The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $32,800 Chevrolet Equinox LT | ||||
Difference: $1,425 | ||||
Lowest Total Invoice: $30,748 Chevrolet Equinox LT | ||||
Difference: $1,287 | ||||
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Model Year | 2010 | 2010 | 2015 | 2015 |
Model | Equinox | Equinox | Optima | Optima |
Trim | LT | LTZ | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Base Price | $23,535 | $28,220 | $27,700 | $35,500 |
Base Invoice | $22,358 | $26,809 | $25,920 | $33,140 |
2LT Equipment Group | 2,085 | |||
3.0L V6 | 1,500 | 1,500 | ||
235/55R18 | 250 | 250 | ||
Navigation system | 2,145 | 2,145 | ||
Chrome Appearance Package | 695 | |||
Leather seating surfaces | 1,050 | |||
Sunroof | 795 | 795 | ||
Premium Package | 3,300 | |||
Technology Package | 2,400 | |||
2LT Equipment Group | 1,981 | |||
3.0L V6 | 1,320 | 1,320 | ||
235/55R18 | 220 | 220 | ||
Navigation system | 1,888 | 1,888 | ||
Chrome Appearance Package | 612 | |||
Leather seating surfaces | 924 | |||
Sunroof | 700 | 700 | ||
Premium Package | 3,060 | |||
Technology Package | 2,230 | |||
Options (change) | 8,520 | 4,690 | 5,700 | 0 |
Options (change) | 7,645 | 4,128 | 5,290 | 0 |
Destination | 745 | 745 | 825 | 825 |
Total Price | $32,800 | $33,655 | $34,225 | $36,325 |
Total Invoice | $30,748 | $31,682 | $32,035 | $33,965 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Chevrolet Equinox dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX Turbo | ||||
TrueDelta Adjusted Price Difference: $445 | ||||
TrueDelta Adjusted Invoice Difference: $463 | ||||
Model Year | 2010 | 2010 | 2015 | 2015 |
Model | Equinox | Equinox | Optima | Optima |
Trim | LT | LTZ | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Engine | 264hp V6 | 264hp V6 | 274hp I4 | 274hp I4 |
Transmission | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 17/25 MPG | 17/25 MPG | 20/31 MPG | 20/31 MPG |
Audio (watts, speakers) | 250, 8 | 250, 8 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 235/55-18 | 235/55-18 | 225/45-18 | 225/45-18 |
Total Price | $32,800 | $33,655 | $34,225 | $36,325 |
Adjustments for Features | 0 | -715 | -1,870 | -3,220 |
Feature-Adjusted Total Price | $32,800 | $32,940 | $32,355 | $33,105 |
Cost Above Minimum | $0 | $140 | $0 | $750 |
Total Invoice | $30,748 | $31,682 | $32,035 | $33,965 |
Adjustments for Features | 0 | -673 | -1,750 | -3,011 |
Feature-Adjusted Total Invoice | $30,748 | $31,009 | $30,285 | $30,954 |
Cost Above Minimum | $0 | $261 | $0 | $669 |
Model Year | 2010 | 2010 | 2015 | 2015 |
Model | Equinox | Equinox | Optima | Optima |
Trim | LT | LTZ | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Heated steering wheel | $100 | |||
Power liftgate | $350 | |||
Proximity key | $250 | $250 | ||
Remote start | $150 | $150 | ||
Universal garage door opener | $100 | $100 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | ||
Blind spot warning system | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | ||
Rollover sensor | $50 | $50 | ||
Temporary spare tire | $150 | $150 | ||
Vehicle health reports | $0 | $0 | ||
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | ||
Cargo cover | $75 | |||
Cargo mat | $40 | |||
Overhead sunglass holder | $25 | $25 | ||
Roof rack | $300 | |||
Roof rails | $250 | |||
Climate Control | ||||
Dual-zone climate control | $125 | $125 | ||
Interior air filter | $0 | $0 | ||
Ionizing air filtration | $50 | $50 | ||
Rear air vents | $100 | $100 | ||
Rear wiper | $175 | $175 | ||
Exterior | ||||
Body kit | $0 | $0 | ||
