Chevrolet Equinox Chevrolet Equinox 2010 Kia Optima Kia Optima 2017

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Chevrolet Equinox vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Chevrolet Equinox vs. Kia Optima Invoice Comparison

Lowest Total Price: $32,800

Chevrolet Equinox LT   
Difference: $1,710

Lowest Total Invoice: $30,748

Chevrolet Equinox LT   
Difference: $1,321

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  Down Payment Interest Rate Term
Model Year2010201020172017
ModelEquinoxEquinoxOptimaOptima
TrimLTLTZSXSX Limited
Body4dr SUV4dr SUV4dr Sedan4dr Sedan
Base Price $23,535 $28,220 $26,855 $36,090
Base Invoice $22,358 $26,809 $25,023 $33,481
2LT Equipment Group 2,085      
3.0L V6 1,500 1,500    
235/55R18 250 250    
Leather seating surfaces 1,050      
Chrome Appearance Package 695      
Navigation system 2,145 2,145    
Sunroof 795 795    
Launch Edition     2,900  
SX Base Package     3,085  
Universal garage door opener     350  
Remote start     425 425
2LT Equipment Group 1,981      
3.0L V6 1,320 1,320    
235/55R18 220 220    
Leather seating surfaces 924      
Chrome Appearance Package 612      
Navigation system 1,888 1,888    
Sunroof 700 700    
Launch Edition     2,665  
SX Base Package     2,842  
Universal garage door opener     291  
Remote start     353 353
Options (change) 8,520 4,690 6,760 425
Options (change) 7,645 4,128 6,151 353
Destination 745 745 895 895
Total Price $32,800 $33,655 $34,510 $37,410
Total Invoice $30,748 $31,682 $32,069 $34,729

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Chevrolet Equinox vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $1,675
TrueDelta Adjusted Invoice Difference: $1,825
Model Year2010201020172017
ModelEquinoxEquinoxOptimaOptima
TrimLTLTZSXSX Limited
Body4dr SUV4dr SUV4dr Sedan4dr Sedan
Engine264hp V6264hp V6245hp I4245hp I4
TransmissionT6T6T6T6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)17/25 MPG17/25 MPG22/31 MPG22/31 MPG
Audio (watts, speakers)250, 8250, 8630, 10630, 10
Tire (rear if not all the same)235/55-18235/55-18235/45-18235/45-18
Total Price$32,800$33,655$34,510$37,410
Adjustments for Features0-715-3,385-6,060
Feature-Adjusted Total Price$32,800$32,940$31,125$31,350
Cost Above Minimum$0$140$0$225
Total Invoice$30,748$31,682$32,069$34,729
Adjustments for Features0-673-3,146-5,626
Feature-Adjusted Total Invoice$30,748$31,009$28,923$29,103
Cost Above Minimum$0$261$0$180

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Features Comparison: Chevrolet Equinox vs. Kia Optima

