The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $21,409 Ford Focus SEL | ||||
Difference: $12,736 | ||||
Lowest Total Invoice: $19,723 Ford Focus SEL | ||||
Difference: $12,759 | ||||
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Model Year | 2018 | 2018 | 2009 | 2009 |
Model | Equinox | Equinox | Focus | Focus |
Trim | Premier | Premier Turbo Diesel | SES | SEL |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Base Price | $30,800 | $33,000 | $17,865 | $18,265 |
Base Invoice | $29,260 | $31,350 | $16,552 | $16,916 |
Sun, Sound, & Navigation Package | 2,620 | |||
Confidence & Convenience II Package | 1,895 | |||
All-weather floor mats | 150 | 150 | 75 | 75 |
Antilock brakes (ABS) | 745 | 745 | ||
Moon & Tune Value Package | 795 | 795 | ||
Leather seating surfaces | 810 | |||
Universal garage door opener | 399 | 399 | ||
Remote start | 435 | 435 | ||
Sun, Sound, & Navigation Package | 2,384 | |||
Confidence & Convenience II Package | 1,724 | |||
All-weather floor mats | 137 | 137 | 67 | 67 |
Antilock brakes (ABS) | 648 | 648 | ||
Moon & Tune Value Package | 692 | 692 | ||
Leather seating surfaces | 704 | |||
Universal garage door opener | 342 | 342 | ||
Remote start | 363 | 363 | ||
Options (change) | 4,665 | 150 | 3,259 | 2,449 |
Options (change) | 4,245 | 137 | 2,816 | 2,112 |
Destination | 995 | 995 | 695 | 695 |
Total Price | $36,460 | $34,145 | $21,819 | $21,409 |
Total Invoice | $34,500 | $32,482 | $20,063 | $19,723 |
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Lowest Adjusted Price and Invoice: Ford Focus SEL | ||||
TrueDelta Adjusted Price Difference: $4,536 | ||||
TrueDelta Adjusted Invoice Difference: $4,827 | ||||
Model Year | 2018 | 2018 | 2009 | 2009 |
Model | Equinox | Equinox | Focus | Focus |
Trim | Premier | Premier Turbo Diesel | SES | SEL |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Engine | 170hp I4 | 137hp I4 D | 140hp I4 | 140hp I4 |
Transmission | T6 | T6 | M5 | M5 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 7 | ?, 6 | ?, 5 | ?, 5 |
Tire (rear if not all the same) | 225/60-18 | 225/60-18 | 205/50-16 | 205/50-16 |
Total Price | $36,460 | $34,145 | $21,819 | $21,409 |
Adjustments for Features | -10,515 | -6,115 | -200 | 0 |
Feature-Adjusted Total Price | $25,945 | $28,030 | $21,619 | $21,409 |
Cost Above Minimum | $0 | $2,085 | $210 | $0 |
Total Invoice | $34,500 | $32,482 | $20,063 | $19,723 |
Adjustments for Features | -9,950 | -5,817 | -184 | 0 |
Feature-Adjusted Total Invoice | $24,550 | $26,665 | $19,879 | $19,723 |
Cost Above Minimum | $0 | $2,115 | $156 | $0 |
Model Year | 2018 | 2018 | 2009 | 2009 |
Model | Equinox | Equinox | Focus | Focus |
Trim | Premier | Premier Turbo Diesel | SES | SEL |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
5-speed manual | $0 | $0 | ||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
AC power outlet | $100 | $100 | ||
Active noise reduction | $0 | $0 | ||
Hands-free trunk or liftgate | $100 | $100 | ||
Heated steering wheel | $100 | |||
Power liftgate | $350 | $350 | ||
Proximity key | $250 | $250 | ||
Remote app | $25 | $25 | ||
Tilt steering wheel, manual | $150 | $150 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | ||
Brakes, Airbags, and Other Safety | ||||
4-wheel disc brakes | $150 | $150 | ||
911 assist | $25 | $25 | ||
Around view cameras | $500 | |||
Automatic braking, low-speed | $200 | |||
Blind spot warning system | $200 | $200 | ||
Brake assist | $50 | $50 | ||
Cross-traffic warning, rear | $100 | $100 | ||
Following distance indicator | $25 | |||
Forward collision warning | $200 | |||
Lane departure prevention, steering-based | $200 | |||
Lane departure warning | $200 | |||
Obstacle detection, rear | $250 | $250 | ||
Pedestrian detection | $50 | |||
Rearview camera | $200 | |||
Rollover sensor | $50 | $50 | ||
Safety key | $5 | $5 | ||
Cargo Management | ||||
Cargo net | $40 | $40 | ||
Overhead sunglass holder | $25 | $25 | ||
Roof rails | $250 | $250 | ||
Climate Control | ||||
Automatic climate control, front | $200 | $200 | ||
Dual-zone climate control | $125 | $125 | ||
Electric heater (optional) | $0 | |||
Interior air filter | $0 | $0 | ||
Intermittent wipers | $0 | $0 | ||
Rear air vents | $100 | $100 | ||
Rear wiper | $175 | $175 | ||
Variable intermittent wipers | $75 | $75 | ||
Engine / Motor | ||||
Automatic start / stop | $150 | $150 | ||
Exterior | ||||
Active grille shutters | $0 | $0 | ||
Bodyside cladding (gray/black) | $250 | $250 | ||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Deep-tinted rear windows | $275 | $275 | ||
Panoramic sunroof | $1200 | |||
Rear bumper protector | $40 | $40 | ||
Rear spoiler | $200 | $200 | $200 | |
Sunroof | $900 | $900 | ||
Infotainment | ||||
4G LTE connectivity | $0 | $0 | ||
Android Auto support | $100 | $100 | ||
