The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,765 Kia Optima EX | ||||||||
Difference: $3,125 | ||||||||
Lowest Total Invoice: $28,958 Kia Optima EX | ||||||||
Difference: $2,431 | ||||||||
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Model Year | 2007 | 2007 | 2007 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Magnum | Magnum | Magnum | Optima | Optima | Optima | Optima | Optima |
Trim | SXT | R/T | SRT8 | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $27,330 | $31,515 | $37,795 | $24,190 | $32,150 | $25,790 | $27,700 | $35,500 |
Base Invoice | $25,347 | $29,034 | $35,151 | $22,801 | $29,815 | $24,133 | $25,920 | $33,140 |
Comfort Seating Group | 1,470 | |||||||
Convenience Group III | 375 | |||||||
Bluetooth cell phone link | 360 | 360 | ||||||
Protection Group | 640 | 640 | ||||||
Sunroof | 950 | 950 | 950 | |||||
Navigation system | 1,495 | 1,495 | ||||||
CD changer, in-dash | 400 | 400 | ||||||
Satellite radio | 195 | |||||||
Electronics Convenience Group | 630 | |||||||
Convenience Group II | 1,005 | |||||||
SRT Option Group III | 1,870 | |||||||
SRT Option Group I | 735 | |||||||
Side curtain airbags | 390 | |||||||
Technology Package | 2,400 | 2,350 | 2,400 | |||||
Premium Package | 3,300 | 3,300 | ||||||
Cargo net | 50 | 50 | 50 | 50 | 50 | |||
Premium Tech Package | 4,600 | |||||||
Comfort Seating Group | 1,352 | |||||||
Convenience Group III | 345 | |||||||
Bluetooth cell phone link | 331 | 331 | ||||||
Protection Group | 543 | 589 | ||||||
Sunroof | 874 | 874 | 874 | |||||
Navigation system | 1,375 | 1,375 | ||||||
CD changer, in-dash | 368 | 368 | ||||||
Satellite radio | 179 | |||||||
Electronics Convenience Group | 580 | |||||||
Convenience Group II | 925 | |||||||
SRT Option Group III | 1,720 | |||||||
SRT Option Group I | 676 | |||||||
Side curtain airbags | 359 | |||||||
Technology Package | 2,230 | 2,185 | 2,230 | |||||
Premium Package | 3,060 | 3,060 | ||||||
Cargo net | 42 | 42 | 42 | 42 | 42 | |||
Premium Tech Package | 4,270 | |||||||
Options (change) | 5,885 | 5,480 | 3,945 | 5,750 | 2,400 | 4,650 | 5,750 | 50 |
Options (change) | 5,367 | 5,042 | 3,629 | 5,332 | 2,227 | 4,312 | 5,332 | 42 |
Destination | 675 | 675 | 675 | 825 | 825 | 825 | 825 | 825 |
Total Price | $33,890 | $37,670 | $42,415 | $30,765 | $35,375 | $31,265 | $34,275 | $36,375 |
Total Invoice | $31,389 | $34,751 | $39,455 | $28,958 | $32,867 | $29,270 | $32,077 | $34,007 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||||
TrueDelta Adjusted Price Difference: $5,725 | ||||||||
TrueDelta Adjusted Invoice Difference: $4,878 | ||||||||
Model Year | 2007 | 2007 | 2007 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Magnum | Magnum | Magnum | Optima | Optima | Optima | Optima | Optima |
Trim | SXT | R/T | SRT8 | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 250hp V6 | 340hp V8 | 425hp V8 | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 |
Transmission | T5 | T5 | T5 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | RWD | RWD | RWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 4 | 276, 6 | 276, 6 | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 215/65-17 | 225/60-18 | 245/45-20 | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 |
Total Price | $33,890 | $37,670 | $42,415 | $30,765 | $35,375 | $31,265 | $34,275 | $36,375 |
Adjustments for Features | 0 | -350 | -425 | -2,600 | -3,550 | -2,800 | -3,500 | -4,100 |
Feature-Adjusted Total Price | $33,890 | $37,320 | $41,990 | $28,165 | $31,825 | $28,465 | $30,775 | $32,275 |
Cost Above Minimum | $0 | $3,430 | $8,100 | $0 | $3,660 | $300 | $2,610 | $4,110 |
Total Invoice | $31,389 | $34,751 | $39,455 | $28,958 | $32,867 | $29,270 | $32,077 | $34,007 |
Adjustments for Features | 0 | -323 | -395 | -2,447 | -3,298 | -2,621 | -3,276 | -3,833 |
Feature-Adjusted Total Invoice | $31,389 | $34,428 | $39,060 | $26,511 | $29,569 | $26,649 | $28,801 | $30,174 |
