The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,715 Kia Optima EX | ||||||
Difference: $11,335 | ||||||
Lowest Total Invoice: $28,916 Kia Optima EX | ||||||
Difference: $10,840 | ||||||
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Model Year | 2010 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Traverse | Optima | Optima | Optima | Optima | Optima |
Trim | LTZ | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $37,985 | $24,190 | $32,150 | $25,790 | $27,700 | $35,500 |
Base Invoice | $36,086 | $22,801 | $29,815 | $24,133 | $25,920 | $33,140 |
Navigation system | 1,890 | |||||
Sunroof | 1,400 | |||||
Premium Package | 3,300 | 3,300 | ||||
Technology Package | 2,400 | 2,350 | 2,400 | |||
Premium Tech Package | 4,600 | |||||
Navigation system | 1,663 | |||||
Sunroof | 1,232 | |||||
Premium Package | 3,060 | 3,060 | ||||
Technology Package | 2,230 | 2,185 | 2,230 | |||
Premium Tech Package | 4,270 | |||||
Options (change) | 3,290 | 5,700 | 2,350 | 4,600 | 5,700 | 0 |
Options (change) | 2,895 | 5,290 | 2,185 | 4,270 | 5,290 | 0 |
Destination | 775 | 825 | 825 | 825 | 825 | 825 |
Total Price | $42,050 | $30,715 | $35,325 | $31,215 | $34,225 | $36,325 |
Total Invoice | $39,756 | $28,916 | $32,825 | $29,228 | $32,035 | $33,965 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $9,360 | ||||||
TrueDelta Adjusted Invoice Difference: $8,973 | ||||||
Model Year | 2010 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Traverse | Optima | Optima | Optima | Optima | Optima |
Trim | LTZ | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 288hp V6 | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 |
Transmission | T6 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 10 | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 255/55-20 | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 |
Total Price | $42,050 | $30,715 | $35,325 | $31,215 | $34,225 | $36,325 |
Adjustments for Features | -1,975 | 0 | -950 | -275 | -975 | -2,325 |
Feature-Adjusted Total Price | $40,075 | $30,715 | $34,375 | $30,940 | $33,250 | $34,000 |
Cost Above Minimum | $0 | $0 | $3,660 | $225 | $2,535 | $3,285 |
Total Invoice | $39,756 | $28,916 | $32,825 | $29,228 | $32,035 | $33,965 |
Adjustments for Features | -1,867 | 0 | -883 | -257 | -913 | -2,174 |
Feature-Adjusted Total Invoice | $37,889 | $28,916 | $31,942 | $28,971 | $31,122 | $31,791 |
Cost Above Minimum | $0 | $0 | $3,026 | $55 | $2,206 | $2,875 |
Model Year | 2010 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Traverse | Optima | Optima | Optima | Optima | Optima |
Trim | LTZ | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Heated steering wheel | $100 | $100 | $100 | |||
Power liftgate | $350 | |||||
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Remote start | $150 | |||||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | |
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | |
Rollover sensor | $50 | |||||
Side curtain airbags | $350 | $350 | $350 | $350 | $350 | |
Side curtain airbags, three rows | $500 | |||||
Temporary spare tire | $150 | |||||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | |
Rear seat pass-through | $100 | |||||
Roof rails | $250 | |||||
Climate Control | ||||||
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Rear air vents with manual controls | $150 | |||||
Rear HVAC unit | $400 | |||||
Rear wiper | $175 | |||||
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | $0 | ||
Bodyside cladding (gray/black) | $250 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | |||||
Glass roof panel(s) | $300 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | $200 | |||
Sunroof | $900 | |||||
Infotainment | ||||||
App support | $0 | $0 | $0 | $0 | $0 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
HD radio | $50 | $50 | $50 | $50 | $50 | |
Rear seat audio controls | $25 | |||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | $250 | $250 | |
Telematics service, such as OnStar, with navigation | $225 | |||||
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||||
Auto-dimming driver-side mirror | $75 | |||||
Detailed driving style feedback | $100 | |||||
Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | |
Large energy flow and fuel economy display | $25 | |||||
Mirror tilt-down in reverse | $25 | |||||
Speaker lights | $100 | $100 | $100 | $100 | $100 | |
Spotter mirror(s) | $50 | |||||
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Floor mats | $75 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Folding third row seats | $600 | |||||
Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
Leather door panel trim | $250 | |||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Manual fore-aft adjuster, second row seats | $75 | |||||
Manual recliner, second row seats | $75 | |||||
Metal pedals | $75 | $75 | $75 | |||
Power lumbar adjuster, passenger seat | $100 | |||||
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | ||
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | ||||
Machined alloy wheels | $350 | |||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $7,350 | $5,375 | $6,325 | $5,650 | $6,350 | $7,700 |
Value of Feature Adjustments | $1,975 | $0 | $950 | $275 | $975 | $2,325 |
Value of Feature Adjustments | -1,867 | 0 | -883 | -257 | -913 | -2,174 |
Model Year | 2010 | 2015 |
Model | Traverse | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 118.9 in | 110.0 in |
Length | 205.0 in | 190.7 in |
Width | 78.4 in | 72.1 in |
Height | 70.4 in | 57.9 in |
Curb Weight | 4,791 lb. | 3,238 lb. |
Fuel Capacity | 22.0 gal. | 18.5 gal. |
Row 1 Headroom | 40.4 in | 40.0 in |
Row 1 Shoulder Room | 62.0 in | 57.3 in |
Row 1 Hip Room | 59.1 in | 54.7 in |
Row 1 Legroom | 41.3 in | 45.5 in |
Row 2 Headroom | 39.4 in | 37.6 in |
Row 2 Shoulder Room | 61.3 in | 55.7 in |
Row 2 Hip Room | 57.8 in | 54.5 in |
Row 2 Legroom | 36.8 in | 34.7 in |
Row 3 Headroom | 37.8 in | 0.0 in |
Row 3 Shoulder Room | 57.6 in | 0.0 in |
Row 3 Hip Room | 48.3 in | 0.0 in |
Row 3 Legroom | 33.2 in | 0.0 in |
Cargo Volume, Minimum | 24.4 ft3 | 15.4 ft3 |
Cargo Volume, Behind R2 | 68.8 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 116.4 ft3 | 15.4 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Total Requested | 1150 | 34% |
Total Not Requested | 2225 | 66% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 975 | 76% |
Total Not Requested | 300 | 24% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Panoramic sunroof | 1200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 250 | 14% |
Total Not Requested | 1500 | 86% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Total Requested | 2125 | 47% |
Total Not Requested | 2425 | 53% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Total Requested | 1150 | 35% |
Total Not Requested | 2125 | 65% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 975 | 76% |
Total Not Requested | 300 | 24% |