Model Year2010201020172017
ModelEquinoxEquinoxOptimaOptima
TrimLTLTZSXSX Limited
Body4dr SUV4dr SUV4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100$1100
FWD$0$0$0$0
Accessories 
Adaptive cruise control, all-speed   $850
Cruise control$150$150$150 
Heated steering wheel  $100$100
Power liftgate $350  
Proximity key  $250$250
Proximity trunk or liftgate opener  $125$125
Sunshades, second row  $125$125
Universal garage door opener  $100 
Brakes, Airbags, and Other Safety 
911 assist  $25$25
Active or whiplash-reducing head restraints, front seats  $0$0
Around view cameras   $500
Automatic braking, high-speed or partial   $200
Automatic braking, low-speed   $200
Blind spot warning system  $200$200
Cross-traffic warning, rear  $100$100
Forward collision warning   $200
Knee airbag, driver  $75$75
Lane departure warning   $200
Rearview camera$200$200$200 
Vehicle health reports  $0$0
Cargo Management 
Cargo cover $75  
Cargo mat $40$40$40
Overhead sunglass holder  $25$25
Roof rack $300  
Roof rails$250   
Climate Control 
Dual-zone climate control  $125$125
Interior air filter  $0$0
Rear air vents  $100$100
Rear wiper$175$175  
Exterior 
Bodyside cladding (gray/black)$250$250  
Deep-tinted rear windows$275$275  
Painted brake calipers (optional)  $0$0
Panoramic sunroof  $1200$1200
Rear bumper protector$40$40  
Sunroof$900$900  
Infotainment 
Android Auto support  $100$100
App support  $0$0
Apple CarPlay support  $100$100
Bluetooth audio streaming  $25$25
CD player$125$125  
HD radio  $50$50
Media drive$15$15  
MP3-compatible player$50$50  
SMS text-to-speech reader  $25$25
Surround sound  $250$250
Telematics service, such as OnStar$200$200  
Traffic information  $25$25
Voice control for external devices  $0$0
Wireless charging station   $75
Instruments, Lights, and Mirrors 
Approach detection  $25$25
Auto-dimming headlights   $200
Compass$0$0$0 
Fog lights$125$125  
LED headlights  $1000$1000
Power-folding mirrors  $50$50
Steering-linked headlights  $150$150
Turn signals on or near mirrors  $25$25
Seats and Interior Trim 
Cooled or ventilated front seats  $300$300
Door sill trim plates  $100$100
Heated second row seats   $200
Interior trim, special color  $0 
Manual fore-aft adjuster, second row seats$75$75  
Manual recliner, second row seats$75$75  
Memory system, driver seat $200$200$200
Metal pedals  $75$75
Power 4-way lumbar adjuster, driver seat  $150$150
Power fore-aft adjuster, passenger seat  $100$100
Power height adjuster, passenger seat  $100$100
Power lumbar adjuster, driver seat$100$100  
Power lumbar adjuster, passenger seat  $100$100
Power recliner, passenger seat  $100$100
Power tilt adjuster, passenger seat  $100$100
Suspension, Wheels, and Tires 
Chrome-plated alloy wheels   $850
Electronic systems calibration selector  $200$200
Machined alloy wheels$350$350$350 
Performance steering system (optional)  $0$0
Sport suspension (upgrade)  $0$0
Transmission 
Steering-wheel-mounted transmission controls  $100$100
Total Value of Features$4,455$5,170$7,840$10,515
Value of Feature Adjustments$0$715$3,385$6,060
Value of Feature Adjustments0-673-3,146-5,626

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Specifications Comparison: Chevrolet Equinox vs. Kia Optima

Model Year20102017
ModelEquinoxOptima
Body4dr SUV4dr Sedan
Wheelbase112.5 in110.4 in
Length187.8 in191.1 in
Width72.5 in73.2 in
Height66.3 in57.7 in
Curb Weight3,944 lb.3,494 lb.
Fuel Capacity18.8 gal.18.5 gal.
Row 1 Headroom40.9 in39.8 in
Row 1 Shoulder Room55.8 in58.1 in
Row 1 Hip Room51.1 in56.0 in
Row 1 Legroom41.2 in45.5 in
Row 2 Headroom39.2 in37.8 in
Row 2 Shoulder Room55.3 in56.4 in
Row 2 Hip Room51.3 in56.0 in
Row 2 Legroom39.9 in35.6 in
Cargo Volume,
Minimum
31.4 ft315.9 ft3
Cargo Volume,
Maximum
63.7 ft315.9 ft3

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Option Package Details
Chevrolet Equinox LT

2LT Equipment Group
FeatureValueRequested?
Automatic climate control, front200Yes
Auto-dimming rearview mirror150Yes
Fog lights125No
Rearview camera200Yes
Pioneer, 250W, 8 speakers (with subwoofer)350No
Audio controls on steering wheel125Yes
Leather-wrapped steering wheel150Yes
Bluetooth cell phone link100Yes
Remote start150Yes
USB port25Yes
Power fore-aft adjuster, driver seat100Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Total Requested140075%
Total Not Requested47525%
Chrome Appearance Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Additional chrome trim0No
Bright-finished mirror housings (optional)0No
Total Requested250100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Media drive, large15No
USB port25Yes
Total Requested72598%
Total Not Requested152%

Option Package Details
Chevrolet Equinox LTZ

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Media drive, large15No
Total Requested70098%
Total Not Requested152%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100No
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested15060%
Total Not Requested10040%
Launch Edition
FeatureValueRequested?
Surround sound250No
Dark-colored headliner (optional)0No
Interior trim, special color0No
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150Yes
Rear reading lights0No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Obstacle detection, rear250Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested40012%
Total Not Requested285088%
SX Base Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Steering-linked headlights150No
Door sill trim plates100No
LED headlights1000No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25No
HD radio50No
Proximity key250No
Perimeter approach lighting25No
Approach detection25No
Proximity trunk or liftgate opener125No
Total Requested85033%
Total Not Requested175067%

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