The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,120 Kia Optima EX | ||||
Difference: $9,715 | ||||
Lowest Total Invoice: $22,335 Kia Optima EX | ||||
Difference: $9,119 | ||||
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Model Year | 2007 | 2007 | 2007 | 2008 |
Model | 300 | 300 | 300 | Optima |
Trim | Limited | 300C | SRT8 | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $31,495 | $35,100 | $40,545 | $19,895 |
Base Invoice | $29,247 | $32,430 | $37,766 | $18,510 |
Protection Group | 590 | |||
Power-adjustable pedals | 125 | |||
Sunroof | 950 | 950 | 950 | |
Protection Group II | 690 | |||
SRT Option Group I | 440 | |||
Stability control | 650 | |||
Convenience Package | 700 | |||
Appearance Package | 700 | |||
Premium Package | 1,300 | |||
Rear spoiler | 200 | |||
Protection Group | 543 | |||
Power-adjustable pedals | 115 | |||
Sunroof | 874 | 874 | 874 | |
Protection Group II | 635 | |||
SRT Option Group I | 405 | |||
Stability control | 580 | |||
Convenience Package | 625 | |||
Appearance Package | 625 | |||
Premium Package | 1,160 | |||
Rear spoiler | 160 | |||
Options (change) | 1,665 | 1,640 | 1,390 | 3,550 |
Options (change) | 1,532 | 1,509 | 1,279 | 3,150 |
Destination | 675 | 675 | 675 | 675 |
Gas Tax | 0 | 0 | 2,100 | 0 |
Total Price | $33,835 | $37,415 | $44,710 | $24,120 |
Total Invoice | $31,454 | $34,614 | $41,820 | $22,335 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $10,175 | ||||
TrueDelta Adjusted Invoice Difference: $9,545 | ||||
Model Year | 2007 | 2007 | 2007 | 2008 |
Model | 300 | 300 | 300 | Optima |
Trim | Limited | 300C | SRT8 | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 250hp V6 | 340hp V8 | 425hp V8 | 162hp I4 |
Transmission | T5 | T5 | T5 | T5 |
Drivetrain | RWD | RWD | RWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | 276, 6 | 276, 6 | 360, 7 |
Tire (rear if not all the same) | 225/60-18 | 225/60-18 | 245/45-20 | 215/50-17 |
Total Price | $33,835 | $37,415 | $44,710 | $24,120 |
Adjustments for Features | 0 | -1,215 | -2,015 | -460 |
Feature-Adjusted Total Price | $33,835 | $36,200 | $42,695 | $23,660 |
Cost Above Minimum | $0 | $2,365 | $8,860 | $0 |
Total Invoice | $31,454 | $34,614 | $41,820 | $22,335 |
Adjustments for Features | 0 | -1,124 | -1,885 | -426 |
Feature-Adjusted Total Invoice | $31,454 | $33,490 | $39,935 | $21,909 |
Cost Above Minimum | $0 | $2,036 | $8,481 | $0 |
Model Year | 2007 | 2007 | 2007 | 2008 |
Model | 300 | 300 | 300 | Optima |
Trim | Limited | 300C | SRT8 | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
5-speed manually-shiftable automatic | $1000 | $1000 | $1000 | $1000 |
RWD | $0 | $0 | $0 | |
FWD | $0 | |||
Accessories | ||||
Ashtray and lighter (optional) | $0 | |||
Sunshade, rear | $125 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | ||
Brakes, Airbags, and Other Safety | ||||
Active or whiplash-reducing head restraints, front seats | $0 | |||
Front side airbags | $350 | |||
Obstacle detection, rear | $250 | $250 | ||
Tires, self-sealing | $50 | $50 | ||
Cargo Management | ||||
Cargo mat | $40 | $40 | ||
Cargo net | $40 | $40 | $40 | |
Climate Control | ||||
Dual-zone climate control | $125 | $125 | $125 | |
Rain-sensing wipers | $175 | $175 | ||
Rear air vents | $100 | $100 | $100 | |
Variable intermittent wipers | $75 | $75 | ||
Exterior | ||||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Rear spoiler | $200 | $200 | ||
Infotainment | ||||
Cassette player | $50 | |||
CD changer, in-dash | $325 | $325 | ||
CD player | $125 | $125 | ||
MP3-compatible player | $50 | $50 | ||
Satellite radio | $200 | $200 | ||
Instruments, Lights, and Mirrors | ||||
Analog clock | $25 | $25 | $25 | |
Auto-dimming driver-side mirror | $75 | $75 | ||
Auto-dimming headlights | $200 | |||
Compass | $0 | $0 | $0 | |
Headlight washers | $50 | |||
Mirror tilt-down in reverse | $25 | $25 | ||
Turn signals on or near mirrors | $25 | |||
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Aluminum trim | $100 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual lumbar adjuster, passenger seat | $50 | $50 | $50 | |
Memory system, driver seat | $200 | $200 | ||
Power height adjuster, passenger seat | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |
Synthetic suede inserts in leather seating surfaces | $0 | |||
Tortoise shell/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | ||
Performance steering system (optional) | $0 | |||
Polished alloy wheels | $350 | $350 | ||
Touring suspension (upgrade) | $0 | |||
Ultra-sport suspension (upgrade) | $0 | |||
Total Value of Features | $2,540 | $3,755 | $4,555 | $3,000 |
Value of Feature Adjustments | $0 | $1,215 | $2,015 | $460 |
Value of Feature Adjustments | 0 | -1,124 | -1,885 | -426 |
Model Year | 2007 | 2008 |
Model | 300 | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 120.0 in | 107.1 in |
Length | 196.8 in | 186.4 in |
Width | 74.1 in | 71.1 in |
Height | 58.4 in | 58.3 in |
Curb Weight | 3,713 lb. | 3,143 lb. |
Fuel Capacity | 18.0 gal. | 17.0 gal. |
Row 1 Headroom | 38.7 in | 39.8 in |
Row 1 Shoulder Room | 59.4 in | 57.1 in |
Row 1 Hip Room | 55.9 in | 54.5 in |
Row 1 Legroom | 41.8 in | 43.7 in |
Row 2 Headroom | 37.0 in | 38.0 in |
Row 2 Shoulder Room | 57.7 in | 56.3 in |
Row 2 Hip Room | 55.9 in | 54.7 in |
Row 2 Legroom | 40.2 in | 37.8 in |
Cargo Volume | 15.6 ft3 | 14.8 ft3 |
Protection Group | ||
Feature | Value | Requested? |
Tires, self-sealing | 50 | No |
Side curtain airbags | 350 | Yes |
Interior air filter | 0 | Yes |
Total Requested | 350 | 88% |
Total Not Requested | 50 | 12% |
Protection Group II | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | No |
Side curtain airbags | 350 | Yes |
Interior air filter | 0 | Yes |
Total Requested | 350 | 58% |
Total Not Requested | 250 | 42% |
SRT Option Group I | ||
Feature | Value | Requested? |
Side curtain airbags | 350 | Yes |
Interior air filter | 0 | Yes |
Total Requested | 350 | 100% |
Total Not Requested | 0 | 0% |
Stability control | ||
Feature | Value | Requested? |
Stability control | 400 | Yes |
Antilock brakes (ABS) | 400 | Yes |
Traction control | 100 | Yes |
Brake assist | 50 | Yes |
Total Requested | 950 | 100% |
Total Not Requested | 0 | 0% |
Convenience Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | Yes |
Total Requested | 525 | 81% |
Total Not Requested | 125 | 19% |
Appearance Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Upgraded instruments | 0 | No |
Aluminum trim | 100 | No |
Special exterior trim | 0 | No |
Total Requested | 0 | 0% |
Total Not Requested | 500 | 100% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | Yes |
MP3-compatible player | 50 | Yes |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1150 | 77% |
Total Not Requested | 350 | 23% |