The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,090 Kia Optima EX | ||||
Difference: $8,800 | ||||
Lowest Total Invoice: $23,350 Kia Optima EX | ||||
Difference: $8,039 | ||||
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Model Year | 2007 | 2007 | 2007 | 2010 |
Model | Magnum | Magnum | Magnum | Optima |
Trim | SXT | R/T | SRT8 | EX |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan |
Base Price | $27,330 | $31,515 | $37,795 | $20,995 |
Base Invoice | $25,347 | $29,034 | $35,151 | $19,620 |
Comfort Seating Group | 1,470 | |||
Convenience Group III | 375 | |||
Bluetooth cell phone link | 360 | 360 | ||
Protection Group | 640 | 640 | ||
Sunroof | 950 | 950 | 950 | |
Navigation system | 1,495 | 1,495 | 1,200 | |
CD changer, in-dash | 400 | 400 | ||
Satellite radio | 195 | |||
Electronics Convenience Group | 630 | |||
Convenience Group II | 1,005 | |||
SRT Option Group I | 735 | |||
SRT Option Group III | 1,870 | |||
Side curtain airbags | 390 | |||
Premium Package | 2,200 | |||
Comfort Seating Group | 1,352 | |||
Convenience Group III | 345 | |||
Bluetooth cell phone link | 331 | 331 | ||
Protection Group | 543 | 589 | ||
Sunroof | 874 | 874 | 874 | |
Navigation system | 1,375 | 1,375 | 1,075 | |
CD changer, in-dash | 368 | 368 | ||
Satellite radio | 179 | |||
Electronics Convenience Group | 580 | |||
Convenience Group II | 925 | |||
SRT Option Group I | 676 | |||
SRT Option Group III | 1,720 | |||
Side curtain airbags | 359 | |||
Premium Package | 1,960 | |||
Options (change) | 5,885 | 5,480 | 3,945 | 3,400 |
Options (change) | 5,367 | 5,042 | 3,629 | 3,035 |
Destination | 675 | 675 | 675 | 695 |
Total Price | $33,890 | $37,670 | $42,415 | $25,090 |
Total Invoice | $31,389 | $34,751 | $39,455 | $23,350 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $8,210 | ||||
TrueDelta Adjusted Invoice Difference: $7,493 | ||||
Model Year | 2007 | 2007 | 2007 | 2010 |
Model | Magnum | Magnum | Magnum | Optima |
Trim | SXT | R/T | SRT8 | EX |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan |
Engine | 250hp V6 | 340hp V8 | 425hp V8 | 175hp I4 |
Transmission | T5 | T5 | T5 | T5 |
Drivetrain | RWD | RWD | RWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 4 | 276, 6 | 276, 6 | 360, 7 |
Tire (rear if not all the same) | 215/65-17 | 225/60-18 | 245/45-20 | 215/50-17 |
Total Price | $33,890 | $37,670 | $42,415 | $25,090 |
Adjustments for Features | -590 | -940 | -1,015 | 0 |
Feature-Adjusted Total Price | $33,300 | $36,730 | $41,400 | $25,090 |
Cost Above Minimum | $0 | $3,430 | $8,100 | $0 |
Total Invoice | $31,389 | $34,751 | $39,455 | $23,350 |
Adjustments for Features | -546 | -867 | -944 | 0 |
Feature-Adjusted Total Invoice | $30,843 | $33,884 | $38,511 | $23,350 |
Cost Above Minimum | $0 | $3,041 | $7,668 | $0 |
Model Year | 2007 | 2007 | 2007 | 2010 |
Model | Magnum | Magnum | Magnum | Optima |
Trim | SXT | R/T | SRT8 | EX |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan |
Transmission and Drivetrain | ||||
5-speed manually-shiftable automatic | $1000 | $1000 | $1000 | $1000 |
RWD | $0 | $0 | $0 | |
FWD | $0 | |||
Accessories | ||||
Ashtray and lighter (optional) | $0 | |||
Power-adjustable pedals | $125 | $125 | $125 | |
Sunshade, rear | $125 | |||
Universal garage door opener | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||
Active or whiplash-reducing head restraints, front seats | $0 | |||
Front side airbags | $350 | |||
Tire-pressure monitor | $75 | $75 | $75 | |
Tires, self-sealing | $50 | $50 | ||
Cargo Management | ||||
Cargo cover | $75 | $75 | $75 | |
Cargo net | $40 | $40 | $40 | |
Climate Control | ||||
Dual-zone climate control | $125 | $125 | $125 | |
Rear air vents | $100 | $100 | $100 | |
Rear wiper | $175 | $175 | $175 | |
