| 1 | 0 | 3 | 4 | 3 | 4 |
Ford Taurus vs. BMW 3-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Ford Taurus vs. BMW 3-Series Invoice Comparison
Lowest Total Price: $43,600 Ford Taurus SHO | |||
| Difference: $3,870 | |||
Lowest Total Invoice: $39,866 Ford Taurus SHO | |||
| Difference: $3,949 | |||
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| Model Year | 2012 | 2012 | 2012 |
| Model | Taurus | 3-Series | 3-Series |
| Trim | SHO | 328i | 335i |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $38,155 | $34,900 | $42,400 |
| Base Invoice | $35,025 | $32,290 | $39,190 |
| Package 402A | 3,100 | ||
| Navigation system | 1,550 | ||
| BMW Assist | 650 | 650 | |
| Premium Package | 3,600 | 1,900 | |
| Cold Weather Package | 1,350 | 1,350 | |
| Technology Package | 2,550 | 2,550 | |
| Steering-linked headlights | 900 | ||
| Metallic paint (extra cost) | 550 | 550 | |
| Rearview camera | 400 | 400 | |
| Obstacle detection, rear | 750 | 750 | |
| Sunshade, rear, power | 575 | 575 | |
| Satellite radio - one year subscription | 350 | 350 | |
| Steering-wheel-mounted transmission controls | 500 | ||
| Sport Line | 1,700 | ||
| Package 402A | 2,697 | ||
| Navigation system | 1,349 | ||
| BMW Assist | 590 | 590 | |
| Premium Package | 3,275 | 1,730 | |
| Cold Weather Package | 1,230 | 1,230 | |
| Technology Package | 2,320 | 2,320 | |
| Steering-linked headlights | 820 | ||
| Metallic paint (extra cost) | 500 | 500 | |
| Rearview camera | 365 | 365 | |
| Obstacle detection, rear | 685 | 685 | |
| Sunshade, rear, power | 525 | 525 | |
| Satellite radio - one year subscription | 320 | 320 | |
| Steering-wheel-mounted transmission controls | 475 | ||
| Sport Line | 1,545 | ||
| Options (change) | 4,650 | 11,675 | 11,275 |
| Options (change) | 4,046 | 10,630 | 10,285 |
| Destination | 795 | 895 | 895 |
| Total Price | $43,600 | $47,470 | $54,570 |
| Total Invoice | $39,866 | $43,815 | $50,370 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Taurus dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Ford Taurus vs. BMW 3-Series
| Lowest Adjusted Price and Invoice: Ford Taurus SHO | |||
| TrueDelta Adjusted Price Difference: $5,610 | |||
| TrueDelta Adjusted Invoice Difference: $5,540 | |||
| Model Year | 2012 | 2012 | 2012 |
| Model | Taurus | 3-Series | 3-Series |
| Trim | SHO | 328i | 335i |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 365hp V6 | 240hp I4 | 300hp I6 |
| Transmission | T6 | M6 | M6 |
| Drivetrain | AWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 390, 12 | ?, 9 | ?, 9 |
| Tire (rear if not all the same) | 255/45-19 | 225/50-17 | 225/45-18 |
| Total Price | $43,600 | $47,470 | $54,570 |
| Adjustments for Features | -1,740 | 0 | -475 |
| Feature-Adjusted Total Price | $41,860 | $47,470 | $54,095 |
| Cost Above Minimum | $0 | $0 | $6,625 |
| Total Invoice | $39,866 | $43,815 | $50,370 |
| Adjustments for Features | -1,591 | 0 | -438 |
| Feature-Adjusted Total Invoice | $38,275 | $43,815 | $49,932 |
| Cost Above Minimum | $0 | $0 | $6,117 |
Features Comparison: Ford Taurus vs. BMW 3-Series
| Model Year | 2012 | 2012 | 2012 |
| Model | Taurus | 3-Series | 3-Series |
| Trim | SHO | 328i | 335i |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | ||
| 6-speed manual | $150 | $150 | |
| AWD | $1700 | ||
| RWD | $0 | $0 | |
| Accessories | |||
| Hands-free trunk or liftgate | $100 | $100 | |
| Heated steering wheel | $100 | $100 | |
| Keyless entry keypad | $50 | ||
| Power-adjustable pedals | $125 | ||
| Remote app | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | |
| Sunshades, second row | $125 | $125 | |
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |
| Blind spot warning system | $200 | ||
| Cross-traffic warning, rear | $100 | ||
| Knee airbag, driver | $75 | $75 | |
| Knee airbag, passenger | $75 | $75 | |
| Obstacle detection, front | $150 | $150 | |
