The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,745 Kia Optima SX | |||||
Difference: $16,540 | |||||
Lowest Total Invoice: $32,293 Kia Optima SX | |||||
Difference: $16,182 | |||||
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Model Year | 2018 | 2018 | 2018 | 2018 | 2018 |
Model | 4-Series | 4-Series | Optima | Optima | Optima |
Trim | 430i | 440i | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 2dr Coupe | 2dr Coupe | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $43,300 | $49,700 | $30,990 | $35,210 | $30,500 |
Base Invoice | $40,950 | $46,900 | $28,752 | $32,743 | $28,380 |
Premium Package | 2,300 | 2,000 | |||
Active Driving Assistant | 500 | 500 | |||
Metallic paint (extra cost) | 550 | 550 | |||
Blind spot warning system | 500 | 500 | |||
Apple CarPlay support | 300 | 300 | |||
Leather seating surfaces | 1,450 | ||||
Adaptive cruise control, all-speed | 1,200 | 1,200 | |||
Heated steering wheel | 190 | 190 | |||
Luxury Package | 1,450 | ||||
Technology Package | 5,000 | 5,250 | 3,000 | ||
Universal garage door opener | 350 | 350 | 350 | ||
Premium Package | 2,115 | 1,840 | |||
Active Driving Assistant | 460 | 460 | |||
Metallic paint (extra cost) | 505 | 505 | |||
Blind spot warning system | 460 | 460 | |||
Apple CarPlay support | 375 | 375 | |||
Leather seating surfaces | 1,335 | ||||
Adaptive cruise control, all-speed | 1,105 | 1,105 | |||
Heated steering wheel | 175 | 175 | |||
Luxury Package | 1,335 | ||||
Technology Package | 4,618 | 4,831 | 2,727 | ||
Universal garage door opener | 291 | 291 | 291 | ||
Options (change) | 6,990 | 6,690 | 5,350 | 5,600 | 3,350 |
Options (change) | 6,530 | 6,255 | 4,909 | 5,122 | 3,018 |
Destination | 995 | 995 | 895 | 895 | 895 |
Gas Tax | 0 | 0 | 0 | -4,919 | 0 |
Total Price | $51,285 | $57,385 | $37,235 | $36,786 | $34,745 |
Total Invoice | $48,475 | $54,150 | $34,556 | $33,841 | $32,293 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
TrueDelta Adjusted Price Difference: $16,085 | |||||
TrueDelta Adjusted Invoice Difference: $15,743 | |||||
Model Year | 2018 | 2018 | 2018 | 2018 | 2018 |
Model | 4-Series | 4-Series | Optima | Optima | Optima |
Trim | 430i | 440i | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 2dr Coupe | 2dr Coupe | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 248hp I4 | 320hp I6 | 154hp I4 H | 154hp I4 PiH | 245hp I4 |
Transmission | T8 | T8 | T6 | T6 | T6 |
Drivetrain | RWD | RWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 205, 9 | 600, 16 | 630, 10 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 225/45-18 | 225/45-18 | 215/55-17 | 215/55-17 | 235/45-18 |
Total Price | $51,285 | $57,385 | $37,235 | $36,786 | $34,745 |
Adjustments for Features | -1,020 | -1,295 | -300 | 0 | -565 |
Feature-Adjusted Total Price | $50,265 | $56,090 | $36,935 | $36,786 | $34,180 |
Cost Above Minimum | $0 | $5,825 | $2,755 | $2,606 | $0 |
Total Invoice | $48,475 | $54,150 | $34,556 | $33,841 | $32,293 |
Adjustments for Features | -964 | -1,222 | -278 | 0 | -525 |
Feature-Adjusted Total Invoice | $47,511 | $52,928 | $34,278 | $33,841 | $31,768 |
Cost Above Minimum | $0 | $5,417 | $2,510 | $2,073 | $0 |
Model Year | 2018 | 2018 | 2018 | 2018 | 2018 |
Model | 4-Series | 4-Series | Optima | Optima | Optima |
Trim | 430i | 440i | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 2dr Coupe | 2dr Coupe | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
8-speed manually-shiftable automatic | $1300 | $1300 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
RWD | $0 | $0 | |||
FWD | $0 | $0 | $0 | ||
Accessories | |||||
Hands-free trunk or liftgate | $100 | $100 | |||
Heated steering wheel | $100 | $100 | $100 | $100 | |
