The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $32,800 Chevrolet Equinox LT | ||||
Difference: $1,710 | ||||
Lowest Total Invoice: $30,748 Chevrolet Equinox LT | ||||
Difference: $1,321 | ||||
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Model Year | 2010 | 2010 | 2017 | 2017 |
Model | Equinox | Equinox | Optima | Optima |
Trim | LT | LTZ | SX | SX Limited |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Base Price | $23,535 | $28,220 | $26,855 | $36,090 |
Base Invoice | $22,358 | $26,809 | $25,023 | $33,481 |
2LT Equipment Group | 2,085 | |||
3.0L V6 | 1,500 | 1,500 | ||
235/55R18 | 250 | 250 | ||
Leather seating surfaces | 1,050 | |||
Chrome Appearance Package | 695 | |||
Navigation system | 2,145 | 2,145 | ||
Sunroof | 795 | 795 | ||
Launch Edition | 2,900 | |||
SX Base Package | 3,085 | |||
Universal garage door opener | 350 | |||
Remote start | 425 | 425 | ||
2LT Equipment Group | 1,981 | |||
3.0L V6 | 1,320 | 1,320 | ||
235/55R18 | 220 | 220 | ||
Leather seating surfaces | 924 | |||
Chrome Appearance Package | 612 | |||
Navigation system | 1,888 | 1,888 | ||
Sunroof | 700 | 700 | ||
Launch Edition | 2,665 | |||
SX Base Package | 2,842 | |||
Universal garage door opener | 291 | |||
Remote start | 353 | 353 | ||
Options (change) | 8,520 | 4,690 | 6,760 | 425 |
Options (change) | 7,645 | 4,128 | 6,151 | 353 |
Destination | 745 | 745 | 895 | 895 |
Total Price | $32,800 | $33,655 | $34,510 | $37,410 |
Total Invoice | $30,748 | $31,682 | $32,069 | $34,729 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Chevrolet Equinox dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $1,675 | ||||
TrueDelta Adjusted Invoice Difference: $1,825 | ||||
Model Year | 2010 | 2010 | 2017 | 2017 |
Model | Equinox | Equinox | Optima | Optima |
Trim | LT | LTZ | SX | SX Limited |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Engine | 264hp V6 | 264hp V6 | 245hp I4 | 245hp I4 |
Transmission | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 17/25 MPG | 17/25 MPG | 22/31 MPG | 22/31 MPG |
Audio (watts, speakers) | 250, 8 | 250, 8 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 235/55-18 | 235/55-18 | 235/45-18 | 235/45-18 |
Total Price | $32,800 | $33,655 | $34,510 | $37,410 |
Adjustments for Features | 0 | -715 | -3,385 | -6,060 |
Feature-Adjusted Total Price | $32,800 | $32,940 | $31,125 | $31,350 |
Cost Above Minimum | $0 | $140 | $0 | $225 |
Total Invoice | $30,748 | $31,682 | $32,069 | $34,729 |
Adjustments for Features | 0 | -673 | -3,146 | -5,626 |
Feature-Adjusted Total Invoice | $30,748 | $31,009 | $28,923 | $29,103 |
Cost Above Minimum | $0 | $261 | $0 | $180 |
Model Year | 2010 | 2010 | 2017 | 2017 |
Model | Equinox | Equinox | Optima | Optima |
Trim | LT | LTZ | SX | SX Limited |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Adaptive cruise control, all-speed | $850 | |||
Cruise control | $150 | $150 | $150 | |
Heated steering wheel | $100 | $100 | ||
Power liftgate | $350 | |||
Proximity key | $250 | $250 | ||
Proximity trunk or liftgate opener | $125 | $125 | ||
Sunshades, second row | $125 | $125 | ||
Universal garage door opener | $100 | |||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | ||
Around view cameras | $500 | |||
Automatic braking, high-speed or partial | $200 | |||
Automatic braking, low-speed | $200 | |||
Blind spot warning system | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | ||
Forward collision warning | $200 | |||
Knee airbag, driver | $75 | $75 | ||
Lane departure warning | $200 | |||
Rearview camera | $200 | $200 | $200 | |
Vehicle health reports | $0 | $0 | ||
Cargo Management | ||||
Cargo cover | $75 | |||
Cargo mat | $40 | $40 | $40 | |
Overhead sunglass holder | $25 | $25 | ||
Roof rack | $300 | |||
Roof rails | $250 | |||
Climate Control | ||||
Dual-zone climate control | $125 | $125 | ||
Interior air filter | $0 | $0 | ||
Rear air vents | $100 | $100 | ||
Rear wiper | $175 | $175 | ||
Exterior | ||||
Bodyside cladding (gray/black) | $250 | $250 | ||
Deep-tinted rear windows | $275 | $275 | ||
Painted brake calipers (optional) | $0 | $0 | ||
Panoramic sunroof | $1200 | $1200 | ||
Rear bumper protector | $40 | $40 | ||
Sunroof | $900 | $900 | ||
Infotainment | ||||
Android Auto support | $100 | $100 | ||
App support | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | ||
