| 1 | 0 | 3 | 4 | 3 | 4 |
Ford Taurus vs. BMW 3-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Ford Taurus vs. BMW 3-Series Invoice Comparison
Lowest Total Price: $39,790 Ford Taurus Limited | |||||
| Difference: $6,585 | |||||
Lowest Total Invoice: $36,382 Ford Taurus Limited | |||||
| Difference: $6,363 | |||||
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| Model Year | 2012 | 2012 | 2010 | 2010 | 2010 |
| Model | Taurus | Taurus | 3-Series | 3-Series | 3-Series |
| Trim | Limited | SHO | 328i | 335i | 335d |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $32,155 | $38,155 | $33,150 | $40,600 | $43,950 |
| Base Invoice | $29,635 | $35,025 | $30,680 | $37,530 | $40,615 |
| Navigation system | 1,850 | 1,550 | 2,100 | 2,100 | 2,100 |
| Sunroof | 995 | ||||
| Adaptive cruise control | 1,195 | 1,195 | 2,400 | 2,400 | 2,400 |
| Package 303A | 2,800 | ||||
| Package 402A | 3,100 | ||||
| Premium Package | 2,650 | 2,650 | 2,650 | ||
| Steering-linked headlights | 900 | ||||
| Metallic paint (extra cost) | 550 | 550 | 550 | ||
| Auto-dimming headlights | 250 | 250 | 250 | ||
| HD radio | 350 | 350 | 350 | ||
| Obstacle detection, rear | 750 | 750 | 750 | ||
| Heated front seats | 500 | 500 | 500 | ||
| Folding second row seats | 475 | 475 | 475 | ||
| Proximity key | 500 | 500 | 500 | ||
| Sunshade, rear, power | 575 | 575 | 575 | ||
| Satellite radio - one year subscription | 350 | 350 | 350 | ||
| iPod integration | 400 | 400 | |||
| Navigation system | 1,610 | 1,349 | 1,910 | 1,910 | 1,910 |
| Sunroof | 866 | ||||
| Adaptive cruise control | 1,040 | 1,040 | 2,135 | 2,135 | 2,135 |
| Package 303A | 2,436 | ||||
| Package 402A | 2,697 | ||||
| Premium Package | 2,410 | 2,410 | 2,410 | ||
| Steering-linked headlights | 820 | ||||
| Metallic paint (extra cost) | 500 | 500 | 500 | ||
| Auto-dimming headlights | 230 | 230 | 230 | ||
| HD radio | 315 | 315 | 315 | ||
| Obstacle detection, rear | 685 | 685 | 685 | ||
| Heated front seats | 455 | 455 | 455 | ||
| Folding second row seats | 430 | 430 | 430 | ||
| Proximity key | 455 | 455 | 455 | ||
| Sunshade, rear, power | 525 | 525 | 525 | ||
| Satellite radio - one year subscription | 320 | 320 | 320 | ||
| iPod integration | 365 | 365 | |||
| Options (change) | 6,840 | 5,845 | 12,350 | 11,850 | 11,850 |
| Options (change) | 5,952 | 5,086 | 11,190 | 10,735 | 10,735 |
| Destination | 795 | 795 | 875 | 875 | 875 |
| Gas Tax | 0 | 0 | 0 | 0 | -900 |
| Total Price | $39,790 | $44,795 | $46,375 | $53,325 | $55,775 |
| Total Invoice | $36,382 | $40,906 | $42,745 | $49,140 | $51,325 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Taurus dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Ford Taurus vs. BMW 3-Series
| Lowest Adjusted Price and Invoice: Ford Taurus Limited | |||||
| TrueDelta Adjusted Price Difference: $7,235 | |||||
| TrueDelta Adjusted Invoice Difference: $6,957 | |||||
| Model Year | 2012 | 2012 | 2010 | 2010 | 2010 |
| Model | Taurus | Taurus | 3-Series | 3-Series | 3-Series |
| Trim | Limited | SHO | 328i | 335i | 335d |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 263hp V6 | 365hp V6 | 230hp I6 | 300hp I6 | 265hp I6 D |
| Transmission | T6 | T6 | M6 | M6 | T6 |
| Drivetrain | FWD | AWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 390, 12 | 390, 12 | ?, 6 | ?, 6 | ?, 6 |
| Tire (rear if not all the same) | 255/45-19 | 255/45-19 | 225/45-17 | 225/45-17 | 225/45-17 |
| Total Price | $39,790 | $44,795 | $46,375 | $53,325 | $55,775 |
| Adjustments for Features | -650 | -2,875 | 0 | 0 | -950 |
| Feature-Adjusted Total Price | $39,140 | $41,920 | $46,375 | $53,325 | $54,825 |
| Cost Above Minimum | $0 | $2,780 | $0 | $6,950 | $8,450 |
| Total Invoice | $36,382 | $40,906 | $42,745 | $49,140 | $51,325 |
| Adjustments for Features | -594 | -2,625 | 0 | 0 | -874 |
| Feature-Adjusted Total Invoice | $35,788 | $38,281 | $42,745 | $49,140 | $50,451 |
| Cost Above Minimum | $0 | $2,493 | $0 | $6,395 | $7,706 |
Features Comparison: Ford Taurus vs. BMW 3-Series
| Model Year | 2012 | 2012 | 2010 | 2010 | 2010 |
| Model | Taurus | Taurus | 3-Series | 3-Series | 3-Series |
| Trim | Limited | SHO | 328i | 335i | 335d |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
| 6-speed manual | $150 | $150 | |||
| FWD | $0 | ||||
| AWD | $1700 | ||||
| RWD | $0 | $0 | $0 | ||
| Accessories | |||||
