The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,120 Kia Optima EX | ||||||
Difference: $10,970 | ||||||
Lowest Total Invoice: $22,335 Kia Optima EX | ||||||
Difference: $11,233 | ||||||
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Model Year | 2012 | 2012 | 2012 | 2012 | 2012 | 2008 |
Model | 300 | 300 | 300 | 300 | 300 | Optima |
Trim | Limited | 300S V6 | 300C | 300S V8 | SRT8 | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $32,670 | $33,670 | $38,670 | $39,670 | $47,670 | $19,895 |
Base Invoice | $31,312 | $32,232 | $36,832 | $37,752 | $46,062 | $18,510 |
Panoramic sunroof | 1,495 | 1,495 | 1,495 | 1,495 | 1,495 | |
Leather seating surfaces | 1,395 | |||||
Stability control | 650 | |||||
Convenience Package | 700 | |||||
Appearance Package | 700 | |||||
Premium Package | 1,300 | |||||
Rear spoiler | 200 | |||||
Panoramic sunroof | 1,331 | 1,331 | 1,331 | 1,331 | 1,331 | |
Leather seating surfaces | 1,242 | |||||
Stability control | 580 | |||||
Convenience Package | 625 | |||||
Appearance Package | 625 | |||||
Premium Package | 1,160 | |||||
Rear spoiler | 160 | |||||
Options (change) | 1,495 | 2,890 | 1,495 | 1,495 | 1,495 | 3,550 |
Options (change) | 1,331 | 2,573 | 1,331 | 1,331 | 1,331 | 3,150 |
Destination | 925 | 925 | 925 | 925 | 925 | 675 |
Gas Tax | 0 | 0 | 0 | 0 | 1,000 | 0 |
Total Price | $35,090 | $37,485 | $41,090 | $42,090 | $51,090 | $24,120 |
Total Invoice | $33,568 | $35,730 | $39,088 | $40,008 | $49,318 | $22,335 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $9,165 | ||||||
TrueDelta Adjusted Invoice Difference: $9,506 | ||||||
Model Year | 2012 | 2012 | 2012 | 2012 | 2012 | 2008 |
Model | 300 | 300 | 300 | 300 | 300 | Optima |
Trim | Limited | 300S V6 | 300C | 300S V8 | SRT8 | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 292hp V6 | 292hp V6 | 363hp V8 | 363hp V8 | 470hp V8 | 162hp I4 |
Transmission | A8 | T8 | T5 | T5 | T5 | T5 |
Drivetrain | RWD | RWD | RWD | RWD | RWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 276, 6 | 552, 11 | 276, 6 | 552, 11 | 276, 6 | 360, 7 |
Tire (rear if not all the same) | 225/60-18 | 245/45-20 | 225/60-18 | 245/45-20 | 245/45-20 | 215/50-17 |
Total Price | $35,090 | $37,485 | $41,090 | $42,090 | $51,090 | $24,120 |
Adjustments for Features | -1,805 | -1,005 | -4,745 | -4,295 | -6,620 | 0 |
Feature-Adjusted Total Price | $33,285 | $36,480 | $36,345 | $37,795 | $44,470 | $24,120 |
Cost Above Minimum | $0 | $3,195 | $3,060 | $4,510 | $11,185 | $0 |
Total Invoice | $33,568 | $35,730 | $39,088 | $40,008 | $49,318 | $22,335 |
Adjustments for Features | -1,727 | -958 | -4,514 | -4,083 | -6,390 | 0 |
Feature-Adjusted Total Invoice | $31,841 | $34,772 | $34,574 | $35,925 | $42,928 | $22,335 |
Cost Above Minimum | $0 | $2,931 | $2,733 | $4,084 | $11,087 | $0 |
Model Year | 2012 | 2012 | 2012 | 2012 | 2012 | 2008 |
Model | 300 | 300 | 300 | 300 | 300 | Optima |
Trim | Limited | 300S V6 | 300C | 300S V8 | SRT8 | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
8-speed automatic | $1200 | |||||
8-speed manually-shiftable automatic | $1300 | |||||
5-speed manually-shiftable automatic | $1000 | $1000 | $1000 | $1000 | ||
RWD | $0 | $0 | $0 | $0 | $0 | |
FWD | $0 | |||||
Accessories | ||||||
Heated / cooled cup holders, front row | $75 | $75 | $75 | |||
Heated steering wheel | $100 | $100 | $100 | |||
Power-adjustable pedals | $125 | $125 | $125 | $125 | ||
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Remote start | $150 | $150 | $150 | $150 | $150 | |
Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | |
Sunshade, rear | $125 | |||||
Sunshade, rear, power | $225 | $225 | $225 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |||
Tilt/telescoping steering wheel, power | $350 | $350 | $350 | |||
Universal garage door opener | $100 | $100 | $100 | $100 | ||
Brakes, Airbags, and Other Safety | ||||||
Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
Obstacle detection, front | $150 | |||||
Obstacle detection, rear | $250 | |||||
Rearview camera | $200 | $200 | $200 | $200 | ||
Temporary spare tire | $150 | $150 | $150 | $150 | $150 | |
Cargo Management | ||||||
Cargo mat | $40 | $40 | $40 | |||