| Rollover sensor | $50 | ||
| Safety key | $5 | ||
| Temporary spare tire | $150 | ||
| Tires, run-flat | $150 | $150 | |
| Vehicle health reports | $0 | ||
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | $50 | |
| Cargo net | $40 | ||
| Overhead sunglass holder | $25 | ||
| Climate Control | |||
| Automatic air recirculation | $100 | $100 | |
| Heated windshield washer nozzles | $15 | $15 | |
| Rear air vents | $100 | ||
| Rear air vents with manual controls | $150 | $150 | |
| Residual heat | $50 | $50 | |
| Engine / Motor | |||
| Automatic start / stop | $150 | $150 | |
| Regenerative braking | $0 | $0 | |
| Exterior | |||
| Bright-finished exhaust tip(s) | $25 | $25 | |
| Rear spoiler | $200 | ||
| Infotainment | |||
| DVD-compatible player | $0 | ||
| Navigation, turn-by-turn | $25 | ||
| Satellite radio | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | |
| Surround sound | $250 | ||
| Telematics service, such as OnStar | $200 | $200 | |
| Traffic + travel information | $25 | ||
| Traffic information | $25 | $25 | |
| Instruments, Lights, and Mirrors | |||
| Auto-dimming headlights | $200 | ||
| Auto-dimming passenger-side mirror | $75 | $75 | |
| Fog lights | $125 | $125 | |
| Head-up display (HUD) | $350 | $350 | |
| Headlight washers | $50 | $50 | |
| Mirror tilt-down in reverse | $25 | $25 | |
| Power-folding mirrors | $50 | $50 | |
| Steering-linked headlights | $150 | $150 | |
| Turn signals on or near mirrors | $25 | $25 | |
| Seats and Interior Trim | |||
| Cooled or ventilated front seats | $300 | ||
| Door sill trim plates | $100 | $100 | |
| Manual thigh support length adjuster, driver seat | $50 | ||
| Manual thigh support length adjuster, passenger seat | $50 | ||
| Metal pedals | $75 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power height adjuster, passenger seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||
| Power lumbar adjuster, passenger seat | $100 | ||
| Power seatback bolsters, driver seat | $100 | ||
| Power seatback bolsters, passenger seat | $100 | ||
| Power tilt adjuster, passenger seat | $100 | $100 | |
| Synthetic suede inserts in leather seating surfaces | $0 | ||
| Suspension, Wheels, and Tires | |||
| Electronic systems calibration selector | $200 | $200 | |
| Sport suspension (upgrade) | $0 | $0 | |
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | $100 | |
| Total Value of Features | $5,370 | $3,630 | $4,105 |
| Value of Feature Adjustments | $1,740 | $0 | $475 |
| Value of Feature Adjustments | -1,591 | 0 | -438 |
Specifications Comparison: Ford Taurus vs. BMW 3-Series
| Model Year | 2012 | 2012 |
| Model | Taurus | 3-Series |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 112.9 in | 110.6 in |
| Length | 202.9 in | 182.5 in |
| Width | 76.2 in | 71.3 in |
| Height | 60.7 in | 56.3 in |
| Curb Weight | 4,016 lb. | 3,407 lb. |
| Fuel Capacity | 20.0 gal. | 15.8 gal. |
| Row 1 Headroom | 39.0 in | 40.3 in |
| Row 1 Shoulder Room | 57.9 in | 55.1 in |
| Row 1 Hip Room | 56.3 in | 0.0 in |
| Row 1 Legroom | 41.9 in | 42.0 in |
| Row 2 Headroom | 37.8 in | 37.7 in |
| Row 2 Shoulder Room | 56.9 in | 55.1 in |
| Row 2 Hip Room | 55.8 in | 0.0 in |
| Row 2 Legroom | 38.1 in | 35.1 in |
| Cargo Volume | 20.1 ft3 | 13.0 ft3 |
Option Package Details
Ford Taurus SHO
| Package 402A | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Sunshade, rear, power | 225 | Yes |
| Heated front seats | 200 | Yes |
| Cooled or ventilated front seats | 300 | No |
| Sunroof | 900 | Yes |
| Surround sound | 250 | No |
| Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
| Rain-sensing wipers | 100 | Yes |
| Power-adjustable pedals | 125 | No |
| Auto-dimming headlights | 200 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 1625 | 52% |
| Total Not Requested | 1525 | 48% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| HD radio | 50 | Yes |