Power rear side windows | $200 | $200 | $200 | ||
Proximity trunk or liftgate opener | $125 | $125 | $125 | ||
Remote app | $25 | $25 | |||
Remote window/roof operation | $15 | $15 | |||
Sunshades, second row | $125 | $125 | |||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | ||
Automatic braking, high-speed or partial | $200 | $200 | $200 | ||
Automatic seat belt presenters, front row | $100 | $100 | |||
Cross-traffic warning, rear | $100 | $100 | $100 | ||
Knee airbag, passenger | $75 | $75 | |||
Obstacle detection, front | $150 | $150 | |||
Pedestrian detection | $50 | $50 | |||
Rollover sensor | $50 | $50 | $50 | ||
Temporary spare tire | $150 | ||||
Tires, run-flat | $150 | $150 | |||
Vehicle health reports | $0 | $0 | $0 | ||
Cargo Management | |||||
Air-conditioned storage compartment | $50 | $50 | |||
Cargo mat | $40 | ||||
Overhead sunglass holder | $25 | $25 | $25 | ||
Rear seat pass-through | $100 | $100 | |||
Second-row low console | $100 | $100 | |||
Climate Control | |||||
Automatic air recirculation | $100 | $100 | |||
Heated windshield washer nozzles | $15 | $15 | |||
Rain-sensing wipers | $175 | $175 | |||
Rear air vents | $100 | $100 | $100 | ||
Rear air vents with manual controls | $150 | $150 | |||
Residual heat | $50 | $50 | |||
Variable intermittent wipers | $75 | $75 | $75 | ||
Engine / Motor | |||||
10 kWh battery pack | $0 | ||||
3.3 kW onboard charger | $0 | ||||
Automatic start / stop | $150 | $150 | $150 | $150 | |
Regenerative braking | $0 | $0 | |||
Exterior | |||||
Active grille shutters | $0 | $0 | |||
Black exterior trim (optional) | $0 | ||||
Body kit | $0 | $0 | |||
Bright-finished exhaust tip(s) | $25 | $25 | |||
Laminated front side windows | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | ||||
Panoramic sunroof | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | ||||
Sunroof | $900 | $900 | |||
Infotainment | |||||
4G LTE connectivity | $0 | $0 | |||
Android Auto support | $100 | $100 | $100 | ||
CD player | $125 | $125 | |||
DVD-compatible player | $0 | $0 | |||
Handwriting recognition | $200 | $200 | |||
In-vehicle Internet | $150 | $150 | |||
Media drive | $15 | $15 | |||
MP3-compatible player | $50 | $50 | |||
Navigation map updates, three years | $0 | $0 | |||
S Voice support | $0 | $0 | |||
Satellite radio | $200 | $200 | $200 | ||
Satellite radio - one year subscription | $250 | $250 | |||
SMS text-to-speech reader | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | $250 | $250 | |
Telematics service, such as OnStar | $200 | $200 | |||
Traffic + travel information | $25 | $25 | |||
Traffic information | $25 | $25 | $25 | ||
Instruments, Lights, and Mirrors | |||||
Approach detection | $25 | $25 | $25 | ||
Auto-dimming driver-side mirror | $75 | $75 | |||
Auto-dimming headlights | $200 | $200 | $200 | ||
Detailed driving style feedback | $100 | $100 | |||
Fog lights | $125 | $125 | $125 | ||
Large energy flow and fuel economy display | $25 | $25 | |||
Mirror tilt-down in reverse | $25 | $25 | |||
Power-folding mirrors | $50 | $50 | $50 | ||
Steering-linked headlights | $150 | $150 | $150 | ||
Seats and Interior Trim | |||||
Cooled or ventilated front seats | $300 | $300 | $300 | ||
Door sill trim plates | $100 | $100 | |||
Folding second row seats | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | |||
Manual thigh support length adjuster, driver seat | $50 | $50 | |||
Manual thigh support length adjuster, passenger seat | $50 | $50 | |||
Metal pedals | $75 | ||||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | ||
Power seatback bolsters, driver seat | $100 | $100 | |||
Power seatback bolsters, passenger seat | $100 | $100 | |||