Exterior | ||||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Deep-tinted rear windows | $275 | $275 | $275 | |
Rear spoiler | $200 | $200 | $200 | |
Infotainment | ||||
Audio controls on steering wheel | $125 | $125 | $125 | |
Aux input | $50 | |||
Bluetooth cell phone link | $100 | $100 | $100 | |
CD changer, in-dash | $325 | $325 | $325 | |
CD player | $125 | |||
Instruments, Lights, and Mirrors | ||||
Compass | $0 | $0 | $0 | |
Trip computer | $150 | $150 | $150 | |
Turn signals on or near mirrors | $25 | |||
Seats and Interior Trim | ||||
Manual lumbar adjuster, passenger seat | $50 | $50 | $50 | |
Power height adjuster, passenger seat | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |
Synthetic suede inserts in leather seating surfaces | $0 | |||
Suspension, Wheels, and Tires | ||||
Performance steering system (optional) | $0 | |||
Touring suspension (upgrade) | $0 | |||
Ultra-sport suspension (upgrade) | $0 | |||
Total Value of Features | $2,840 | $3,190 | $3,265 | $2,250 |
Value of Feature Adjustments | $590 | $940 | $1,015 | $0 |
Value of Feature Adjustments | -546 | -867 | -944 | 0 |
Model Year | 2007 | 2010 |
Model | Magnum | Optima |
Body | 4dr Wagon | 4dr Sedan |
Wheelbase | 120.0 in | 107.1 in |
Length | 197.7 in | 189.0 in |
Width | 74.1 in | 71.1 in |
Height | 58.3 in | 58.3 in |
Curb Weight | 3,897 lb. | 3,158 lb. |
Fuel Capacity | 18.0 gal. | 16.4 gal. |
Row 1 Headroom | 38.7 in | 39.8 in |
Row 1 Shoulder Room | 58.7 in | 57.1 in |
Row 1 Hip Room | 56.2 in | 54.5 in |
Row 1 Legroom | 41.8 in | 43.7 in |
Row 2 Headroom | 38.1 in | 38.0 in |
Row 2 Shoulder Room | 57.6 in | 56.3 in |
Row 2 Hip Room | 55.5 in | 54.7 in |
Row 2 Legroom | 40.2 in | 37.8 in |
Cargo Volume, Minimum | 27.2 ft3 | 15.0 ft3 |
Cargo Volume, Maximum | 71.6 ft3 | 15.0 ft3 |
Comfort Seating Group | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Power-adjustable pedals | 125 | Yes |
Total Requested | 1575 | 89% |
Total Not Requested | 200 | 11% |
Convenience Group III | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Automatic headlights | 100 | Yes |
Dual-zone climate control | 125 | No |
Total Requested | 300 | 71% |
Total Not Requested | 125 | 29% |
Protection Group | ||
Feature | Value | Requested? |
Side curtain airbags | 350 | Yes |
Interior air filter | 0 | Yes |
Tires, self-sealing | 50 | No |
Total Requested | 350 | 88% |
Total Not Requested | 50 | 12% |
Protection Group | ||
Feature | Value | Requested? |
Side curtain airbags | 350 | Yes |
Interior air filter | 0 | Yes |
Tires, self-sealing | 50 | No |
Total Requested | 350 | 88% |
Total Not Requested | 50 | 12% |
Electronics Convenience Group | ||
Feature | Value | Requested? |
Audio controls on steering wheel | 125 | Yes |
Universal garage door opener | 100 | Yes |
Trip computer | 150 | Yes |
Compass | 0 | Yes |
Alarm | 100 | No |
Total Requested | 375 | 79% |
Total Not Requested | 100 | 21% |
Convenience Group II | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Automatic climate control, front | 200 | Yes |
Automatic headlights | 100 | Yes |
Dual-zone climate control | 125 | No |
Total Requested | 700 | 68% |
Total Not Requested | 325 | 32% |
SRT Option Group I | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Automatic headlights | 100 | Yes |
Dual-zone climate control | 125 | No |
Interior air filter | 0 | Yes |
Storage beneath cargo floor | 100 | No |
Total Requested | 500 | 69% |
Total Not Requested | 225 | 31% |
SRT Option Group III | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Bluetooth cell phone link | 100 | No |
Total Requested | 600 | 86% |
Total Not Requested | 100 | 14% |
Premium Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Power-adjustable pedals | 125 | Yes |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1425 | 57% |
Total Not Requested | 1075 | 43% |