| Media drive, large | 15 | Yes |
| Total Requested | 740 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 3-Series 328i
| Steering-linked headlights | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | No |
| Xenon HID headlights | 500 | Yes |
| Total Requested | 500 | 77% |
| Total Not Requested | 150 | 23% |
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Obstacle detection, front | 150 | No |
| Total Requested | 250 | 63% |
| Total Not Requested | 150 | 37% |
| Sunshade, rear, power | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sunshades, second row | 125 | No |
| Total Requested | 225 | 64% |
| Total Not Requested | 125 | 36% |
| BMW Assist | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | No |
| SMS text-to-speech reader | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Remote app | 25 | No |
| Total Requested | 50 | 18% |
| Total Not Requested | 225 | 82% |
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Proximity key | 250 | Yes |
| Hands-free trunk or liftgate | 100 | No |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 100 | Yes |
| Power tilt adjuster, driver seat | 50 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 100 | No |
| Power tilt adjuster, passenger seat | 50 | No |
| Total Requested | 3025 | 80% |
| Total Not Requested | 775 | 20% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Folding second row seats | 300 | Yes |
| Heated steering wheel | 100 | No |
| Headlight washers | 50 | No |
| Second-row 3-section 3-person split bench | 150 | No |
| Total Requested | 700 | 70% |
| Total Not Requested | 300 | 30% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Head-up display (HUD) | 350 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | Yes |
| Total Requested | 740 | 68% |
| Total Not Requested | 350 | 32% |
Option Package Details
BMW 3-Series 335i
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Obstacle detection, front | 150 | No |
| Total Requested | 250 | 63% |
| Total Not Requested | 150 | 37% |
| Sunshade, rear, power | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sunshades, second row | 125 | No |
| Total Requested | 225 | 64% |
| Total Not Requested | 125 | 36% |
| BMW Assist | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | No |
| SMS text-to-speech reader | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Remote app | 25 | No |
| Total Requested | 50 | 18% |
| Total Not Requested | 225 | 82% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Folding second row seats | 300 | Yes |
| Heated steering wheel | 100 | No |
| Headlight washers | 50 | No |
| Second-row 3-section 3-person split bench | 150 | No |
| Total Requested | 700 | 70% |
| Total Not Requested | 300 | 30% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Head-up display (HUD) | 350 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | Yes |
| Total Requested | 740 | 68% |
| Total Not Requested | 350 | 32% |
| Premium Package | ||
| Feature | Value | Requested? |
| Proximity key | 250 | Yes |
| Hands-free trunk or liftgate | 100 | No |
| Leather seating surfaces | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Total Requested | 1325 | 85% |
| Total Not Requested | 225 | 15% |
| Sport Line | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | Yes |
| Special exterior trim | 0 | No |
| Special interior trim | 0 | No |
| Dark-colored headliner (optional) | 0 | No |
| Door sill trim plates | 100 | Yes |
| 225/45YR18 tires | 400 | No |
| Manual thigh support adjuster, driver seat | 50 | No |
| Power seatback bolsters, driver | 100 | No |
| Manual thigh support adjuster, passenger seat | 50 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Front sport buckets | 100 | No |
| Total Requested | 350 | 30% |
| Total Not Requested | 800 | 70% |
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