Cost Above Minimum | $0 | $3,039 | $7,671 | $0 | $3,058 | $138 | $2,290 | $3,663 |
Model Year | 2007 | 2007 | 2007 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Magnum | Magnum | Magnum | Optima | Optima | Optima | Optima | Optima |
Trim | SXT | R/T | SRT8 | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||||
5-speed manually-shiftable automatic | $1000 | $1000 | $1000 | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |||
RWD | $0 | $0 | $0 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | |||
Accessories | ||||||||
Ashtray and lighter (optional) | $0 | |||||||
Heated steering wheel | $100 | $100 | $100 | |||||
Power-adjustable pedals | $125 | $125 | ||||||
Proximity key | $250 | $250 | $250 | $250 | $250 | |||
Universal garage door opener | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||||||
911 assist | $25 | $25 | $25 | $25 | $25 | |||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | |||
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |||
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | |||
Front side airbags | $350 | $350 | $350 | $350 | $350 | |||
Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | |||
Rearview camera | $200 | $200 | $200 | $200 | $200 | |||
Tire-pressure monitor | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
Tires, self-sealing | $50 | $50 | ||||||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |||
Cargo Management | ||||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |||
Cargo cover | $75 | $75 | $75 | |||||
Rear seat pass-through | $100 | |||||||
Climate Control | ||||||||
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |||
Rear wiper | $175 | $175 | $175 | |||||
Engine / Motor | ||||||||
Automatic start / stop | $150 | |||||||
Exterior | ||||||||
Body kit | $0 | $0 | $0 | $0 | ||||
Bodyside moldings | $75 | $75 | $75 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | $25 | ||
Deep-tinted rear windows | $275 | $275 | $275 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |||
Painted brake calipers (optional) | $0 | |||||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |||
Rear spoiler | $200 | $200 | $200 | $200 | $200 | |||
Sunroof | $900 | $900 | $900 | |||||
Infotainment | ||||||||
App support | $0 | $0 | $0 | $0 | $0 | |||
Audio controls on steering wheel | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
Aux input | $50 | $50 | $50 | $50 | $50 | |||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |||
CD changer, in-dash | $325 | $325 | $325 | |||||
CD player | $125 | $125 | $125 | $125 | $125 | |||
HD radio | $50 | $50 | $50 | $50 | $50 | |||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |||
Surround sound | $250 | $250 | $250 | $250 | $250 | |||
Traffic information | $25 | $25 | $25 | $25 | $25 | |||
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |||
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | |||
Instruments, Lights, and Mirrors | ||||||||
Compass | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | |||||||
Large energy flow and fuel economy display | $25 | |||||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |||
Speaker lights | $100 | $100 | $100 | $100 | $100 | |||
Trip computer | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |||
Xenon HID headlights | $500 | $500 | $500 | |||||
Seats and Interior Trim | ||||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |||
Floor mats | $75 | $75 | $75 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | $200 | $200 | |||
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | $50 | $50 | |||||
Manual lumbar adjuster, passenger seat | $50 | $50 | $50 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |||
Power height adjuster, passenger seat | $100 | $100 | $100 | |||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |||||
Synthetic suede inserts in leather seating surfaces | $0 | |||||||
Wood trim | $300 | |||||||
Wood/leather-wrapped steering wheel | $150 | |||||||