| Keyless entry keypad | $50 | $50 | |||
| Power-adjustable pedals | $125 | $125 | |||
| Remote window/roof operation | $15 | $15 | $15 | ||
| Sunshades, second row | $125 | $125 | $125 | ||
| Brakes, Airbags, and Other Safety | |||||
| 911 assist | $25 | $25 | |||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | ||
| Blind spot warning system | $200 | $200 | |||
| Cross-traffic warning, rear | $100 | $100 | |||
| Forward collision warning | $200 | $200 | |||
| Obstacle detection, front | $150 | $150 | $150 | ||
| Radar- or camera-based collision preparation system | $0 | $0 | |||
| Rearview camera | $200 | $200 | |||
| Rollover sensor | $50 | $50 | |||
| Safety key | $5 | $5 | |||
| Temporary spare tire | $150 | $150 | |||
| Tires, run-flat | $150 | $150 | $150 | ||
| Vehicle health reports | $0 | $0 | |||
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | ||
| Cargo mat | $40 | $40 | $40 | ||
| Cargo net | $40 | $40 | |||
| Overhead sunglass holder | $25 | $25 | |||
| Rear seat pass-through | $100 | $100 | $100 | ||
| Ski sack | $50 | $50 | $50 | ||
| Climate Control | |||||
| Automatic air recirculation | $100 | $100 | $100 | ||
| Heated windshield washer nozzles | $15 | $15 | $15 | ||
| Rear air vents | $100 | $100 | |||
| Rear air vents with manual controls | $150 | $150 | $150 | ||
| Exterior | |||||
| Rear spoiler | $200 | ||||
| Infotainment | |||||
| Bluetooth audio streaming | $25 | $25 | |||
| DVD-compatible player | $0 | $0 | |||
| iPod integration | $100 | $100 | $100 | ||
| Navigation, turn-by-turn | $25 | $25 | |||
| Satellite radio | $200 | $200 | |||
| Satellite radio - one year subscription | $250 | $250 | $250 | ||
| SMS text-to-speech reader | $25 | $25 | |||
| Surround sound | $250 | $250 | |||
| Telematics service, such as OnStar | $200 | $200 | $200 | ||
| Traffic + travel information | $25 | $25 | |||
| Traffic information | $25 | $25 | $25 | ||
| USB port | $25 | $25 | |||
| Voice control for external devices | $0 | $0 | |||
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming passenger-side mirror | $75 | $75 | $75 | ||
| Fog lights | $125 | $125 | $125 | ||
| Mirror tilt-down in reverse | $25 | $25 | $25 | ||
| Power-folding mirrors | $50 | $50 | $50 | ||
| Steering-linked headlights | $150 | $150 | $150 | ||
| Turn signals on or near mirrors | $25 | $25 | $25 | ||
| Xenon HID headlights | $500 | $500 | $500 | $500 | |
| Seats and Interior Trim | |||||
| Cooled or ventilated front seats | $300 | $300 | |||
| Door sill trim plates | $100 | $100 | |||
| Floor mats | $75 | $75 | |||
| Heated second row seats | $200 | $200 | |||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | |
| Metal pedals | $75 | ||||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | ||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | ||
| Power height adjuster, passenger seat | $100 | $100 | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | |||
| Power lumbar adjuster, passenger seat | $100 | $100 | |||
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | ||
| Synthetic suede inserts in leather seating surfaces | $0 | ||||
| Wood trim | $300 | $300 | $300 | ||
| Wood/leather-wrapped steering wheel | $150 | ||||
| Suspension, Wheels, and Tires | |||||
| Alloy wheels | $350 | $350 | $350 | $350 | |
| Chrome-clad alloy wheels | $600 | ||||
| Sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | $100 | |||
| Total Value of Features | $4,670 | $6,895 | $4,020 | $4,020 | $4,970 |
| Value of Feature Adjustments | $650 | $2,875 | $0 | $0 | $950 |
| Value of Feature Adjustments | -594 | -2,625 | 0 | 0 | -874 |
Specifications Comparison: Ford Taurus vs. BMW 3-Series
| Model Year | 2012 | 2010 |
| Model | Taurus | 3-Series |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 112.9 in | 108.7 in |
| Length | 202.9 in | 178.2 in |
| Width | 76.2 in | 71.5 in |
| Height | 60.7 in | 55.9 in |
| Curb Weight | 4,016 lb. | 3,341 lb. |
| Fuel Capacity | 20.0 gal. | 15.9 gal. |
| Row 1 Headroom | 39.0 in | 38.5 in |
| Row 1 Shoulder Room | 57.9 in | 55.4 in |
| Row 1 Hip Room | 56.3 in | 0.0 in |
| Row 1 Legroom | 41.9 in | 41.5 in |
| Row 2 Headroom | 37.8 in | 37.5 in |
| Row 2 Shoulder Room | 56.9 in | 55.1 in |
| Row 2 Hip Room | 55.8 in | 0.0 in |
| Row 2 Legroom | 38.1 in | 34.6 in |
| Cargo Volume | 20.1 ft3 | 12.0 ft3 |
Option Package Details
Ford Taurus Limited
