The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $28,300 Kia Optima EX | ||||||
Difference: $5,590 | ||||||
Lowest Total Invoice: $26,310 Kia Optima EX | ||||||
Difference: $5,079 | ||||||
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Model Year | 2007 | 2007 | 2007 | 2012 | 2012 | 2012 |
Model | Magnum | Magnum | Magnum | Optima | Optima | Optima |
Trim | SXT | R/T | SRT8 | EX | EX Turbo | SX |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $27,330 | $31,515 | $37,795 | $23,200 | $25,100 | $26,500 |
Base Invoice | $25,347 | $29,034 | $35,151 | $21,675 | $23,455 | $24,760 |
Comfort Seating Group | 1,470 | |||||
Convenience Group III | 375 | |||||
Bluetooth cell phone link | 360 | 360 | ||||
Protection Group | 640 | 640 | ||||
Sunroof | 950 | 950 | 950 | |||
Navigation system | 1,495 | 1,495 | 1,400 | 1,400 | 1,400 | |
CD changer, in-dash | 400 | 400 | ||||
Satellite radio | 195 | |||||
Electronics Convenience Group | 630 | |||||
Convenience Group II | 1,005 | |||||
SRT Option Group I | 735 | |||||
SRT Option Group III | 1,870 | |||||
Side curtain airbags | 390 | |||||
Premium Package | 2,950 | 2,950 | 2,950 | |||
Comfort Seating Group | 1,352 | |||||
Convenience Group III | 345 | |||||
Bluetooth cell phone link | 331 | 331 | ||||
Protection Group | 543 | 589 | ||||
Sunroof | 874 | 874 | 874 | |||
Navigation system | 1,375 | 1,375 | 1,250 | 1,250 | 1,250 | |
CD changer, in-dash | 368 | 368 | ||||
Satellite radio | 179 | |||||
Electronics Convenience Group | 580 | |||||
Convenience Group II | 925 | |||||
SRT Option Group I | 676 | |||||
SRT Option Group III | 1,720 | |||||
Side curtain airbags | 359 | |||||
Premium Package | 2,635 | 2,635 | 2,635 | |||
Options (change) | 5,885 | 5,480 | 3,945 | 4,350 | 4,350 | 4,350 |
Options (change) | 5,367 | 5,042 | 3,629 | 3,885 | 3,885 | 3,885 |
Destination | 675 | 675 | 675 | 750 | 750 | 750 |
Total Price | $33,890 | $37,670 | $42,415 | $28,300 | $30,200 | $31,600 |
Total Invoice | $31,389 | $34,751 | $39,455 | $26,310 | $28,090 | $29,395 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $7,125 | ||||||
TrueDelta Adjusted Invoice Difference: $6,506 | ||||||
Model Year | 2007 | 2007 | 2007 | 2012 | 2012 | 2012 |
Model | Magnum | Magnum | Magnum | Optima | Optima | Optima |
Trim | SXT | R/T | SRT8 | EX | EX Turbo | SX |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 250hp V6 | 340hp V8 | 425hp V8 | 200hp I4 | 274hp I4 | 274hp I4 |
Transmission | T5 | T5 | T5 | T6 | T6 | T6 |
Drivetrain | RWD | RWD | RWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 4 | 276, 6 | 276, 6 | 550, 12 | 550, 12 | 550, 12 |
Tire (rear if not all the same) | 215/65-17 | 225/60-18 | 245/45-20 | 215/55-17 | 215/55-17 | 225/45-18 |
Total Price | $33,890 | $37,670 | $42,415 | $28,300 | $30,200 | $31,600 |
Adjustments for Features | 0 | -350 | -425 | -1,535 | -1,535 | -2,085 |
Feature-Adjusted Total Price | $33,890 | $37,320 | $41,990 | $26,765 | $28,665 | $29,515 |
Cost Above Minimum | $0 | $3,430 | $8,100 | $0 | $1,900 | $2,750 |
Total Invoice | $31,389 | $34,751 | $39,455 | $26,310 | $28,090 | $29,395 |
Adjustments for Features | 0 | -323 | -395 | -1,427 | -1,428 | -1,940 |
Feature-Adjusted Total Invoice | $31,389 | $34,428 | $39,060 | $24,883 | $26,662 | $27,455 |
Cost Above Minimum | $0 | $3,039 | $7,671 | $0 | $1,779 | $2,572 |
Model Year | 2007 | 2007 | 2007 | 2012 | 2012 | 2012 |
Model | Magnum | Magnum | Magnum | Optima | Optima | Optima |
Trim | SXT | R/T | SRT8 | EX | EX Turbo | SX |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
5-speed manually-shiftable automatic | $1000 | $1000 | $1000 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |||
RWD | $0 | $0 | $0 | |||
FWD | $0 | $0 | $0 | |||
Accessories | ||||||
Ashtray and lighter (optional) | $0 | |||||
Heated steering wheel | $100 | $100 | ||||
Power-adjustable pedals | $125 | $125 | ||||
Proximity key | $250 | $250 | $250 | |||
Universal garage door opener | $100 | $100 | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |||
Front side airbags | $350 | $350 | $350 | |||
Rearview camera | $200 | $200 | $200 | |||
Tire-pressure monitor | $75 | $75 | $75 | $75 | $75 | |
Tires, self-sealing | $50 | $50 | ||||
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | |||
Cargo cover | $75 | $75 | $75 | |||
Cargo net | $40 | $40 | $40 | |||
Climate Control | ||||||
Rear wiper | $175 | $175 | $175 | |||
Exterior | ||||||
Body kit | $0 | |||||
Bodyside moldings | $75 | $75 | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | $275 | $275 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | |||
Rear spoiler | $200 | $200 | $200 | $200 | ||
Sunroof | $900 | $900 | $900 | |||
Infotainment | ||||||
Audio controls on steering wheel | $125 | $125 | $125 | $125 | $125 | |
Aux input | $50 | $50 | $50 | |||
Bluetooth audio streaming | $25 | $25 | $25 | |||
CD changer, in-dash | $325 | $325 | $325 | |||
