BMW 3-Series BMW 3-Series 2015 Toyota Prius v Toyota Prius v 2017

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BMW 3-Series vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $35,380

Toyota Prius v Five   
Difference: $13,115

Lowest Total Invoice: $32,811

Toyota Prius v Five   
Difference: $12,509

Calculate Payments

  Down Payment Interest Rate Term
Model Year201520152017
Model3-Series3-SeriesPrius v
Trim328i328dFive
Body4dr Wagon4dr Wagon4dr Wagon
Base Price $41,950 $43,450 $30,935
Base Invoice $39,275 $40,655 $28,798
Navigation system 2,150 2,150  
Steering-linked headlights 900 900  
Metallic paint (extra cost) 550 550  
Heated front seats 500 500  
Auto-dimming headlights 250 250  
Adaptive cruise control, all-speed 1,200 1,200  
Advanced Technology Package     3,335
Floor mats     225
Navigation system 1,955 1,955  
Steering-linked headlights 820 820  
Metallic paint (extra cost) 500 500  
Heated front seats 455 455  
Auto-dimming headlights 230 230  
Adaptive cruise control, all-speed 1,090 1,090  
Advanced Technology Package     2,988
Floor mats     140
Options (change) 5,550 5,550 3,560
Options (change) 5,050 5,050 3,128
Destination 995 995 885
Total Price $48,495 $49,995 $35,380
Total Invoice $45,320 $46,700 $32,811

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Toyota Prius v Five
TrueDelta Adjusted Price Difference: $8,945
TrueDelta Adjusted Invoice Difference: $8,612
Model Year201520152017
Model3-Series3-SeriesPrius v
Trim328i328dFive
Body4dr Wagon4dr Wagon4dr Wagon
Engine240hp I4180hp I4 D98hp I4 H
TransmissionT8T8CVT
DrivetrainAWDAWDFWD
EPA Fuel Economy (city/highway)25/33 MPG25/33 MPG44/40 MPG
Audio (watts, speakers)205, 9205, 9120, 8
Tire (rear if not all the same)225/50-17225/50-17215/50-17
Total Price$48,495$49,995$35,380
Adjustments for Features-4,170-4,0700
Feature-Adjusted Total Price$44,325$45,925$35,380
Cost Above Minimum$0$1,600$0
Total Invoice$45,320$46,700$32,811
Adjustments for Features-3,897-3,8020
Feature-Adjusted Total Invoice$41,423$42,898$32,811
Cost Above Minimum$0$1,475$0

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Features Comparison: BMW 3-Series vs. Toyota Prius v

Model Year201520152017
Model3-Series3-SeriesPrius v
Trim328i328dFive
Body4dr Wagon4dr Wagon4dr Wagon
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300 
CVT  $1000
AWD$1700$1700 
FWD  $0
Accessories 
Adaptive cruise control  $600
Adaptive cruise control, all-speed$850$850 
Proximity key  $250
Remote app$25$25 
Remote window/roof operation$15$15 
Brakes, Airbags, and Other Safety 
Forward collision warning$200$200 
Hill descent control$250$250 
Knee airbag, passenger$75$75 
Lane departure warning  $200
Radar- or camera-based collision preparation system  $0
Rearview camera  $200
Temporary spare tire  $150
Tires, run-flat$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo area partition net$40$40 
Cargo mat  $40
Console with shifter$150$150 
Console without shifter  $150
Liftglass or two-piece tailgate$150$150 
Overhead sunglass holder  $25
Climate Control 
Automatic air recirculation$100$100 
Dual-zone climate control$125$125 
Heated windshield washer nozzles$15$15 
Rain-sensing wipers$175$175 
Rear air vents with manual controls$150$150 
Residual heat$50$50 
Variable intermittent wipers  $75
Engine / Motor 
Regenerative braking$0$0 
Exterior 
Bright-finished exhaust tip(s)$25$25 
Infotainment 
Handwriting recognition$200$200 
In-vehicle Internet$150$150 
Media drive$15$15 
S Voice support$0$0 
Satellite radio  $200
SMS text-to-speech reader  $25
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Auto-dimming passenger-side mirror$75$75 
Compass$0$0 
Digital instruments  $0
Interior ambient lighting$150$150 
LED headlights  $1000
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50$50 
Steering-linked headlights$150$150 
Tachometer$75$75 
Turn signals on or near mirrors$25$25 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Leather-wrapped steering wheel$150$150 
Manual fore-aft adjuster, second row seats  $75
Manual recliner, second row seats  $75
Memory system, driver seat$200$200 
Power fore-aft adjuster, passenger seat$100$100 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, driver seat  $100
Power recliner, passenger seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Wood trim$300$300 
Transmission 
Launch control$100  
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$8,335$8,235$4,165
Value of Feature Adjustments$4,170$4,070$0
Value of Feature Adjustments-3,897-3,8020

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Specifications Comparison: BMW 3-Series vs. Toyota Prius v

Model Year20152017
Model3-SeriesPrius v
Body4dr Wagon4dr Wagon
Wheelbase110.6 in109.4 in
Length182.1 in181.7 in
Width71.3 in69.9 in
Height56.5 in62.0 in
Curb Weight4,045 lb.3,274 lb.
Fuel Capacity15.8 gal.11.9 gal.
Row 1 Headroom40.4 in39.6 in
Row 1 Shoulder Room55.1 in55.9 in
Row 1 Hip Room0.0 in53.5 in
Row 1 Legroom42.0 in41.3 in
Row 2 Headroom38.3 in38.6 in
Row 2 Shoulder Room55.1 in55.2 in
Row 2 Hip Room0.0 in53.5 in
Row 2 Legroom35.0 in35.9 in
Cargo Volume,
Minimum
17.5 ft334.3 ft3
Cargo Volume,
Maximum
53.0 ft367.3 ft3

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Option Package Details
BMW 3-Series 328i

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
Traffic + travel information25Yes
In-vehicle Internet150No
Handwriting recognition200No
App support0Yes
Remote app25No
Siri Eyes Free support0Yes
S Voice support0No
Total Requested72565%
Total Not Requested39035%

Option Package Details
BMW 3-Series 328d

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
Traffic + travel information25Yes
In-vehicle Internet150No
Handwriting recognition200No
App support0Yes
Remote app25No
Siri Eyes Free support0Yes
S Voice support0No
Total Requested72565%
Total Not Requested39035%

Option Package Details
Toyota Prius v Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200Yes
Panoramic sunroof1200Yes
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested205079%
Total Not Requested55021%

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