Bodyside cladding (gray/black) | $250 | $250 | ||
Deep-tinted rear windows | $275 | $275 | ||
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | $1200 | ||
Rear bumper protector | $40 | $40 | ||
Rear spoiler | $200 | $200 | $200 | |
Sunroof | $900 | $900 | ||
Infotainment | ||||
App support | $0 | $0 | ||
Bluetooth audio streaming | $25 | $25 | ||
HD radio | $50 | $50 | ||
Media drive | $15 | $15 | ||
SMS text-to-speech reader | $25 | $25 | ||
Surround sound | $250 | $250 | ||
Telematics service, such as OnStar | $200 | $200 | ||
Traffic information | $25 | $25 | ||
Voice control for external devices | $0 | $0 | ||
Instruments, Lights, and Mirrors | ||||
Power-folding mirrors | $50 | $50 | ||
Speaker lights | $100 | $100 | ||
Turn signals on or near mirrors | $25 | $25 | ||
Xenon HID headlights | $500 | $500 | ||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | $300 | ||
Floor mats | $75 | $75 | ||
Heated second row seats | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | ||
Leather door panel trim | $250 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual fore-aft adjuster, second row seats | $75 | $75 | ||
Manual recliner, second row seats | $75 | $75 | ||
Memory system, driver seat | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | ||
Wood trim | $300 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | |||
Chrome-plated alloy wheels | $850 | |||
Electronic systems calibration selector | $200 | $200 | ||
Machined alloy wheels | $350 | $350 | ||
Sport suspension (upgrade) | $0 | $0 | ||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $4,480 | $5,195 | $6,350 | $7,700 |
Value of Feature Adjustments | $0 | $715 | $1,870 | $3,220 |
Value of Feature Adjustments | 0 | -673 | -1,750 | -3,011 |
Model Year | 2010 | 2015 |
Model | Equinox | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 112.5 in | 110.0 in |
Length | 187.8 in | 190.7 in |
Width | 72.5 in | 72.1 in |
Height | 66.3 in | 57.9 in |
Curb Weight | 3,944 lb. | 3,468 lb. |
Fuel Capacity | 18.8 gal. | 18.5 gal. |
Row 1 Headroom | 40.9 in | 40.0 in |
Row 1 Shoulder Room | 55.8 in | 57.3 in |
Row 1 Hip Room | 51.1 in | 54.7 in |
Row 1 Legroom | 41.2 in | 45.5 in |
Row 2 Headroom | 39.2 in | 37.6 in |
Row 2 Shoulder Room | 55.3 in | 55.7 in |
Row 2 Hip Room | 51.3 in | 54.5 in |
Row 2 Legroom | 39.9 in | 34.7 in |
Cargo Volume, Minimum | 31.4 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 63.7 ft3 | 15.4 ft3 |
2LT Equipment Group | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Fog lights | 125 | Yes |
Rearview camera | 200 | Yes |
Pioneer, 250W, 8 speakers (with subwoofer) | 350 | No |
Audio controls on steering wheel | 125 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Bluetooth cell phone link | 100 | Yes |
Remote start | 150 | No |
USB port | 25 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Total Requested | 1375 | 73% |
Total Not Requested | 500 | 27% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Media drive, large | 15 | No |
USB port | 25 | Yes |
Total Requested | 725 | 98% |
Total Not Requested | 15 | 2% |
Chrome Appearance Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Additional chrome trim | 0 | No |
Bright-finished mirror housings (optional) | 0 | No |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Media drive, large | 15 | No |
Total Requested | 700 | 98% |
Total Not Requested | 15 | 2% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 625 | 19% |
Total Not Requested | 2650 | 81% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 950 | 75% |
Total Not Requested | 325 | 25% |