CD player | $125 | $125 | $125 | |||
HD radio | $50 | $50 | $50 | |||
Traffic information | $25 | $25 | $25 | |||
Voice control for nav and audio | $100 | $100 | $100 | |||
Instruments, Lights, and Mirrors | ||||||
Compass | $0 | $0 | $0 | $0 | $0 | |
Power-folding mirrors | $50 | $50 | $50 | |||
Speaker lights | $100 | $100 | $100 | |||
Trip computer | $150 | $150 | $150 | $150 | $150 | |
Turn signals on or near mirrors | $25 | $25 | $25 | |||
Xenon HID headlights | $500 | |||||
Seats and Interior Trim | ||||||
Aluminum trim | $100 | |||||
Cooled or ventilated front seats | $300 | $300 | $300 | |||
Heated second row seats | $200 | $200 | $200 | |||
Illuminated door sill trim plates | $200 | |||||
Leather seating surfaces | $900 | $900 | $900 | $900 | $900 | |
Manual lumbar adjuster, driver seat | $50 | $50 | $50 | |||
Manual lumbar adjuster, passenger seat | $50 | $50 | $50 | |||
Memory system, driver seat | $200 | $200 | $200 | |||
Partial leather seating sufaces | $450 | |||||
Power height adjuster, passenger seat | $100 | $100 | $100 | |||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | |||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |||
Synthetic suede inserts in leather seating surfaces | $0 | |||||
Suspension, Wheels, and Tires | ||||||
Performance steering system (optional) | $0 | |||||
Sport suspension (upgrade) | $0 | |||||
Touring suspension (upgrade) | $0 | |||||
Ultra-sport suspension (upgrade) | $0 | |||||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | |||||
Total Value of Features | $4,440 | $4,790 | $4,865 | $5,975 | $5,975 | $6,525 |
Value of Feature Adjustments | $0 | $350 | $425 | $1,535 | $1,535 | $2,085 |
Value of Feature Adjustments | 0 | -323 | -395 | -1,427 | -1,428 | -1,940 |
Model Year | 2007 | 2012 |
Model | Magnum | Optima |
Body | 4dr Wagon | 4dr Sedan |
Wheelbase | 120.0 in | 110.0 in |
Length | 197.7 in | 190.7 in |
Width | 74.1 in | 72.1 in |
Height | 58.3 in | 57.3 in |
Curb Weight | 3,897 lb. | 3,207 lb. |
Fuel Capacity | 18.0 gal. | 18.5 gal. |
Row 1 Headroom | 38.7 in | 40.0 in |
Row 1 Shoulder Room | 58.7 in | 57.2 in |
Row 1 Hip Room | 56.2 in | 54.7 in |
Row 1 Legroom | 41.8 in | 45.5 in |
Row 2 Headroom | 38.1 in | 37.6 in |
Row 2 Shoulder Room | 57.6 in | 55.7 in |
Row 2 Hip Room | 55.5 in | 54.5 in |
Row 2 Legroom | 40.2 in | 34.7 in |
Cargo Volume, Minimum | 27.2 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 71.6 ft3 | 15.4 ft3 |
Comfort Seating Group | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 1450 | 82% |
Total Not Requested | 325 | 18% |
Convenience Group III | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Automatic headlights | 100 | Yes |
Dual-zone climate control | 125 | Yes |
Total Requested | 425 | 100% |
Total Not Requested | 0 | 0% |
Protection Group | ||
Feature | Value | Requested? |
Side curtain airbags | 350 | Yes |
Interior air filter | 0 | Yes |
Tires, self-sealing | 50 | No |
Total Requested | 350 | 88% |
Total Not Requested | 50 | 12% |
Protection Group | ||
Feature | Value | Requested? |
Side curtain airbags | 350 | Yes |
Interior air filter | 0 | Yes |
Tires, self-sealing | 50 | No |
Total Requested | 350 | 88% |
Total Not Requested | 50 | 12% |
Electronics Convenience Group | ||
Feature | Value | Requested? |
Audio controls on steering wheel | 125 | Yes |
Universal garage door opener | 100 | Yes |
Trip computer | 150 | Yes |
Compass | 0 | Yes |
Alarm | 100 | No |
Total Requested | 375 | 79% |
Total Not Requested | 100 | 21% |
Convenience Group II | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Automatic climate control, front | 200 | Yes |
Automatic headlights | 100 | Yes |
Dual-zone climate control | 125 | Yes |
Total Requested | 825 | 80% |
Total Not Requested | 200 | 20% |
SRT Option Group I | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Automatic headlights | 100 | Yes |
Dual-zone climate control | 125 | Yes |
Interior air filter | 0 | Yes |
Storage beneath cargo floor | 100 | No |
Total Requested | 625 | 86% |
Total Not Requested | 100 | 14% |
SRT Option Group III | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Bluetooth cell phone link | 100 | Yes |
Total Requested | 700 | 100% |
Total Not Requested | 0 | 0% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Total Requested | 600 | 83% |
Total Not Requested | 125 | 17% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Total Requested | 400 | 13% |
Total Not Requested | 2705 | 87% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Total Requested | 600 | 83% |
Total Not Requested | 125 | 17% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Total Requested | 400 | 13% |
Total Not Requested | 2705 | 87% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Total Requested | 600 | 83% |
Total Not Requested | 125 | 17% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Total Requested | 400 | 13% |
Total Not Requested | 2605 | 87% |