Bluetooth audio streaming | $25 | $25 | ||
CD player | $125 | $125 | ||
HD radio | $50 | $50 | ||
Media drive | $15 | $15 | ||
MP3-compatible player | $50 | $50 | ||
SMS text-to-speech reader | $25 | $25 | ||
Surround sound | $250 | $250 | ||
Telematics service, such as OnStar | $200 | $200 | ||
Traffic information | $25 | $25 | ||
Voice control for external devices | $0 | $0 | ||
Wireless charging station | $75 | |||
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | $25 | ||
Auto-dimming headlights | $200 | |||
Compass | $0 | $0 | $0 | |
Fog lights | $125 | $125 | ||
LED headlights | $1000 | $1000 | ||
Power-folding mirrors | $50 | $50 | ||
Steering-linked headlights | $150 | $150 | ||
Turn signals on or near mirrors | $25 | $25 | ||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | $300 | ||
Door sill trim plates | $100 | $100 | ||
Heated second row seats | $200 | |||
Interior trim, special color | $0 | |||
Manual fore-aft adjuster, second row seats | $75 | $75 | ||
Manual recliner, second row seats | $75 | $75 | ||
Memory system, driver seat | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | ||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | ||
Power height adjuster, passenger seat | $100 | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | ||
Suspension, Wheels, and Tires | ||||
Chrome-plated alloy wheels | $850 | |||
Electronic systems calibration selector | $200 | $200 | ||
Machined alloy wheels | $350 | $350 | $350 | |
Performance steering system (optional) | $0 | $0 | ||
Sport suspension (upgrade) | $0 | $0 | ||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $4,455 | $5,170 | $7,840 | $10,515 |
Value of Feature Adjustments | $0 | $715 | $3,385 | $6,060 |
Value of Feature Adjustments | 0 | -673 | -3,146 | -5,626 |
Model Year | 2010 | 2017 |
Model | Equinox | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 112.5 in | 110.4 in |
Length | 187.8 in | 191.1 in |
Width | 72.5 in | 73.2 in |
Height | 66.3 in | 57.7 in |
Curb Weight | 3,944 lb. | 3,494 lb. |
Fuel Capacity | 18.8 gal. | 18.5 gal. |
Row 1 Headroom | 40.9 in | 39.8 in |
Row 1 Shoulder Room | 55.8 in | 58.1 in |
Row 1 Hip Room | 51.1 in | 56.0 in |
Row 1 Legroom | 41.2 in | 45.5 in |
Row 2 Headroom | 39.2 in | 37.8 in |
Row 2 Shoulder Room | 55.3 in | 56.4 in |
Row 2 Hip Room | 51.3 in | 56.0 in |
Row 2 Legroom | 39.9 in | 35.6 in |
Cargo Volume, Minimum | 31.4 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 63.7 ft3 | 15.9 ft3 |
2LT Equipment Group | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Fog lights | 125 | No |
Rearview camera | 200 | Yes |
Pioneer, 250W, 8 speakers (with subwoofer) | 350 | No |
Audio controls on steering wheel | 125 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Bluetooth cell phone link | 100 | Yes |
Remote start | 150 | Yes |
USB port | 25 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Total Requested | 1400 | 75% |
Total Not Requested | 475 | 25% |
Chrome Appearance Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Additional chrome trim | 0 | No |
Bright-finished mirror housings (optional) | 0 | No |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Media drive, large | 15 | No |
USB port | 25 | Yes |
Total Requested | 725 | 98% |
Total Not Requested | 15 | 2% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Media drive, large | 15 | No |
Total Requested | 700 | 98% |
Total Not Requested | 15 | 2% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 150 | 60% |
Total Not Requested | 100 | 40% |
Launch Edition | ||
Feature | Value | Requested? |
Surround sound | 250 | No |
Dark-colored headliner (optional) | 0 | No |
Interior trim, special color | 0 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Rear reading lights | 0 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Power lumbar adjuster, passenger seat | 100 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 400 | 12% |
Total Not Requested | 2850 | 88% |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | No |
Door sill trim plates | 100 | No |
LED headlights | 1000 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | No |
HD radio | 50 | No |
Proximity key | 250 | No |
Perimeter approach lighting | 25 | No |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Total Requested | 850 | 33% |
Total Not Requested | 1750 | 67% |