The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,840 Kia Optima EX | |||
Difference: $6,265 | |||
Lowest Total Invoice: $23,870 Kia Optima EX | |||
Difference: $6,266 | |||
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Model Year | 2010 | 2010 | 2009 |
Model | Equinox | Equinox | Optima |
Trim | LT | LTZ | EX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan |
Base Price | $23,535 | $28,220 | $20,690 |
Base Invoice | $22,358 | $26,809 | $19,255 |
2LT Equipment Group | 2,085 | ||
Navigation system | 2,145 | 2,145 | 1,200 |
Leather seating surfaces | 1,050 | ||
3.0L V6 | 1,500 | 1,500 | |
235/55R18 | 250 | 250 | |
Sunroof | 795 | 795 | |
Premium Package | 1,300 | ||
Convenience Package | 970 | ||
2.7L V6 | 1,005 | ||
2LT Equipment Group | 1,981 | ||
Navigation system | 1,888 | 1,888 | 1,075 |
Leather seating surfaces | 924 | ||
3.0L V6 | 1,320 | 1,320 | |
235/55R18 | 220 | 220 | |
Sunroof | 700 | 700 | |
Premium Package | 1,160 | ||
Convenience Package | 865 | ||
2.7L V6 | 840 | ||
Options (change) | 7,825 | 4,690 | 4,475 |
Options (change) | 7,033 | 4,128 | 3,940 |
Destination | 745 | 745 | 675 |
Total Price | $32,105 | $33,655 | $25,840 |
Total Invoice | $30,136 | $31,682 | $23,870 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Chevrolet Equinox dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $4,385 | |||
TrueDelta Adjusted Invoice Difference: $4,501 | |||
Model Year | 2010 | 2010 | 2009 |
Model | Equinox | Equinox | Optima |
Trim | LT | LTZ | EX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan |
Engine | 264hp V6 | 264hp V6 | 194hp V6 |
Transmission | T6 | T6 | T5 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 17/25 MPG | 17/25 MPG | 20/28 MPG |
Audio (watts, speakers) | 250, 8 | 250, 8 | 360, 7 |
Tire (rear if not all the same) | 235/55-18 | 235/55-18 | 215/50-17 |
Total Price | $32,105 | $33,655 | $25,840 |
Adjustments for Features | -1,880 | -2,845 | 0 |
Feature-Adjusted Total Price | $30,225 | $30,810 | $25,840 |
Cost Above Minimum | $0 | $585 | $0 |
Total Invoice | $30,136 | $31,682 | $23,870 |
Adjustments for Features | -1,765 | -2,678 | 0 |
Feature-Adjusted Total Invoice | $28,371 | $29,004 | $23,870 |
Cost Above Minimum | $0 | $633 | $0 |
Model Year | 2010 | 2010 | 2009 |
Model | Equinox | Equinox | Optima |
Trim | LT | LTZ | EX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | |
5-speed manually-shiftable automatic | $1000 | ||
FWD | $0 | $0 | $0 |
Accessories | |||
Power liftgate | $350 | ||
Power-adjustable pedals | $125 | ||
Remote start | $150 | $150 | |
Sunshade, rear | $125 | ||
Universal garage door opener | $100 | ||
Brakes, Airbags, and Other Safety | |||
Active or whiplash-reducing head restraints, front seats | $0 | ||
Obstacle detection, rear | $250 | ||
Rearview camera | $200 | $200 | |
Rollover sensor | $50 | $50 | |
Cargo Management | |||
Cargo cover | $75 | ||
Cargo mat | $40 | ||
Overhead sunglass holder | $25 | ||
Roof rack | $300 | ||
Roof rails | $250 | ||
Climate Control | |||
Interior air filter | $0 | ||
Rear wiper | $175 | $175 | |
Exterior | |||
Bodyside cladding (gray/black) | $250 | $250 | |
Bodyside moldings | $75 | ||
Deep-tinted rear windows | $275 | $275 | |
Laminated front side windows | $200 | $200 | |
Rear bumper protector | $40 | $40 | |
Rear spoiler | $200 | $200 | |
Infotainment | |||
Bluetooth cell phone link | $100 | $100 | |
Media drive | $15 | $15 | |
Telematics service, such as OnStar | $200 | $200 | |
Voice control for nav and audio | $100 | $100 | |
Instruments, Lights, and Mirrors | |||
Interior ambient lighting | $150 | $150 | |
Turn signals on or near mirrors | $25 | ||
Seats and Interior Trim | |||
Door sill trim plates | $100 | ||
Manual fore-aft adjuster, second row seats | $75 | $75 | |
Manual lumbar adjuster, driver seat | $50 | ||
Manual recliner, second row seats | $75 | $75 | |
Memory system, driver seat | $200 | ||
Power fore-aft adjuster, passenger seat | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | |
Power recliner, passenger seat | $100 | ||
Suspension, Wheels, and Tires | |||
Alloy wheels | $350 | ||
Machined alloy wheels | $350 | $350 | |
Total Value of Features | $4,055 | $5,020 | $2,175 |
Value of Feature Adjustments | $1,880 | $2,845 | $0 |
Value of Feature Adjustments | -1,765 | -2,678 | 0 |
Model Year | 2010 | 2009 |
Model | Equinox | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 112.5 in | 107.1 in |
Length | 187.8 in | 189.0 in |
Width | 72.5 in | 71.1 in |
Height | 66.3 in | 58.3 in |
Curb Weight | 3,944 lb. | 3,294 lb. |
Fuel Capacity | 18.8 gal. | 16.4 gal. |
Row 1 Headroom | 40.9 in | 39.8 in |
Row 1 Shoulder Room | 55.8 in | 57.1 in |
Row 1 Hip Room | 51.1 in | 54.5 in |
Row 1 Legroom | 41.2 in | 43.7 in |
Row 2 Headroom | 39.2 in | 38.0 in |
Row 2 Shoulder Room | 55.3 in | 56.3 in |
Row 2 Hip Room | 51.3 in | 54.7 in |
Row 2 Legroom | 39.9 in | 37.8 in |
Cargo Volume, Minimum | 31.4 ft3 | 15.0 ft3 |
Cargo Volume, Maximum | 63.7 ft3 | 15.0 ft3 |
2LT Equipment Group | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Fog lights | 125 | Yes |
Rearview camera | 200 | No |
Pioneer, 250W, 8 speakers (with subwoofer) | 350 | No |
Audio controls on steering wheel | 125 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Bluetooth cell phone link | 100 | No |
Remote start | 150 | No |
USB port | 25 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Total Requested | 1075 | 57% |
Total Not Requested | 800 | 43% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Media drive, large | 15 | No |
USB port | 25 | Yes |
Total Requested | 625 | 84% |
Total Not Requested | 115 | 16% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Media drive, large | 15 | No |
Total Requested | 600 | 84% |
Total Not Requested | 115 | 16% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 200 | 19% |
Total Not Requested | 850 | 81% |
2.7L V6 DOHC-4v 194 hp@6000 184 lb-ft@4500 | ||
Feature | Value | Requested? |
2.7L V6 DOHC-4v 194 hp@6000 184 lb-ft@4500 | 1000 | Yes |
Bright-finished exhaust tip(s) | 25 | Yes |
Total Requested | 1025 | 100% |
Total Not Requested | 0 | 0% |