Wood trim | $300 | $300 | |||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | $200 | $200 | ||
Machined alloy wheels | $350 | ||||
Performance steering system (optional) | $0 | ||||
Sport suspension (upgrade) | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | ||||
Total Value of Features | $6,845 | $7,120 | $6,125 | $5,825 | $6,390 |
Value of Feature Adjustments | $1,020 | $1,295 | $300 | $0 | $565 |
Value of Feature Adjustments | -964 | -1,222 | -278 | 0 | -525 |
Model Year | 2018 | 2018 |
Model | 4-Series | Optima |
Body | 2dr Coupe | 4dr Sedan |
Wheelbase | 110.6 in | 110.4 in |
Length | 182.6 in | 191.1 in |
Width | 71.9 in | 73.2 in |
Height | 54.2 in | 57.7 in |
Curb Weight | 3,559 lb. | 3,220 lb. |
Fuel Capacity | 15.8 gal. | 18.5 gal. |
Row 1 Headroom | 39.8 in | 39.8 in |
Row 1 Shoulder Room | 55.3 in | 58.1 in |
Row 1 Hip Room | 0.0 in | 56.0 in |
Row 1 Legroom | 42.2 in | 45.5 in |
Row 2 Headroom | 36.1 in | 37.8 in |
Row 2 Shoulder Room | 51.7 in | 56.4 in |
Row 2 Hip Room | 0.0 in | 56.0 in |
Row 2 Legroom | 33.7 in | 35.6 in |
Cargo Volume | 15.7 ft3 | 15.9 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power 4-way lumbar adjuster, driver seat | 150 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Navigation map updates, three years | 0 | No |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Media drive | 15 | No |
In-vehicle Internet | 150 | No |
Handwriting recognition | 200 | No |
Siri Eyes Free support | 0 | Yes |
S Voice support | 0 | No |
4G LTE connectivity | 0 | No |
Navigation system | 600 | Yes |
Traffic + travel information | 25 | No |
Remote app | 25 | No |
Total Requested | 1050 | 65% |
Total Not Requested | 565 | 35% |
Active Driving Assistant | ||
Feature | Value | Requested? |
Lane departure warning | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Pedestrian detection | 50 | No |
Total Requested | 600 | 92% |
Total Not Requested | 50 | 8% |
Luxury Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Additional chrome trim | 0 | No |
Bright-finished exhaust tip(s) | 25 | Yes |
Chrome interior accents (optional) | 0 | No |
Total Requested | 925 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Navigation map updates, three years | 0 | No |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Media drive | 15 | No |
In-vehicle Internet | 150 | No |
Handwriting recognition | 200 | No |
Siri Eyes Free support | 0 | Yes |
S Voice support | 0 | No |
4G LTE connectivity | 0 | No |
Navigation system | 600 | Yes |
Traffic + travel information | 25 | No |
Remote app | 25 | No |
Total Requested | 900 | 68% |
Total Not Requested | 415 | 32% |
Active Driving Assistant | ||
Feature | Value | Requested? |
Lane departure warning | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Pedestrian detection | 50 | No |
Total Requested | 600 | 92% |
Total Not Requested | 50 | 8% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | No |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | Yes |
LED headlights | 1000 | Yes |
Cross-traffic warning, rear | 100 | No |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Total Requested | 3500 | 59% |
Total Not Requested | 2475 | 41% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | No |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | Yes |
LED headlights | 1000 | Yes |
Cross-traffic warning, rear | 100 | No |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Total Requested | 3350 | 58% |
Total Not Requested | 2475 | 42% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Surround sound | 250 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 2325 | 76% |
Total Not Requested | 750 | 24% |