BMW 3-Series BMW 3-Series 2011 Toyota Prius v Toyota Prius v 2017

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BMW 3-Series vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $35,155

Toyota Prius v Five   
Difference: $12,570

Lowest Total Invoice: $32,671

Toyota Prius v Five   
Difference: $11,369

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  Down Payment Interest Rate Term
Model Year20112017
Model3-SeriesPrius v
Trim328iFive
Body4dr Wagon4dr Wagon
Base Price $37,150 $30,935
Base Invoice $34,380 $28,798
Premium Package 1,900  
Steering-linked headlights 900  
Navigation system 2,100  
Satellite radio - one year subscription 350  
Auto-dimming headlights 250  
Adaptive cruise control 2,400  
Heated front seats 500  
App support 250  
Proximity key 500  
Metallic paint (extra cost) 550  
Advanced Technology Package   3,335
Premium Package 1,730  
Steering-linked headlights 820  
Navigation system 1,910  
Satellite radio - one year subscription 320  
Auto-dimming headlights 230  
Adaptive cruise control 2,135  
Heated front seats 455  
App support 230  
Proximity key 455  
Metallic paint (extra cost) 500  
Advanced Technology Package   2,988
Options (change) 9,700 3,335
Options (change) 8,785 2,988
Destination 875 885
Total Price $47,725 $35,155
Total Invoice $44,040 $32,671

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Toyota Prius v Five
TrueDelta Adjusted Price Difference: $10,510
TrueDelta Adjusted Invoice Difference: $9,468
Model Year20112017
Model3-SeriesPrius v
Trim328iFive
Body4dr Wagon4dr Wagon
Engine230hp I698hp I4 H
TransmissionT6CVT
DrivetrainRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)180, 8120, 8
Tire (rear if not all the same)225/45-17215/50-17
Total Price$47,725$35,155
Adjustments for Features-2,0600
Feature-Adjusted Total Price$45,665$35,155
Total Invoice$44,040$32,671
Adjustments for Features-1,9010
Feature-Adjusted Total Invoice$42,139$32,671

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Features Comparison: BMW 3-Series vs. Toyota Prius v

Model Year20112017
Model3-SeriesPrius v
Trim328iFive
Body4dr Wagon4dr Wagon
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
RWD$0 
FWD $0
Accessories 
Remote app$25 
Remote window/roof operation$15 
Brakes, Airbags, and Other Safety 
Knee airbag, driver $75
Lane departure warning $200
Radar- or camera-based collision preparation system $0
Rearview camera $200
Temporary spare tire $150
Tires, run-flat$150 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo area partition net$40 
Console with shifter$150 
Console without shifter $150
Liftglass or two-piece tailgate$150 
Overhead sunglass holder $25
Climate Control 
Automatic air recirculation$100 
Dual-zone climate control$125 
Heated windshield washer nozzles$15 
Rain-sensing wipers$175 
Rear air vents with manual controls$150 
Variable intermittent wipers $75
Engine / Motor 
Automatic start / stop $150
Exterior 
Bright-finished exhaust tip(s)$25 
Rear spoiler $200
Infotainment 
Bluetooth audio streaming $25
DVD-compatible player $0
iPod integration$100 
Media drive$15 
Satellite radio $200
Satellite radio - one year subscription$250 
Siri Eyes Free support $0
SMS text-to-speech reader $25
Traffic + travel information $25
Traffic information$25 
USB port $25
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Auto-dimming passenger-side mirror$75 
Compass$0 
Digital instruments $0
Interior ambient lighting$150 
LED headlights $1000
Mirror tilt-down in reverse$25 
Power-folding mirrors$50 
Steering-linked headlights$150 
Tachometer$75 
Turn signals on or near mirrors$25 
Xenon HID headlights$500 
Seats and Interior Trim 
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Memory system, driver seat$200 
Power 4-way lumbar adjuster, driver seat$150 
Power 4-way lumbar adjuster, passenger seat$150 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, passenger seat$100 
Power lumbar adjuster, driver seat $100
Power recliner, passenger seat$100 
Power tilt adjuster, passenger seat$100 
Synthetic leather seating surfaces $0
Wood trim$300 
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$6,035$3,975
Value of Feature Adjustments$2,060$0
Value of Feature Adjustments-1,9010

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Specifications Comparison: BMW 3-Series vs. Toyota Prius v

Model Year20112017
Model3-SeriesPrius v
Body4dr Wagon4dr Wagon
Wheelbase108.7 in109.4 in
Length178.2 in181.7 in
Width71.5 in69.9 in
Height55.8 in62.0 in
Curb Weight3,463 lb.3,275 lb.
Fuel Capacity15.9 gal.11.9 gal.
Row 1 Headroom38.5 in39.6 in
Row 1 Shoulder Room55.4 in55.9 in
Row 1 Hip Room0.0 in53.5 in
Row 1 Legroom41.5 in41.3 in
Row 2 Headroom38.0 in38.6 in
Row 2 Shoulder Room55.1 in55.2 in
Row 2 Hip Room0.0 in53.5 in
Row 2 Legroom34.6 in35.9 in
Cargo Volume,
Minimum
24.8 ft334.3 ft3
Cargo Volume,
Maximum
58.0 ft367.3 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200Yes
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75No
Compass0No
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Remote app25No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100No
Total Requested90046%
Total Not Requested107554%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%

Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200Yes
Panoramic sunroof1200Yes
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested205079%
Total Not Requested55021%

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