Ford Taurus Ford Taurus 2009 BMW 3-Series BMW 3-Series 2012

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Ford Taurus vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $34,610

Ford Taurus Limited   
Difference: $11,185

Lowest Total Invoice: $31,589

Ford Taurus Limited   
Difference: $10,696

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  Down Payment Interest Rate Term
Model Year200920122012
ModelTaurus3-Series3-Series
TrimLimited328i335i
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $30,670 $34,900 $42,400
Base Invoice $28,053 $32,290 $39,190
Navigation system 1,995    
Sunroof 895    
Sunshade, rear 225    
BMW Assist   650 650
Premium Package   3,600  
Technology Package   2,550 2,550
Metallic paint (extra cost)   550 550
Heated front seats   500 500
Folding second row seats   475 475
Obstacle detection, rear   750 750
Sunshade, rear, power   575 575
Satellite radio - one year subscription   350 350
Leather seating surfaces     1,450
Navigation system 1,736    
Sunroof 779    
Sunshade, rear 196    
BMW Assist   590 590
Premium Package   3,275  
Technology Package   2,320 2,320
Metallic paint (extra cost)   500 500
Heated front seats   455 455
Folding second row seats   430 430
Obstacle detection, rear   685 685
Sunshade, rear, power   525 525
Satellite radio - one year subscription   320 320
Leather seating surfaces     1,320
Options (change) 3,115 10,000 7,850
Options (change) 2,711 9,100 7,145
Destination 825 895 895
Total Price $34,610 $45,795 $51,145
Total Invoice $31,589 $42,285 $47,230

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Ford Taurus vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Ford Taurus Limited
TrueDelta Adjusted Price Difference: $9,730
TrueDelta Adjusted Invoice Difference: $9,353
Model Year200920122012
ModelTaurus3-Series3-Series
TrimLimited328i335i
Body4dr Sedan4dr Sedan4dr Sedan
Engine263hp V6240hp I4300hp I6
TransmissionA6M6M6
DrivetrainFWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 7?, 9?, 9
Tire (rear if not all the same)225/55-18225/50-17225/45-18
Total Price$34,610$45,795$51,145
Adjustments for Features0-1,455-1,755
Feature-Adjusted Total Price$34,610$44,340$49,390
Cost Above Minimum$0$0$5,050
Total Invoice$31,589$42,285$47,230
Adjustments for Features0-1,343-1,621
Feature-Adjusted Total Invoice$31,589$40,942$45,609
Cost Above Minimum$0$0$4,667

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Features Comparison: Ford Taurus vs. BMW 3-Series

Model Year200920122012
ModelTaurus3-Series3-Series
TrimLimited328i335i
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed automatic$1000  
6-speed manual $150$150
FWD$0  
RWD $0$0
Accessories 
Hands-free trunk or liftgate $100 
Keyless entry keypad$50  
Power-adjustable pedals$125  
Proximity key $250 
Remote app $25$25
Remote window/roof operation $15$15
Sunshade, rear$125  
Sunshade, rear, power $225$225
Sunshades, second row $125$125
Tilt steering wheel, manual$150  
Tilt/telescoping steering wheel, manual $250$250
Universal garage door opener$100$100 
Brakes, Airbags, and Other Safety 
911 assist$25  
Active or whiplash-reducing head restraints, front seats $0$0
Knee airbag, driver $75$75
Knee airbag, passenger $75$75
Obstacle detection, front $150$150
Rollover sensor$50  
Temporary spare tire$150  
Tires, run-flat $150$150
Vehicle health reports$0  
Cargo Management 
Air-conditioned storage compartment $50$50
Cargo net$40  
Overhead sunglass holder$25  
Climate Control 
Automatic air recirculation $100$100
Heated windshield washer nozzles $15$15
Rain-sensing wipers $175$175
Rear air vents$100  
Rear air vents with manual controls $150$150
Residual heat $50$50
Variable intermittent wipers$75  
Engine / Motor 
Automatic start / stop $150$150
Regenerative braking $0$0
Infotainment 
Bluetooth audio streaming $25$25
CD changer, in-dash$325  
CD player $125$125
HD radio $50$50
Media drive $15$15
Satellite radio$200  
Satellite radio - one year subscription $250$250
Telematics service, such as OnStar $200$200
Traffic information $25$25
Instruments, Lights, and Mirrors 
Analog clock$25  
Auto-dimming driver-side mirror $75 
Auto-dimming passenger-side mirror $75 
Compass$0$0 
Head-up display (HUD) $350$350
Interior ambient lighting $150$150
Mirror tilt-down in reverse $25$25
Power-folding mirrors $50 
Steering-linked headlights  $150
Turn signals on or near mirrors $25$25
Xenon HID headlights  $500
Seats and Interior Trim 
Folding passenger seat$150  
Manual lumbar adjuster, driver seat$50  
Manual lumbar adjuster, passenger seat$50  
Power 4-way lumbar adjuster, driver seat $150$150
Power 4-way lumbar adjuster, passenger seat $150$150
Power height adjuster, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Wood trim  $300
Suspension, Wheels, and Tires 
Alloy wheels $350$350
Chrome-clad alloy wheels$600  
Electronic systems calibration selector $200$200
Total Value of Features$3,415$4,870$5,170
Value of Feature Adjustments$0$1,455$1,755
Value of Feature Adjustments0-1,343-1,621

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Specifications Comparison: Ford Taurus vs. BMW 3-Series

Model Year20092012
ModelTaurus3-Series
Body4dr Sedan4dr Sedan
Wheelbase112.9 in110.6 in
Length200.4 in182.5 in
Width74.5 in71.3 in
Height61.5 in56.3 in
Curb Weight3,644 lb.3,407 lb.
Fuel Capacity20.0 gal.15.8 gal.
Row 1 Headroom39.4 in40.3 in
Row 1 Shoulder Room57.8 in55.1 in
Row 1 Hip Room53.7 in0.0 in
Row 1 Legroom41.3 in42.0 in
Row 2 Headroom38.7 in37.7 in
Row 2 Shoulder Room57.5 in55.1 in
Row 2 Hip Room53.7 in0.0 in
Row 2 Legroom41.3 in35.1 in
Cargo Volume21.2 ft313.0 ft3

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Option Package Details
BMW 3-Series 328i

Folding second row seats
FeatureValueRequested?
Folding second row seats300Yes
Second-row 3-section 3-person split bench150No
Total Requested30067%
Total Not Requested15033%
Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150No
Total Requested25063%
Total Not Requested15037%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225No
Sunshades, second row125No
Total Requested00%
Total Not Requested350100%
BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25No
Remote app25No
Total Requested259%
Total Not Requested25091%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250No
Hands-free trunk or liftgate100No
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75No
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat50No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Total Requested280074%
Total Not Requested100026%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25No
Media drive, large15No
Total Requested70064%
Total Not Requested39036%

Option Package Details
BMW 3-Series 335i

Folding second row seats
FeatureValueRequested?
Folding second row seats300Yes
Second-row 3-section 3-person split bench150No
Total Requested30067%
Total Not Requested15033%
Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150No
Total Requested25063%
Total Not Requested15037%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225No
Sunshades, second row125No
Total Requested00%
Total Not Requested350100%
BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25No
Remote app25No
Total Requested259%
Total Not Requested25091%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25No
Media drive, large15No
Total Requested70064%
Total Not Requested39036%

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