Suspension, Wheels, and Tires | ||||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | $200 | ||||||
Performance steering system (optional) | $0 | |||||||
Polished alloy wheels | $350 | |||||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||||
Touring suspension (upgrade) | $0 | |||||||
Ultra-sport suspension (upgrade) | $0 | |||||||
Transmission | ||||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||||
Total Value of Features | $4,375 | $4,725 | $4,800 | $6,975 | $7,925 | $7,175 | $7,875 | $8,475 |
Value of Feature Adjustments | $0 | $350 | $425 | $2,600 | $3,550 | $2,800 | $3,500 | $4,100 |
Value of Feature Adjustments | 0 | -323 | -395 | -2,447 | -3,298 | -2,621 | -3,276 | -3,833 |
Model Year | 2007 | 2015 |
Model | Magnum | Optima |
Body | 4dr Wagon | 4dr Sedan |
Wheelbase | 120.0 in | 110.0 in |
Length | 197.7 in | 190.7 in |
Width | 74.1 in | 72.1 in |
Height | 58.3 in | 57.9 in |
Curb Weight | 3,897 lb. | 3,238 lb. |
Fuel Capacity | 18.0 gal. | 18.5 gal. |
Row 1 Headroom | 38.7 in | 40.0 in |
Row 1 Shoulder Room | 58.7 in | 57.3 in |
Row 1 Hip Room | 56.2 in | 54.7 in |
Row 1 Legroom | 41.8 in | 45.5 in |
Row 2 Headroom | 38.1 in | 37.6 in |
Row 2 Shoulder Room | 57.6 in | 55.7 in |
Row 2 Hip Room | 55.5 in | 54.5 in |
Row 2 Legroom | 40.2 in | 34.7 in |
Cargo Volume, Minimum | 27.2 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 71.6 ft3 | 15.4 ft3 |
Comfort Seating Group | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 1450 | 82% |
Total Not Requested | 325 | 18% |
Convenience Group III | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Automatic headlights | 100 | Yes |
Dual-zone climate control | 125 | Yes |
Total Requested | 425 | 100% |
Total Not Requested | 0 | 0% |
Protection Group | ||
Feature | Value | Requested? |
Side curtain airbags | 350 | Yes |
Interior air filter | 0 | Yes |
Tires, self-sealing | 50 | No |
Total Requested | 350 | 88% |
Total Not Requested | 50 | 12% |
Protection Group | ||
Feature | Value | Requested? |
Side curtain airbags | 350 | Yes |
Interior air filter | 0 | Yes |
Tires, self-sealing | 50 | No |
Total Requested | 350 | 88% |
Total Not Requested | 50 | 12% |
Electronics Convenience Group | ||
Feature | Value | Requested? |
Audio controls on steering wheel | 125 | Yes |
Universal garage door opener | 100 | Yes |
Trip computer | 150 | Yes |
Compass | 0 | Yes |
Alarm | 100 | No |
Total Requested | 375 | 79% |
Total Not Requested | 100 | 21% |
Convenience Group II | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Dual-zone climate control | 125 | Yes |
Automatic climate control, front | 200 | Yes |
Automatic headlights | 100 | Yes |
Total Requested | 825 | 80% |
Total Not Requested | 200 | 20% |
SRT Option Group III | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Bluetooth cell phone link | 100 | Yes |
Total Requested | 700 | 100% |
Total Not Requested | 0 | 0% |
SRT Option Group I | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Automatic headlights | 100 | Yes |
Dual-zone climate control | 125 | Yes |
Interior air filter | 0 | Yes |
Storage beneath cargo floor | 100 | No |
Total Requested | 625 | 86% |
Total Not Requested | 100 | 14% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 600 | 47% |
Total Not Requested | 675 | 53% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
Total Requested | 400 | 12% |
Total Not Requested | 2975 | 88% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | No |
Panoramic sunroof | 1200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 0 | 0% |
Total Not Requested | 1750 | 100% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
Total Requested | 1000 | 22% |
Total Not Requested | 3550 | 78% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 600 | 47% |
Total Not Requested | 675 | 53% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
Total Requested | 400 | 12% |
Total Not Requested | 2875 | 88% |