Cargo net | $40 | $40 | $40 | $40 | $40 | |
Climate Control | ||||||
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
Rain-sensing wipers | $175 | $175 | $175 | |||
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Variable intermittent wipers | $75 | $75 | $75 | |||
Drivetrain | ||||||
Limited-slip rear differential | $300 | |||||
Engine / Motor | ||||||
Raised top speed limiter | $0 | |||||
Exterior | ||||||
Bodyside moldings | $75 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | |
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | ||||
Sunroof | $900 | |||||
Infotainment | ||||||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | |
CD changer, in-dash | $325 | |||||
CD player | $125 | $125 | $125 | $125 | $125 | |
Navigation system | $600 | $600 | $600 | |||
Satellite radio - one year subscription | $250 | $250 | $250 | $250 | $250 | |
SD Card slot | $25 | $25 | $25 | $25 | $25 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
Traffic + travel information | $25 | $25 | $25 | |||
USB port | $25 | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | $100 | |||
Instruments, Lights, and Mirrors | ||||||
Analog clock | $25 | $25 | $25 | $25 | $25 | |
Auto-dimming driver-side mirror | $75 | $75 | $75 | |||
Auto-dimming headlights | $200 | $200 | $200 | |||
Interior ambient lighting | $150 | $150 | $150 | |||
Mirror tilt-down in reverse | $25 | $25 | $25 | |||
Performance meter | $150 | |||||
Steering-linked headlights | $150 | |||||
Turn signals on or near mirrors | $25 | |||||
Xenon HID headlights | $500 | |||||
Seats and Interior Trim | ||||||
Aluminum trim | $100 | |||||
Carbon fiber trim | $200 | |||||
Cooled or ventilated front seats | $300 | $300 | $300 | |||
Door sill trim plates | $100 | $100 | $100 | $100 | ||
Heated second row seats | $200 | $200 | $200 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | |||||
Memory system, driver seat | $200 | $200 | $200 | |||
Metal pedals | $75 | |||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
Synthetic suede inserts in leather seating surfaces | $0 | |||||
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Adaptive dampers - electrical | $500 | |||||
Alloy wheels | $350 | |||||
Chrome-clad alloy wheels | $600 | $600 | ||||
Performance steering system (optional) | $0 | $0 | $0 | |||
Polished alloy wheels | $350 | $350 | $350 | |||
Touring suspension (upgrade) | $0 | $0 | ||||
Ultra-sport suspension (upgrade) | $0 | |||||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $6,105 | $5,305 | $9,045 | $8,595 | $10,920 | $4,300 |
Value of Feature Adjustments | $1,805 | $1,005 | $4,745 | $4,295 | $6,620 | $0 |
Value of Feature Adjustments | -1,727 | -958 | -4,514 | -4,083 | -6,390 | 0 |
Model Year | 2012 | 2008 |
Model | 300 | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 120.2 in | 107.1 in |
Length | 198.6 in | 186.4 in |
Width | 75.0 in | 71.1 in |
Height | 58.4 in | 58.3 in |
Curb Weight | 4,000 lb. | 3,143 lb. |
Fuel Capacity | 19.1 gal. | 17.0 gal. |
Row 1 Headroom | 38.6 in | 39.8 in |
Row 1 Shoulder Room | 59.5 in | 57.1 in |
Row 1 Hip Room | 56.2 in | 54.5 in |
Row 1 Legroom | 41.8 in | 43.7 in |
Row 2 Headroom | 37.9 in | 38.0 in |
Row 2 Shoulder Room | 57.7 in | 56.3 in |
Row 2 Hip Room | 56.1 in | 54.7 in |
Row 2 Legroom | 40.1 in | 37.8 in |
Cargo Volume | 16.3 ft3 | 14.8 ft3 |
Stability control | ||
Feature | Value | Requested? |
Stability control | 400 | Yes |
Antilock brakes (ABS) | 400 | Yes |
Traction control | 100 | Yes |
Brake assist | 50 | Yes |
Total Requested | 950 | 100% |
Total Not Requested | 0 | 0% |
Convenience Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | Yes |
Power-adjustable pedals | 125 | Yes |
Total Requested | 650 | 100% |
Total Not Requested | 0 | 0% |
Appearance Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Upgraded instruments | 0 | No |
Aluminum trim | 100 | No |
Special exterior trim | 0 | No |
Total Requested | 0 | 0% |
Total Not Requested | 500 | 100% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
MP3-compatible player | 50 | Yes |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 950 | 63% |
Total Not Requested | 550 | 37% |