App support | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | ||
Bluetooth audio streaming | $25 | $25 | ||
CD changer, in-dash | $325 | $325 | ||
HD radio | $50 | |||
Larger infotainment display | $0 | $0 | ||
MP3-compatible player | $50 | $50 | ||
Navigation system | $600 | |||
SD Card slot | $25 | $25 | ||
Telematics service, such as OnStar, with navigation | $225 | $225 | ||
Voice control for audio system | $25 | $25 | $25 | |
Voice control for nav and audio | $100 | |||
Wi-Fi hotspot | $50 | $50 | ||
Wireless charging station | $75 | $75 | ||
Instruments, Lights, and Mirrors | ||||
Auto-dimming driver-side mirror | $75 | $75 | ||
Auto-dimming headlights | $200 | |||
Auto-dimming passenger-side mirror | $75 | $75 | ||
Automatic headlights | $125 | $125 | ||
Compass | $0 | $0 | ||
Illuminated visor mirror, driver | $50 | $50 | ||
Illuminated visor mirror, passenger | $50 | $50 | ||
LED headlights, single projector or low beam only | $750 | $750 | ||
Turn signals on or near mirrors | $25 | $25 | ||
Visor mirror, driver | $10 | $10 | ||
Visor mirror, passenger | $10 | $10 | ||
Seats and Interior Trim | ||||
Center armrest(s), second row | $50 | $50 | ||
Cooled or ventilated front seats | $300 | |||
Floor mats, second row (optional) | $0 | $0 | ||
Heated second row seats | $200 | |||
Manual height adjuster, driver seat | $50 | $50 | ||
Manual recliner, second row seats | $75 | $75 | ||
Memory system, driver seat | $200 | $200 | ||
Power fore-aft adjuster, driver seat | $100 | $100 | ||
Power fore-aft adjuster, passenger seat | $100 | |||
Power height adjuster, driver seat | $100 | $100 | ||
Power height adjuster, passenger seat | $100 | |||
Power lumbar adjuster, driver seat | $100 | $100 | ||
Power lumbar adjuster, passenger seat | $100 | |||
Power recliner, driver seat | $100 | $100 | ||
Power recliner, passenger seat | $100 | |||
Power tilt adjuster, driver seat | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | |||
Suspension, Wheels, and Tires | ||||
Touring suspension (upgrade) | $0 | $0 | ||
Total Value of Features | $12,085 | $7,685 | $1,770 | $1,570 |
Value of Feature Adjustments | $10,515 | $6,115 | $200 | $0 |
Value of Feature Adjustments | -9,950 | -5,817 | -184 | 0 |
Model Year | 2018 | 2009 |
Model | Equinox | Focus |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 107.3 in | 102.9 in |
Length | 183.1 in | 175.0 in |
Width | 72.6 in | 66.7 in |
Height | 65.4 in | 58.6 in |
Curb Weight | 3,275 lb. | 2,624 lb. |
Fuel Capacity | 14.9 gal. | 13.5 gal. |
Row 1 Headroom | 40.0 in | 39.2 in |
Row 1 Shoulder Room | 57.2 in | 53.5 in |
Row 1 Hip Room | 54.2 in | 50.4 in |
Row 1 Legroom | 40.9 in | 41.7 in |
Row 2 Headroom | 38.5 in | 38.3 in |
Row 2 Shoulder Room | 55.5 in | 53.7 in |
Row 2 Hip Room | 51.7 in | 50.9 in |
Row 2 Legroom | 39.7 in | 36.1 in |
Cargo Volume, Minimum | 29.9 ft3 | 13.8 ft3 |
Cargo Volume, Maximum | 63.5 ft3 | 13.8 ft3 |
Sun, Sound, & Navigation Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Navigation system | 600 | No |
Voice control for nav and audio | 75 | No |
HD radio | 50 | No |
Speed limit information | 0 | No |
Bose, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 0 | 0% |
Total Not Requested | 2275 | 100% |
Confidence & Convenience II Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Heated steering wheel | 100 | No |
Auto-dimming headlights | 200 | No |
Lane departure warning | 200 | No |
Around view cameras | 300 | No |
Automatic braking, low-speed | 200 | No |
Forward collision warning | 200 | No |
Lane departure prevention, steering-based | 200 | No |
Pedestrian detection | 50 | No |
Following distance indicator | 25 | No |
Total Requested | 0 | 0% |
Total Not Requested | 2475 | 100% |
Antilock brakes (ABS) | ||
Feature | Value | Requested? |
Antilock brakes (ABS) | 400 | Yes |
Traction control | 100 | Yes |
Stability control | 400 | Yes |
Total Requested | 900 | 100% |
Total Not Requested | 0 | 0% |
Leather seating surfaces | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Total Requested | 1100 | 100% |
Total Not Requested | 0 | 0% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | No |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Moon & Tune Value Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Unbranded, 5 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Antilock brakes (ABS) | ||
Feature | Value | Requested? |
Antilock brakes (ABS) | 400 | Yes |
Traction control | 100 | Yes |
Stability control | 400 | Yes |
Total Requested | 900 | 100% |
Total Not Requested | 0 | 0% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | No |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Moon & Tune Value Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Unbranded, 5 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |