill descent control$250$250 
Knee airbag, passenger$75$75 
Lane departure warning  $200
Radar- or camera-based collision preparation system  $0
Temporary spare tire  $150
Tires, run-flat$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo area partition net$40$40 
Cargo mat  $40
Console with shifter$150$150 
Console without shifter  $150
Liftglass or two-piece tailgate$150$150 
Overhead sunglass holder  $25
Climate Control 
Automatic air recirculation$100$100 
Dual-zone climate control$125$125 
Heated windshield washer nozzles$15$15 
Rain-sensing wipers$175$175 
Rear air vents with manual controls$150$150 
Residual heat$50$50 
Variable intermittent wipers  $75
Engine / Motor 
Regenerative braking$0$0 
Infotainment 
4G LTE connectivity$0$0 
Handwriting recognition$200$200 
In-vehicle Internet$150$150 
Media drive$15$15 
Navigation map updates, three years$0$0 
S Voice support$0$0 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SMS text-to-speech reader  $25
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Auto-dimming headlights  $200
Compass$0$0 
Digital instruments  $0
Interior ambient lighting$150$150 
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50$50 
Tachometer$75$75 
Turn signals on or near mirrors$25$25 
Seats and Interior Trim 
Door sill trim plates$100$100 
Leather-wrapped steering wheel$150$150 
Manual fore-aft adjuster, second row seats  $75
Manual recliner, second row seats  $75
Manual thigh support length adjuster, driver seat$50$50 
Manual thigh support length adjuster, passenger seat$50$50 
Memory system, driver seat$200$200 
Power 4-way lumbar adjuster, driver seat$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150 
Power fore-aft adjuster, passenger seat$100$100 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, driver seat  $100
Power recliner, passenger seat$100$100 
Power seatback bolsters, driver seat$100$100 
Power seatback bolsters, passenger seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Wood trim$300$300 
Transmission 
Launch control $100 
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$8,535$8,635$2,915
Value of Feature Adjustments$5,620$5,720$0
Value of Feature Adjustments-5,303-5,4000

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Specifications Comparison: BMW 3-Series vs. Toyota Prius v

Model Year20182017
Model3-SeriesPrius v
Body4dr Wagon4dr Wagon
Wheelbase110.6 in109.4 in
Length182.0 in181.7 in
Width71.3 in69.9 in
Height56.3 in62.0 in
Curb Weight3,663 lb.3,275 lb.
Fuel Capacity15.8 gal.11.9 gal.
Row 1 Headroom40.4 in39.6 in
Row 1 Shoulder Room55.1 in55.9 in
Row 1 Hip Room0.0 in53.5 in
Row 1 Legroom42.0 in41.3 in
Row 2 Headroom38.3 in38.6 in
Row 2 Shoulder Room55.1 in55.2 in
Row 2 Hip Room0.0 in53.5 in
Row 2 Legroom35.0 in35.9 in
Cargo Volume,
Minimum
17.5 ft334.3 ft3
Cargo Volume,
Maximum
53.0 ft367.3 ft3

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Option Package Details
BMW 3-Series 328d

Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%
Navigation system
FeatureValueRequested?
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested72565%
Total Not Requested39035%

Option Package Details
BMW 3-Series 330i

Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%
Navigation system
FeatureValueRequested?
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested72565%
Total Not Requested39035%

Option Package Details
Toyota Prius v Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200Yes
Panoramic sunroof1200Yes
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested185071%
Total Not Requested75029%

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