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| HD radio | 50 | Yes |
| Media drive, large | 15 | Yes |
| Total Requested | 740 | 100% |
| Total Not Requested | 0 | 0% |
| Package 303A | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Sunshade, rear, power | 225 | Yes |
| Rain-sensing wipers | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| Power-adjustable pedals | 125 | No |
| Surround sound | 250 | No |
| Auto-dimming headlights | 200 | Yes |
| Proximity key | 250 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 1050 | 41% |
| Total Not Requested | 1525 | 59% |
Option Package Details
Ford Taurus SHO
| Package 402A | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | No |
| Sunshade, rear, power | 225 | Yes |
| Heated front seats | 200 | Yes |
| Cooled or ventilated front seats | 300 | No |
| Sunroof | 900 | Yes |
| Surround sound | 250 | No |
| Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
| Rain-sensing wipers | 100 | Yes |
| Power-adjustable pedals | 125 | No |
| Auto-dimming headlights | 200 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 1625 | 52% |
| Total Not Requested | 1525 | 48% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| HD radio | 50 | Yes |
| Media drive, large | 15 | Yes |
| Total Requested | 740 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 3-Series 328i
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | Yes |
| Total Requested | 740 | 100% |
| Total Not Requested | 0 | 0% |
| Steering-linked headlights | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | No |
| Xenon HID headlights | 500 | Yes |
| Total Requested | 500 | 77% |
| Total Not Requested | 150 | 23% |
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Obstacle detection, front | 150 | No |
| Total Requested | 250 | 63% |
| Total Not Requested | 150 | 37% |
| Folding second row seats | ||
| Feature | Value | Requested? |
| Folding second row seats | 300 | Yes |
| Second-row 2-section 3-person split bench | 100 | No |
| Rear seat pass-through | 100 | No |
| Ski sack | 50 | No |
| Total Requested | 300 | 55% |
| Total Not Requested | 250 | 45% |
| Sunshade, rear, power | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sunshades, second row | 125 | No |
| Total Requested | 225 | 64% |
| Total Not Requested | 125 | 36% |
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 50 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Total Requested | 1975 | 69% |
| Total Not Requested | 875 | 31% |
Option Package Details
BMW 3-Series 335i
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | Yes |
| Total Requested | 740 | 100% |
| Total Not Requested | 0 | 0% |
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Obstacle detection, front | 150 | No |
| Total Requested | 250 | 63% |
| Total Not Requested | 150 | 37% |
| Folding second row seats | ||
| Feature | Value | Requested? |
| Folding second row seats | 300 | Yes |
| Second-row 2-section 3-person split bench | 100 | No |
| Rear seat pass-through | 100 | No |
| Ski sack | 50 | No |
| Total Requested | 300 | 55% |
| Total Not Requested | 250 | 45% |
| Sunshade, rear, power | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sunshades, second row | 125 | No |
| Total Requested | 225 | 64% |
| Total Not Requested | 125 | 36% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Total Requested | 1325 | 68% |
| Total Not Requested | 625 | 32% |
Option Package Details
BMW 3-Series 335d
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | Yes |
| Total Requested | 740 | 100% |
| Total Not Requested | 0 | 0% |
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Obstacle detection, front | 150 | No |
| Total Requested | 250 | 63% |
| Total Not Requested | 150 | 37% |
| Folding second row seats | ||
| Feature | Value | Requested? |
| Folding second row seats | 300 | Yes |
| Second-row 2-section 3-person split bench | 100 | No |
| Rear seat pass-through | 100 | No |
| Ski sack | 50 | No |
| Total Requested | 300 | 55% |
| Total Not Requested | 250 | 45% |
| Sunshade, rear, power | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sunshades, second row | 125 | No |
| Total Requested | 225 | 64% |
| Total Not Requested | 125 | 36% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Total Requested | 1325 | 68% |
| Total Not Requested | 625 | 32% |
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